CHAPTER I

INTRODUCTION

1.1)Introduction/Background of study:

Wholesaling, jobbing, or distributing is the sale of goods or merchandise to retailers; to

industrial, commercial, institutional, or other professional business users; or to other
wholesalers and related subordinated services. In general, it is the sale of goods to anyone
other than a standard consumer.According to the United Nations Statistics Division,
"wholesale" is the resale (sale without transformation) of new and used goods to retailers, to
industrial, commercial, institutional or professional users, or to other wholesalers, or involves
acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons
or companies. Wholesalers frequently physically assemble, sort and grade goods in large lots,
break bulk, repack and redistribute in smaller lots. While wholesalers of most products usually
operate from independent premises, wholesale marketing for foodstuffs can take place at
specific wholesale markets where all traders are congregated.

Retailers is the business where an organization directly sells its products and services to an end
consumer and this is for his personal use. By definition whenever an organization be it a
manufacturing or a whole seller sells directly to the end consumer it is actually operating in the
Retail space. Industry Driver It is an Industry which is heavily dependent on consumer
spending . In this ecosystem consumers play the most important role.Retail sales is generally
driven by people’s ability (disposable income) and willingness (consumer confidence) to buy
goods and services.

Retailers consist of small and large for-profit businesses that sell products directly to
consumers. To realize a profit, retailers search for products that coincide with their business
objectives and find suppliers with the most competitive pricing. Generally, a retailer can buy
small quantities of an item from a distributor or a wholesaler. For instance, a retail merchant
who wanted to purchase a dozen lamps could contact lighting distributors to inquire about
pricing.

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1.2 Objectives of the study:

Every report is prepared with certain objectives.Report writing gives knowledge and education
about the subjects and topics.It helps to know about the importance about the topics.This
report is prepared to know about the situation of Kalimati market and its products:

 To know and gain the information about the present condtion of Kalimati market and
product demanding on the market.
 To know about the importance of office layout and infrastructure of office in performing
daily activities.
 To know about what type of new products are used in Kalimati market.
 To know what type of transportation they are using to carry the goods to the Kalimati
market.
 To know about the information of total sales per day my selling the goods in the kalimati
market.
 To know and gain information about the profit margin by selling the various types of
good which are sell in the kalimati market.
 To gain the information that either they provide any discount to retailers or not.
 To get information either they use some distribution channel for delievering goods or
not.
 For the ability to prepare the well and organized kind of the report in any of the study
topic of the course and know the brief way to prepare it.

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1.3)Justification/Significance of study:

This report helps me to emphasize on getting the actual knowledge about the basic learning
and the actual learning and actual study purpose in the principal of manangement.I could get
the well study on this as this is the major chapter of our marketing course in this level.This
report helped to prepare a well established and a organized kind of report to the research and
emphasis of the study matter in a known effective and chronological manner.

The basic significance of this report as listed below:

 The fulfillment of study matter in successive way.

 To get the brief information from various sources about the topic to present in brief.
 Make able to know every point that is briefly to be explained and needed for the study
of the topic.
 To get the actual knowledge and well known with the chapter and topic of course book
for the similar level of class.
 For being able to get every queries and relating criteria to be solved for any the
confusion in the given required topic.

1.4) Limitations of Study:

All studies can have the different limitations. However, it is important that you restrict your
discussion to relate to the research problem under investigation. For example, if a metaanalysis
of existing literature is not a stated purpose of your research,It should not be discussed as a
limitation. Here are the limitations that occurred and possibly called while preparing this
report:

i)Problem of load Shedding time to time.

ii)Lack of availability of reliable data.

iii)Lack of prior research and more time to well prepare it.

iv)Insufficient information.

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v)When I went to shop for printing my report the printing machine was not working.

1.4 Research Methodology:

A research design is the arrangement of conditons for the collection and analysis of data in
manner that aims to combined relevance to the research to the research purpose with
economy in prodecure.

A research design is the speciation of methods and procedures of acquiring the needed
information,it is overall operational patter of framework of the project that stipulates what
information is to be collected from which source by what procedure.They are:

1)Primary Source

2)Secondary Source

1.5.1)Primary Sources:

The report is the first primary method through the encourage of the subject teacher from the
tips and proper knowledge given at the time of course.The basic instructions as needed for the
brief explaining of the condition of kalimati market is made from the reliable sources and not
used before texts.As the financial analysis is not on the bound of is so that internet and some
possible steps are taken to collect those documents but not treated with asking to the required
field and so on.

1.5.2)Secondary Sources:

This report has the part of secondary sources likewise the help and console from the internet
source and other Wikipedia sources is an backup source to get the research and required
matters for the purpose to get the brief and quick required level of the subject.Secondary study
data has provided an insight and form an outline for the core objectives established.

*Magazines *Text books *Internet.

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1.6) Organization of the Study:

Organization of study is brief description of the research setting,method and procedures used
in the study as well as in the plan of making the report.This makes reader clear about the
various information that I have placed.This report can be categories into three parts.They are
listed below:

1.6.1) Chapter I

The first chapter shows the background introduction for general ideas and also the information
regarding the studied organization.It presents the theory of the company and the motive and
important for preparing the report and different information of products of kalimati market.It
contains the information about the limitation and objectives of the report.

1.6.2) Chapter II
Similarly,the second chapter presents the data analysis of the products of Kalimati market.
1.6.3) Chapter III
Third chapter consists of the conclusion and the recommendation of the subject matter.

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 CHAPTER-II

DATA PRESENTATION AND ANALYSIS

2.1) Data Presentation and analysis

Data analysis is the process of evaluating data using analytical and logical reasoning to examine
each component of data provided.There are a variety of specific data analysis method,some of
which include data mining,text analysis,business intelligence,and data visualization.

2.1.1) Total production of vegetables:

sno Name of vegetables Total production

1 Cucumber 65.1
2) Cauliflower 70.1
3) Lettuce 24.9
4) Beans 44.6
5) Peas 28.9
Table no2.1.1)Total production of vegetables.

The above table shows the total production of different varieties of vegetables.Cauliflower has
the high production than other vegetables. Cauliflower has taken the huge range of production
in the market in which consumer buy the most.

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 Total Production

80

70

60

50

40

30

20

10

0
Cucumber Cauliflower Lettuce Beans Peas

Column3

Fig no 2.1.1)Total Production

Interpretation:Cauliflower is more preferable by different peoples than other vegetables.More than

63.5% customers like to purchase the cauliflower than other vegetable.

2.1.2) Price of Vegetables:

S.no Types of Vegetables Price(rs)
1) Tomato 55.96
2) Potato 40.74
3) Onion 71.58
4) Lettuce 23.77
Table no 2.1.2)Price of Vegetables

The above table shows the price of vegetables in kalimati market.The price of lettuce is less
than other vegetables.

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 Price of vegetables(rs)
80

70

60

50

40

30

20

10

0
Toamto Potato Onion Lettuce

Column1

Fig no 2.1.2)Price of vegetables

Interpretation:From the above figure we know that price of Onion is high than other
vegetables.One advantage of Onion is it is available everywhere.

2.1.3)The Percentage of Selling of vegetables:

SN) Name of vegetables Sells percentage
1) Tomato 80%
2) Potato 70%
3) Cauliflower 65%
4) Brinjal 45%
Table no 2.1.3)The percentage of selling of products

Above table shows that the sell percentage of Tomato is high in comparison of other
vegetables.The selling percentage of Cauliflower and Brinjal is low as compared to other
vegetables.

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 Sells percentage
90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
0.5 1 1.5 2 2.5 3 3.5 4 4.5

Fig no 2.1.3)Percentage of Selling Products

Intrepretation:From the above figure we can say that the percentage of Tomato is high than
other vegetables.Tomato has covered a huge range of selling percentage in market.

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 CHAPTER-III

CONCUSION AND RECOMMENDATION

3.1)Conclusion

In this project we found that whatever has been provided in our academic syllables of
marketing and about kalimati market and its other products of Grade 12 marketing corresponds
to the practical scenario of business organization.To complete this project we took the sample
of different varieties of products and we found better result that we expected.Overall,it was
prepared by the help of internet for some data.

3.2) Recommendation

*After understanding the situation and condition of this company,future strategy will be
mentioned as well as my recommendation.

* Kalimati market that will fit int strategic orientation in order to perform better in their
business world.

*And continue to develop and implement its learning approach as chossen large company by
using different strategies.

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 CHAPTER IV
APPENDIX

1.From where do you buy the vegetables?

 We buy the vegetables from the wholesalers as well as farmers.

2.Which mode of transportation do you use to carry goods?

 We use truck and van for carrying goods.

3. What is the total sales per day by Selling the goods?

 The total sales per day by selling goods is 20,000 to 70,000.

4. What is the profit margin obtained from selling the product?

 The profit margin obtained by selling the product varies from 2% to 10%.

5.Which vegetable does the buyers buy frequently?

The buyers buy vegetables according to their choices and seasons.

6.

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