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Thursday March 1, 2007

Toronto tabloid looks to go national

The Toronto Special, a tabloid magazine that focuses on Canadian celebrities, pop culture
and politics, plans to go national with an April relaunch.

Managing editor Mike Tamburro says the “Toronto” will be dropped from the publication’s
title for its April issue to give it more appeal to readers across the country. He says the
magazine will also be distributed to additional markets in southern Ontario.

The magazine initially debuted in 2002 as an insert in York University’s Glendon College
student newspaper, the Pro-Tem. It was created by then-student Rob Shaw, who remains
with the publication as editor.

The Toronto Special has since gone through two stages of evolution—first becoming a free
community newspaper serving Toronto’s Parkdale area and then shifting to its current
identity as an entertainment-focused tabloid. The current issue features a cover story
suggesting Sitara Hewitt, star of Little Mosque on the Prairie, could be made a co-host of
George Stroumboulopoulos on the CBC news show The Hour, and a page-two story, quoting
unnamed sources, about a member of the NDP in New Brunswick attending a wild drug and
sex party on New Year’s Eve.

Midnight Media, publisher of the Special, claims the newsmagazine has over 15,000
readers.

According to Tamburro, the results of this latest shift have been encouraging for the
magazine, which is still distributed for free in Toronto but also delivers to subscribers for a
small fee.

“We started to focus more on Canadian celebrities and when we did that we started to
diversify our audience. A lot of people outside of Toronto picked it up,” says Tamburro. “And
we found that we got subscribers from the industry—people like Mike Myers and Lorne
Michaels are subscribers.”

From an advertising perspective, Tamburro says his publication’s philosophy is to feature

advertisers that are “doing something new, something a little different.” He cites one of the
Toronto Special’s current advertisers, the auto-sharing company Zipcar, as an example.

–Matt Semansky

Today's Daily News Headlines

Alliance Atlantis Slices into female demographic

Hawk Communications gets new owners
Media Experts opens shop in Vancouver
Healthy U ads strive to put kids on the move
Quebecer web use doubles since 2000, but few shop online
Toronto tabloid looks to go national

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Classified Advertisements:
The following are paid classified advertisements. For booking information please call Jennifer
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Info/Registration: http://www.iabcanadaevents.com/course

Classified Advertisements:
The following are paid classified advertisements. For booking information please call Jennifer
Micallef at 416-764-1575, or by email at [email protected]

Senior Marketing Manager

The Senior Marketing Manager for Future Shop is responsible for the
development and implementation of integrated communication plans to deliver
on the brand promise. You will develop and manage the implementation of multi-channel

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integrated campaign planning. You will lead the development and execution of marketing
initiatives that help drive the business objectives & strategies of the overall organization.

Ideally you have 5+ years of experience in retail or retail-related marketing. Your skills
include leading a cross functional team with responsibilities in budget and agency
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For a detailed job description and to apply on line please visit us at

www.futureshop.ca/careers

Intermediate Full Time & Freelance Writers needed

Strong conceptual thinker with at least 5 years of solid ad agency experiences. You have
experience crafting "bon mots" for retail, event and product advertising, but are equally
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COMMUNICATIONS MANAGER

The Comedy Network is seeking a PR professional and comedy junkie with a slightly off-kilter
sense of humour and a fearless sense of fun to lead the network's publicity efforts. Minimum
5 years experience in TV PR required. E-mail resumé to [email protected] or apply online by
clicking the Comedy Network logo above by March 7, 2007.

Account Executive
Minimum 3-Years Experience

Meadwell is a full service advertising agency in need of a talented, enthusiastic and

hard-working Account Executive to join our Client Service team. As Account Executive with
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Your ability to multi-task, work under tight deadlines, solve unsolvable problems, give a
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Email your resume to [email protected]

www.meadwell.com

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INTERMEDIATE WEB DESIGNER

Toronto, Ontario

70 Main Street Design & Communications is looking for an intermediate web designer who
possesses these qualities:

Design school graduate, minimum 3 years experience working on recognized brands

High proficiency in Flash, including video integration (experience with database
communication is a plus)
Seasoned graphic design skills with the proven ability to create design concepts
Photoshop, Illustrator, HTML and web coding knowledge, on Mac OSX platform
Respect and enthusiasm for typography
Must thrive in a fast-paced environment

Please send your resume and link to your online portfolio to [email protected].

ART DIRECTOR AND COPYWRITER

Youthography, North America's leading full-service youth marketing agency, is seeking two
new creatives to help us fill our fancy new digs at 590 King St. W.

We're looking for an Art Director and a Copywriter with at least five years in the biz. Yes, the
biz. If that sounds like you, you also have a passion for creating youth-culture for forward
thinking brands. You're brilliant in front of clients, with a knack for selling through creative,
and providing strong rationale for concepts. Let's be honest, all the normal clichés apply. You
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looking for a place where you can work on multi- platform creative for top-tier clients, while
managing creative teams and leading people.

Please email your CV and portfolio to [email protected].

SALES ASSISTANT/ JUNIOR SALES

REPRESENTATIVE WANTED

Sound Source Networks, Canada's leading radio network company, is looking for a motivated
individual with a strong understanding of broadcast media, preferably radio, for a Sales
Assistant/Junior Sales Representative position.

Responsibilities include, preparing client reports, developing leads, processing sales orders
and providing the highest standard of customer support.

Qualifications include a minimum 1-2 years experience in broadcast media, preferably radio,
excellent verbal and written communication skills and the ability to thrive in a fast-paced
environment. Please submit your resume to Jeff Sole, Sales Manager: [email protected]

Thank you for your interest. Only candidates selected for an interview will be contacted.

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Digital Cement is a relationship management firm with operations headquartered in Toronto

and with staff in various US locations. We aid our clients in creating value through
relationship management. Our programs aim to establish a mutual exchange of value
between consumer needs and client objectives.

As a growing firm, we require team players who can add to our high-calibre cast. We
currently have the following employment opportunities available:

Associate Marketing Planner/Account Supervisor

Marketing Planner/Account Director
Marketing Project Managers
Program Coordinators
Data Manager

All interested applicants may visit www.digitalcement.com to view our job descriptions and
to complete an online applicant profile.

Marketing Coordinator (Contract)-Pyrex, Baker's

Secret, Revere

World Kitchen is a global leader in the manufacture and distribution of consumer

Housewares. Our well known brands include Corelle®, CorningWare®, Pyrex®, Revere
Ware®, Baker's Secret®, Ekco®, and Wiltshire®.

Located in Niagara Falls, this full-time contract position reports to a Trade Marketing
Manager. Responsibilities include: assisting in development/execution of national
promotions and brand marketing efforts, new product development, national product
launches, sales materials, customer planograms, fixture development, and packaging
development.

Successful candidate should have 3 yrs sales or marketing experience. Excellent

communication and multi-tasking skills. High level of drive and initiative. Experience working
in a fast paced Consumer goods industry is desired.

Apply online at www.worldkitchen.com careers section or to HR at

[email protected] by March 2nd.

News Editor: Published by:

David Brown (416) 764-1595 The Marketing Group
[email protected]

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