Chapter 5: Design of Goods & Services

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1. Computer- use of computers to speed design process 15. Product the selection, definition, and design of
Aided Design and connects to manufacture and assembly Decision products; links investment, market share,
(CAD) planning product life cycle; meets the demands of the
marketplace with a competitive advantage
2. Computer- directs and controls manufacturing
Aided equipment 16. Product Find ideas
Manufacturing Development Determine firm's ability to carry out idea
(CAM) Stages Determine customer requirements
Engineer & design (functional specifications,
3. Decision method to compare options based on
product specifications, design review,
Trees probability that a particular outcome will
through testing)
occur; computes expected value of a
Introduce to market
strategy/technique
Evaluate results
4. Decline Phase dying products; products no longer making
17. Product Life introductory
unique contribution so production is
Cycle growth
terminated
maturity
5. Design determines whether product specifications decline
Review are the best way to meet customer
18. Product how the product will be made
requirements
Specifications
6. Functional how the product will work
19. Product links cash flow, market dynamics, product
Specifications
Strategy life cycle, and organizational capability
7. Growth Phase product design has begun to stabilize and
20. Product support competitive advantage and links to
forecasting of capacity requirements is
Strategy differentiation, cost, and the ability to
necessary
Options respond quickly
8. House of a graphic technique for defining the
21. Quality refers to both determining what will satisfy
Quality relationship between customer desires and
Function the customer and translating those customer
product (or service)
Deployment desires into the target design; idea is to
9. Introductory products are still being "fine-tuned" for the (QFD) capture a rich understanding of customer
Phase market; may warrant unusual expenditures requirements and to identify alternative
for research, product development, process process solutions
modification and enhancement, and supplier
22. Robust designed so that small variations in
development
Design production or assembly do not adversely
10. Lead Users companies, organizations, or individuals that affect the product
are well ahead of market trends and have
23. Service delay customization
needs that go far beyond those of average
Design modularize
users
Techniques automation
11. Life Cycle part of ISO 14000; assesses the
24. Six LCA Make products recyclable
Assessment environmental impact of a product, from
Guidelines Use recycled materials
(LCA) material and energy inputs to disposal and
Use less harmful ingredients
environmental releases
Use lighter components
12. Maturity competitors are established; high-volume, Use less energy
Phase innovative production may be appropriate Use less material
13. Modular designed in easily segmented components; 25. Six Robust
Design offers flexibility to both production and Techniques Modular
marketing for Product CAD
14. Product-by- lists products in descending order of their Design CAM
Value individual dollar contribution to the firm and Virtual reality technology
Analysis also lists the total annual dollar contribution Value analysis
of the product; allows management to 26. Sustainability production system that supports
evaluate possible strategies for each product conservation and renewal of resources;
ecological stability
27. Test Market determines if the product meets customer expectations
28. Value Analysis takes place during production; seeks improvements that lead to either a better product, or a product made more
economically, or a product with less environmental impact
29. Virtual Reality user interacts with computer to test product alterations
Technology