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Problem Framing BMU

The document discusses techniques for reframing problem statements in design thinking, including statement starters and abstraction laddering. It provides examples of using statement starters to make problem statements more open-ended, such as reframing "We need a device to help people listen to music" as "How might we help people listen to music?". It also discusses abstraction laddering as a way to reconsider problem statements by broadening or narrowing their focus through questioning. Benefits mentioned include challenging assumptions and inviting divergent thinking.

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shagun khandelwal
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70 views25 pages

Problem Framing BMU

The document discusses techniques for reframing problem statements in design thinking, including statement starters and abstraction laddering. It provides examples of using statement starters to make problem statements more open-ended, such as reframing "We need a device to help people listen to music" as "How might we help people listen to music?". It also discusses abstraction laddering as a way to reconsider problem statements by broadening or narrowing their focus through questioning. Benefits mentioned include challenging assumptions and inviting divergent thinking.

Uploaded by

shagun khandelwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Design Thinking

Innovation Journey

Problem Framing

2 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

“The important and difficult job is


never to find the right answers, it is
to find the right questions”

Peter Drucker

3 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

4 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Statement Starters

5 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Statement Starters

An approach to framing
problem statements
that invites broad
exploration

6 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Statement Starters

“We need a device to help people listen to music”

Vs.

“How might we help people listen to music?”

7 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Framing a question

5"+"5"="?" ?"+"?"="10"

8 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Statement Starters
• Identify a set of problems or opportunities.
• State each issue in the form of a short phrase
• Add a “starter” to the beginning of each phrase.
• Example 1: “How might we __________”?
• Example 2: “In what ways might we ___________”?
• Example 3: “How to ___________________”?
• Example 4: “What if _________________”?
• Pick the best statement starter for each problem.
• Use the new phrasing as a basis for ideation.

9 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Statement Starters - helpful hints

• Consider adding a “starter” to a research insight.


• Don’t embed solutions into problem statements.
• Use voting to pick the best problem statement.
• Be provocative. Make it a moonshot.

10 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Astro Teller

11 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Statement Starters - benefits

• Challenges your assumptions


• Helps you see different perspectives
• Provides a direction for problem solving
• Invites divergent thinking

12 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Abstraction Laddering

13 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Abstraction Laddering

A way of reconsidering a
problem statement by
broadening or narrowing its
focus

14 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
The Powers of 10 Innovation Journey

15 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

16 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

From Language in Thought and Action, by S.I. Hayakawa:

17 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Abstraction Laddering
• Identify an initial problem statement.

• Make a laddering worksheet (rungs as blank spaces).

• Write your initial statement on the middle rung.

• Explore various options for revising the statement.

• Move up the ladder by asking Why?

• Consider the options (broader than the initial one).

• Move down the ladder by asking How?

• Consider the options (narrower than the initial one).

• Discuss and decide which option to use for ideation.

18 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Abstraction Laddering
exercise

19 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

20 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

21 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

We need to redesign the BMU


admissions experience.

22 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Abstraction Laddering- Helpful Hints

• Consider the use of Statement Starters to reframe.

• Take a quick poll to help decide which option is best.

• In the end, the initial statement might be the best.

23 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Abstraction Laddering - benefits

• Challenges your preconceptions

• Helps you refocus a problem statement

• Builds a shared understanding

• Provides a direction for problem-solving

24 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
Innovation Journey

Sunil Sangra
Creativity | Innovation | Design Thinking | Strategy
Consulting | Training | Coaching

Mob: +91-9650866566
[email protected]
New Delhi, India

25 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching

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