The Logic of Small Samples in Interview-Based Qualitative Research
The Logic of Small Samples in Interview-Based Qualitative Research
The Logic of Small Samples in Interview-Based Qualitative Research
Etat de la question
Résumé. Dans un cadre qualitatif, la recherche basée sur des entretiens s’efforce
souvent de décrypter la vie sociale au delà des apparences et des significations évidentes.
Le chercheur se doit alors de s’immerger dans son domaine de recherche, d’établir des
relations suivies et riches avec ses répondants et d’appréhender le problème de recherche
en ayant recours à l’investigation théorique. Il s’ensuit qu’un nombre de cas limité
Social Science Information & 2006 SAGE Publications (London, Thousand Oaks, CA and New
Delhi), 0539-0184
DOI: 10.1177/0539018406069584 Vol 45(4), pp. 483–499; 069584
484 Social Science Information Vol 45 – no 4
the role of the interviewer and the degree of ‘‘structure’’ of the con-
versation which constitutes it).
This article is concerned with interviewing of the in-depth, rela-
tively free-flowing (though still focused) kind, mostly employed in
investigations of subjective feelings and reactions, and commonly in
relation to ‘‘sensitive’’ topics (Renzetti and Lee, 1993). Respondents
in such studies are usually selected on the basis of being, or having
been, in an unsettling or disturbing situation – for instance, a diag-
nosis and subsequent treatment for cancer. (The argument presented
in this article is an explication of the methodology of our own
research into this particular problem [Crouch and McKenzie, 2000;
McKenzie and Crouch, 2004].)
Many researchers working with in-depth interviewing think of
interview protocols as ‘‘constructed’’ versions of the social world,
sometimes even intersubjectively cobbled together in the very course
of the interview (see, for example, Gubrium and Holstein, 1999).
The radical extreme of this position (its logical conclusion, at any
rate) represents a denial of the possibility of deriving any objective
knowledge from the interview material. There are inherent contra-
dictions in any statements putting forward the ‘‘hard’’ constructivist
position,1 but even setting these aside it is possible to advance a
different view of the epistemological status of in-depth interview
protocols.
Our position shares with radical constructivism the understanding
of the purpose of in-depth interviews. By definition, these interviews
target the respondents’ perceptions and feelings rather than the
social conditions surrounding those experiences; at least, the collec-
tion of the interview material and its interpretation and analysis are
not primarily directed towards establishing ‘‘objective facts’’ con-
cerning these conditions. Thus for us the primary aim of in-depth
interviewing is to ‘‘generate data which give an authentic insight
into people’s experiences’’ (Silverman, 1993: 91). From a realist per-
spective, here the term ‘‘authentic’’ implies that the respondents’
point of view (as lodged in the interview protocols) can be granted
the ‘‘culturally honoured status of ‘reality’’’ (Miller and Glassner,
1997: 99).
However, in order fully to understand that reality, we need to take
into account its social context. This means, in effect, that the inter-
view material is ultimately comprehended within a frame of a situa-
tion assumed to exist independently from experience. For this reason,
it is essential that this situation – theoretically elaborated, of course –
486 Social Science Information Vol 45 – no 4
Engaging conversations
Small is beautiful
The term ‘‘small sample size’’ has been used in this discussion as a
shorthand expression to denote a small number of respondents
(often less than 20). Strictly speaking, however, the whole notion
of ‘‘sample’’ is not appropriate here since in research of this kind
respondents are not drawn (i.e. sampled) from a ‘‘target popula-
tion’’. This is because a particular shared experience or life-situation
is hardly a sufficient basis on which to establish boundaries that
Crouch and McKenzie Trend report 493
research topics, some variety in the sources of the data does facilitate
and enhance the dialectic inherent in the search for depth of meaning
– and for appropriate ways of formulating it – that is the essence of
qualitative research methodology. For this depth to be achieved, it
is much more important for the research to be intensive, and thus
persuasive at the conceptual level, rather than aim to be extensive
with intent to be convincing, at least in part, through enumeration.
The mode of research produces concepts and propositions that have
construct validity because they make sense as pivotal points in a
matrix where interview yield intersects with pre-existing theoretical
knowledge.
An illustrative example
Conclusion
Mira Crouch is Visiting Senior Research Fellow at the University of New South
Wales. She has taught sociology of health and illness and social research methods
for many years. Her research interests are located in the broad domain of transi-
tions, e.g. early motherhood, menarche, youth more generally, and narratives of
illness and suffering. She is currently working on a memoir about loss and depri-
vation during the Second World War. Author’s address: School of Sociology and
Social Anthropology, University of New South Wales, Sydney 2052, Australia.
[email: [email protected]]
Notes
1. For example, are these statements themselves ‘‘constructed’’ – again and again,
in different ways each time – when read or heard? As well, the ‘‘constructions’’ which
arise in interaction do not emerge from a vacuum, there has to be something initially
‘‘unconstructed’’ upon which the ‘‘constructions’’ arise. Where, then, is the bound-
ary between them?
2. ‘‘Interview’’ is a rather flat and inadequate term for conversations of this kind,
and we continue to use it here only for want of a better word.
3. We are referring to the problems of ‘‘methodological individualism’’, a discus-
sion of which is outside the scope of this article. The classical treatment of this issue
can be found in Lukes, 1977: 177–87.
4. The term ‘‘social context’’ is used here in its most general sense, to denote
aspects of social life which are supra-individual, and in that sense it also includes,
for the purposes of this article, ‘‘cultural’’ as well as ‘‘social’’ circumstances.
5. After all, how many times does one have to see a two-headed calf to be able to
say that it exists?
6. Liminality was not the only concept we developed in the course of our research.
We discuss it here in isolation for the purpose of illustrating some methodological
points made in our article. A comprehensive summary of our research as a whole
would have been inappropriate in this context.
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