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    01 Digital Marketing AKS 150620 PDF

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    Prashant Gupta
    The National Institute of Electronics & Information Technology in Gorakhpur, India is offering a 4-week online digital marketing course beginning June 22, 2020. The course will cover key topics like search engine optimization, pay-per-click advertising, social media marketing and analytics. Students will learn practical skills in search engine ranking, keyword research, Google Ads and optimizing profiles on Facebook, Twitter and YouTube. The 1000 rupee fee includes a certificate upon completing the course with minimum 75% attendance and 50% exam score. Students can register online through a provided link or QR code.

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    01 Digital Marketing AKS 150620 PDF

    Uploaded by

    Prashant Gupta
    54 views2 pages
    The National Institute of Electronics & Information Technology in Gorakhpur, India is offering a 4-week online digital marketing course beginning June 22, 2020. The course will cover key topics like search engine optimization, pay-per-click advertising, social media marketing and analytics. Students will learn practical skills in search engine ranking, keyword research, Google Ads and optimizing profiles on Facebook, Twitter and YouTube. The 1000 rupee fee includes a certificate upon completing the course with minimum 75% attendance and 50% exam score. Students can register online through a provided link or QR code.

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    The National Institute of Electronics & Information Technology in Gorakhpur, India is offering a 4-week online digital marketing course beginning June 22, 2020. The course will cover key topics like search engine optimization, pay-per-click advertising, social media marketing and analytics. Students will learn practical skills in search engine ranking, keyword research, Google Ads and optimizing profiles on Facebook, Twitter and YouTube. The 1000 rupee fee includes a certificate upon completing the course with minimum 75% attendance and 50% exam score. Students can register online through a provided link or QR code.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    54 views2 pages

    01 Digital Marketing AKS 150620 PDF

    Uploaded by

    Prashant Gupta
    The National Institute of Electronics & Information Technology in Gorakhpur, India is offering a 4-week online digital marketing course beginning June 22, 2020. The course will cover key topics like search engine optimization, pay-per-click advertising, social media marketing and analytics. Students will learn practical skills in search engine ranking, keyword research, Google Ads and optimizing profiles on Facebook, Twitter and YouTube. The 1000 rupee fee includes a certificate upon completing the course with minimum 75% attendance and 50% exam score. Students can register online through a provided link or QR code.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    National Institute of Electronics & Information Technology

    Gorakhpur
    (Under Ministry of Electronics and Information Technology, Govt. of India)
    MMMUT Campus, Deoria Road, Gorakhpur-273010
    http://www.nielit.gov.in/gorakhpur/

    Digital Marketing
    Course in Digital Marketing Click Here to Register

    4 Weeks Online Course starting from 22nd June 2020


    In this course, students will learn about different aspects of Digital
    Marketing and how they come together in a cohesive and effective Digital
    Objective Marketing plan. Students will study the function of search engines and
    different Google ranking algorithms, they will also gain practical
    exposure to search engine optimization techniques and preparing proper
    keyword listings. Besides this student will also get exposure about Google
    Ad words, bidding strategy and pay per click model and they will be able
    to hone their skills on social media optimization such as Facebook and
    Twitter etc.

    10 + 2 with basic knowledge of computer. Eligibility

    Duration 04 Weeks (2 Hrs. per day)


    Timing: - 03:00 PM to 05:00 PM

     Candidate must have latest computer / laptop with preferably 4 GB


    RAM or higher and Graphics Card (2 GB) Prerequisites
     Software: Windows OS (7 or above), Google Chrome (can be
    downloaded from respective websites)
     Internet connection with good speed (preferably 2Mbps or higher)

    Participation Certificate will be provided to the participants, based on


    Certificate minimum 75% attendance and on performance (minimum 50% marks)
    in the online test, conducted at the end of the course.

    Rs. 1000/- incl. GST & all other charges. Course Fees

    How to Apply? Step-1 : Read the course structure & course requirements carefully.
    Step-2 : Deposit the fees online in the account details mentioned at the
    end.
    Step-3 : After depositing the fees, fill the online registration form using
    the link: http://tiny.cc/NGKP_DigitalMarketing or by scanning the
    QR code. In case of any query regarding application form,
    students may contact on [email protected]
    Step-4 : After verification of the details filled in registration form, the
    login credentials of e-Learning portal will be shared on
    http://tiny.cc/NGKP_DigitalMarketing
    candidate’s registered email ID.
    National Institute of Electronics & Information Technology
    Gorakhpur
    (Under Ministry of Electronics and Information Technology, Govt. of India)
    MMMUT Campus, Deoria Road, Gorakhpur-273010
    http://www.nielit.gov.in/gorakhpur/

    Course Content

    Day Topic Day Topic Day Topic


    How the search engine
    Website Language &
    Day Digital Marketing Day Day works? Search Engine
    Technology, Core Objective of
    #01 Basics #02 #03 Algorithm, Page Rank
    Website and Flow
    Technology
    Google Web Masters Understanding Ad-words, Ad Page Rank, Ad-words
    Day Day Day
    Tools, On-page and Google Ad Types, PPC Cost User Interface, Creating
    #04 #05 #06
    Off-page Optimization. Formula Ad, Campaigns.
    Facebook Profiles and Facebook Events, Reply and Organic v/s Paid,
    Day Pages, Business Day Message, Facebook Insight Day Defining & Ad Objective,
    #07 Categories, Custom #08 Reports, Competitor's #09 Setting Up Facebook
    URL, Page Likes Facebook Page Page Promotion
    Handling Twitter, You tube Marketing &
    Day Day Day You tube Marketing,
    Making a trend on Google Pages for You tube
    #10 #11 #12 Live Broadcasting
    twitter. Channel.

    Web Analytics
    Day Day Search Traffic and Links Day Freelancing
    Integrating with
    #13 #14 Google Indexing. #15 Online work
    Website

    E-commerce Business,
    Freelance activities on
    Day Day Product Grouping, Day
    Facebook, You tube Mobile and e-marketing
    #16 #17 Remarketing Products, #18
    Google
    Payment Gateway in India.

    Day Day Use of Digital marketing strategies and popular social media
    Affiliate Marketing
    #19 #20 platforms to grow the business

    Sh. A.K. Shukla (S.T.O), NIELIT Gorakhpur, MMMUT Campus,


    Contact Details Deoria Road, Gorakhpur – 273010,
    Email: [email protected]
    Mobile Number: 8840086673 / 8317093894

    Name NIELIT GORAKHPUR CENTER


    Account No. PUNJAB NATIONAL BANK
    IFSC No. PUNB0191400 Account Details
    Bank Name 1914002100094252
    Branch PNB, KUNRAGHAT, GORAKHPUR

    Starting Date: 22nd June 2020

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