Opportunistic Termination SSRN-id989557
Opportunistic Termination SSRN-id989557
Opportunistic Termination SSRN-id989557
John M. Olin Center for Studies in Law, Economics, and Public Policy
Research Paper No. 407
Opportunistic Termination
by
Alexander Stremitzer
Yale Law School, Yale University - Economics Department
and University of Bonn - Economics Department
Abstract
∗
Yale Law School, Yale Economics Department, and University of Bonn (on leave). Email: alexan-
[email protected]. Mailing address: Yale Law School, P.O. Box 208215, New Haven, Connecticut,
06520-8215. I would like to thank Mark Armstrong, Ian Ayres (editor), Stefan Bechtold, Patrick Bolton,
Christoph Engel, Thomas Gall, Fernando Gomez, Kristoffel Grechenig, Martin Hellwig, Lewis Kornhauser,
Timofiy Mylovanov, Felix Reinshagen, Andreas Roider, Patrick Schmitz, Kathryn Spier, Urs Schweizer and
two anonymous referees for helpful comments on earlier drafts of this paper. I would also like to thank par-
ticipants at the 2009, ALEA Conference held in San Diego, the 2008 Harvard-Stanford International Junior
Faculty Forum held at Stanford and seminars at the Max-Planck-Institute for Research on Collective Goods,
at the University of Bologna, the University of Bonn and the Vienna University of Economics and Business
Administration. Financial support of the German Science Foundation through SFB/TR 15 "Governance
and the Efficiency of Economic Systems" is gratefully acknowledged.
3
affecting incentives. Parties might therefore be forced to simultaneously determine incentives
and distribution such that "ex-ante bargaining power influences not only the distribution of
the pie, but also its size"(Aghion and Tirole, 1994, p. 1192).12
Under ED, it makes no difference whether lump sum side payments are possible or not
as the damage measure sets the right incentives independent of the price. Hence, price can
be used as an instrument to distribute the expected surplus according to the parties’ ex-ante
bargaining power. Yet, a problem potentially arises under the EDT regime: For first best,
the price must be set low enough for the buyer not to choose termination. However, absent
lump sum side payments, we would expect the seller not to be willing to set such a low price,
especially if his bargaining power is high. Yet, we shall see that he will frequently go along
with the low price nevertheless. This result is driven by a discontinuity in the seller’s payoff
function. As he sets the price higher than a certain threshold, termination will be part of the
buyer’s equilibrium strategy. If, as assumed, renegotiation is prohibitively costly, this will
make his expected payoff jump down. The seller will therefore often refrain from pushing
the price beyond that threshold. He prefers a smaller share of a larger pie to a bigger share
of a smaller pie.13 Hence, EDT can lead to a redistribution in favour of the buyer without
sacrificing the first best. Given this result, it is not particularly surprising that switching
from ED to EDT can increase social welfare in a setting with multiple buyers by breaking
the seller’s monopoly power.
This paper makes two contributions to the literature. First, it is quite common that
contract law provides the non-breaching party with the option to choose between two or
more remedies. Yet, the existing economic literature, with the noteworthy exception of Ayres
and Madison (2000) and Avraham and Liu (2006), has so far largely focused on exclusive
regimes, i.e. regimes where only one legal remedy is available to the victim of breach.14 As
warranty law is of huge practical relevance and happens to be governed by largely the same
our purposes, it is hard to imagine that consumers will resort to this technique in their everyday shopping
activity. Note that an example of a lump sum side payment that could not be reversed is advisory service
prior to the sale. Yet, for our purposes, this transfer would go in the wrong direction.
12
Note that we do not motivate the impossibility of lump sum side payments by citing wealth constraints
as in Aghion and Tirole (1994). Rather in our case, the assumption is backed up by legal reality.
13
Notice the seller cannot write a contingent contract that adjusts the price given the buyer’s ultimate
valuation. If such contracts were possible termination would not occur even if a termination option exists.
Such contracts are ruled out by law. The mandatory warranty regime explicitly establishes the option to
choose between compensation and termination. A contingent contract which would adjust the price with
ex-post valuation would effectively replace that option with a pure compensation scheme violating Recital
(7) which declares any direct or indirect waiver or restriction of the rights of D 1999/44/EC non-binding on
the consumer.
14
See e.g. Shavell (1980), Shavell (1984), Rogerson (1984), Edlin and Reichelstein (1996) and Che and
Chung (1999) who explore the relative performance of different exclusive remedy regimes under various
assumptions about the nature of investment, the nature of the breach decision and the possibility of rene-
gotiation. We are only aware of one other model (Avraham and Liu, 2006) which - like ours - compares a
regime of optional remedies with an exclusive remedy.
4
optional legal regime in both the United States and the European Community, there is a gap
to fill. Second, it is commonly held (e.g. Parisi, 2004) that there are three main functions of
legal warranties: Brown (1974) showed that warranties can be used to efficiently allocate the
risk of product defect, given the parties’ risk attitudes (insurance function), Spence (1974)
and Grossman (1981) pointed to the revelation of private information regarding product
quality (signalling function) and Priest (1981) argued that warranties provide incentives for
the production and preservation of quality (incentive function). The possibility that legal
rules can sometimes be designed to control the market power of sellers and hence serve a
pro-competitive function has so far gone unnoticed.15
The paper is organized as follows: Section 2 describes our model. After working out the
benchmark case in Section 3, we compare the ED and EDT regime in Section 4. Section 5
derives our main result that the introduction of EDT can lead to a redistribution in favour of
the buyer. The implications of this result are subsequently discussed in Section 6. Extensions
in Subsections 7.1 and 7.2 offer two important caveats to our analysis by showing that the
positive effect of opportunistic termination hinges on the assumptions that devaluation due
to non-conforming delivery is not too high and that renegotiation is not possible. Subsection
7.3 shows that both the possibility and the impossibility result derived in the paper are quite
general. Section 8 concludes.
2 The Model
We consider a seller and a buyer who can trade one unit of a good of a certain quality. Both
the buyer’s valuation and the seller’s ability to deliver the good in conforming quality are
uncertain. The buyer’s valuation Ve is exogenous. It will be either high (V ) with probability
λ or low (V ) with probability 1 − λ.16 While the buyer’s valuation is strictly positive
(V > 0), we assume that the good has zero value to the seller. The probability γ (c) that
the seller is able to deliver the good in conforming quality is an increasing and concave
twice differentiable function of the seller’s investment (where γ (0) = 0, limc→∞ γ (c) = 1,
γ 0 (0) = ∞, γ 0 (∞) = 0). We further assume that, if the delivered good is non-conforming,
15
There is, however, a prominent literature on exclusive dealing which either explicitly or implicitly relates
contract rules to antitrust. The basic insight of that literature is that an incumbent seller and a buyer can
use contracts in order to extract surplus from a potential entrant, thereby reducing the probability of entry
(e.g., Aghion and Bolton, 1987; Rasmusen et al, 1991; Spier and Whinston, 1995; Segal and Whinston, 2000;
Simpson and Wickelgren, 2007).
16
Note that Ve does not depend on whether delivery will be conforming. Rather it captures the possibility
that circumstances relevant for the buyer’s valuation change between the conclusion of the contract and the
time when he can invoke non-conformity.
5
delivery
t =1 t =2 t =3 t = 4 t =5
P ∈ R+ a ∈ {0,1} c ∈ R 0+ Γ ∈ {0,1} , V ∈ {V , V } ED / E D T
( seller ) ( buyer ) ( seller ) ( nature ) ( buyer )
Figure 1: Timeline.
the buyer’s valuation, whether low or high, is reduced by a factor δ ∈ (0, 1].17 All parameters
are observable and verifiable except for c which is not verifiable.
In the first period (see Figure 1), the seller makes a take-it-or-leave-it price offer P .18 If
the buyer rejects (a=0) he will earn his reservation utility u and the seller will get 0. If the
buyer accepts (a=1), the seller chooses c and delivers the good. Subsequently, the buyer’s
valuation and the quality of the good are realized.19 If the good is conforming to the quality
specified in the contract (Γ = 1) the buyer receives the good and pays the contracted price. If
the good is non-conforming (Γ = 0) the buyer can choose the legal remedies available under
either the ED or the EDT regime. In Section 4 we will explain in detail how these remedies
affect payoffs.
The negotiation set-up in stage 1 and 2 can be motivated by assuming that each seller
has monopoly power over his specific good, but an imperfect substitute is available to the
consumer from which he can derive expected utility u. Note, that u can be interpreted as a
parameter for market structure. High u can be associated with highly competitive markets
where the consumer always has a close substitute at hand. Low u captures the case of
uncompetitive markets where either no or only very imperfect substitutes for the seller’s
product are available.20
The timing of our model assumes that the contract is made before the seller makes his
investment. This will, e.g., be the case if the consumer orders a tailor made suit. Often,
however, the seller will first produce the good and then conclude the contract. If we assume
that investments become relationship specific only after the investment decision - say at the
17
This implies that the value of the non-conforming good is strictly positive, i.e. we exclude the possibility
that the loss due to non-conforming delivery exceeds the value of the conforming good.
18
We assume that it is not possible to write a contingent contract P (Ṽ ). Indeed, such a contract might
not hold before the court, because it would circumvent mandatory termination rights of consumer law.
19
We assume that a possible defect is hidden to both the buyer and the seller and only surfaces after
delivery. Therefore the seller cannot wait until quality is realized and then set the price.
20
The need to explicitly model the negotiation stage follows directly from ruling out lump sum side
payments. If the buyer chooses termination, the law requires that all payments made under the contract be
reversed. Of course, lump sum side payments will still be effective if the buyer chooses ED. Yet, as can be
seen in Figure 2, this is already captured in our model as we can reinterpret P as a net price which equals
P ∗ + T where P ∗ would be the contract price and T the up-front payment.
6
time of delivery - we can show that the results of our model will still hold. This assumption
is rather plausible as the resale value will often decrease as the good is unpacked and starts
to be used.
3 Benchmark
First, as a benchmark, we work out the decisions that maximize social welfare. As, by
assumption, the buyer’s valuation of the good will always be higher than the valuation of
the seller, it is socially optimal that parties always trade ex post. The socially optimal
investment decision c0 maximizes expected social payoff:
Note that expected social payoff equals the buyer’s expected valuation minus investment
cost and expected devaluation due to non-conforming delivery. Differentiating we can write
the following FOC for the socially optimal investment level c0 :
δE Ve γ 0 (c0 ) = 1. (2)
In the following we shall consider the effect of introducing legal regimes, ED and EDT.
4 Legal Regimes
4.1 Payoffs
If the buyer rejects the seller’s price offer (a = 0) he will earn his reservation utility u, and
the seller’s payoff will be zero. If the buyer accepts the offer (a = 1) and the seller delivers
the good in conforming quality (Γ = 1), the seller will get price minus his cost of investment,
P −c, and the buyer receives the value of the conforming good minus price, Ve −P (see Figure
2). If the buyer delivers the good in non-conforming quality (Γ = 0), and the buyer asks for
expectation damages (ED), the seller has to pay compensation, such that, in terms of utility,
the buyer is in the same position as if the good had been delivered in conforming quality.
The seller’s and the buyer’s payoffs are P − c − δ Ve and Ve − P respectively. If the buyer
chooses termination (T) he winds up with zero payoff and the seller loses his investment c
(Remember our assumption that the good has no resale or scrap value).21
21
It is straightforward to show that it can never be optimal for the buyer to breach the contract, which is
why we have not explicitly added this option in Figure 2. Results are available on request.
7
S : c ∈ {0, c }
Pure ED-regime
N
λ 1− λ
ED T ED T
P − c − δV −c P − c P − c − δV −c P−c
V −P 0 V −P V −P 0 V −P
4.2 ED-regime
We solve the game by backwards induction. The seller’s expected payoff under ED is price
minus cost minus the expected damage payment:
ΠED e
S (c) = P − c − (1 − γ) δE V . (3)
Comparing (3) with (1), we see that it differs from the expected social payoff by E Ve − P
which is independent of the investment decision. Therefore, ED always induces the seller to
choose the first-best investment level:
The buyer accepts the offer whenever his expected payoff exceeds his reservation utility,
ΠED
B = E Ve − P ≥ u. As the seller’s payoff increases in P , it is optimal for him to offer a
price for which the buyer’s participation constraint is binding:
provided that his own participation constraint is satisfied. Inserting (4) into (3), it can be
seen that:
ΠED 0
S (PED ) ≥ 0 ⇐⇒ ΠT otal ≥ u
8
which means that the seller’s participation constraint is satisfied whenever there are potential
gains of trade. The subgame perfect equilibrium under ED can therefore be characterized
by the following lemma:
Lemma 1 The ED regime achieves first-best allocation, price will be set at E Ve − u and the
buyer earns his reservation utility.
4.3 EDT-regime
Suppose that the good is delivered in non-conforming quality. Then, under EDT, the buyer
chooses between expectation damages and termination at stage 5. Termination will only
be optimal for him if his valuation turns out to be lower than the price, Ve < P . Yet, in
order for termination to occur in equilibrium, it is not sufficient that the buyer wants to
terminate. He must also have the legal opportunity to do so, i.e. performance has to be
non-conforming (Γ = 0). Hence, the probability of termination increases in the seller’s price
offer and decreases in his investment in quality:
n o
π T = prob Ve < P [1 − γ(c)] . (5)
Notice that the probability of termination depends only on Ve < P rather than on
(1 − δ) Ve < P because the buyer can get damages for a non-conforming good. The seller’s
expected payoff under EDT can then be written as follows:
³ h ¯ i´
e e ¯e
ΠEDT
S = P − c − (1 − γ) δE V − π T P − δE V ¯ V < P . (6)
It equals the seller’s payoff under ED (see expression 3) minus the expected effect of
termination: If the buyer chooses termination the seller will not get the price, but neither
will he have to pay any damages. Note that this last term will always be negative. Finally,
total payoff under EDT is:
h ¯ i
e e e ¯e
ΠEDT
T otal = E V − c − (1 − γ) δE V − π T (1 − δ) E V ¯V < P (7)
h ¯ i
e ¯e
where (1 − δ) E V ¯V < P is the expected social loss whenever the buyer terminates. As
we assume that valuation can either be V or V with V > V > 0 and it is obvious that the
buyer would never accept a price P > V in equilibrium, we shall consider cases P ≤ V and
V < P ≤ V :22
22
See Appendix 7.3.1 for an extension to the case where Ṽ is continuously distributed over the interval
[0, V ].
9
a) Case P ≤V. If P is smaller than V , which is the lowest possible realization of Ve ,
the buyer’s valuation always exceeds the price. It therefore follows from expression (5) that
the probability of termination is zero. Inserting π T = 0 into equation (6) thus gives us:23
Hence, if P < V , payoffs under EDT are just the same as under ED (see 3). It immedi-
ately follows that it is optimal for the seller to choose first-best levels of investment, ca = c0 .
Finally, total expected payoff is:
b) Case V< P ≤V. If P is set between V and V , the price will exceed the buyer’s
valuation if the low state V is realized. The probability of termination will therefore be:
π T (c) ≡ (1 − λ) (1 − γ) ,
Comparing (13) with the benchmark condition (2), it follows from the concavity of γ (·)
that the seller overinvests, cb > c0 . Hence, setting a price P > V gives rise to ex-ante
inefficiency:
φEA ≡ (cb − c0 ) − [γ b − γ 0 ] δE Ve , (14)
where γ b ≡ γ (cb ) and γ 0 ≡ γ (c0 ).
23
The superscript in ΠaS reminds us that this is conditional on case a).
10
Summarizing cases a) and b) and using expression (14), the seller’s payoff under EDT
can be written as:
½ a
ΠS = ΠED e if P ≤ V
ΠSEDT
= S (P, c0 ) = P − c0 − (1 − γ 0 ) δE V .
b ED
ΠS = ΠS (P, c0 ) − φEA − π T (P − δV ) if P > V
This payoff function exposes an interesting feature of the EDT regime. For P ≤ V the
seller’s payoffs under ED and EDT are identical and increasing in price. However, as P is
raised above V , termination occurs with positive probability under EDT, and the seller’s
payoff jumps down, as P − δV > 0 for all P > V . Payoff under ED, however, continues to
rise smoothly in P (see Figure 3).
Π Seller
ED
Π Seller
EDT
P
V P′
Therefore, whereas under ED the seller always chooses the highest price that satisfies the
buyer’s participation constraint (see Lemma 1) this can be different under EDT. Indeed, it
might be in the seller’s interest to set the price at V , which is the highest price for which he
can avoid termination, rather than at a higher price P (u) > V , which sets the buyer to his
reservation utility. In Figure 3 this happens for P (u) ∈ (V , P 0 ].
5 Redistributive Effect
In the previous section we solved the subgames induced by ED and EDT starting from
the seller’s investment decision. We showed that EDT leads to a discontinuity in the seller’s
payoff function which might have a moderating effect on the seller’s price offer. This provides
the intuition for our main result which we will derive in the remainder of this section by
11
solving the game induced by EDT through stages 2 and 1. In essence, we will show that
switching from ED to EDT may lead to redistribution from the seller to the buyer without
sacrificing first best. Although increasing the consumer’s welfare is often seen as desirable
in its own right,24 we shall also be concerned with overall welfare improvement. Switching
from ED to EDT might also raise social welfare in a setting with multiple buyers.
The redistribution effect from switching to EDT is quite general and also occurs in settings
where the valuation of the buyer is continuously distributed (see Appendix 7.3.1) . However,
the claim that redistribution comes at little or no efficiency loss depends on distributional
assumptions. Inefficiency tends to be low if valuation is a binary random variable or drawn
from bimodal distributions functions with high probability masses at one high and one low
level of valuation.
Assumption 1. Throughout this section we shall assume that the first-best social
payoff Π0T otal ≡ Π0T otal (c0 ) exceeds a certain threshold level ū:25
Notice that E Ve − V is the buyer’s payoff if the seller voluntarily sets a lower price than
the price which would set the buyer to his reservation utility. The assumption guarantees
that the total gains of trade are sufficient to cover the buyer’s payoff in that case. Otherwise
the seller’s payoff would be negative and his participation constraint could not be satisfied.
If this condition does not hold, the redistribution effect cannot occur, and the mandatory
termination option can only lead to inefficient returns and lower trade volume (see extension
7.1). In order to understand what Assumption 1 requires note that (15) is equivalent to
assuming that the highest price V for which termination can be avoided is high relative to
the expected damage payment under ED:
V − c0 ≥ [1 − γ (c0 )] δE Ve .
By the definition of c0 , it follows that a sufficient condition for this to hold is:
V
δ≤ > 0.
[1 − γ (0)] E Ve
We see that it is more likely for Assumption 1 to hold, the lower the devaluation due to
non-conforming delivery, the higher the valuation of the good in the low state and the less
likely the good is to be defective. The assumption would probably hold in the market for
24
See e.g. Recital 29 of the EC Merger Regulation 139/2004. I thank Daniel Zimmer for drawing my
attention to this fact.
25
We will later see that the redistribution effect only occurs if u < ū, that is, if the seller’s monopoly power
is high enough.
12
clothes where defects such as small flaws in the weave do not devalue the product entirely,
and the consumer can still, for example, make use of a warm jacket, even if he cancels the
winter vacation for which he had originally bought the jacket. However, the assumption
would not hold, in the market for electronic gadgets, which either work perfectly or not at
all. Note that the latter case is also an example of a case where, though the assumption
does not hold, expected inefficiency due to the termination option will be low. Goods will
be returned if they are non-conforming, but non-conforming goods are worth little to the
buyer so that not much value is destroyed.
a) Case P ≤ V. The buyer accepts the seller’s offer in stage 2 if he earns at least his
reservation utility u. As we assume that the seller sets a price P ≤ V such that termination
never occurs in equilibrium, we can write this condition using equations (8) and (9):
Note that the seller’s payoff increases in price. Hence, provided that his own participation
constraint is satisfied, the seller sets Pa such that the buyer’s participation constraint is
binding unless this price would exceed V :
h i
Pa = min E Ve − u, V . (17)
Hence, we can derive the following lemma which characterizes candidates for subgame
perfect equilibrium under EDT. The equilibrium depends on whether or not the buyer’s
reservation utility u exceeds threshold level ū ≡ E Ve − V .26
Lemma 2 Assume that the seller sets a price P ≤ V such that, in equilibrium, no termina-
tion occurs under EDT and total payoff is socially optimal: i) If u ≥ ū the seller demands the
same price as under ED (E Ve − u) and the buyer earns his reservation utility u. ii) If u < ū,
the seller sets price at V , which is lower than under ED, and the buyer earns a positive rent.
13
is given by ΠaS (V , c0 ) = V − c0 − (1 − γ) δE Ve ≥ 0. Adding E Ve − V on both sides, the
condition can be rewritten as Π0T otal > E Ve − V which holds by Assumption 1.
The intuition of the lemma is the following: If markets are very competitive in the sense
that close substitutes are available, the seller’s power to set prices is very limited. Even, when
setting the buyer to his reservation utility, the price will still be low enough for termination
never to occur in equilibrium. If, however, there are no close substitutes, pushing down the
buyer’s payoff to his reservation utility would involve setting a rather high price. Yet, at
such a price, termination would occur in equilibrium. Hence, a seller who wants to prevent
termination has to lower the price to V , leaving a positive rent to the buyer.
b) Case V< P ≤V: Now, assume that the seller chooses a price P > V such that termi-
nation occurs with positive probability. At stage 2, it is optimal for the buyer to accept any
offer that gives him at least his reservation utility u. Using expressions (11) and (10) we can
write:
ΠbB (cb ) = ΠbT otal (cb ) − ΠbS (cb ) = E Ve − P + π T (P − V ) ≥ u. (18)
One can see from equation (10) that the seller’s payoff ΠbS is increasing in P . Therefore,
in equilibrium, the seller will demand a price Pb at stage 1 such that condition (18) is binding:
E Ve − u − πT V
Pb =
1 − πT
provided that his participation constraint:
is satisfied. Hence, the following lemma characterizes a candidate for subgame perfect equi-
librium:
Lemma 3 Assume that the seller sets a price P > V such that termination can occur in
equilibrium and total payoff is less than socially optimal. If u ≤ ΠbT otal (cb ) the seller sets
price:
E Ve − u − πT V
Pb =
1 − πT
which is higher than the price under ED. The buyer earns his reservation utility u.
Proof. The only claim left to prove is that Pb > PED = E Ve − u. Note that this is
equivalent to E Ve − V > u. Using the fact that condition (18) holds with equality, we can
write:
u = E Ve − Pb + πt (Pb − V ) = E Ve − V − (1 − πT ) (Pb − V )
14
which is smaller than E Ve − V for all Pb > V .
The intuition of the lemma is as follows: Given that the seller sets a price which is higher
than V , termination occurs with positive probability. This leads to ex-post inefficiency φEP
because the good sometimes ends up with the seller (see expression 12). As the seller has
to leave the buyer his reservation utility, this entire welfare loss is absorbed by the seller.
Knowing that, by increasing investment, he can lower the probability of termination, the
seller overinvests, leading to ex-ante inefficiency φEA (see expression 14). Finally, the price
demanded by the seller is higher than under ED as the buyer receives the valuable option to
return the product in the low state. If valuation is continuous, returning the good will also
be part of the buyer’s equilibrium strategy if the seller voluntarily sets a lower price than
the price that would set the buyer to his reservation utility. Therefore, even in cases where
switching from ED to EDT leads to redistribution, the price under EDT may be higher than
under ED. The redistribution in those cases comes in the form of conferring a valuable option
onto the buyer while only slightly increasing the price.
Equilibrium. So far we have only characterized candidates for subgame perfect equi-
librium conditional on the seller setting a respective price of P ≤ V or P > V . This still
leaves open the question which price is actually set under EDT in equilibrium, and how this
affects allocative efficiency and the distribution of surplus relative to ED. For convenience,
let φ ≡ φEA + φEP denote the total inefficiency due to the possibility of termination. We
can then derive the following proposition:
Proposition 1 If Assumption 1 holds, switching from ED to EDT has the following effect:
a) For an intermediate range of market structures, u − φ ≤ u < u, prices decrease from
E Ve − u to V . The first-best allocation is preserved, but the distribution of surplus changes
in favour of the buyer. b) For highly competitive markets, u ≥ u, changing the regime has
strictly no effect. c) For very uncompetitive markets, u < u − φ, EDT may lead to higher
prices and inefficient allocation, while putting the onus of the efficiency loss exclusively on
the seller.
Proof. We start by proving claim b): We know from the proof of Lemma 3 that the
equilibrium in that lemma implies u < E Ve − V ≡ ū. Hence, for u ≥ ū, part i) of Lemma
2 is the only candidate for subgame perfect equilibrium. For u < ū, however, there are two
candidates for equilibrium: Part ii) of Lemma 2 and, provided that u ≤ ΠbT otal (cb ), Lemma
3. A sufficient condition for part ii) of Lemma 2 being the equilibrium is that the seller
prefers setting the price at V rather than at Pb :
15
By definition, setting price at Pb implies that the buyer’s participation constraint is binding.
Hence, we can rewrite condition (20) by inserting ΠbS (Pb ) = ΠbT otal (cb ) − u and rearranging:
which by expressions (14) and (12) can be rewritten as u ≥ ū − φ. Therefore, part ii) of
Lemma 2 characterizes the subgame perfect equilibrium of the EDT game for u − φ ≤ u < u.
This vindicates claim a) of the proposition. To see claim c) of the proposition, observe that
for u < ū − φ, the seller prefers to set a price Pb . Hence, Lemma 3 describes the subgame
perfect equilibrium of the EDT game for u < ū − φ, provided that the seller’s participation
constraint is satisfied (see 19):
ΠbT otal (cb ) ≥ u.
This will indeed always be the case. To see this, note that total payoff if the seller sets the
price at Pb equals total payoff under the benchmark case minus the sum of the ex-ante and
ex-post inefficiency: ΠbT otal (cb ) = Π0T otal − φ. Using condition u < ū − φ ⇐⇒ φ < ū − u and
Assumption 1, we see that ΠbT otal (cb ) > Π0T otal − ū + u ≥ u. Yet, as ū − φ may be negative,
there may not exist any u ≥ 0, for which u < ū − φ. Hence, this region does not necessarily
exist.
Figure 4 illustrates the proposition by plotting the buyer’s and the seller’s payoff as a
function of the buyer’s outside option u. One can think of u as the value of the closest
substitute also able to be interpreted as a parameter of the prevailing market structure. If
markets are very competitive (high u), most of the surplus is captured by the buyer under
both ED and EDT. In the extreme case where u equals the entire production surplus, the
seller even winds up with zero payoff. As markets become less competitive, the seller can set
higher prices and his payoff increases under the ED regime (left hand side). In the extreme
case where u = 0, the seller captures the entire production surplus.
Under EDT (right hand side), the seller also initially increases his payoff by setting a
higher price as the market becomes less competitive. Yet, beyond threshold level ū, pushing
the buyer down to his reservation utility implies setting a price at which termination occurs
with positive probability. This would make the seller’s payoff jump down. Therefore, the
seller does not increase the price for ū − φ ≤ u < ū, and the buyer’s payoff remains the same
despite his outside option deteriorating. Finally, as markets become very uncompetitive, the
opportunity to capture almost the entire production surplus may overcompensate the seller
for the efficiency loss due to termination. If this is the case, the seller pushes the buyer to
16
ED-Regime EDT-Regime
ΠTotal ΠTotal
Π Buyer Π Buyer
Π Seller Π Seller
u u
0 ΠTotal
0
0 u −φ u ΠTotal
0
Inefficiency Redistribution ED
his reservation value and absorbs the entire loss in welfare. Therefore, under EDT, not only
the distribution but also the size of the total payoff may be a function of u.
6 Discussion
For low devaluation due to non-conforming delivery (Assumption 1), switching from ED to
EDT has an attractive feature: It curbs the monopoly power of the seller for an intermediate
range of market structures. Depending on distributional assumptions this can occur with
little loss of welfare (in the binary case no welfare is sacrificed at all). If, however, markets are
highly competitive, distribution will not be affected. Yet, failure to limit the seller’s share in
the gains of trade will be largely irrelevant under such circumstances. However, depending
on the assumed distribution of buyer’s valuations, inefficient ex-post trade may arise. The
inefficiency generally increases with price but may also be completely absent (as in the case
of the binary model). For markets which are close to outright monopoly, changing from
ED to EDT may decrease welfare. This, however, may not be of too much concern if these
markets are under the scrutiny of antitrust authorities, and prices will therefore be regulated
or set under the threat of regulation. Moreover, consistent with our findings, Article 1 (2b)
of the EC Directive 1999/44 exempts classic natural monopolies from its scope. Similar
provisions existed for public transport. Therefore, the attractiveness of the EDT regime
lies in its capability to limit the monopoly power of sellers in markets which traditionally
17
operate below the radar screen of antitrust authorities. Moreover, this may be achieved
without creating too much distortive effects on competitive markets.
It is not surprising that curbing the monopoly power of the seller may also lead to
efficiency gains in a model of multiple buyers with different valuations. The seller under ED
does not always trade when trade would be efficient. Attracting the low-value buyer will only
be desirable for the seller if the additional profit outweighs the loss incurred by also reducing
the price for the high-value buyer. EDT might potentially alleviate the problem as we know
from Proposition 1 that there exists a region u < ū where the seller sets a lower price V .
Hence, the margin that the seller has to sacrifice in order to accommodate the low-wealth
customer is smaller than under ED. Yet, there is also a countervailing effect of EDT. As
the seller absorbs the entire inefficiency and the low-valuation buyer sometimes terminates
under EDT, the seller also stands to gain less from trading with an additional buyer. Hence,
the trade volume may also decrease under EDT. The overall effect of switching from ED to
EDT on the volume of trade depends on distributional assumptions.
7 Extensions
7.1 High Devaluation
In this section we shall see that switching from ED to EDT is much less attractive if As-
sumption 1 does not hold. This is the case if the devaluation due to non-conforming delivery
is rather high or, equivalently, if the expected damage payment under ED is high relative to
the price for which termination can just be avoided. We will prove the following proposition:
Proposition 2 If Assumption 1 does not hold, switching from ED to EDT has the following
effect: If markets are competitive, Π0T otal − φ < u ≤ Π0T otal , the seller will not engage in
production despite potential gains of trade. If markets are less competitive, u ≤ Π0T otal − φ,
trade occurs at a higher price than under ED, the good is sometimes inefficiently returned
and the seller overinvests. The buyer earns his reservation utility u.
Proof. First, we will prove that if Assumption 1 does not hold (Π0T otal < ū ≡ E Ve −V ) the
seller will never set a price P ≤ V . Assume the opposite: If P ≤ V is to be an equilibrium,
the seller’s participation constraint must be satisfied ΠaS (P ) ≥ 0. As the seller’s payoff rises
in P , a necessary condition for this to hold is ΠaS (V ) ≥ 0. Using equation (8) this can be
rewritten as V − c − (1 − γ) δE Ve ≥ 0. Adding E Ve − V on either side and using expression
(9) and ū = E Ve − V , this becomes Π0T otal ≥ ū, which contradicts our earlier assumption. If
the seller is to set price at Pb his participation constraint ΠbT otal ≥ u must be satisfied (see
Lemma 3). As ΠbT otal equals benchmark payoff minus the inefficiency due to termination
18
Π Total
ED
I
EDT
ΠB
welfare
II
loss
ΠS
u
Π Total − φ Π Total
0 0
0 u
this can be rewritten as Π0T otal − φ ≥ u. It follows that trade will occur at price Pb for
0 ≤ u ≤ Π0T otal − φ and no trade occurs for Π0T otal − φ < u ≤ Π0T otal despite potential gains of
trade. Finally, we know from Lemma 3 that Pb is higher than the price under ED and that
termination occurs in equilibrium.
The intuition of the proposition is as follows: If the price is set sufficiently high the good
will sometimes be returned. All returns are inefficient because the buyer values the good
more than the seller (area I in Figure 5).27 For simplicity, we assumed that the good has no
scrap or resale value, so that in the case of a return total surplus is zero ex post and negative
in the interim because of investments. If there are enough returns, the zero surplus occurs
so frequently that the expected surplus is below the outside option despite potential gains
of trade (area II in Figure 5).28
7.2 Renegotiation
In order to study how the possibility of renegotiation influences our analysis, we shall assume
that the parties can renegotiate inefficient allocations at no cost. As the ED regime always
leads to the ex-post efficient trade decision, there is no scope for renegotiation. However, if
the buyer has chosen termination under EDT, parties will now renegotiate in order to reverse
this decision. As the good has no value to the seller, the surplus from renegotiation is the
value of the good minus the devaluation due to the non-conformity. This surplus is assumed
27
Notice that the the deviation from first-best investment levels is second-best efficient as the seller is a
residual claimant. So, the unique source of inefficiency is inefficient returns.
28
We assume that the outside option is only available ex ante in the form of the expected value derived
from the consumption of a generic good.
19
to be split among the parties at an exogenously given fixed ratio, with the seller receiving
a share α ∈ [0, 1].29 Hence, if the good is delivered in non-conforming quality, termination
will only be optimal for the buyer if:
Ve − P < (1 − a) (1 − δ) Ve .
(Note that the positive effect of termination on the seller’s payoff function is equal to the
threshold price P̄ ). The seller will choose investment cb at stage 3 which maximizes his
expected payoff Π̂bS . Differentiating expression (23) we can write the following FOC:
h ¡ ¢i
γ 0 (ĉb ) = 1/ δE Ve + (1 − λ) P − P̄ . (24)
Comparing (24) with the benchmark condition (2), it follows from the concavity of γ (·) that
setting a price P > P̄ gives rise to ex-ante overinvestment, ĉb > c0 . As P̄ increases in α the
distortion decreases as the seller’s ex-post bargaining power goes up. We shall now prove
the following proposition:
29
The same ex post bargaining set-up was used by Edlin and Reichelstein (1996).
20
Proposition 3 If renegotiation is possible at no cost, the seller’s payoff under EDT con-
tinuously increases in price P . Hence, the seller always sets the buyer to his reservation
utility even if this implies that termination occurs in equilibrium. As u falls below a certain
threshold level, the seller overinvests into quality resulting in a welfare loss. The welfare loss
decreases in the seller’s ex-post bargaining power α.
¡ ¢
Proof. It follows from expressions (22), (23) and (24) that Π̂bS (ĉb ) → Π̂aS P̄ , c0 for
P → P̄ + . Hence, the seller’s payoff function is continuous at P = P̄ . It follows immediately
from expression (22) that the seller’s payoff increases in P for P ≤ P̄ . In order to prove that
the seller’s payoff also increases in price for P > P̄ , we take derivatives of expression (23)
with respect to P . Using the envelope theorem, we get:
d b
Π̂ (cb ) = 1 − (1 − γ (cb )) (1 − λ) > 0.
dP S
An analogous argument can be made for the second threshold level [δ + α (1 − δ)] V and is
therefore omitted.30
The intuition of the proposition is as follows: When the buyer’s outside option is high, the
seller will only set a low price and the buyer will never choose termination under EDT. Hence,
the payoffs under ED and EDT coincide. As the buyer’s outside option deteriorates beyond
a certain threshold (when markets become less competitive), the seller has the opportunity
to set a price for which termination occurs with positive probability. When parties cannot
renegotiate we have shown that the seller may voluntarily set a lower price leaving a positive
rent to the buyer. This is because the seller’s payoff function jumps down as the price
is raised beyond a certain threshold level. No such discontinuity arises if renegotiation is
possible. Indeed, the seller’s payoff increases in price and he always pushes the buyer down
to his reservation utility. The underlying reason for this difference is the following: In both
cases, a seller who sets the buyer to his reservation utility absorbs any welfare loss. Yet,
if renegotiation is possible, the only source of inefficiency is overinvestment and, as nobody
forces the seller to increase his investment beyond the socially optimal, he will do so only
if he can thereby increase his payoff. Hence, the negative effect of overinvestment on the
seller’s payoff function can only be of second order.
We have shown that the possibility of opportunistic termination may be welfare increas-
ing if renegotiation is prohibitively costly and welfare decreasing if renegotiation is possible.
Both scenarios are realistic depending on the circumstances: Renegotiation is, for example,
common between a construction firm and its client, if there are small deviations from the
architect’s plan. Yet, experience also shows that declaring or threatening termination can
30
See Appendix 7.3.2 for an extension to the case where Ṽ is continuously distributed over the interval
[0, V ].
21
Π Seller
ED
Π Seller
EDT
P
P
ruin the parties’ relationship to a point where renegotiation is no longer possible. Moreover,
buyers often have to deal with agents (say, call center employees) who are not empowered to
negotiate on behalf of the seller. Hence, the results of Propositions (1) and (3) can be jointly
interpreted as defining a trade-off for determining how generous termination rights should
be, given that sometimes the renegotiation and sometimes the non-renegotiation scenario
will be pertinent. As negotiations are more common between merchants than between con-
sumers and merchants the trade-off requires relatively more generous termination rights for
consumers. This conclusion is reinforced by the result that distortions under renegotiation
increase in the buyer’s (ex-post) bargaining power as consumers’ bargaining power vis-à-vis
companies is likely to be low compared to merchant buyers. This policy implication is well
in line with the regime proposed by Llewellyn (1937), the drafter of the UCC, but runs con-
trary to the recommendation by Bebchuk and Posner (2006). Bebchuk and Posner (2006)
argue that, in competitive consumer markets, it is efficient to have clauses that strongly re-
strict the termination rights of consumers if the parties have an informational advantage over
courts. By effectively giving the merchant seller discretion about how to process requests
by the buyer to return the product, it is possible to keep buyer opportunism in check while
sellers’ reputational concerns will dissuade them from abusing their discretionary power. If
the buyer is a merchant himself, he will also be bound by reputational concerns and buyer
termination rights can therefore be relatively more generous for merchant buyers. While we
tend to agree with the observation that seller companies care more about their reputations
than consumer buyers, our analysis questions the general validity of their underlying claim
22
that buyer opportunism unambiguously leads to inefficiencies. In fact, our model makes the
point that opportunistic termination may lead to positive effects. Moreover, negative effects
are most likely to dominate between merchants. Moreover, our analysis may justify why
the EC Directive 1999/44 on the Sale of Consumer Goods only disallows termination for
“minor” non-conformities while a recent draft of a common European contract law which
would apply outside the business-consumer relationship sets a higher threshold by requiring
“fundamental” non-performance.31
We will now show that the basic effects identified in the binary model is also preset if the
buyer’s valuations is modelled as a continuous random variable. Assume that Ṽ ∼ F (·) is
continuously distributed over the interval [0, V ]. Then the seller’s payoff function (6) can be
written as follows:
∙ Z P ¸
ΠSEDT e
= P − c − (1 − γ) δE V − (1 − γ) F (P ) P − δ Ṽ dF .
0
The investment decision cEDT which maximizes the seller’s payoff is given by the following
first-order condition:
1
γ 0 (cEDT ) = RP .
δE Ve + F (P ) P − δ Ṽ dF0
As γ 0 (cEDT ) < γ 0 (c0 ) = 1/δE Ve , it follows from the concavity of γ (·) that the buyer
overinvests relative to the benchmark, cEDT > c0 . Differentiating ΠEDT S with respect to P
using the envelope theorem, we get:
d EDT
Π = 1 − (1 − γ EDT ) [F (P ) + (1 − δ) P f (P )] . (25)
dP S
We can see from expression (25) that the seller’s payoff does not necessarily increase in
price. Depending on distributional assumptions, redistribution can occur without creating
too much inefficiency. The payoff function is more likely to decrease if the probability
of conforming delivery is small (small γ), the devaluation due to the non-conformity is
small (small δ), the probability density is high (high f (P )), or the market power of the
seller increases. As long as the seller’s payoff increases in price, the buyer gets exactly the
same payoff as under ED. Yet, the seller’s payoff is distorted downwards as he absorbs the
ex-post inefficiency. This inefficiency increases in price and depends on the distributional
assumptions (Figure 7). It tends to be low in a bimodal distribution with high probability
mass at high and low valuations V̄ > V > 0 (as in the binary model).
31
See Article 8:103 (b) of the Principles of European Contract Law (Lando and Beale, 2000).
23
ΠTotal ΠB
ΠS
u
ΠTotal
0
0
Redistribution
If Ṽ ∼ F (·) is continuously distributed over the interval [0, V ], the seller’s payoff function
(21) if renegotiation is possible can be written as follows:
Z P
[1−(1−α)(1−δ)]
EDT
Π̂S e
= P − c − (1 − γ) δE V − (1 − γ) P − [1 − (1 − α) (1 − δ)] Ṽ dF . (26)
0
8 Conclusion
We have shown that the consumer does not necessarily pay the bill for the expansion of his
rights from ED to EDT. Quite to the contrary, his share of the trade surplus may actually
increase. Moreover, by curbing the monopoly power of the seller, the redistribution effect
can also improve welfare. Namely, it may enable a more efficient trade volume in a setting
with multiple buyers. Thus private law can have a pro-competitive effect. This provides
an argument for mandatory termination rights as stipulated in the EC Directive 1999/44.
Indeed, as the effect is to curb monopoly power of the seller, the EDT regime would never
be the outcome of free negotiations in uncompetitive markets.
Yet, our analysis also shows that major inefficiencies can occur. EDT may create ex-post
inefficient trade and distortions of investments into quality. The effects on overall trade
volume are ambiguous. The relative strength of positive and negative effects depends on
parameter values and distributional assumptions. However, our results are noteworthy still
because most commentators consider opportunistic termination an unambiguously negative
phenomenon. We also prove an impossibility result limiting the scope of potential welfare
improvement. If parties can renegotiate ex post, the identified positive effect cannot occur.
On a more general theoretical level, our analysis explores the distributional effects that may
occur, if a very common assumption in contract theory, namely the possibility of lump sum
side payments, is lifted.
A policy question of some importance is how generous termination rights should be. We
find an argument for having relatively more generous termination rights in the business-to-
consumer relationship than in the business-to-business relationship. This policy implication
runs contrary to the recommendation by Bebchuk and Posner (2006) but is well in line
with the regime proposed by Llewellyn (1937), the drafter of the UCC. Moreover, it may
justify why the EC Directive 1999/44 on the Sale of Consumer Goods only disallows termi-
nation for “minor” non-conformities while a recent draft of a common European contract
law which would apply outside the business-to-consumer relationship sets a higher threshold
by requiring “fundamental” non-performance.
Finally there is an interesting implication for contracting even if EDT is not mandatory.
One could easily imagine that two companies making a deal have a commercial team which
bargains over the price, a technical team which works out the exact specification of the
good to be traded and a legal team which agrees on the legal remedies which govern the
transaction. Our analysis suggests that, given a package of product characteristics and legal
25
remedies, parties cannot just freely bargain the price. We have shown, that inserting a
termination clause into the contract will restrict the set of prices that reasonable parties are
able to agree upon. This effect depends on the probability of non-conformity which in turn
is determined by the technical specification of the good. We therefore predict that contract
negotiations in uncompetitive markets will be an integrated process which comprehensively
deals with commercial, technical and legal issues.
Another - empirically testable - implication would be that retail companies who, either by
firm policy or law, are required to offer the same termination rights for all of their products
will earn lower mark-ups on goods which are likely to become defective (e.g. clothes) than on
goods where this is not the case (e.g. cosmetics). This difference should be more pronounced
as termination rights become more generous. We leave testing these empirical hypotheses to
further research.
26
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