Scribd
Upload
51 views13 pages

Mean/Quarter Sales Price Adspend Adspend2 Price4.9 Price5.9

The document appears to contain sales data for a company called Fruitazia across various price points and advertising spending levels. It includes sales figures as well as variables for price, advertising spending, and their interactions. A regression analysis was performed on the data, resulting in a multiple R-squared value of 0.773. The regression output shows intercept, coefficients, standard errors and significance values for the variables of AdSpend2, Price 4.9, Price 5.9, Price4.9*Adspend2 and Price5.9*Adspend2. It also includes predicted and residual sales values.

Uploaded by

YASEEN AKBAR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
51 views13 pages

Mean/Quarter Sales Price Adspend Adspend2 Price4.9 Price5.9

The document appears to contain sales data for a company called Fruitazia across various price points and advertising spending levels. It includes sales figures as well as variables for price, advertising spending, and their interactions. A regression analysis was performed on the data, resulting in a multiple R-squared value of 0.773. The regression output shows intercept, coefficients, standard errors and significance values for the variables of AdSpend2, Price 4.9, Price 5.9, Price4.9*Adspend2 and Price5.9*Adspend2. It also includes predicted and residual sales values.

Uploaded by

YASEEN AKBAR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 13

Mean/Quarter Sales Price AdSpend AdSpend2 Price4.9 Price5.

9
499 3.9 1 0 0 0
595 3.9 1 0 0 0
496 3.9 1 0 0 0
549.4
607 3.9 1 0 0 0

550 3.9 1 0 0 0

989 3.9 2 1 0 0
721 3.9 2 1 0 0
883
823 3.9 2 1 0 0
1001 3.9 2 1 0 0
881 3.9 2 1 0 0

382 4.9 1 0 1 0

430.2 429 4.9 1 0 1 0


410 4.9 1 0 1 0
500 4.9 1 0 1 0
430 4.9 1 0 1 0
522 4.9 2 1 1 0
800 4.9 2 1 1 0
642.6 612 4.9 2 1 1 0
633 4.9 2 1 1 0
646 4.9 2 1 1 0
374 5.9 1 0 0 1
437 5.9 1 0 0 1
377.4 385 5.9 1 0 0 1
313 5.9 1 0 0 1
378 5.9 1 0 0 1
332 5.9 2 1 0 1
479 5.9 2 1 0 1
436.8 468 5.9 2 1 0 1
467 5.9 2 1 0 1
438 5.9 2 1 0 1
Price
Low Medium High
$3.90 $4.90 $5.90
$1 Million (3
Advertising

5 Supermarkets 5 Supermarkets 5 Supermarkets


Cities)
$2 Million (3 5 Supermarkets 5 Supermarkets 5 Supermarkets
Cities)

Price
Advertising $3.90 $4.90 $5.90 Mean Sales
$1 Million (3 549.4 430.2 377.4 452.33
Cities)
$2 Million (3 883 642.6 436.8 654.13
Cities)
Mean Sales 716.2 536.4 407.1 553.23

Sales for Different Advertising and Price Levels


1000883
800 642.6
Fruitazia Sales

549.4
600 430.2 436.8
377.4
400
200
0
$3.90 $4.90 $5.90
Price

$1 Million (3 Cities) $2 Million (3 Cities)


Sales AdSpend2 Price 4.9 Price 5.9
499 0 0 0 SUMMARY OUTPUT
595 0 0 0
496 0 0 0 Regression Statistics
607 0 0 0 Multiple R 0.8794808743
550 0 0 0 R Square 0.7734866082
989 1 0 0 Adjusted R Square 0.7473504477
721 1 0 0 Standard Error 94.173448814
823 1 0 0 Observations 30
1001 1 0 0
881 1 0 0 ANOVA
382 0 1 0 df
429 0 1 0 Regression 3
410 0 1 0 Residual 26
500 0 1 0 Total 29
430 0 1 0
522 1 1 0 Coefficients
800 1 1 0 Intercept 615.3
612 1 1 0 AdSpend2 201.8
633 1 1 0 Price 4.9 -179.8
646 1 1 0 Price 5.9 -309.1
374 0 0 1
437 0 0 1
385 0 0 1
313 0 0 1 RESIDUAL OUTPUT
378 0 0 1
332 1 0 1 Observation Predicted Sales
479 1 0 1 1 615.3
468 1 0 1 2 615.3
467 1 0 1 3 615.3
438 1 0 1 4 615.3
5 615.3
6 817.1
7 817.1
8 817.1
9 817.1
10 817.1
11 435.5
12 435.5
13 435.5
14 435.5
15 435.5
16 637.3
17 637.3
18 637.3
19 637.3
20 637.3
21 306.2
22 306.2
23 306.2
24 306.2
25 306.2
26 508
27 508
28 508
29 508
30 508
SS MS F Significance F
787388.7666667 262462.92222 29.594500143 1.5366149E-08
230584.6 8868.6384615
1017973.366667

Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
34.38728148902 17.893243471 3.88958E-16 544.615930584 685.98406942 544.61593058 685.98406942
34.38728148902 5.868448777 3.458714E-06 131.115930584 272.48406942 131.11593058 272.48406942
42.11564664478 -4.2691971826 0.0002310138 -266.36995151 -93.230048494 -266.36995151 -93.230048494
42.11564664478 -7.3393150676 8.561967E-08 -395.66995151 -222.53004849 -395.66995151 -222.53004849

Residuals
-116.3
-20.3
-119.3
-8.3
-65.3
171.9
-96.1
5.9
183.9
63.9
-53.5
-6.5
-25.5
64.5
-5.5
-115.3
162.7
-25.3
-4.3
8.7
67.8
130.8
78.8
6.8
71.8
-176
-29
-40
-41
-70
Price4.9*A Price5.9*A
Sales AdSpend2 Price 4.9 Price 5.9 dspend2 dspend2
499 0 0 0 0 0 SUMMARY OUTPUT
595 0 0 0 0 0
496 0 0 0 0 0 Regression Statistics
607 0 0 0 0 0 Multiple R
550 0 0 0 0 0 R Square
989 1 0 0 0 0 Adjusted R Square
721 1 0 0 0 0 Standard Error
823 1 0 0 0 0 Observations
1001 1 0 0 0 0
881 1 0 0 0 0 ANOVA
382 0 1 0 0 0
429 0 1 0 0 0 Regression
410 0 1 0 0 0 Residual
500 0 1 0 0 0 Total
430 0 1 0 0 0
522 1 1 0 1 0
800 1 1 0 1 0 Intercept
612 1 1 0 1 0 AdSpend2
633 1 1 0 1 0 Price 4.9
646 1 1 0 1 0 Price 5.9
374 0 0 1 0 0 Price4.9*Adspend2
437 0 0 1 0 0 Price5.9*Adspend2
385 0 0 1 0 0
313 0 0 1 0 0
378 0 0 1 0 0
332 1 0 1 0 1 RESIDUAL OUTPUT
479 1 0 1 0 1
468 1 0 1 0 1 Observation
467 1 0 1 0 1 1
438 1 0 1 0 1 2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
gression Statistics
0.9307111362
0.8662232191
0.8383530565
75.327396521
30

df SS MS F Significance F
5 881792.1666667 176358.43333 31.080666054 9.7773359E-10
24 136181.2 5674.2166667
29 1017973.366667

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0%
549.4 33.68743583791 16.308750914 1.732918E-14 479.872549629 618.92745037 479.87254963
333.6 47.64122864355 7.0023383002 3.064093E-07 235.273336728 431.92666327 235.27333673
-119.2 47.64122864355 -2.5020345485 0.0195653479 -217.52666327 -20.873336728 -217.52666327
-172 47.64122864355 -3.6103183083 0.0014011643 -270.32666327 -73.673336728 -270.32666327
-121.2 67.37487167582 -1.7988902537 0.084624983 -260.25490074 17.854900742 -260.25490074
-274.2 67.37487167582 -4.069766564 0.0004416784 -413.25490074 -135.14509926 -413.25490074

Predicted Sales Residuals


549.4 -50.4
549.4 45.6
549.4 -53.4
549.4 57.6
549.4 0.6
883 106
883 -162
883 -60
883 118
883 -2
430.2 -48.2
430.2 -1.2
430.2 -20.2
430.2 69.8
430.2 -0.2
642.6 -120.6
642.6 157.4
642.6 -30.6
642.6 -9.6
642.6 3.4
377.4 -3.4
377.4 59.6
377.4 7.6
377.4 -64.4
377.4 0.6
436.8 -104.8
436.8 42.2
436.8 31.2
436.8 30.2
436.8 1.2

#VALUE!
Upper 95.0%
618.92745037
431.92666327
-20.873336728
-73.673336728
17.854900742
-135.14509926
Regression with
Sales Price AdSpend Regression Interaction
499 3.9 1 615.3 549.4 Sales fo
595 3.9 1 615.3 549.4 700
496 3.9 1 615.3 549.4
607 3.9 1 615.3 549.4 600
550 3.9 1 615.3 549.4
500
382 4.9 1 435.5 430.2

Fruitazia Sale
429 4.9 1 435.5 430.2 400
410 4.9 1 435.5 430.2
300
500 4.9 1 435.5 430.2
430 4.9 1 435.5 430.2 200
374 5.9 1 306.2 377.4
437 5.9 1 306.2 377.4 100
385 5.9 1 306.2 377.4
0
313 5.9 1 306.2 377.4 3.9 3.9 3.9 3.9
378 5.9 1 306.2 377.4
989 3.9 2 817.1 883
721 3.9 2 817.1 883
823 3.9 2 817.1 883
1001 3.9 2 817.1 883
881 3.9 2 817.1 883
Sales fo
522 4.9 2 637.3 642.6 1200
800 4.9 2 637.3 642.6
612 4.9 2 637.3 642.6 1000
633 4.9 2 637.3 642.6
646 4.9 2 637.3 642.6 800

Fruitazia Sales
332 5.9 2 508 436.8
479 5.9 2 508 436.8 600
468 5.9 2 508 436.8
400
467 5.9 2 508 436.8
438 5.9 2 508 436.8
200

0
3.9 3.9 3.9 3.9
Sales for Adspend $1 Million across 3 Price Levels
700

600

500
Fruitazia Sale

400 Actual Sales


Regression
300 Regression with Interaction

200

100

0
3.9 3.9 3.9 3.9 3.9 4.9 4.9 4.9 4.9 4.9 5.9 5.9 5.9 5.9 5.9
Price

Sales for Adspend $2 Million across 3 Price Levels


1200

1000

800
Fruitazia Sales

Actual Sales
600 Regression
Regression with Interaction
400

200

0
3.9 3.9 3.9 3.9 3.9 4.9 4.9 4.9 4.9 4.9 5.9 5.9 5.9 5.9 5.9
Price

You might also like