Responsive Web Design Tipsheet: Start Small
Responsive Web Design Tipsheet: Start Small
Whether you’re re-designing or creating a completely new website, it can be difficult to keep track of all
the necessary implementations. So here are some helpful tips to keep in mind when creating responsive
websites to maximize your customer retention.
Start small
1 When creating responsive websites, begin with wireframing for the smallest screen
size and work your way up. By designing for mobile first, not only will you have an
easier time adapting to larger and more spacious sizes, you will avoid unnecessary
complications.
2 There are millions of browser sizes out there. From desktop computers, tablets,
smartphones and even watches now, it’s impossible to design specific pages for
them all. But you don’t have to. Use ratios and percentages to create layouts that
adapt to any browser size and save yourself the hassle of having broken pages when
the next gadget comes out.
Optimize images
3 We all want crisp and high resolution images on our websites, but when customers
view them on their mobile phones those images have slow loading times. Create
multiple optimized versions for each image and let your website swap in the lower
resolution versions on mobile browsers. Not only will your website load faster, but
your customers will appreciate the lighter load on their mobile data plan.
4 Designing for the small mobile screening doesn’t mean scaling everything down.
Actually it’s quite the opposite! Think back on how frustrating it was to pinch your
fingertips against your mobile screen to click on a tiny button or read some tiny text.
Make buttons and font sizes reasonably large on mobile layouts.
5 Since you’re designing for the millions of screen sizes that are in the hands of your
customers, you should be doing most of the work in CSS and not Javascript. Using
CSS for the resizing of elements on your website will increase its delivery speed.
6 Flexibility is the name of the responsive game and fonts should be scaling with the
rest of the content on your web page. Like how ratios and percentages are used for
defining grid sizes, font sizes should be defined using em instead of px.
7 With so much to do it’s easy to forget that your customers can view your websites
with different orientations on their mobile device. So while your design may look
great vertically on mobile, some elements may not be optimized for the horizontal
view. So keep orientation in mind when you’re wireframing.
8 Content should be organized into fewer columns for each smaller browser size.
Desktop may have a 4 column grid for the news section, but then collapse into a 3
column grid for tablet, before finally collapsing into a single column for mobile.
This helps direct the customer to the content you want them to see.
9 Page layouts grow longer as window sizes shrink in width. Keep each section short
to prevent overly long vertical scrolls in mobile. Doing so helps to make sure all your
content is quick and easy to access for your customers.