Own the change

Everyone should have the opportunity

to invest in the brands they love.

Own your own piece of

Bhumi Organic Cotton.
"We are paving the way for a new era in the
textile industry. By choosing fairtrade organic
cotton for all our products, we create a
positive impact on the people and the planet."

Vinita, Co-Founder
means ‘Mother Earth’
Meet the founders

Vinita Co-Founder
Background in International Public Health

“We believe positive consumer choices made today will have a

significant impact on the future. The negative effects of
conventional cotton farming and what goes on in the textile
Dushyant Co-Founder industry is not something we should accept. This is why we
Background in Finance & Technology started Bhumi.

As founders, we bring a deep understanding of health, social and

environmental issues around sustainable textile production,
along with strong business management experience.”

Vinita & Dushyant

Our collections at a glance

Organic Cotton Bedding & Bath Essentials

Organic Cotton Basics, Yoga & Activewear

Every Bhumi purchase has a positive environmental
& social impact

297,501 km 6,877,495 days 38,195,962 hours

of driving emissions avoided * of drinking water saved * of LED bulb energy saved *

No toxic dyes No sweatshops or child No toxic pesticides or

avoiding impact to labour insecticides
waterways and soils … and
your skin

* compared to conventional (non-organic) cotton purchases

What makes us different?

Every purchase has

a positive social &
environmental
impact
World’s finest Ethically made in
Certified Organic Fairtrade
Cotton factories

Our collections fuse the worlds of

certified organic cotton, fairtrade
Plastic free, eco -
friendly packaging
practices, classic designs and Direct to
consumer model
(no stockists)
sustainability.

No middleman Partnered with

(we work directly with world-class
factories) providers
One stop shop for
Organic Cotton
(200+ products)
"We are now on our way to grow profitably &
scale across new products and geographies.”

Dushyant, Co-Founder
 Our journey so far

Launch eCommerce
store Investment
for future growth

Pop up stores Australian Certified

St. George Bank
Mumpreneur Organic Online Retailer of
Sustainability Award the Year Award

2014 2015 2016 2017 2018 2019

10,000+ 20,000+
products sold products sold

Launched yoga
Launched bedding Launched underwear Launched towel Expanded bedding & activewear
collection collection collection collection collection
We are partnered with specialist world class
providers to enable future growth

eCommerce Warehousing & Fulfilment Digital Marketing

Environmental Impact Metrics Customer Service eCommerce

Ethical Fashion Rating App

"Collectively, we need to look at our choices to
create a better tomorrow."

Vinita, Co-Founder
Our customers, the changemakers

Text
The people behind Bhumi

34K
Facebook followers
34K
Instagram followers

11K
Unique customers
17K
Newsletter subscribers
What customers are saying
What the press is saying
There is a strong global market trend towards
conscious consumerism and adopting
sustainable brands.
A third of all consumers are now buying from brands
based on their social and environmental impact.

66% of millenials will pay more to brands that are

committed to positive social & environmental impact.
We need to respond to growing customer demand

800%
+100%
700%

600%

Increase in 500%

+100%
revenue
400%

300%
year on year
200% +75%
+67%
100% +100%

2015 2016 2017 2018 2019 2020

11,000+ 40% 16,000+ 65,000+ 4,200+

customers repeat customers orders products shipped customer
in 2018 in the past 2 years in the past 2 years reviews
What does the future look like
Launch
Launch globally, focus Launch next 6 priority remaining
on 6 priority countries countries countries

Secure funding for

Launch Loyalty Invest in strategic
future growth
program growth partnerships

1st Half 2nd Half 1st Half 2nd Half 1st Half
2019 2019 2020 2020 2021

Launch sleepwear,
Increase inventory to Launch baby & Launch teens & plus
inserts collections
meet demand kids collections size collections
(quilts & pillow inserts)

Expand bedding Expand basics Expand yoga & Expand basics

& bath collection collection (bras) activewear collection collection (socks)
“We’d love for you to own a part of a leading global
sustainable bedding & basics brand."

Dushyant, Co-Founder
How can you be part of the change?
Earth Air Water
Over $100 Over $250 Over $500
Shares, plus Shares, plus Shares, plus
$20 Store Credit (no expiry) 1 x Organic Cotton Hand Towel 1 x Organic Cotton Hand Towel &
(valued at $49) 2 x Organic Cotton Wash Cloths
(valued at $109)
Investment
Levels

Fire Over $1,000 Wood Over $5,000 Metal Over $10,000* Ether Over $100,000*
Shares, plus Shares, plus Shares, plus Shares, plus
2 x Organic Cotton Pillow Cases 1 x Organic Cotton Cable Knit 1 x Organic Cotton Bedroom & Take A Fully Paid Trip With The
& 1 x Organic Cotton Striped Throw & 1 x Organic Cotton Bath Bathroom Sanctuary Pack Founders To See Behind The
Scenes - Visit Fairtrade
Towel (valued at $149) Sheet (valued at $259) (valued at over $750) Factories, Organic Cotton Fields
and Fulfilment Centre
AND
AND

Get to know the Founders and 1 x Organic Cotton Bedroom &

Team over a Sustainable Dinner Bathroom Sanctuary Pack
(valued at over $750)
Experience

* Wholesale Investors only * Wholesale Investors only

Own yourslide
Closure piece of the
change

We are offering you an opportunity

Text to invest in
Bhumi Organic Cotton.

This investment will allow for rapid growth, along

with new products and international expansion.

Investment starts at $100.

Head to our website to find out more.

For specific investment queries, email us at:

[email protected]

Always consider the general CSF risk warning and offer document before investing.