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CSR Activities of Amazon: India

Amazon engages in various CSR activities in India and globally. In India, Amazon supports projects like Vidyarambam, Bhagvatula Charitable Trust and Sikshana through its "Gift a Smile" initiative. It also built a new home for the Care & Love orphanage in Hyderabad. Globally, Amazon supports communities through initiatives like food donations, hiring veterans, digital reading programs, and device donations to schools. It also invests in renewable energy, employee education and disaster relief efforts.

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Supragya Saurabh
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4K views3 pages

CSR Activities of Amazon: India

Amazon engages in various CSR activities in India and globally. In India, Amazon supports projects like Vidyarambam, Bhagvatula Charitable Trust and Sikshana through its "Gift a Smile" initiative. It also built a new home for the Care & Love orphanage in Hyderabad. Globally, Amazon supports communities through initiatives like food donations, hiring veterans, digital reading programs, and device donations to schools. It also invests in renewable energy, employee education and disaster relief efforts.

Uploaded by

Supragya Saurabh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CSR activities of Amazon

India:
Gift a smile

As many of you know that India was the first country to have Corporate Social Responsibility (CSR)
legislation mandating companies with net worth of 5 Billion Rupees to give 2% of their net profits for
last 3 years to charitable causes.

Since this legislation was passed – Vibha has been aggressively working with various Corporations in
India to pick Vibha projects for their CSR cause. Thanks to the tireless efforts by some dedicated
Vibha members in India – results are materializing.

Amazon India has picked 3 of Vibha’s projects – Vidyarambam, Bhagvatula Charitable Trust and
Sikshana for their CSR initiative “Gift A Smile”.

The Amazon Gift A Smile Foundation has launched an initiative by which 25 NGOs with various social
causes can create “wishlist” of items they need. These items range from educational toys, books,
sports equipment, clothes, hygiene products and many many more. Amazon Customers can now gift
towards these wishlists and make a direct impact to these Projects.

Amazon cares

Amazon, under the aegis of its ‘Amazon Cares’ program today handed over the keys of their new
dream home to children from the Care & Love orphanage in Hyderabad. The Care & Love orphanage
registered in 2005 as Caring Lives for Sharing Love Charitable Trust by Nuthan Pasala has been
working to provide shelter to abandoned and homeless children across Hyderabad.

Amazon, which has been associated with the Care & Love orphanage since 2010, stepped in and
contributed to construct a home for the children after the owner of the old home where they stayed
asked them to vacate the house. Faced with the prospect of being homeless again, Mr. Pusala
approached Amazon for support. Witness to the transformation that the orphanage was making in
the lives of many less fortunate children, the company decided to contribute and build a permanent
residence for children so that they would never need to move again.

Amazon Cares has helped the Care and Love orphanage by building a 2000 square feet, three-level
home which will provide the children with a separate dormitory space for girls and boys. This
building also has well-built separate cooking & dining area and a study cum computer room. This
expanded space would help ensure safety & comfort to all the children and enable the orphanage to
support more needy kids as well.

Amazon’s association with the Care and Love orphanage started over five year ago when members
of Amazon’s customer service team first discovered the good work done by the orphanage. Since
then, under its Amazon Cares program, Amazon.in has been providing the kids in the orphanage
with groceries, teaching help, donating laptops, along with sponsoring their annual school needs.
The orphanage currently supports 38 children – 26 girls and 12 boys.

Other countries:
Amazon Supporting Local Communities
In 2016 Amazon launched its first nationwide initiative with Feeding America in its U.S. fulfilment
centres to donate excess food to Feeding America

Amazon currently employs more than 10,000 veterans and military spouses, and plans to hire and
train an additional 25,000 veterans and military spouses by 2021

Worldreader’s LEAP 2.0 library partnership in Kenya reaches approximately 500,000 people by
bringing digital reading to all 61 Kenyan public libraries.

Over 1,000 volunteers, service providers, retail vendors, and customers have participated in a Local
Love event. To date, the company has donated over 1,600 volunteer hours and USD65,000 in
products to nonprofits.

Amazon’s Device Donation Program facilitates the donation of electronic devices and gift cards to
schools located near Amazon fulfilment centres throughout the US

The company hosts ‘Girls Who Code’ events occasionally to help get more girls interested in coding

Amazon Educating and Empowering Workers

Amazon Career Choice Program pre-pays 95% of tuition for employees “to take courses for in-
demand fields, such as airplane mechanic or nursing, regardless of whether the skills are relevant to
a career at Amazon”[2]. Up to date the program was attended by 2,000 employees in eight different
countries.

Amazon Virtual Contact Centre, allows Amazon’s customer service employees to work from home

Amazon program “Pay to Quit” offers USD 5000 to warehouse workers who quit to encourage
employees to take a moment and think about what they really want[3]

Energy Consumption by Amazon

Three million square feet of Amazon head office in Seattle is planned to be heated by a”district
energy” system—recycling the heat from a nearby building to heat the office space

Amazon will host solar energy systems on 15 fulfilment facility rooftops across the US, with the
capacity to generate 41 megawatts (MW) of power

AWS exceeded its goal of 40% renewable energy by the end of 2016, and set a new goal to be
powered by 50% renewable energy by the end of 2017

AWS’ ten renewable energy projects will generate a total of 2.6 million megawatt hours of energy
annually.

Other Amazon CSR Initiatives and Charitable Donations

Amazon Smile assists customers to support their favourite charitable organization when they buy
products atamazon.com. There are nearly one million charitable organizations that are eligible for
Amazon Smile

Amazon Literary Partnership supports non-profit literary organizationsvia providing grant funding to
aspiring writers

The company is committed to provide occasional donations as disaster relief. For example, about
USD 290,000 was donated to relief efforts for the earthquake in Nepal in 2015, about USD 320,000
was donated to for Typhoon Haiyan relief in the Philippines and about USD 430,000 was donated to
Hurricane Sandy relief in the U.S in 2012.

In 2015, Amazon delivered 2,000 gift packages to active US military men and women serving far from
their families and 500 gift packages were given to their children

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