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Answer Dash

Targeting specific industries like e-commerce would help AnswerDash reduce its high customer acquisition costs of $1,500. Focusing on sectors that value customer service, such as e-commerce, SaaS, and financial services, would allow AnswerDash to contact a narrower range of customers most likely to invest in its services. E-commerce in particular is recommended because customers in that industry frequently seek answers to questions and sometimes abandon shopping carts due to unanswered queries.

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174 views2 pages

Answer Dash

Targeting specific industries like e-commerce would help AnswerDash reduce its high customer acquisition costs of $1,500. Focusing on sectors that value customer service, such as e-commerce, SaaS, and financial services, would allow AnswerDash to contact a narrower range of customers most likely to invest in its services. E-commerce in particular is recommended because customers in that industry frequently seek answers to questions and sometimes abandon shopping carts due to unanswered queries.

Uploaded by

reshma thomas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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AnswerDash

Group 10
Recommendation
Going vertical: Targeting specific customer types or industries

● Customer Acquisition cost has been high($1,500) when targeting all industries. Finding industries
which value their offering would reduce this cost.
● This will help in focusing on targeting specific market segments instead of wasting money in hopes
of reaching every segment in the market. Also, they don’t have to contact a wide range of customers
anymore.
● One such industry is the e-commerce sector where customers seeked for answers very often and at
times they abandon the theri cart due to unanswered queries.SaaS & Financial services also show
high importance for Customer Service
● Reducing the number of stakeholders involved in the decision making process in the client company
is not in the hands of Answerdash.So, option 1 is not feasible.
● As per option 2, they would sell to enterprises only. This would lead to missing out on startups which
have high potential growth rate.
● As per Exhibit 8, e-commerce platforms fits the customer profile of AnswerDash and they are highly
likely to invest in AnswerDash. So, concentrating on e-commerce platforms will increase the revenue

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