Scribd Logo
Upload

Welcome to Scribd!

  • 3K views

    Podcast Market Research

    Uploaded by

    api-394443105
    The document provides guidance on conducting market research for a podcast project. It lists questions to answer, such as what similar podcasts exist, how they are structured, and their popularity. It also suggests analyzing findings, such as noting a gap in the topic, comparing structure and style, and determining how to market the podcast to the most engaged age groups. The objective is to use market research to inform the podcast idea and assess the current market landscape.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Podcast Market Research

    Uploaded by

    api-394443105
    3K views12 pages
    The document provides guidance on conducting market research for a podcast project. It lists questions to answer, such as what similar podcasts exist, how they are structured, and their popularity. It also suggests analyzing findings, such as noting a gap in the topic, comparing structure and style, and determining how to market the podcast to the most engaged age groups. The objective is to use market research to inform the podcast idea and assess the current market landscape.

    Original Title

    podcast market research

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides guidance on conducting market research for a podcast project. It lists questions to answer, such as what similar podcasts exist, how they are structured, and their popularity. It also suggests analyzing findings, such as noting a gap in the topic, comparing structure and style, and determining how to market the podcast to the most engaged age groups. The objective is to use market research to inform the podcast idea and assess the current market landscape.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3K views12 pages

    Podcast Market Research

    Uploaded by

    api-394443105
    The document provides guidance on conducting market research for a podcast project. It lists questions to answer, such as what similar podcasts exist, how they are structured, and their popularity. It also suggests analyzing findings, such as noting a gap in the topic, comparing structure and style, and determining how to market the podcast to the most engaged age groups. The objective is to use market research to inform the podcast idea and assess the current market landscape.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Project 1

    Market Research
    CHECKLIST
    1. detailed responses to the 8 questions from Tuesday's
    lesson
    2. 3-4 key points that you are going to explore and discuss in
    your podcast episode

    OBJECTIVE
    How can conducting
    market research help us
    produce a top notch
    podcast?
    MARKET RESEARCH
    Now that you have short listed an idea, you need to conduct market research to
    fully inform your intentions for the project and to assess the current market:

    1. Find out what other podcasts/podcast episodes are in the market that are discussing the
    same or similar topic
    2. Listen to a similar podcast episode and make notes on the structure, content, duration and
    presenting style of the episode
    3. Are these podcast popular/successful?
    4. Find out how the majority of audiences access podcast material e.g. Apple podcasts?
    Spotify? YouTube?
    5. What devices do audiences use to listen to podcasts?
    6. Which age group engage with podcasts the most?
    https://trupanion.com/blog/2019/12/pet-podcasts/
    https://www.instagram.com/p/CEAizYaIwrD/
    https://www.statista.com/statistics/1012861/weekly-podcast- https://www.thepodcasthost.com/listening/
    listening-by-age-uk/ podcast-industry-
    stats/#How_Many_People_Listen_to_Podcas
    ts_on_Spotify
    https://www.businessinsider.com/youtube-positioned-to-be-next-podcasting-
    giant-2019-9?r=US&IR=T
    structure:
    content:
    duration:
    presenting style:
    MARKET RESEARCH
    Collate your findings into your Podcast Research Portfolio PowerPoint under a
    new section titled Market Research (You should already have this PowerPoint
    set up with your production research)
    Remember to reference all of your findings

    Write a summary of what you found out from each of your findings and discuss
    how this will impact your own podcast idea
    Suggested points:
    Below are some example conclusions to guide you in what
    to write in your analysis of findings:

    1. I found out that there aren't that many podcasts that discuss the same
    topic as my own proposed idea. This is a positive finding as it means there
    is currently a gap in the podcast market for this subject. Hopefully this
    would result in more listeners, engaging new audiences and a high
    market share. I researched podcasts available across a range of different
    platforms therefore, I believe my results to be quite reliable.
    2. When listening to another podcast episode linked to my topic, I felt that the structure of the
    episode was easy to follow and had clear transition points between each discussion point of
    the episode. The podcast host had quite a monotone voice however, so I found it quite difficult
    to listen to the entire episode. This reinforces the importance of developing an engaging
    presenter tone and delivery to ensure that audiences listening to my episode don't get fed up
    of listening because of my poor presentation skills. To ensure my presentation techniques are
    as engaging as possible I am going to schedule in rehearsals in preparation for the final
    recording of my own episode.

    3. The quantitative data in my research tells me that the age range that listen to podcasts the
    most are aged 26-35 years old. Therefore, I will need to allocate a fair amount of time towards
    the marketing of my podcast to encourage and persuade 13-19 year olds to listen to my
    podcast. I will market the podcast via the social media platform Instagram as my target
    audience intereact with this platform several times a day so I am more likely to reach my
    audience via this platform.

    You might also like