The document outlines a SWOT analysis for Penshoppe, a Filipino clothing brand. Some of Penshoppe's strengths included its 26 years of heritage and design innovation. Weaknesses included a limited ability to tap all segments of its target Class C market and some design conflicts with its Oxygen brand. Threats included direct and indirect competitors as well as new entrants into the market. Opportunities included expanding online and direct selling channels as well as sponsoring more community events.
The document outlines a SWOT analysis for Penshoppe, a Filipino clothing brand. Some of Penshoppe's strengths included its 26 years of heritage and design innovation. Weaknesses included a limited ability to tap all segments of its target Class C market and some design conflicts with its Oxygen brand. Threats included direct and indirect competitors as well as new entrants into the market. Opportunities included expanding online and direct selling channels as well as sponsoring more community events.
The document outlines a SWOT analysis for Penshoppe, a Filipino clothing brand. Some of Penshoppe's strengths included its 26 years of heritage and design innovation. Weaknesses included a limited ability to tap all segments of its target Class C market and some design conflicts with its Oxygen brand. Threats included direct and indirect competitors as well as new entrants into the market. Opportunities included expanding online and direct selling channels as well as sponsoring more community events.
The document outlines a SWOT analysis for Penshoppe, a Filipino clothing brand. Some of Penshoppe's strengths included its 26 years of heritage and design innovation. Weaknesses included a limited ability to tap all segments of its target Class C market and some design conflicts with its Oxygen brand. Threats included direct and indirect competitors as well as new entrants into the market. Opportunities included expanding online and direct selling channels as well as sponsoring more community events.
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SWOT Analysis
Strengths
26 years of strong heritage, global design and style
Innovative marketing and advertising strategies Received multiple awards in the retail and advertising industry Able to expand from designed shirts to clothing lines and even personal care products Tied up with New York-based Filipino designer, Robin Tomas, which sync to Penshoppe’s core strength which is sophisticated casual wear. Were able to gain international exposure through hiring of international models Network of stores has grown to 300 sites, all strategically located in the key areas nationwide, and one outlet in Xiamen, China. Offer discounts, sales and other promos Information corner in stores about the best jeans that will fit on a person based on their body frame
Weaknesses
Prices must fit to its target market which is Class C.
Unable to tap all Class of C Market Few local models or celebrities representing a local brand Some designs may conflict with Oxygen brand (cannibalizing) Conservative clothing designs Unable to introduce timely clothing designs
Threats
Hire local models, celebrities or public figures in line with their corporate image Sponsor school and corporate activities Online selling (own website) Direct Selling (agents) Telemarketing (advertising and selling) Join online deals (Zalora, Metrodeal, Ebay, etc) Join exhibits, social events and government activities promoting local brands Introduce seasonal clothing designs/fashion Advertise to major local magazines Offer surplus on the unsold items to corporations with a cause (a part of sales will be donated to a non-profit organization) Create CSR programs in line with company’s operations
Introduce Penshoppe membership card (for every P6,000 accumulated receipt for one year entitled a customer to be a member for 3 years which will receive 10% discount all regular items to stores nationwide)
Opportunities
Direct and indirect competitors
New entrants Tiangge stores nationwide Increase on taxes, vat, and other government imposed tax Increase of raw materials (fabric, thread, etc) Increase on labor cost Decrease on buyer’s purchasing power
