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4 simple design tips to dramatically improve your slide

presentations
Tags: Articles, Giving Presentations

You're drowning in your to-do list when your


boss swings by and says, “I need you to
present the group's new process to the
leadership team next week. Can you prepare a
slide deck by Friday?”

Love them or hate them, slide presentations


are a fact of life at many organizations. But
you don’t have to be a design wizard or spend
days making engaging, impactful slides — you
just need to know a few fundamentals of
good design.

Here are four simple but surprisingly powerful design tips that will dramatically improve the
look of your slides and the clarity of your message.

1. Be consistent (and minimal) with fonts and colors.


When it comes to slide design, less is usually more. Keep your font and color choices simple,
and be consistent in how you use them.

If your organization has branding guidelines for fonts and colors, use those.

If not, two good general rules:

1. Use no more than two fonts: one for headers and another one for body text.

Choose plain, commonly used fonts like Arial, Times, or Helvetica. Avoid fonts you installed
yourself — they might not render on other computers — as well as cursive and overly
decorative fonts, which look unprofessional. Whatever you do, don’t use Comic Sans!

2. Use no more than three colors: one for headers, one for body text, and one for accents.

Choose neutral ones — gray, blue, and navy are safe choices — and, if you like, a single accent
color. Steer clear of special effects like drop shadows, gradients, word art, and animations.
They distract your audience from the main message of your slides.

Pro tip:
In PowerPoint, to match a font color to a logo or brand, open the font color tool in the Home
tab and select the “More Colors” option. Then click the eye-dropper icon, hover over a desired

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color anywhere in the presentation (such as an image or logo), and click. To match a shape
color, click “Shape Fill” in the Home tab and follow the same process.

In Google Slides, you will need to know the six-digit hex code for your brand’s colors (ask your
design or marketing team for it). To match the color, navigate to your font or shape color
palette and click “Custom,” and enter the color’s hex code.

2. Align your margins. No, seriously, align your freaking margins!


Have you ever thought a slide looked off, but you couldn't quite figure out why? Most likely, the
margins weren't properly aligned.

Once you know this trick, you’ll never look at a slide the same way again. Aligning the margins
of your text and images make your slides appear neater, better organized, more professional,
and more visually pleasing.

The best part? It's easy. Just follow these simple rules:

1. If you have a text box and an image or two images side-by-side, align the top margins of
both items.

2. Align all the left margins of your text boxes, including headers.

Here's an example of a slide with misaligned margins. It looks thrown together:

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And here's the same slide with the top and left margins aligned. See the difference?

Pro tip:
In PowerPoint, use the “Align” function to automatically align margins or the spacing between
objects. Select the text and/or image boxes you want to align, then click the “Arrange” icon
from the Home tab and scroll down to “Align” or “Distribute.”

In Google Slides, select your boxes, click “Arrange” from the main menu and scroll down to
“Align.”

3. Stick to one idea per slide.


You’ve probably heard the phrase “death by PowerPoint” (if you haven’t, lucky you!). It is used
to describe presentations in which the speaker drones on and on in front of an endless stream
of words on slides, boring the audience to death.

Many people believe that the best way to avoid death by PowerPoint is to use fewer slides, but
that strategy can backfire. How often have you seen (or made) slides that look like this:

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Now imagine trying to read the information on the slide and follow what the speaker is saying.

When you cram too much information onto your slides, you create a double whammy: The
slides are difficult to read, and, because your audience is trying to process too much
information at once, the presentation becomes difficult to follow. This is when death by
PowerPoint really sets in.

Contrary to what you might think, adding more slides can improve both your deck’s
appearance and the effectiveness of your delivery. Stick to the “one idea per slide” rule and
break up your idea into bite-size points that easily fit on a single slide. It will make your
presentation more interesting and easier for the audience to follow.

So how many slides should you use? There's no magic number. Use exactly as many as slides
as you need to clearly and effectively tell your story. No more. No less.

Pro tip:
Your slide deck is not a script. Instead of typing out complete thoughts, use only enough words
to express the main idea of each slide. You can use the Presenter’s Notes section along the
bottom to add full sentences and talking points — in “Presenter’s View,” they’re visible only to
you.

4. Leave plenty of white space.

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White space is just the empty space between your headers, text and images — and it's really
important.

If you don't leave enough white space on your slides, they'll feel cluttered and hard to read, like
this one:

Like aligning your margins, white space is another small adjustment that can make your deck
look a lot more professional. See below how giving the same text and images a little room to
breathe makes the slide feel more composed and easier to read?

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Bonus tip: Once you have a decent slide deck, use it as a template.
There’s no need to create slides from scratch each time. Save your mental energy by reusing a
deck that follows these rules as the basis of future slides.

Don’t worry about seeming repetitive. Chances are your audience won’t notice that you used
the same layout as last time (and the time before). Even if they do, they’re more likely to
admire — and perhaps even envy — your slides’ consistent clarity and professionalism than
judge you for a lack of creativity.

For more on these tips, including editable examples, check out our downloadable slide
presentation:

PowerPoint:4 Simple Tips for Better Slide Design

Google Slides: 4 Simple Tips for Better Slide Design

© 2018 Jhana Education, Inc. All Rights Reserved

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