Scribd
Upload
29 views4 pages

Primary and Secondary Sources

This document discusses primary and secondary sources for research. Primary sources include original materials like surveys, interviews, and social media monitoring collected directly for the research. Secondary sources analyze and interpret primary sources, like books and articles that synthesize information from multiple primary sources. Some examples of secondary sources given are company websites, government statistics, industry associations, and trade publications. The document concludes that while primary sources are more credible, good research uses both primary and secondary sources, and that in the current pandemic, government data and competitor websites may be among the best sources for market research.

Uploaded by

Che Uitzil Yasser Eleusis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
29 views4 pages

Primary and Secondary Sources

This document discusses primary and secondary sources for research. Primary sources include original materials like surveys, interviews, and social media monitoring collected directly for the research. Secondary sources analyze and interpret primary sources, like books and articles that synthesize information from multiple primary sources. Some examples of secondary sources given are company websites, government statistics, industry associations, and trade publications. The document concludes that while primary sources are more credible, good research uses both primary and secondary sources, and that in the current pandemic, government data and competitor websites may be among the best sources for market research.

Uploaded by

Che Uitzil Yasser Eleusis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Che Uitzil Yasser Eleusis DNM-23

Universidad Tecnológica de Cancún

Che Uitzil Yasser Eleusis

Desarrollo de Negocios área Mercadotecnia

DNM-23

Primary and secondary sources


Che Uitzil Yasser Eleusis DNM-23

What Is Primary Data?


Now it’s time for primary data, new information collected specifically for your
purposes, directly from people in the know. Methods of primary data collection vary
based upon the goals of the research, as well as the type and depth of information
being sought.
Primary sources are more credible as evidence, but good research uses both
primary and secondary sources.
Common examples include:
 Novel
 Painting
 Letters and diaries written by a historical figure
 Essay by a Philosopher
 Photographs of a historic event
 Government documents on a new policy
 Musical recordings
 Results of an opinion poll
 Empirical study
Additional resources
Focus group
It can help control honest conversations about your industry, your company and
your competitors. Social media monitoring shows that it is not always necessary to
participate in the conversation to learn from it.
In-depth interviews
They collect detailed information from major industry participants about their
businesses, competitors and the industry in general.
Social media monitoring
It makes a small group of people who adjust to their target demographic group in a
room to discuss what they like, dislike, confuse, do differently, whatever.
Surveys
Surveys can be used to describe a population in terms of who they are, what they
do, what they like, and whether they are happy. You can then predict the future
behavior of the population in light of these identified characteristics, behavior,
preferences and satisfaction; care must be taken to develop the survey questions
that respondents will find relevant and interesting, and to determine which method
of conducting the survey (online, telephone or in person) is most appropriate.
Che Uitzil Yasser Eleusis DNM-23

What Is Secondary Data?


Secondary data is public information that has been collected by others. It is
typically free or inexpensive to obtain and can act as a strong foundation to any
research project — provided you know where to find it and how to judge its worth
and relevance.
When you cite a secondary source, it’s usually not to analyze it directly. Instead,
you’ll probably test its arguments against new evidence or use its ideas to help
formulate your own.
secondary source is anything that describes, interprets, evaluates, or analyzes
information from primary sources. Common examples include:
 Books, articles and documentaries that synthesize information on a topic
 Synopses and descriptions of artistic works
 Encyclopedias and textbooks that summarize information and ideas
 Reviews and essays that evaluate or interpret something
Additional resources
Company websites
They provide information on the performance of the individual company and the
industry in general. Websites of public and private companies generally provide
details of product offerings, industries served, geographic presence, organizational
structure, sales methods (distribution or direct), customer relations and
innovations.
Government statistics
This is data provided by the government, on data that can help us, such as prices,
shipments and so on, but no data that we may need or is of interest, one would
have to look for more data based on this section.
Industry associations
They often have information about industry trends, often have a website full of
information that can be useful for market research.
Trade publications
They are publications of an excellent source of data on products, industries and
competitors related to specific industries. News articles often include information
on new technologies, industry trends and future plans.
Che Uitzil Yasser Eleusis DNM-23

My opinion about the best source companies can use actually


because of the pandemic
In my personal opinion I think one of the best ways might be to investigate through
data that the government gives us, the websites of other companies alike, because
it could be a weapon to know about competing companies and social media
mostly, but which are reliable sources of information so as not to obtain any
confusion or misinformation, of course, that will depend because for each company
it is different, but I think government data is better, more accurate and more
generalized.

You might also like