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Nykaa - Product Management Case

NykaaMan is an e-commerce portal launched by Nykaa in 2018 to provide premium men's grooming, hair, and skin care products at honest prices online and through mobile apps. The problem statement asks for suggestions to improve the NykaaMan online experience on web, mobile web, and app platforms. The set of approaches include identifying key user personas, performing user research and usability tests to identify pain points, proposing solutions, prioritizing features, and detailing top solutions with wireframes and estimated metrics lifts. Required competencies include understanding of digital product management, customer focus, analytical and problem-solving abilities, and innovative thinking.

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Rishabh Vijay
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137 views1 page

Nykaa - Product Management Case

NykaaMan is an e-commerce portal launched by Nykaa in 2018 to provide premium men's grooming, hair, and skin care products at honest prices online and through mobile apps. The problem statement asks for suggestions to improve the NykaaMan online experience on web, mobile web, and app platforms. The set of approaches include identifying key user personas, performing user research and usability tests to identify pain points, proposing solutions, prioritizing features, and detailing top solutions with wireframes and estimated metrics lifts. Required competencies include understanding of digital product management, customer focus, analytical and problem-solving abilities, and innovative thinking.

Uploaded by

Rishabh Vijay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Nykaa – Product Management Case

NykaaMan is an e-commerce portal exclusively for men, launched by Nykaa in 2018 with the
aim of providing premium quality men's grooming, hair, skin care & wellness products at honest
prices.

You can find it online at www.nykaaman.com. Also, accessible on mobile apps (Android/ iOS)

Problem statement:

Provide suggestions on improving the NykaaMan online experience on web, mobile web & app
platforms.

Set of approach:

i. Identify the key user personas for online purchase for the brand

ii. Perform User research & Usability tests to gauge the user behavior & key pain-points in the
online purchase experience – Take help of surveys & usability test tools

iii. Propose key solutions/ product features to solve the identified user problems

iv. Define success metrics & perform a feature Prioritization exercise based on est. impact/ effort

v. Detail out the top solutions with wireframes, user journeys & estimated key metrics lift

Competencies Requirement:
• Understanding of Digital Product Management fundamentals & user research
methodologies
• Customer Focus: Ability to design processes, systems & create an environment for
enabling customer delight.
• Superior analytical, evaluative, and problem-‐solving abilities.
• Self‐motivated and self-directed with an ability to think innovatively.

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