Qasieimsy Writing Skills COMPOSITIONS In this setion, students are asked to write a short composition, «.g. advertisements and notices, designing or drafting posters, writing formal and informal invitations and replies carrying 4 marks in not more than 50 words. The letters of various types based on verbal/visual input — Business or Official Letters, Letters to the Editor and application for jobs carrying 6 marks in not more than 120-150 words are asked in the long composition. Articles, debates or speeches based on visual/verbal input carrying 10 marks are the items of very long composition. They are required to be answered in 150-200 words. SHORT COMPOSITION (Carrying 4 Marks — 50 Words) I. ADVERTISEMENTS Definition: Advertisementiis the announcement/information for people shown with a view to influence them. It is a powerful medium to influence the masses and reaches maximum number of people through print and television, radio, ete. Corporate houses, government and commercial establishments, social institutions use advertisement to sell their products. Advertisements are of two types: Classified and Non- Classified or Display. (A) Classified Advertisements Classified advertisements are different from the notices in the sense that a notice is mainly a formal announcement for a section of people whereas advertisements are for the masses. The important features of classified advertisements: * Classified advertisements are categorized in separate columns, + Contain title, contact add, phone no., box no, + Occupy less space, + More economical, + Written in short phrases and words, brief, + Language is simple, concise and compact. Every newspaper has a separate section for classified advertisements. The classified section of the newspaper is further divided into many columns, They are generally short and to the point. Different Headings + Situation Vacant, Situation Wanted, Sale and Purchase + Property, vehicles, Household Goods, Missing persons, Pet Animals, Lost and found, Travels and Tours, Packers and Movers, Educational Institution, Language Course, Hobby Classes, Matrimonial Alliance, Change of Name. (B) Non-classified or Display Advertisements Display Advertisements are given 10 attract the attention ofa large number of readers. The purpose of giving the | advertisement is the same, that is, to sell the product but the printing is bold and take up more space. ‘The main features of non-classified advertisements: + They are designed for commercial purpose, + They contain more space, + They are visually attractive, + They have catchy slogans, + They have varying font size or shape, (language, colourful, lucid and appealing overall arrangement). Different Headings ‘Non-classified advertisements contain the same headings as classified advertisements do. Points to Remember: + Suitable Heading + Begin with key word ‘Wanted’ or ‘Required’ Alliance invited for, etc. + Omit Articles, prepositions, conjunctions. One or two sentences only. * Contact add, box no., phone no, must. Ashort quiz.to judge your knowledge of advertisements. 1. Lwant to sell my car before going abroad. Should I give classified or display advertisement in the newspaper? 2. A reputed school in Sonepat requires PGT to teach senior classes, They will place their advertisement under the heading .. 3. Job seekers often place their advertisement under this heading to show their availability or skill fora particular job. . 4. This advertisement is placed by the house owners who ‘want to give their house on rent Scanned with CamScanner5. ae advertisement is placed in the newspaper to show hat a property is up for sale, All details regarding amenities nearby, price expected, no, of rooms, wash rooms, flooring type, kitehen-modular or simple, woodwork, ete. are mentioned. . To announce that a person has passed away and his final rites will be held at so and so place ue. ads are placed in the newspaper under........ columns. - Mr. X wants to find a suitable groom for his daughter. He will place the advertisement under the > What willbe more suitable in such 2dvertisemeqgs contact address, phone no. or box no. 10, Then there are some advertisements which areissuegpy government agencies or courts in the interest of pubs These could be change of name or legal wamings 9 sale, lease ot transfer of property from one person tg another, They are called [have either lost my dog or a bag. I will place my ie i advertisement under the heading heading . In case of the above mentioned advertisement will he give particulars of his daughter or the groom he is looking for? 12, Families publish these advertisements in the fond ir loved ones, remembrance of th (A) CLASSIFIED ADVERTISEMENTS 4. SITUATION VACANT Value Points: Begin with ‘Wanted’ or ‘Required’ ‘¢ Mention the no, of posts lying vacant/name of the post. Pay scale and perks of the post concemed. ¢ Time limit for submission of application. Mention name of the employee with address. Mention age, qualification, skills and experience. Mode of applying and whom to apply. Contact address and Ph. No. EiGEwiEs Cts 1. Ans. 2. Ans. Ans. ‘You are the Manager of Sunrise Industries, Delhi Road, Bahadurgarh, You need two typists for your office. Write an advertisement in not more than 50 words to be published in the ‘Situation Vacant’ column of a local newspaper. SITUATION VACANT Wanted two typists, either sex, for our Bahadurgarh office. The applicants should be graduate and well versed in English. Salary commensurate with qualifications and experience. Apply in person within a week. Sunrise Industries, Delhi Road, Bahadurgarh, or call to fix an appointment-Ms, Trisha-9900001100, You are Rehan of Noida. You want an English tutor for your daughter. Write an advertisement to be published in the classified column of a local newspaper. WANTED LADY TUTOR Wanted a lady tutor to coach a girl of class XII in English. Only ladies with a minimum five years of experiente in teaching $.S.C.E. will be considered. Emoluments: 5,000 to & 8,000 per month depending upon the calibt and experience plus transport expenses. Contact: Rehan, A-150, Sector-12, Noida. You are the General Manager of a leading industrial concer. You need a Chartered Accountant for your office: Draft an advertisement in not more than 50 words to be published in The Times of India, New Delhi, under th classified column. SITUATION VACANT Required a Chartered Accountant fora leading concer “Pulleys and Brakes India Ltd.” Only eandidates wi CA degree, having two years of experience in an MNNC and are not more than 35 years of age ean appl ‘Attractive salary and promising career. Apply with complete resume within seven days to General Manage Brakes and Brakes Pvt. Ltd., 121, Sector-60, Noida. Scanned with CamScannerprofessional qualification receipt of applications, s, other qualiti i qualities required in the manager, who to apply to and the last date for the ‘Ans. [Delhi 2015] Akash Public School urg REQUIRED of experience as a ea Fequies @ canteen manager. The candidates must be graduate and have 5-6 years of computer, Salary o'ber na eget. Also they should have good communication skills and basic knowledge or call at 912292992. right candidate. Apply: The Principal, A-110, Akash Public School, Agra Wales Pune 2. SITUATION WANTED * Qualifications and experience + Nature of the job sought * Contact address and phone no. * Age and sex ‘ Minimum salary acceptable (Salary expectation) 1, Arun Gupta of B-203, Akarshan Apt., Manali, has @ very good knowledge of tourist places in Manali. He wants to work as a Tourist Guide, Draft a suitable advertisement for publication in the ‘Situation Wanted’ column of a local newspaper in about $0 words. Ans. SITUATION WANTED A Tourist Guide widely traveled, well acquainted with hills and historical places around Manali, well-versed in English, Hindi, Punjabi and Local Language, familiar with local cuisine, seeks a job in the Local Tours and Travels, Desitous Party may contact: Arun Gupta, B-203, Akarshan Apt. Manali or Call at 9868259620. 2. You are Anil Verma of 257, Moti Nagar, New Delhi. You have just passed B.E. (Electrical) in first division from 1 prestigious Engineering College. You are in need of a job in or around Delhi. Write an advertisement in not more than 50 words for the ‘Situation Wanted’ column of The Times of India, SITUATION WANTED ‘A first Class B.E. (Electrical) from IT, Delhi seeks a job in or around Delhi. At present working witha private frei in Alwar for the last three years. Salary expected: € 45,000, Please contact: Anil Verma, 257, Moti Nagar, New Delhi-110039, Phone: 011-25278431. «© to Delhi from your home town. Here you require a job. Draft a classified advertisement particulars of your qualifications and experience. SITUATION WANTED ass MA in English requires a suitable jab in or around Delhi as an Editor of English He has excellent olsen lish and five years of experience as an Editor in a reputed firm. Salary written and spoken Eng! com 50 0001Please ‘contact: Aman Verma, F-5, Mohan Garden, New Delhi or call at 9825111111. 3. SALE & PURCHASE OF PROPERTY/VEHICLE/HOUSEHOLD GOODS Ans. 3. Recently you have com for a newspaper giving Ans, Value Points: ¢ Begin with for Sale/Purcha Mention the type of accomn ¢ Give a brief physical description. End with contact address & Tel. No. (a) Proeriy: ei a + Mention fixtures and fittings. « Specify size, floor, number of rooms, et: Seely ine on oroundings. + Price expected/offered. se or Available/Wanted. ; modation/Vehicle/Houschold item, Scanned with CamScannerAns. material you have with you, wr 1. You have cleaved your I1T Entrance Exam and so want to sell off the reading mal ea Festi of the mes write an advertisement to be placed in the ‘For Sale’ columns of a local dai eel [Delhi (C) 93 have with you in not more than 50 words, You are Mohan/Mohini. Contact No: S] Ans, FOR SALE : i ith 50% discount, Available LIT Entrance Exam study material in new condition for immediate sale wit The list of books with price is given belo 7 %600 1. IIT-JEE: A Comprehensive Revision Tool 2. IIT: 37 Years Chay 7300 ipterwise Solved Papers (1979-2015) 73999 3. IITJEE/Engineering 138 4. 100 Tips to Crack the IIT Contact: Mohini (Mob. 9811111111) ‘You want to sell a pair of hybrid milch cows. Draft an advertisement in not more than 50 words siving suitable details to be published in the column of a daily newspaper. Ans. FOR SALE, Livestock 7 : Available for immediate sale a pair of hybrid milch cows. Five years old, daily yield 25-30 litres, vaccinated, Perfectly healthy, daly fodder requirement 15-20 kg. Price negotiable. Contact: Dhillon, 235 Agrofarms, Kamal, Phone 0184-22728879. You propose to sell Your flat as you are going abroad. Draft an advertisement in not more than 50 words for it to be published in Daily Times under the classified column, FOR SALE Available MIG, first floor DDA Flat having two Bedrooms with attached Baths, Drawing and Dining with two balconies, Well furnished, airy, East facing, Dwarka, Sector 12, nearby market, school, hospital, bank, Metro and auto stand, Expected price: One crore. Contact details: Om Properties, Manish Metro Plaza, Dwarke, Sector 121. Mob. 9871299205, Ans, You want to sell your old car. Place an advertisement in not more than 50 words in the newspaper giving your expected price as well as the condition of the car. Ans, FOR SALE Available Maruti Alto, 2015 model, single hand driven, good condition, new tyres, non-aceidental, scratchless, ran only 20,000 km, authorised CNG kit/diesel versior Insurance, Road Tax, and Pollution Certificate in place. Expected price & 2,00,000 (negotiable), Contact: Ramesh, Mob. 989900078, , Your family is moving out of Delhi since your father has been tra items at a reasonable rate. Draft an advertisement in not more t column of a local daily giving necessary details. HOUSEHOLD GOoDs FOR SALE Available LG fully automatie Washing Machine, model Splash 2016 and Sam pen control, Excellent working condition, Also available brand new furniture of teak wood five een seater dining table and double bed with box at reasonable price, Contary - et, Garden, Mob. 987687690, ntact: A.K. Singh, 40/1, B-Block, Dilshad 5. Ans. 6. You are an industrialist interested in purchasing an indo Pendent guest house Draft an advertisement in not more than 50 words to bi inave i cit 3 published in a local daly,” Pos Sealy of your i daily. FOR PURCHASE Wanted a spacious and well-built house in a ve FY good locality in ‘ , Exquisitely designed, self-contained 4/5 bedrooms with a Drawing/Dinins Pali Preferably near the spo Vasant Vihar, South City or DLF Enclave wil be preferred, ime Parties may cont nee: Bungalows ip or Phone 25730249. May contact: Sudhir Properti Scanned with CamScanner7. Suppose you are Amitabh Ambani, . Di . school in India. Write a suitable neo" F Study Plus, Australia, You wish to purchase land for setting up a Ivertisement i ; Give necessary details like rns ent in not more than $0 words inviting offers from the land owners. A " India. rea of location and offer of outright purchase. Do include your address in Aub FOR PURCHASE ints to set up a school in and around Delhi. Interested in buying 'yment. Minimum land area 2500 sq. meters, should be located on Contact: Amitabh Ambani, Director, Study Plus, Mob. 989750045. a Koran KumaeKanana Bajaj, a leading lawyer practising in Surat, You want to buy an independent house ; y e i ‘ad to be used as office-cum-residence. Draft an advertisement in about 50 words forthe classified column of a local newspaper. You can be contacted at 45645678, [All India 2016) Ans. FOR PURCHASE Interested in purchasing an independent house at City Light Road in Surat. The rooms of the house should be spacious and well-built at ground floor with a parking facility. Interested parties may contact Ankit personally at M-5, City Light Road, Surat or call at 45655978. ‘A well known study group of Australia wa suitable land for the purpose. Immediate pa the main G.T. Road. Interested parties may You want to purchase an independent house in a posh area, Draft a suitable advertisement in about 50 words under the classified column, “For Purchase”, giving your requirements and capacity to pay. Ans. FOR PURCHASE Required a newly built three bedrooms with attached baths, independent house in a posh area of East Delhi. It must have drawing and dining rooms along with modular kitchen, be well-ventilated, fully furnished, 24 hrs. electricity and drinking water, parking, east and park facing, nearby school, bank and shopping complex. Rent offered & 30,000 per month. Contact: Mr. Rizvi, Mob. 9017778999. 4.70 LET Value Points: + Begin with ‘Wanted’ or ‘Available’, * Type of accommodation — Size, floor, No. of rooms, etc, + Location and surroundings * Rent expected, Bank and company, Lease preferred. Contact add, e-mail add and telephone no. RUN La USS 1. You want to let out a portion of your house. Draft a suitable advertisement in about 50 words giving details to be published in the “To Let’ column of a newspaper with your address and contact number. TO LET .d bungalow on 750 sq. metres in Greater Kailash-II is available on rent. Three drawing/dining, modular kitchen, lounge, garage, round the clock water and " Only Bank Officers/Central Govt,/Gazetted Officers ly. Rent expected around & 15,000 p.m. Only Ba nod contact, x Khanna, A-27, Greater Kailash-II, New Delhi or Phone: 26252140. jon oF y .d independent house. Write an advertisement in about 50 to let out a portion of your newly constructe € \ ar published in the ‘To Let’ classified columns of the Hindustan Times. TO LET in B-Block, Tilak Vihar, Delhi. Two bedrooms with attached bathroom, rc ES a ith wooden work. Walking distance from market, school, hospital per month (negotiable). Contact: Ashiana Properties at 9868695259. Ans, A portion of a newly constructe bedrooms, attached bathroom, 2, Ans, Available on rent a newly cons 0 ground floor, well-ventilated and spacious and Metro Station. Expected rent & 25,000 in Chennai, Write an i i cour newly started business in readymade garments in Chen He Senet in soo wards ioe same, to be published in the classified column of The Hindu advertisement in al ‘ACCOMMODATION WANTED ith carpet area of 1500 89, fet in Central Chennai for our newly started ‘STYLO" Wanted on rent shsroam wil ered terse ates may plese contact R Snivasn, 27 Elgin ‘eadymade Garments. Road, Chennai or Phone 26978345. Ans, Scanned with CamScanner5, ADMISSION NOTICE Value Point * Give the name of Institution/its past record, ‘* Mention the courses offered, duration, * Specify the eligibility condition, * List the facilities available and fee structure. * Quote the last date for registration/application. * End with contact address and phone number. SUNS CTS 1. You are the director of a coaching academy. Write an advertisement in not more than 50 words for publication in a classified column of a newspaper, for admission to the various courses being provided in your institute, ADMISSION NOTICE | . Apex Business Management Institute offers one-year diploma courses in Computer Programming and Business Management. Eligibility - Senior Secondary, batches of 20, subdivided into 4 groups for practical training/ field work, excellent faculty. Fee ~ & 2500 payable quarterly, last date for submitting applications ~ 25 June, 20xx, Contact: Director ABMI or Phone 26259801. Ans. + You are the Principal of a college. Draft a classified advertisement in about $0 words to be published in a local daily announcing admissions to the various courses in your college. Ans, ADMISSION NOTICE Vir Bhagat Singh University invites applications for various courses. Candidates should be at least 17 years of age as on Ist January, 20*x and must have passed 10 + 2 or equivalent exam. The last date of application is 31 January, 20x. For more details, log on [email protected], . Suppose you are the director of a fashion designing institute, Draft an advertisement in not more than 50 words to be published in the Times of India announcing admissions to the new session. Ans. ADMISSION NOTICE Sapphire Fashion Designing Institute offers two years diploma cours: have passed 10 +2 or equivalent exam. The interested candidates sl Delhi or call at 9256666666 by 31st January, cs in fashion designing. Candidates must hould contact at B-5, Jhandewalan, New 20%x, For more details log on: [email protected]. 6. MISSING PERSON/PET ANIMAL Value Points: + Begin with ‘Missing’. * Physical description: (a) Person: + Name, age, sex, height, complexion, built, clothes and other identifying features, (6) Pet animal: (Specific details) + Name, breed, colour of fur or skin. * Since when and from where missing. * Reward/message if any + Contact address and phone number. SOLVED EXAMPLES: A boy, who is your under the caption ‘Missing’ in not more than 50 words for a local newspaper Providing necessary details and ¢ reward offered. ry ns. MISSING PERSON Scanned with CamScanneree SSS AES ane en * mt isan nd wh ee aged 15, 145 cm tall, fair coloured with a scar on left forehead and dressed a as been missing for a week. D Si ee i Paiaar at tneminiaer aver eyseete ck. Draft a suitable advertisement for the ‘Missing Person’ MISSING PERSON ee aor boy of 15, height 145 cm, fair complexion, blue eyes, short hair and a scar on left forehead, in lue jeans, white shirt and black shoes has been missing since 6 July, 20x, Anyone knowing his whereabouts will be suitably rewarded. Inform SHO, Dehradun, Phone-24100000. ‘Your pet is missing. Draft an advertisement under the “Missing” i i , ssing” Column of a local daily newspaper providing all details in about 50 words, : oe oa een Ans. ; MISSING PET Scoopy, white, brown fur dog, 1 year old, with a red ribbon around its neck has been missing since Sth Aug, 10xx from the Central Park, Dilshad Garden, Delhi. Finder/informer to be rewarded. Contact : A.K. Singh or Call at 9012376295 You are P.K. Bansal of $7, Rajendra Park, New Delhi. Your pet dog, Scoobie is missing. Write an advertisement in not more than $0 words for the ‘Missing Pet’ columns of a newspaper. jSSING PET Missing a dark brown, male Labrador Scoobie since last Friday. 20" height, 2 years old, has white stripes, a hole on his left car and a strap of black leather round his neck. Informer will be suitably rewarded, Contact: PK. Bansal, $7, Rajendra Park, New Delhi, Phone-25246789. 7. LOST AND FOUND Ans. Ans, Value Points: Begin with ‘Lost’ or ‘Found’, ‘¢ Name of the objecvarticle, brand, colour, size, condition. When/where lost or found. RNS ass) 1. You have lost your bag in Metro between Subhash Nagar and Dwarka while going for an interview. It contains jortant documents. Draft an advertisement for ‘Lost and Found’ column of a local daily in not * Reward if any a file having imp: more than 50 words. Ans. LOST Lost a black VIP bag, containing school and college certificates and important papers. Lost in Metro, between Subhash Nagar and Dwarka on 15 Sep. between 9 am to 9.40 am. If found, kindly contact: Mr. Rajeev, o eall J ‘at 9998237965. Finder will be suitably rewarded. advertisement suitable to be published under the column ‘Lost and Found’ 2, You have lost your purse. Draft an of a local daily. Your advertisement should not exceed 50 words. LOST us (Route no, 315) while travelling between Lucknow Road and Red Fort. ry important bills and receipts. Finder will be suitably rewarded. Please 1: 27618456, Ans, Lost black leather purse in DTC bi Besides cash, it contains some ve : Lucknow Road, New Delhi or Phon contact: Anil Sood, B-67, a bus, you found a purse containing & 1000, Office ID Card and ATM Card, Draft a classified more than 50 words for the general public about the purse, Ask the rightful owner to come While travelling in advertisement in not with a photo ID. FOUND Found a purse containing & 1000, Office 1D Card and ATM Card in the Bust Route No. 347. The rightful cermer may elaim it by showing his/her photo ID proof, Please contact: Prashant Bhardwaj, M-6, Sector.22, Noida or call at: QUINN. 3. Ans, Scanned with CamScannerhen you tried to call its owner you founa 4. You found ing d, WI & mobile phone worth about € 10000 lying on the roads TN ae to be published in a loca, thet the mobile didn't have Sim, Draft an advertisement in not more daily for the its rightful owner. " i has lost it may contact ‘ound a mobile phone | ..62, Noida, Whosoever has lost me with lying on the road at Sector-62, Noit pa Specific clues at Q-112, Sector €2, ‘Noida, Please call at 9211000000 before reaching my home. | 8, TRAVELS AND TOURS Value Points: * Begin with ‘Package Available’, etc. # State name of travel agency. a * Specify destination and duration. * Supply details of package—food/boarding/lodging, sight-seeing, ete, * Give estimated cost and special discounts. + End with contact address and phone number SOLVED/ EXAMPLES 1, Globe Travels, G-76, Connaught Circus, New Delhi, offers its patrons cheapest air tickets for any destination by an airline besides offering consultancy and exchange service. Draft an advertisement for “Travels & Tours column of a national daily in about 50 words. i TRAVELS & TOURS Cheapest air tickets available for any airline, any destination. New York %35,500, San Francisco %35,000, Toranto %34,500, London & 19,400. Visa insurancy consultancy, buy/sell currencies. Visit Globe Travels, G-76, Connaught Circus, New Delhi, Phone: 23723777, 23355055, 23355955 2. Suppose you are the owner of Balaji Travels & Tours Company. Your company offers special visits to Malaysia, ‘New York and Italy from Ist Jan, 20*x to 31st Jan, 20** to the people. Draft an advertisements to be published in the Times of India including details about sight seeing, accommodation, food, in not more than 50 words charges. Ans, TRAVELS & TOURS Balaji Travels & Tours offers special visits to Malaysia, New York and Italy from Ist January, 20%x to 31st January, 20x with special discounts 20% for couples and children on accommodation and food. For air tickets, tour packages, accommodation ete, contact: Balaji Travels & Tours, D-26, Patel Nagar, New Delhi or call on: 92X22, DBXXHHHHHX, 9. BUSINESS PROPOSALS Value Points: + Name of the organisation. + State specialisation/service offered/required. + Quote special term/facilities, if any. + End with contact address and phone number. NTS CU ess 1. Write a suitable advertisement in not more than $0 words in a national daily for Novex (India) Corporation, a leading hosiery manufacturing concer offering wholesale dealership, agencies and retail outlets. Ans. BUSINESS PROPOSAL ‘Wanted distributors for ‘Novex’ brand hosieries wholesale dealers, agencies and retail outlets, Attractive terms and business discount in addition to trader's commission are being offered. Interested parties may contact Sales Manager, Novex (India) Corporation, Ludhiana or Phone: 24370124, 24250024, 25553324, 2, Youare the director of Infex Computer which deals in hardware and software components. Draft an advertisement offering business proposals. BUSINESS PROPOSAL — Infex Computer requires Franchisees for Chandigarh. The interested parties must be financially sound and have at least five years of experience in marketing hardware and software components. Inter yarties may Se eee riieace infer’ Commpuiiee’ Gia) Neh Place’ New Deine RisntGssaees ee ies rect Ans. Scanned with CamScannerOL 10. MATRIMONIALS Value Points: * Begin with ‘Wanted/Alliance’ or Proposal invited. + Age, height, complexion built (Slim/Tall). * Academic, Professional Qualifications, job status, salary, etc. # Caste/sub-caste, religion, etc. + Contact address/Post Box No., Phone No. SOLVED EXAMPLES) 1, After completing his B. Tech from a reputed University, your son is working as a manager in an MNC in Noida. He wants to marry a beautiful, educated, well cultured girl. Draft an advertisement in not more than 50 words for the “Matrimonial” column of a national newspaper. ne WANTED BRIDE Alliance invited for 26 years, 5'8” tall, handsome, fair complexioned MNC Executive, settled in Noida. Caste no bar. Contact: Post Box No. 678, The Times of India, New Delhi-110001. 2. Mr. S.K. Gupta is looking for a suitable boy for her daughter. Draft an advertisement in not more than 50 words for the matrimonial column of a newspaper. Ans. GROOM WANTED Alliance invited from a tall handsome, educated, well settled business/professional Delhite boy of Gupta family for a smart, beautiful, fair, slim, 23/5°3"/ 50 kg, convent educated MBA girl working in an MNC. Contact: Mr. S.K. Gupta, at 9012329568. 3. Write an advertisement for the matrimonial column of a newspaper for a Bisa Aggarwal girl, working as a Sales Officer in a leading export house. Ans, BRIDEGROOM WANTED | Proposal invited for a Bisa Aggarwal girl, 25 years, 158 m, working as a Sales Officer in a leading export house, income in six figures per annum. Parents having business at Mumbai and Overseas. Boy's merit main consideration, Professional with business background preferred. Early and decent marriage. Write to Box No 7364, The Times of India, Mumbai-400001. 141, CHANGE OF NAME Look at the following samples of changes of names: Minewies EXAMPLES 1. Your neighbours Mr. Ramesh Gupta and Mrs. Shifali Gupta told you to draft a classified advertisement in not more than 50 words to make it public that they have changed their son's name from Ranvir Gupta to Rishabh Gupta. CHANGE OF NAME We, father Ramesh Gupta and mother Shifali Gupta, have changed our minor son's name ftom Ranvir Gupta to Rishabh Gupta as per the affidavit dated Ist March, 20xx, B-101, Sector-86, Noida-201301. Ans. 2, As Mukesh Verma, draft a classified advertisement in not more than 20 words mentioning in it that you have changed your name from Mukesh Verma to Manish Verma. CHANGE OF NAME 1, Mukesh Verma S/o Ram Prasad Verma, R/o M-105, Tagore Garden, New Delhi have changed my name from Mukesh Verma to Manish Verna for all purposes. Ans. Scanned with CamScannerSS 12. OBITUARY Look at the following samples of obituary: SOLVED EXAMPLES 1. Draft an advertisement in about 50 words to announce the demise of 95 years old Shri Rameshwer Singh on behalf of his family, Ans, OBITUARY With profound grief we inform the sad demise of Shri Rameshwer Singh on 15th March, 20%* Prayer meeting will be held on 18th March, 20%% at 3 PM at M-105, Rahul Vihar, Ghaziabad In Grief: All Family Members (Mob. 9821763122) + Draft an advertisement in about $0 words to be published in the obituary column of a newspaper, about Mrs Radha Bhardwaj's death. You are Ranjan Bhardwatj of B-6, Dwarka, Sector-10, New Delhi. Ans, SAD DEMISE With profound grief we announce the demise of our mother Mrs, Radha Bhardwaj Kirtan will be held on Sth April, 20«x at 4-5 pm. At B-6, Dwarka Sector-10, New Delhi In Grief: Ranjan Bhardwaj (Mob. 9587423556) (B) NON-CLASSIFIED OR DISPLAY ADVERTISEMENTS Commercial advertisements are displayed by leading manufacturers, and promotion of their products, services or some event. Main Characteristics: * Designed for commercial purposes. ‘* More space, more expensive in terms of the advertising costs, + Visually attractive—varying font size or shape, Language: colourful and lucid—catchy slogans, punch tines, + Proportionate spacing. Value Points: ; + Name of the company/institute/organisers, ete * Details regarding the product/event/educational course, etc. * Special offers or discount, if any. ¢ Address of the company/institute/organisers, etc, establishments, organisations, etc, for the publicity Witty expressions and pictures or sketches, Scanned with CamScanner1, Your company has asked you to prepare an advertisement for a new toothpaste it manufactures. Prepare the advertisement, As 0 TT mee eee ee 4 Now Double the Attack on germs | * Strong Gums | * White Teeth | * Fresh Breath | * Germicheck Ans. Your Dreams are a Class Apart. $o Should be Your Home. Invest in Luxury Homes. — BUILT BY NOVATECH BUILDERS _ Book through Magic Bricks to Avail 10% Discount. Scanned with CamScanner> Writinc SKILLS SHORT COMPOSITIONS ADVERTISEMENTS An advertisement is a powerful tool to promote sales or services. It is meant to attract the attention of a target group. An advertisement is sent in public domain by print media or electronic media. Advertisements drafted for print media are published in newspapers, magazines and periodicals. 1. 2 1 2. Types of Advertisements Classified advertisements. Display or commercial advertisements. Classified advertisements: These are printed under various categories such as situations vacant, property for sale, matrimonial, and lost & found. These are very brief, occupy less space and are economical. These are written in a simple and concise language using short phrases and words. Articles and conjunctions are avoided and prepositions are rarely used. Every advertisement must contain contact no. or address or both. Display or commercial advertisements: These advertisements are written for promotion/sale of products. They can be of any size or colour and contain a lot of illustrations, sketches, drawings, ete. Different fonts can be used to make them attractive. These occupy more space and so cost more to be printed in the newspaper. EDUCATIONAL, BRITISH School, Wazirpur offers crash courses for preparation of IELTS and TOEFL. Long record of high scores, results guaranteed. Highly experienced trained faculty, scholarships also available, contact school office for application forms latest by 16th June. Phone : 27XXXXXX. LOST AND FOUND LOST VIP briefcase, brown, medium, initials N.V,, containing important certificates lost at Okhla Bus stop on 16th June. Finder will be suitably rewarded. Contact Ravi, Phone 98XXXXXXXX ‘TRAVEL & TOURS CHEAPEST air tickets any airline, any destination, New York 35,500, San Fransisco 35,000, Toronto 34,500, also Visa insurance consultancy, buy/sell currencies. Visit NTL, G-67, Connaught Circus, 23XXXXXX, 23XXXXXX, 23XXKXXX, IXXXXXX. BEST price air tickets to London 19,400, New York 35,400, Vancouver 44,300 and also other destinat ions. Travel in comfort, 227, Jagriti enclave, Delhi, 22148805/06,07. FOR SALE PROPERTY DLF CITY, Vijay Girdhar (Singh Prop.) offers Oakwood, Hamilton, Heritage, Beverly, Silveroak. 91-26XXXXXX, 26XXXXXX, 9B10OXXXXXX SOLVED QUESTIONS (CLASSIFIED EXAMPLES) ‘SITUATIONS VACANT WANTED a smart, confident PA/ tenographer for a leading export house. Qualification Graduate, age 25-30 yrs., typing speed 40 w.p.m., shorthand 100 w.p.m. Preference to those who can handle computer. Salary negotiable. Apply with complete biodata up to 20.7.20XX to Secretary, Orient Export House, T. Nagar, Delhi-110016 TRANSLATOR YAGNALINGUA undertakes ‘Translations in German, Norwegian, ‘Tamil, Malayalam, Telugu, Kannada. 23XXXXXX. E-mail yagnashree@ yahoo.com Scanned with CamScanner‘¢ School, Agra, needs # canteen manager. On behalf ofthe Principal, yyy, 1. Your school, Akash P ished in the elassified columns of a toca gg, it Is t an advertisement in about 50 wee ; jiona fessiona tion the educational and pro! H eer dd the Inst date for the receipt of APP SITUATION VACANT oeeleees ities necessary f Fi er qualities necessary fo | qualifications, other 40 HY for a manage, tions. [AM India 29 ns who to apply to an i ™ wants a canteen manager. Qualification at least graduation require Higher qualified may also apply. Preferably candidate ao pa one yor crete Stl negotiable. Age must be above 25 and below 40. Apply by: nn Jen / Contac Mr Akshay Kumar, Akash Public School, XYZ Road, Agra, XXXXX. ‘Akash Public School, Agra, 2. You are a businessman who wants to set up a small garment shop in your city. Draft en. advertisement seeking a suitable place for rent, to be published in the “Wanted accommodation” column of g local newspaper. Write the advertisement in not more than 50 words. [Foreign 2m4 Ans. WANTED ACCOMMODATION ‘A small garment merchant needs suitable accommodation on rent to be used as a garment shop, The accommodation should be located in a crowded market area with uninterrupted water and electricity facility. Owners please contact: R. Lal, 26/11, Patel Nagar, 9811XXXXXX You want to sell off your car as you are leaving the country. Draft a suitable advertisement to be serted in “The Hindu”. Write the advertisement in not more than 50 words CAR FOR SALE [Foreign 2015] Ans. 2009 Honda Accord, white colour, 2.2 litre automatic transmission, fully loaded, equipped with leather upholstery, beige interior, CD changer, alloy wheels, sunroof. Car in good condition, Expected price % 2.6 lakh. Please contact Mr. Atul : 9878200112 ‘The firm Bhatia and Bhatia, Industrial Area, Bengaluru, wants two engineers for their Chennai Office, Draft an advertisement for the column Situation Vacant of a local newspaper giving all the necessary details. Write the advertisement in not more than 50 words. Ans, : [Foreign 2015] SITUATION VACANT Wanted two experienced en, i gineers for a reputabl i i i i wD tot 0000 etn Aer Putable firm in posh industrial area in Bengaluru. Salaty with passport size photograph to: Ans, Scanned with CamScannerAns. Ans. Ans. Ans, 10. Ans, You own an independent house in B Block, South city, Gurgaon. You are interested in disposing it of as you are! ge to settle abroad. Draft an advertisement in not more than 50 words to be published in ‘Gurgaon Times’, giving necessary details [Foreign 2015}, HOUSE FOR SALE Ready to move an independent house of 3 floors. Each floor with 3 bedrooms, attached toilets, kitchen + dining and drawing room available in Gurgaon. Sun facing, well ventilated house. Price according to current property rates and negotiable too. Contact Mr. Atul, B Block, South City, Gurgaon, 9911XXXXXX. You are General Manager, Hotel Dosa, Gurgaon, You need a lady Front Office Assistant with sound knowledge of computers. She must be a graduate and good in communication skills with pleasing manners. Draft an advertisement in not more than 50 words to be published in ‘Gurgaon Times’. [Delhi 2013} SITUATION VACANT Wanted a lady Front Office Assistant for Hotel Dosa in Gurgaon, South City. The lady should be a graduate with sound knowledge of computers. Communication skills should be pleasing and humble. Personality should be elegant. Age should be between 23 and 30 years. Salary negotiable, send the resume to Mr. Vijay, Hotel Dosa, South City, Gurgaon, 9998XXXXXX or mail at [email protected]. You want to sell off your motor bike which you have been using for five years, since you have an advertisement, in not more than 50 words, to be published under the classified columns of a national daily. Furnish all necessary details. [Delhi 2014] BIKE FOR SALE 2011, Hero Honda splendor, 150 CC, fully equipped with accessories, black coloured in good condition. Expected price & 30,000 Bike free of scratch and damage, Contact Anuj, B 63, Patel Nagar. New Delhi 8 9811XXXXXX. You would like to let out a portion of your independent house for office use. Ws for the classified columns of a local newspaper giving all necessary details. Write the advertisement in not more than 50 words. {Delhi 2014] TOLET ‘Two big rooms on ground floor, fully marbled and well ventilated, available on rent for office use only, 24X7 electricity and water supply, washroom and kitchen space available too. Rent % 25000 per month, Contact Mr. Ram: A 63/14 Patel Nagar, 9711XXXXXX You are Mohan/Mohini, General Manager of PK. Industries, Hyderabad. You need an accountant for your company. Draft in not more than 50 words, an advertisement to be published in “The Hindu’ in the classified columns. [All India 2012} SITUATION VACANT Wanted a qualified accountant for a reputable industrial firm. Should be a commerce graduate ust possess sound knowledge of computers. Age between 25 and 35 with 2 years’ experience, mi General Manager, PK. Industries, New Lawrence Road, years, Salary negotiable, contact Mohan, Delhi, 9810XXXXXX Scanned with CamScannerAns. Ans. 13. Ans. 14, Ans, 15, Ans. You want to sell your house at 15 R: more than 50 words, giving neces New Indian Express’, Chennai. You are Krishnan/Alka, yr swalior. Giving all your requirements, sn buying a flat in A.K. Nagar, Gwalior. Giving all your requirements, gr You are interested re than 30 wards to be published in the ‘D: alk Bhaskar You area’ advertis in an 50 oa ACCOMMODATION WANTED i ar, Gwalior. Flat should be a 3-bedroom flat ys ation of a flat needed in A.K. Nagar, Gwalior. s Ne a 3 ard amare of Sena teatroons It should be well ventilated with uninterrupted Supp or elec a Sellers can contact: Amar 15, Nehru Nagar, Gwalior ~ 9000XXxxxx° of ele a k, Lucknow. You need a reception 5 : i al Manager of Hotel Green Par! eho ae ptionist for wrote Dealt an advert sement in not more than 50 words to be published in ‘Hindustar Times’, Lucknow, calling for applications. (ALU tia an SITUATION VACANT Wanted a female receptionist for a well renowned hotel. Personality should be affectionate ang smart, Proper English speaking and soft skills necessary. At least one year experience needed, Education 10+2 required. Interested candidates can contact Rani, Hotel Green Park, Lucknow! 9999XXXXXX it i i e e & Found column of the dai Write an advertisement in not more than 50 words for the Lost & | iy ‘National Herald’, Lucknow, stating the loss of your wallet containing a D.D. for % 32,500 and some cash, while travelling by bus from Hazratganj to Nirala Nagar in Lucknow. You are Raman) Roopa, 22A, Hazratganj, Lucknow. {Foreign 2013 LOST & FOUND 1, Raman, resident of Lucknow, hereby inform that my wallet containing a D.D. of & 32,500 and some cash has been lost. It’s a brown colour wallet. Lost during travelling on bus from Hazratgan) to Nirala Nagar around 5 p.m. If anyone finds it, please inform at 9815XXXXXX, 22A Hazratgan, Lucknow. Suitable reward promised. A.K. International School is looking for a receptionist for the school. Write an advertisement on behalf of the administrative officer in the classified columns of the local newspaper giving necessary details. Draft an advertisement in not more than 50 words. SITUATION VACANT. Wanted a female receptionist for a reputable International School. Graduation is a must. Should Possess two years’ of experience. Should have a good personality with excellent soft skills. Salar negotiable. Contact: Mr. Ram 9999XXXXXX, AK. International School, New Delhi ndra Nagar, Kancheepuram, Draft an advertisement in not ry details, to be published in the classified columns of HOUSE FOR SALE A 100 hectare corner house in a posh locality of Kancheepuram ay: yms ilable for sale. 5 bedro0! with attached washrooms, nice living area, modul: ar kitchen, Well ventilated, 247 electricity a" ‘water supply, Interested buyers contact: Alka 9999XXXXXX, 15 Rajendra Nagar, Kancheeputa™ Scanned with CamScanner16. Ans. 17. Ans. 18. 19. Ans. 20. Ans, 2, Ans, You wraat to Tg as Sour newly constructed flat in the heatt of the city. Draft an advertisement felsst ere Gien 50 words to be published in ‘The Deccan Herald’, Bengaluru under classified columns. Give all the necessary details. You are Mohan/Mahima of Jayanagar, Bengaluru, TOLET Ready to move in flat on 3rd floor, 3-bedroom + attached washroom, drawing/dining, available in the heart of the city Bengaluru, Electricity and water supply 24x7. Nice big balconies. Contact: Mohan 9999XXXXXX, 15/A7, Jayanagar, Bengaluru. ‘The sports section of the ‘Times of India’ requires an editor for their section. Draft an advertisement giving specification, SITUATION VACANT Wanted a qualified, experienced editor for the sports section of “Times of India’. A graduate and with sports background. 3 years’ experience required. Should be excellent in English and hardworking. Handsome salary and perks. Contact: Mr. Raj, 9818XXXXXX, the Times of India, Bahadur Shah Zafar Marg, New Delhi-100002 EC. Metal tools company requires 2 engineers. Draft an advertisement anticipating their requirements. SITUATION VACANT Wanted 2 engineers for a reputable company. Must have a B-Tech degree with 3 years experience. Should be a Tech-friendly updated individual. Age between 25-35 years. Salary negotiable. Send your resume to FC. Metal Tools Company, contact: Mr Jagdish, 9999XXXXXX Golden Glove computers requires two typists, preferably female for their office. Draft an advertisement. SITUATION VACANT Wanted two typists for computers services firm. Female candidates required; typing speed should be excellent. Graduates needed with one year experience. Freshers may also apply. Salary negotiable, age-25-30 years. Contact Jai Kumar, 981IXXXXXX Golden Globe Computer Gurgaon. The Medical Superintendent wishes to draft an advertisement for two nurses for Kailash Hospital. Do the needful for him. SITUATION VACANT Wanted two nurses for a hospital should be well trained. 3 years of experience required along with appropriate degree. Good soft skills needed. Age 23-30 years. Timings should not be an issue. Salary negotiable. Contact Ms. Shaily, medical superintendent Kailash Hospital New Delhi. 9811XXXXXX, 011-2588XXXX ‘A Computer professional with computer hardware expertise requires a part-time jab for maintenance and repairs of computer. Provide relevant details. SITUATION WANTED A computer professional with degree in computer hardware requires a part-time job for repair and maintenance of computers, 5 years of experience in this sector. Remuneration negotiable. Comfortable in working anywhere in Delhi-NCR. Contact: Mr. Raman Kapoor, 9811XXXXXX_ G-1, East of Kailash, New Delhi. Scanned with CamScanner> 1. 2. SOLVED QUESTIONS (DISPLAY EXAMPLES) An advertisement announcing the sale of popular books in a combo pack. (FT Ensure your Success with Rachna Sagar’s Best Combo Offer Buy all three outstanding books ne ingle convenient P a %750. Call us at : 01143585858 or order now @ www.rachnasagar.in or SMS ‘convenient pack’ to S85858XXXX. Design an advertisement for an exhibition/inauguration, o Books for plearre! Books for leisure! . nternational BOOK FAIR 20XX DISPLAY PROFILE A 6 Books for all age groups oe Computer software & CD Roms 2 piscouNt 6 Teaching aids : Audio Visual aids Date Time Venue July 23 — July 30 9am.-8 p.m. Pragati Maidan All India Publishing House International Trade Authority Scanned with CamScanner3. Your company E) ¥ LITE PENS Pvt. Ltd. is launching a range of pens, gel pens, designers Pens f ss is se. Draft an advertisement for this purpo: A EXPRESS WITH ELITE! ~~ ns. Elite Pens Enjoy Writing with the Excellent range of pen, of Gu pens, Ball pens, Designer Pen, Made with high technology in Japan, Available at affordable prices, Contact for business opportunity 28, Narayan Vihar, New Del 4, Fragrance India is launching a new perfume. Design an advertisement for its promotion, Ans, FRAGRANCE INDIA Fragrance that defines you... VENUS New perfume collections + Excellent fragrance *Works on skin 24%7 + Free from harmful chemicals *Affordable prices Contact us for business deals: DLF Ankur Vihar, Loni 5. ‘Environment buzz’ is a monthly magazine being launched by the Times of India. Draft a. advertisement for this purpose. Ans: WE MAKE YOU AWARE WE SPREAD LOVE 4 NATURE ! Fragrance that defines you... Environment Buzz * Monthly magazine * Supports issues for benefit of environment * Makes you more aware * Leads campaigns * Priced at = 25 per issue Annual subscription % 275/- We Care! Contact: Editorial@,environmentbuzz.com Scanned with CamScannerAns, 8. On behalf of a TV producer, design an advertisement to attract young faces between the age group ns, inching two new models of TV before Asian Games. Design an advertisement = 95,000 + Buy new Modern LEDs and experience the game like never before. EXPERIENCE NEW HD THRILLING EXPERIENCE IN THIS SEASON OF ASIAN GAMES Get Home Theater System Free for Ist 100 customers Contact: Modern Electronics. Ph. 8010XXXXXX__ % 47,000 its promotion. Liberty Fashion announces its annual clearance sale before Diwali. Design an advertisement for SALE! SALE! SALE! SALE! Liberty Fashion Annual clearance sale up to 70% off. Hurry! Offer till 1st to Sth February Men’s Footwear—60% off on 2 pairs Women’s Footwear—70% off on 2 pairs Kids Footwear—s0% off on 2 pairs Visit: Nearby Liberty Fashion showrooms of 18 and 25 years to act in a mega serial with multistar cast. DO YOU HAVE The Passion For Acting—Are you a young Enthusiast for Acting in Daily Soaps? Probably then this could be Golden Chance Audition on 8th February 20XX 10 a.m onwards in SKR Auditorium, Mumbai Chance to work in a mega serial with Multistar cast Apply by 6 Feb. [Producer ~ Raj Sharma] Contact: Phone 9698XXXXXX Scanned with CamScanner9. Madhvi Cards has designed new and innovative cards for Teacher’s Day. Design an adver for their publishing. Ans. EXTEND YOUR RESPECT Show Your Love Make your teachers feel special Happy Teacher’s Day Madhvi Cards once again brings to you new and innovative card collection on the occasion of Teacher's Day Price ranging from & 15 to % 500 sem os 10. Draft an advertisement for a new face cream to be launched. Ans. | Feel, after parlor freshness at home. Natural ingredients will make your face flaunt. FOREVER BEAUTY * 15 protection * Aloevera and roseberry extracts * Makes skin smooth * Reasonable price & 150 only for 100 grams Contact: For trade; Phone: 8010XXXXXX. Scanned with CamScanner