Format for Preparation of

MIP Project Report

for

MBA University Students

TITLE OF THE THESIS/DISSERTATION

(Front Page)

MIP project submitted to the

5year IMBA progeamme ,Department of
Business Administration ,Utkal university
For the partial fulfillment for the award of the degree of
Master of Business Administration in the year 2020

By
Name of the Student
(Roll No. :)

Under the Supervision of

Name of Supervisor (s)
Designation

Department of Business Administration

Utkal Univerity
Bhubaneswar –751004, Odisha, India
 CERTIFICATE

This is to certify that the work contained in the project entitled “Title of the
Project ”, submitted by Name of the Student (Roll. No.: --------) for the award of the
degree of Master of Business Administration to the Utkal University ,
Bhubaneswar , is a record of bona fide research works carried out by him/her under
my direct supervision and guidance.

I considered that the MIP project has reached the standards and fulfilling the
requirements of the rules and regulations relating to the nature of the degree. The contents
embodied in the project have not been submitted for the award of any other degree or
diploma in this or any other university.
Date:
Place:
Signature of Supervisor(s) and
designation
Name(s)
Department(s)
 DECLARATION

I certify that

a. The work contained in the project is original and has been done by myself under the
supervision of my supervisor.

b. The work has not been submitted to any other Institute for any degree or diploma.

c. I have conformed to the norms and guidelines given in the Ethical Code of Conduct of
the Institute.

d. Whenever I have used materials (data, theoretical analysis, and text) from other
sources, I have given due credit to them by citing them in the text of the thesis and
giving their details in the references.

e. Whenever I have quoted written materials from other sources and due credit is given
to the sources by citing them.

Date:

Place:

Name of the Student

Roll No.:
 ACKNOWLEDGEMENTS

Write an acknowledgement for maximum of one page. The candidate should convey his

appreciation to all whom have played a role for completion of his/her MIP project work. The

supervisor, head of the department, faculty members, friends etc may be acknowledged. Any

controversial statement or non-academic/abused sentiments are not allowed to write in this

page. At the end scholar should put his signature.

signature.
Name of the Student
 ABSTRACT

Abstract should be of around 300 wards for MBA Students.

Abstract should highlight the project . The objectives and findings should be
correlated and clear. The brief summary of the project with details of highlighting various
chapter should be included in the abstract. The introduction and literature review are not
required to incorporate in the abstract part of the project .

Abstract should be compacted within one/two pages of around 300 words. At the end
of the abstract, ten keywords should be mentioned.
Keywords are the important buzz words of the project .

Keywords: Maximum 10 keywords for MBA

 LIST OF ABBREVIATIONS

Abbreviations should be alphabetically written

Abbreviation Description

CRM Customer relationship Management

CB Consumer Behavior

SWOT Strength weakness opportunity

UU Utkal University

SWOT: Strength weakness opportunity Threat

LIST OF FIGURES

Chapter 7 Page

Figure 1.1: Male or Female users of Smartphone 21

Figure 2.1: Age variation users of Smartphone 22

Figure 3.1: Different Occupation users of Smartphone 23

Figure 4.1: How long use your mobile phones 24

Figure 5.1: Oppo in your mind 25

Figure 6.1: Duration of daily mobile uses for call 26

Figure 7.1: Using different features in Mobile phones 27

Figure 8.1: Favorite features of customer 28

Figure 9.1: Battery backup problem 29

Figure 10.1: Sole reason for buying Oppo Phone 30

 LIST OF TABLES

Chapter 7 Page

Table 1.1: Male or Female users of Smartphone 21

Table 2.1: Age variation users of Smartphone 22

Table 3.1: Different Occupation users of Smartphone 23

Table 4.1: How long use your mobile phones 24

Table 5.1: Oppo in your mind 25

Table 6.1: Duration of daily mobile uses for call 26

Table 7.1: Using different features in Mobile phones 27

Table 8.1: Favorite features of customer 28

Table 9.1: Battery backup problem 29

 CONTENTS

Content Details Page No.

Title Page i
Certificate by the Supervisor(s) iv
Declaration v
Acknowledgements vi
Abstract vii
List of Figures xi
List of Tables xii
Contents xiii

Chapter 1 Introduction

1.1 Mobile Market in India 1-2

Chapter 2 Company Profile

2.1 History of Oppo 3-5

2.2 Oppo Global Business 5-6
2.3 Culture & Philosophy 06
2.4 R&D and Manufacturing 7-10

Chapter 3 Promotional Strategy 11-15

Market Situation
Chapter 4 16
Chapter 5 Competitive Situation 17
Chapter 6 Objectives 18
Chapter 7 Research Methodology 19-31
Chapter 8 Limitation of Report 32
Chapter 9 SWOT Analysis 33
Chapter 10 Conclusion 34-35
Chapter 11 Suggestion 36-37
Chapter 12 Bibliography 38
Chapter 13 Questionnaire 39-43
 GUIDELINES FOR PROJECT PREPARATION

1. SPECIFICATIONS FOR THESIS FORMAT

Preparation of Manuscript and Copies

The project needs to be prepared using a standard text processing software and must be printed
in black text (color for images, if necessary) using a laser printer or letter quality printer in
standard typeface (Times New Roman).

The project must be printed or photocopied on both sides of good quality white paper. All
copies of project pages must be clear, sharp and even, with uniform size and uniformly
spaced characters, lines and margins on every page.

project should be free from typographical errors.

Size and Margins

Printing of thesis

A4 (21 cm x 29.7 cm) is the recommended thesis size. Project should be printed
BOTH SIDE.

The top, bottom and right side margins should be 2.54 cm, whereas, the left side margin should
be 3.5 cm for both textual and non-textual (e.g., figures, tables) pages. For both the side
printing mirror margins with inside margin should be taken.

Content should not extend beyond the bottom margin except for completing a footnote, last
line of chapter/subdivision, or figure/table caption.

A sub-head at the bottom of the page should have at least two full lines of content below it. If
the sub-head is too short to allow this, it should begin on the next page.

All tables and figures should conform to the same requirements as text. Color may be used for
figures. If tables and figures are large, they may be reduced to the standard size (provided the
reduced area is not less than 50% of the original) and/or folded just once to flush with the
thesis margin.

Students may choose to submit printed thesis copies either in the standard size (as in 2.2.1) or
in a book format that is roughly half of A4. If the book format is adopted for submission, it
should be ensured that all textual and illustrative material is distinct and legible. Students
should also submit the thesis in soft form (both PDF and word) for storage and archival.
Page Numbering

Beginning with the first page of the text in the thesis (chapter 1), all pages should be numbered
consecutively and consistently in Arabic numerals (1, 2, 3, …) through the appendices. All
these pages should be double page printed.

Page numbers prior to Chapter 1 should be in lower case Roman numerals (i, ii, iii, …). The
title page is considered to be page (i) but the number is not printed. All these pages should be
single page printed.

All page numbers should be placed without punctuation in the lower right hand corner,
1. 2 cm from the top edge and with the last digit even with the right hand margin.
Line Spacing

The general text of the manuscript should be in 1.5 spacing (3 lines per inch). Long tables,
quotations, footnotes, multi-line captions and bibliographic entries (references) should be in
single spacing (6 lines per inch), with a preferred text size in 12 points.

Tables, Figures and Equations

All tables (tabulated data) and figures (charts, graphs, maps, images, diagrams, etc.) should be
prepared, wherever possible, on the same paper used to type the text and conform to the
specifications outlined earlier. They should be inserted as close to the textual reference as
possible.

Tables, figures and equations should be numbered sequentially either throughout the thesis or
chapter-wise using Arabic numerals. They are referred to in the body of the text capitalizing
the first letter of the word and number, as for instance, Table 5.3, Figure 3.11, Equation (4.16),
etc. For example the 1st figure of chapter 5 should be written as Figure 5.1 and 2 nd table of
chapter 4 is Table 4.2.

If tables and figures are of only half a page or less, they may appear on the same page as text.
Font size for text should be the same as for the general text.

Good quality Line Drawings/figures must be drawn using standard software that provides
vector rather than bit-map graphics. Figures must be scalable.

Images, Photographs, etc. must be scanned in resolution exceeding 600 dpi with 256 grayscales
for the monochrome images and 24 bit per pixel for the color images.

Binding

The student should submit the copies of the thesis in fully bound form in hard cover. Once
the thesis is accepted, it is the student’s responsibility to get it properly bound before
depositing the required number of copies with the Department concerned. The front cover of
the bound copy should be the same as the title page of the project .