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Case Study Byjus

BYJU'S is an Indian educational technology company founded in 2011. It provides online tutoring and educational content through its mobile app, targeting students from grades 1 through 12. BYJU'S has over 33 million users, 2.2 million paid subscribers, and an 85% student retention rate. In addition to core subjects like math and science, BYJU'S has expanded its offerings to include other subjects and age groups. It is currently the world's most valuable edtech company and sponsors the Indian national cricket team.

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781 views2 pages

Case Study Byjus

BYJU'S is an Indian educational technology company founded in 2011. It provides online tutoring and educational content through its mobile app, targeting students from grades 1 through 12. BYJU'S has over 33 million users, 2.2 million paid subscribers, and an 85% student retention rate. In addition to core subjects like math and science, BYJU'S has expanded its offerings to include other subjects and age groups. It is currently the world's most valuable edtech company and sponsors the Indian national cricket team.

Uploaded by

Prashant Dixit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CASE STUDY BYJUS :

BYJU'S – The Learning App is the common brand name for Think and Learn Private Ltd.,
a Bangalore-based educational technology (EdTech) and online tutoring firm founded in 2011 by
Byju Raveendran at Bangalore (India). In March 2019,
It was the world’s most valued edtech company at $5.4 billion (Rs 37,000 crore). Shah Rukh
Khan is the brand ambassador for BYJU'S. In July 2019, BYJU'S acquired Indian cricket team's
jersey rights.
BYJU’S runs on a premium model. Their main product is a mobile app named BYJU'S-The
Learning App launched in August 2015.[9] It provides educational content mainly to school
students from class 1 to 12 (primary to higher secondary level education).[4] The company trains
students for examinations in India such as IIT-JEE, NEET, CAT, IAS as well as for international
examinations such as GRE and GMAT.[10]
The main focus is on mathematics and science, where concepts are explained using 12-20
minute digital animation videos.
 BYJU'S reports to have 33 million users overall, 2.2 million annual paid subscribers and an
annual retention rate of about 85% .
The average student spends 53 minutes daily using BYJU'S.[
 Apart from mathematics and science they have introduced Disney BYJU'S app for kids who had
just started learning.
The company announced that it will launch its app in regional Indian languages in 2019.[18][4] It
also plans to launch an international version of the app for English-speaking students in other
countries in 2019.

Sponsorship

Members Of Indian Cricket Team In Jersey

In July 2019 BYJU'S acquired Indian cricket team Jersey rights from Oppo.


Acquisitions
In July 2017, Think and Learn acquired TutorVista (including Edurite) from Pearson.
In January 2019, BYJU’S acquired a US-based Osmo, a maker of educational games for children
aged 3-8 years for $120 million.

Competitors
BYJU's has emerged as the leader in EdTech space in India. However, there are many other
private organisations in India who are using Activity-Based Learning and Blended Learning to
evoke curiosity in students. They either have similar products in market or they are working
actively on research and development. Some of the well-known ones are Toppr, Vedantu,
and NumberNagar. All of these organisations have a presence in multiple states in India.

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