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    Guidelines

    Uploaded by

    suwashini
    The presentation should consist of no more than 20 slides and avoid packing too much information into each slide. The evaluation will be based on the presentation, presentation deck content, background work completed, and class feedback. Each team will have 20 minutes maximum for their presentation. The assignment is to develop an integrated marketing communications (IMC) strategy for a real brand that is less commonly discussed, such as Ruchi Pickles, Boat Headphones, or Zoho. Teams should define a marketing objective and strategy, understand buyer behavior, analyze the competition and market environment, examine the brand's current IMC strategy, and build a renewed IMC strategy covering all IMC aspects along with a communication strategy and creative ideas.

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    Guidelines

    Uploaded by

    suwashini
    29 views1 page
    The presentation should consist of no more than 20 slides and avoid packing too much information into each slide. The evaluation will be based on the presentation, presentation deck content, background work completed, and class feedback. Each team will have 20 minutes maximum for their presentation. The assignment is to develop an integrated marketing communications (IMC) strategy for a real brand that is less commonly discussed, such as Ruchi Pickles, Boat Headphones, or Zoho. Teams should define a marketing objective and strategy, understand buyer behavior, analyze the competition and market environment, examine the brand's current IMC strategy, and build a renewed IMC strategy covering all IMC aspects along with a communication strategy and creative ideas.

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    IMC.docx

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    The presentation should consist of no more than 20 slides and avoid packing too much information into each slide. The evaluation will be based on the presentation, presentation deck content, background work completed, and class feedback. Each team will have 20 minutes maximum for their presentation. The assignment is to develop an integrated marketing communications (IMC) strategy for a real brand that is less commonly discussed, such as Ruchi Pickles, Boat Headphones, or Zoho. Teams should define a marketing objective and strategy, understand buyer behavior, analyze the competition and market environment, examine the brand's current IMC strategy, and build a renewed IMC strategy covering all IMC aspects along with a communication strategy and creative ideas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views1 page

    Guidelines

    Uploaded by

    suwashini
    The presentation should consist of no more than 20 slides and avoid packing too much information into each slide. The evaluation will be based on the presentation, presentation deck content, background work completed, and class feedback. Each team will have 20 minutes maximum for their presentation. The assignment is to develop an integrated marketing communications (IMC) strategy for a real brand that is less commonly discussed, such as Ruchi Pickles, Boat Headphones, or Zoho. Teams should define a marketing objective and strategy, understand buyer behavior, analyze the competition and market environment, examine the brand's current IMC strategy, and build a renewed IMC strategy covering all IMC aspects along with a communication strategy and creative ideas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Guidelines:

    The presentation should consist of a maximum of 20 slides. Try to avoid packing too much
    into each slide. The evaluation will be based on the presentation, content of the
    presentation deck, the background work done and class feedback. Each team will get 20
    minutes maximum to make their presentation.

    Assignment:

    Developing an IMC Strategy for a real-life brand.

    Pick a brand that is less written about [avoid Nike, Apple, Dove, Coke, Titan etc]. Some
    suggested brands to work on : in B2C – Ruchi Pickles, Boat Headphones, Jade Blue, Aer Air
    Purifier, Wipro SmartWash, Nippon Paint, Enerzal ; in B2B - Zoho, Mastek, Galaxy
    Surfactants, Hindu Business Line .

    Define a marketing objective and strategy.

    Do a buyer behavior immersion to get an understanding of the buyer behavior.

    Analyze the competition, market environment etc.

    Analyze the brand’s current IMC Strategy.

    Build a renewed IMC Strategy for the brand covering all the aspects of IMC [6Ms etc].
    Develop a communication strategy and some thought starters for your ad or DM or Event
    agency

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