MODULE 1:

FUNDAMENTALS OF COMMUNICATION
principle
process
contents
ethics

WEEK 2-3
s
principles
process

contents
ethics

01 02 03

COMMUNICATION COMMUNICATION COMMUNICATION

PROCESS PRINCIPLES ETHICS
 ELEMENTS OF COMMUNICATION
THE SENDER
• holds an idea that needs to be conveyed
• influenced by multiple factors
principles

THE RECEIVER

process
contents
ethics

• decodes the conveyed message

• filters message based on frame of
refences

THE MESSAGE
• verbal (written or spoken, sign , online)
• Nonverbal (gestures, eye contact, touch)

THE CHANNEL
• the medium
• sensory receptors
 ELEMENTS OF COMMUNICATION
THE NOISE
• holds an idea that needs to be conveyed
• influenced by multiple factors
principles

process
contents
THE SITUATION
ethics

• decodes the conveyed message

• filters message based on frame of
refences

THE FEEDBACK
• verbal (written or spoken, sign , online)
• Nonverbal (gestures, eye contact, touch)
 COMMUNICATION MODELS
principles 01 02 03

process
contents
ethics

LINEAR INTERACTIVE TRANSACTIONAL

COMMUNICATION COMMUNICATION COMMUNCIATION
MODEL MODEL MODEL
 COMMUNICATION MODELS
LINEAR COMMUNICATION MODEL
• Shannon-Weaver Model of Communication in The
Mathematical Theory of Communication (1949)
principles

process
contents
• speaker simply transmits message to the listener
ethics

1. It is a unidirectional model.
2. It presents a simple communication act.
3. It involves persuasion, not mutual understanding
4. It values psychological effects over social effects
 COMMUNICATION MODELS
INTERACTIVE COMMUNICATION MODEL
• involvement of more than one participant
• two-directional communication
principles

process
contents
• “feedback loop”
ethics
 COMMUNICATION MODELS
INTERACTIVE COMMUNICATION MODEL
• Schramm’s Model of Communication
• Berlo’s Model of Communication
Hearing Content Hearing
principles
Seeing Structure

process
Seeing

contents
Touching Code
Touching
ethics

Smelling Smelling

Communication Skill Communication Skill

Attitudes Attitudes
Knowledge Knowledge
Social System Social System
Culture Culture

Hearing Hearing
Seeing Seeing
Content
Touching Structure Touching
Smelling Code Smelling
 COMMUNICATION MODELS
TRANSACTIONAL COMMUNICATION MODEL
• exchange of messages creates relationships, forms
intercultural alliances, shapes self-concepts, and
principles

engages dialogues

process
contents
ethics
 COMMUNICATION MODELS
CONTEXTS of TRANSACTIONAL
COMMUNICATION MODEL
principles

process
contents
ethics

SOCIAL RELATIONAL CULTURAL

Unstated norms Relationship Ethnicity
Manners Intimacy Gender
Politeness Status Class
Moral compass
 COMMUNICATION PRINCIPLES
COMMUNICATION INVOLVES SYMBOLS.
• an arbitrary representation

principles
process
contents
COMMUNICATION REQUIRES MEANING.
teams

1. Meaning is socially-constructed.
2. Meaning and context may vary.
3. Verbal and nonverbal influence on meaning.
4. Meaning and medium are interconnected.

COMMUNICATION IS CULTURE RELATED.

• construction and interpretation is influenced
by one’s culture
 COMMUNICATION PRINCIPLES
COMMUNICATION IS RELATIONAL.
• meaning and delivery is influenced by relationships

COMMUNICATION INVOLVES FRAMES.

principles
process
contents
• bound and limited to one’s context and
ethics

capacity
COMMUNICATION IS BOTH PRESENTATIONAL
AND REPRESENTATIONAL.
• communication in influenced by one’s worldview

COMMUNICATION IS A TRANSACTION.
• Communication is productive and creative.
 COMMUNICATION ETHICS
01 RESPECTFUL OF THEIR AUDIENCES

02 CONSIDERATE OF THE CONSEQUENCES OF THEIR

COMMUNICATION

contents
timeline
history
ethics
03 TRUTHFUL

04 EFFICIENT IN USING INFORMATION

05 WATCHFUL ON FALSIFIED INFORMATION

06 RESPECTFUL OF THE RIGHTS OF OTHERS TO

INFORMATION
 COMMUNICATION ETHICS

contents
timeline
history
ethics
MINDFUL MINDFUL MINDFUL UNCONDI- MINDFUL
PRESENCE LISTENING SPEECH TIONAL RESPONSIVENESS
Focus on the Step in their Think before FRIENDLINESS
“we” not the shoes. you speak. Accept others. Be in the moment.
“me”.
END OF MODULE 1