Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Persona Grid: Looks (Appearance) Likes (Psychographics)

    Uploaded by

    muskan sharma
    This persona grid helped the company understand their target customers' mindsets, needs, and goals. It provided insights into the different types of customers they may encounter and how their business idea could address customer challenges. The grid profiles potential customers across various dimensions such as demographics, psychographics, interests, and aspirations to identify innovators, thinkers, and early adopters as key target personas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Persona Grid: Looks (Appearance) Likes (Psychographics)

    Uploaded by

    muskan sharma
    27 views1 page
    This persona grid helped the company understand their target customers' mindsets, needs, and goals. It provided insights into the different types of customers they may encounter and how their business idea could address customer challenges. The grid profiles potential customers across various dimensions such as demographics, psychographics, interests, and aspirations to identify innovators, thinkers, and early adopters as key target personas.

    Original Title

    Persona Grid

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This persona grid helped the company understand their target customers' mindsets, needs, and goals. It provided insights into the different types of customers they may encounter and how their business idea could address customer challenges. The grid profiles potential customers across various dimensions such as demographics, psychographics, interests, and aspirations to identify innovators, thinkers, and early adopters as key target personas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views1 page

    Persona Grid: Looks (Appearance) Likes (Psychographics)

    Uploaded by

    muskan sharma
    This persona grid helped the company understand their target customers' mindsets, needs, and goals. It provided insights into the different types of customers they may encounter and how their business idea could address customer challenges. The grid profiles potential customers across various dimensions such as demographics, psychographics, interests, and aspirations to identify innovators, thinkers, and early adopters as key target personas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Persona Grid

    This persona grid helped us to create a representative portrait of our target customer’s
    mindset, needs and goals. This framework basically helped us to gain insights about the
    different customers we are going to encounter, and our business idea can address their needs
    and challenges.

    Likes
    Looks
    (Psychographics)
    (Appearance)
    Under VALS we are targeting the
    1. Students
    following:
    2. Working Professionals
    1. Innovators
    3. Bride and Groom
    2. Thinkers
    4. Families
    3. Early Adopters

    Life Love
    (Demographics) (Aspirations)
    1. Youth and middle aged 1. Best Fit
    2. Upper Middle Class 2. Comfortable
    3. People in white collar jobs 3. Fine Quality
    4. Tier 1 and Tier 2 cities 4. Trendy and Classy Outfits
    5. Low Cost

    You might also like