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    Google Ads Strategy

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    Ta-Sin Aqib
    This document provides recommendations and best practices for setting up a Google Ads search campaign. It suggests creating separate campaigns for different products, not including display ads in search campaigns, and targeting locations specifically. It also recommends a daily budget of $50-100 and advises rotating ads indefinitely without optimization. Keywords, ad content, extensions, and remarketing are also addressed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Google Ads Strategy

    Uploaded by

    Ta-Sin Aqib
    959 views41 pages
    This document provides recommendations and best practices for setting up a Google Ads search campaign. It suggests creating separate campaigns for different products, not including display ads in search campaigns, and targeting locations specifically. It also recommends a daily budget of $50-100 and advises rotating ads indefinitely without optimization. Keywords, ad content, extensions, and remarketing are also addressed.

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    This document provides recommendations and best practices for setting up a Google Ads search campaign. It suggests creating separate campaigns for different products, not including display ads in search campaigns, and targeting locations specifically. It also recommends a daily budget of $50-100 and advises rotating ads indefinitely without optimization. Keywords, ad content, extensions, and remarketing are also addressed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    959 views41 pages

    Google Ads Strategy

    Uploaded by

    Ta-Sin Aqib
    This document provides recommendations and best practices for setting up a Google Ads search campaign. It suggests creating separate campaigns for different products, not including display ads in search campaigns, and targeting locations specifically. It also recommends a daily budget of $50-100 and advises rotating ads indefinitely without optimization. Keywords, ad content, extensions, and remarketing are also addressed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 41

    Google Ads Strategy

    Campaign Planning - Search Network


    ● Create different campaign for different products.
    ● Don’t add display network in search campaign

    Campaign Ad Group Ad

    Keyword Extension
    Campaign Planning - Search Network
    Ad group structure lec: 47
    Campaign Planning - Search Network
    Location Targeting (lec-17)

    Recommended
    Location Targeting - option 1
    Location Targeting - option 2
    Location Targeting - option 3
    Language setting

    If it is english: Ad will be delivered who have set their default language as english. (lec-18)
    Daily budget
    If daily budget is $50, it can be raised to $100 to get the best result. But the monthly spend
    will be not more than 30 X $50 = $1500.

    Delivery Method
    Bidding Strategy
    Bidding Strategy -1
    Bidding Strategy -2
    Bidding Strategy -3
    Bidding Strategy - 4
    Bidding Strategy - 5
    Bidding Strategy - 6
    Bidding Strategy - 7 (lec: 28)
    Ad rotation setting

    Issac’s recommendation is no. 2 option: Do not optimize: rotate ads


    indefinitely
    Device targeting

    Maximum visitors come from mobile device.

    Usually, most of the websites are not optimized for tablet, Isaac’s recommended to exclude
    tablet device (ref: lec-44)
    Device targeting

    Maximum visitors come from mobile device.

    Usually, most of the websites are not optimized for tablet, Isaac’s recommended to exclude
    tablet device (ref: lec-44)
    Keyword Planning

    If we have limited keyword we should not use too much keyword. (Ref: lec-67)
    Keyword Planning
    Keyword Planning (lec-61)
    Keyword Planning (lec-62)
    Keyword Planning (lec-63)
    Keyword Planning (lec-64)
    Keyword Planning (lec-65)
    Keyword Planning

    For new account, we can use broad match keyword excluding negative keywords.

    We can get negative keyword idea from:

    ● https://soovle.com/
    ● Search query list
    Bidding

    Understanding the terms;

    ● Conversion rate
    ● CPC
    ● Revenue
    ● Average profit margin
    ● Cost / conversion
    ● CTR

    formula calculator
    Ad Content

    Sale/ Conversion - highly depend on ad content


    Ad Extension
    Ad Extension
    Ad Extension
    Ad Extension
    Ad Extension
    Ad Rank
    Ad Rank
    Remarketing

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