Business Communication can be described as any sort or verbal or nonverbal communication.

Business communication comprises of both external communication and internal

communication.

External business Communication

Any exchange of information, or even advertising of any sort that an organization establishes
with the people outside the organization can be termed as external business communication.
External communication involves exchange of information or transmission of messages to
clients, investors, or any other organization, which is directly or indirectly related to the
performance of your business.

Modes of External Communication

Advertising: Advertising is perhaps a very crucial mode of communication as far as the clients
of the company are concerned. Advertisements in any form - prints, video or audio can be
used effectively to communicate your message to the clients/ customers. Advertising your
products/services can help you to reassure your existing clients as well as give you a chance
to attract new customers. Advertising can be done using the following media:

Print media: Newspapers, Magazines, Fliers, Brochures, Newsletters, and Catalogues

Electronic media: Internet, Telephone, Television, Radio or the emerging Podcasts can be used
effectively for external business communication.

Non-conventional: If your Business is looking for un-conventional communication ideas, then

investing in Trade shows, Promotional events, or setting up kiosks and hoardings can be a
good option.

Goals of External Business Communication

Creating a Corporate Image: Any external communication that a corporate organization

undertakes is instrumental in creating a corporate identity for the business. Every form of
communication and all its elements contribute to building a corporate image. For example
even the kind of colors a Company used for its corporate stationary or the company logo
will speak volumes about the kind of image the company is trying to portray.

Retaining Old Customers and Attracting New Customers: External business communication can
be used effectively to reach out to your old customers and strengthen their trust in the
Business. The other objective is to reach out to the new customers/clients. Thus ultimately
effective communication will translate into increased and steady inflow of revenues.

Tips:
  Be concise and clear during communicating. Explain your
goals and objectives very precisely.
 Do not bluff or make false claims. Failure to fulfill those
claims will earn your Business a bad reputation.
 While arranging meetings or conferences with your
clients/customers, value their time and consider their
convenience

Internal Business Communication

Communication within the organizational structure of a corporate company is called internal

business communication. Internal business communication is also one factor that cannot be
compromised upon if you want to ensure a successful business.

Goals of Internal Communication:

Creating Better Work Atmosphere: Workplace atmosphere can be enhanced by effective

business communication. Healthy flow of communication across all the peer groups,
subordinates and seniors ensures a healthy work atmosphere.

Increased Productivity: Better communication translates into better understanding of the

Corporate goals and objectives of the company. Hence if the communication between work
groups is clear and sound, that results into increased productivity for the Business.

Modes of Internal Communication

Print: Memos, in-house newsletters, fliers, magazines or leaflets can be used according to the
Business needs.

Electronic: PowerPoint presentations, videoconferences, telephone; fax, emails or even Internet

messengers can be used for in-house communication.

Personal Communication: Regular meetings, conferences, brainstorming sessions or even

informal chats can be considered as effective communication tools at workplace.

Internal business communication can be further classified into three categories of

communication:

Upward Communication

Communication within the organization that passes from a lower hierarchy to higher hierarchy
is called upward communication. For example subordinates passing on information to their
seniors will be considered as upward communication.Here are some useful pointers to use
while communicating with your seniors:

 Subordinates should communicate with their seniors with an

amount of respect. Although, we live in an age where
workplace atmospheres are getting more friendly and open,
it is necessary that one must not cross their boundaries.
 Try maintain a healthy relationship with your senior. Always
seek feedback and at the same time make it a point to
convey your own ideas and suggestions to them

Downward Communication

Communication that flows from the higher hierarchy to lower hierarchy is called downward
communication. Some points to keep in mind while communicating with your subordinates at
work:

 Treat your subordinates with respect

 Criticism if unavoidable should be kept constructive
 Regularly ask for suggestions or feedback

Horizontal Communication

Communication within peer groups can be terned as horizontal communication. Bitching and
gossiping may not be the only form of information exchange. Make not of some useful tips
while you are at your workplace:

 Do not indulge in mud slinging /back stabbing

 Try and avoid conversations that tend to de-motivate you or
your colleagues from work

Many definitions and theories speak to the importance of communication in business.

When managing a business team there are multiple factors that determine its
success. What is the overall company strategy? Are you able to foresee obstacles
and successfully maneuver around them? Managing is an undeniable juggling act.
How well you manage all the "cogs in the spoke" is most greatly determined by your
level of communication skills.
 The ability to communicate is both an art and a skill. It takes wisdom and experience
to know when to, and not to, push and issue; and it takes business know-how to
analyze work performance to determine if goals are being met.

 Mangers must assert themselves on the importance of communciation as they are the
ones to set the work-place communicating environment. To promote appropriate
communication within your team create an "open-door," collaborative environment. The
goal is to encourage inter-personal support and building. Good managers know that a
strong team trusts, relies and collaborates with each other. Open communication is
created only after it is first initialized and executed by the manager.

 To begin with, everyone deserves a safe and healthy work environment. Follow
company policy procedures and forego non work related talk to avoid uncomfortable
situations. Employees must feel able to approach you with their ideas, complaints and
questions. If this line of communication gets closed or damaged, the only recourse is
to fix the problem and re-establish the open-door policy.

 Building confidence in employees and establishing a community of encouraged

initiative fosters a sense of value and appreciation in the entire team. With this sense
of value, expect to deal with complaints and suggestions. All managers deal with the
occasional complaint and employee problem; remember the procedures outlined per
the company and the matter will conclude professionally.

 Honoring the open-door policy by listening to employee concerns and questions is a

healthy way to run an office. However, encouraging open communication is hardly
"enough" when it comes to healthy communication.
  Managers have a full closet of hats and over half, and in some instances most, are
dedicated to employee communication. It is your job to know the heart-beat of the
office. Take initiative and find out how the office is running. Observe, listen and ask
are the three skills that best determine the work environment.

 Recignizing the importance of communication is recognizing the planning steps it

takes. One must understand what needs to be communicated and strategically
implemented. Here is a list of basic items that need to be communicated:

 · Office Procedure
· Project Information
· Meetings
· Acceptable Organization
· Individual and Team Goals
· Performance Evaluation

 The idea is to arrange all the team ideas and business goals into manageable and
impartable sections. Bites are much easier to swallow than the whole steak.

 As you plan a communication strategy, categorize each bit of information. For

example; talking to an employee about their work performance is considered
"sensitive." Thus, discuss all sensitive items discretely and in person

.
 Not all matters must be discussed in person. In fact, doing so would greatly hamper
your, and your team's work performance. Email, phone or hand written notes are also
acceptable forms of office communication
.
 Need to make a change to a scheduled office meeting? Shoot out a quick email.
Need quick information from an employee who just stepped out for a break? Leave a
voice message. If trained to do so, voice messages are checked quite frequently, and
usually more often than email.

 Managers have multiple items to communicate everyday and must use all the tools at
their disposal. Other methods include formal written letters and faxes. With all the
different communication styles and different points of reference we are all equipped
with it's a wonder anyone gets anything done! But that is the beauty of a master
communicator. Stay consistent in approach and message and your team will quickly
learn what is expected and how to deliver.

SUBMITTED BY – ROHIT SINGH NOI-7023

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