Tourism and Hospitality Marketing Vicera/Alonahjean Ms

Tourism and Hospitality Marketing
VICERA/ALONAHJEAN MS
DAINTY RESTAURANT
Address: Balibago Branch, Mr. Cheng Building, Manila N Rd, Balibago, Angeles, 2009 Pampanga
Background or history of the business/destination
Old-timers in Iloilo City and Province are all familiar with the Dainty Restaurant. Individuals and
families that have been dining in the well-known restaurant witnessed its history from its
location in J.M. Basa Street to its present site in Iznart Street. Dainty Restaurant is reputed to be
the oldest existing restaurant in the city.
Dainty Restaurant was established in 1929 in Ledesma Street by three entrepreneurs who had
trained in Wing Kee Restaurant situated near Plaza Libertad, famous in the early 1900s for
Cantonese foods. They were Chung Sai, Kong Kee, and Tam Lee Hee, all of whom acted also as
chefs. Later, the three were joined by Ah Yeng and a certain Mr. Sia who both served the
restaurant as managers or overseers.
Dainty Restaurant initially specialized in American dishes and, by 1940, it was already a favorite
eating place. By then, it had moved to J.M. Basa Street at a site not very far from Plazoleta Gay.
The years after the war saw the growing popularity of Dainty Restaurant. It became a favorite
eating destination and watering hole of Iloilo's populace, Including prominent ones, such as Vice
President Fernando Lopez.
As it was in the past, Dainty Restaurant today is still crowded with people eager to taste its
various noodle specialties, as well as its famous siopao and pan de Leche. Of course, there are
other menus that one can order for take-out or dine-in at the restaurant itself. But the name
Dainty Restaurant has always been synonymous with pancit guisado and bihon guisado, as well
as siopao and pan de Leche. These are the ones that have made the restaurant endure the test
of time.
Products/Services
The restaurant offered Cantonese-Filipino fusion cuisine as if their specialties. Authentic Asian
dishes and delicacies were being served since the first day of their service. Later, they added
some dishes on their menu as pioneers on their restaurant, respected and willingly served,
American dishes were dramatically known all around the Philippines since WWII and that was a
remarkable thing they did. The fusion of dishes was made as they explore every palate of their
customers/guests.
Food Service was slightly changed because of time. Trends and new ways of service were
performed all around the world. The restaurant adopted the American Table Setting style for the
last decade and still doing it as their business is growing. The restaurant has an open kitchen for
the customers' shows and has trusted the food that they eat is in the right hands.
Existing marketing campaigns/strategies
Dainty Restaurant offers online and on-call reservations all around the city. They are showcasing
the authenticity and features of the restaurant posted on social media and commercials. From
the Front doors to the fine-dining kitchen and to their open kitchen that surely, they know how
to give the satisfaction of their customers.
Marketing Challenges
As the pandemic arises, the restaurant has been in a bit of trouble because of the economic
crisis. They tend to lower their prices a bit to avoid loss of sales. Ordering online delivery like
Grab Food or Food Panda is so much helpful for them even though they already have a food
delivery service of their own.
Indirect and Direct Competitors:

Business Competitor: Fortune Hong Kong Seafood Restaurant
Address: Henyfel St, Angeles, Pampanga
Background: Fortune Restaurant is a Chinese cuisine restaurant that is known throughout
Pampanga and has a huge impact on other restaurant competitors like Dainty Restaurant. Although it is
newly opened, it took a huge part of the places because of its unique way of service. They are serving
authentic Chinese cuisine and they also have modified fusion of Chinese-Filipino Cuisine for Filipino
Families from the start of their business.
Profile of existing and prospective customers:

Dainty Restaurant is a sophisticated restaurant that is exclusive for the whole families serving a
unique way of fine dining. It has a remarkable service in how they prepare and present their dishes to satisfy
the customers’ expectations of their restaurant. Until then, they continue their way of service culture to
represent how a restaurant should be and still growing.

Tourism and Hospitality Marketing Vicera/Alonahjean Ms

Uploaded by

Copyright:

Available Formats

Tourism and Hospitality Marketing Vicera/Alonahjean Ms

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Tourism and Hospitality Marketing Vicera/Alonahjean Ms

Uploaded by

Copyright:

Available Formats

Tourism and Hospitality Marketing

Background or history of the business/destination

Existing marketing campaigns/strategies

Indirect and Direct Competitors:

Profile of existing and prospective customers:

You might also like