University of Education

Lower Mall Campus, Lahore

Department of Economics and Business Administration

Internship Report
MAF Hypermarkets Pakistan Private limited (Carrefour)

A REPORT SUBMITTED TO THE DEPARTMENT OF ECONOMICS AND BUSINESS

ADMINISTRATION, UNIVERSITY OF EDUCATION, LOWER MALL CAMPUS,
LAHORE IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (HONS)

Submitted By:
BSF1603218
Aleena Idrees
2016-2020
23-10-2020

University of Education
Lower Mall Campus, Lahore
 Department of Economics and Business Administration

LETTER OF UNDERTAKING

This internship report was submitted by Aleena Idrees D/o M.Idrees Zaighum,

Roll No. BSF1603218 for the partial fulfillment of the requirements for the degree of

BBA (HONS.)
Session (2016-2020)
with specialization in
FINANCE

and is hereby accepted by the evaluation committee.

Internship Supervisor ____M.Usman Akmal___________

HOD / Coordinator ____Aftab Anwar_______________

External Examiner ________________________

Principal ________________________

Department of Economics and Business Administration

DEDICATION
I hereby dedicate this research paper to my most esteemed lecturers, college body of workers and
my beloved dad and mom for their enormously preferred contribution in achievement of my first
Bachelor Degree.
Acknowledgement
Thanks to Allah Almighty for giving me this wonderful opportunity. With His blessings I am able
to get my abilities be polished with the help of knowledge worthy persons by working in Metro
cash& carry

Secondly, I am thankful to my respected Teachers for providing such a friendly atmosphere and
guide line during our Four year stay at the University not only for the Academic Affairs but all
other social and future prospective by sharing their remarkable experiences

I am also thankful to Floor Manger Mr. Muhammad Aqeel who gave me a chance to work in this
Metro store. I am also thankful to Operation Manager Mr. Muhammad Tariq and other staff
members who helped me in every task and provide useful information and knowledge regarding
working of Metro store. Without their guidance and support it would not have been possible for me
to accomplish this assignment. Thank you so much for being so co-operative and so helpful every
time.

I feel deep sense of gratitude for manager of Metro store Model Town Branch, who allowed me to
carry out my internship and providing me necessary assistant and guidance during the internship
period. I am also grateful to the departmental heads especially operations related department for
their cooperation.

It was such a pleasant Experience to Work in Cash & Carry I was on my gratitude and thankful to
all those who helped me in preparing this internship Report by sharing their knowledge.

I owe depth of gratitude to my affectionate parents, and brother who supported me morally and
inspired me to the higher ideas of life. My gratitude also goes to all those friends who provided me
any assistance in what so ever manner in the preparation of this study.

Executive Summary
This report is about my internship program with MAF hypermarkets Pakistan private limited
(Carrefour). In this comprehensive report, I have discussed about every major aspect of its finance
department, which I observed and perceived during my internship program. In this report you will
find the detail about the Carrefour right from its incorporation to the current position. Along with
it, the processes, policies and procedures of the Carrefour are also discussed in detail.

Metro cash and carry established in 1964.Cash and Carry offer number of products in their
customer. There are 760 branches of Metro in the whole world. Now metro has started its
franchises in its host country as well.

Metro has started its Delivery Solution Department due to which Sale has increased. It is doing
business in commercial whole sale and the retailer. Customer feels satisfaction to purchase product
from cash and carry. The shares of Metro are traded in all three stock Exchanges of the
Pakistan.

My internship program period was from 06 August 2017 to 18th September 2017. During
internship, I worked in many Departments, including Grocery department, Detergent and Toilets
Department, Check Out Department and Trade Department.

As the main purpose of internship was to learn by working in practical environment and to apply
the knowledge acquired during the studies in a real-world situation in order to tackle the problems
using the knowledge and skill learned during the internship program.

In the end the learning and experiences section consists of all the policies, processes, practices and
procedures which I have felt through and learned during my internship program. This report also
contains my perceptions about the employees’ satisfaction, motivation level and the working
environment of the organization.
Contents
CHAPTER 1..................................................................................................................................................6
1.1 INTRODUCTION TO THE INDUSTRY..........................................................................................6
1.2 Overview of the Organization................................................................................................................7
1.2.1 Brief History........................................................................................................................................7
1.2.2 VISION................................................................................................................................................8
1.2.3 MISSION..............................................................................................................................................9
1.2.4 LOGO..................................................................................................................................................9
1.2.5 SLOGON..............................................................................................................................................9
1.3 Introduction of the organization............................................................................................................9
1.3.1 Corporate Objective.........................................................................................................................10
1.3.2 Market Standing.................................................................................................................................7
1.3.3 Policy Of The Organization.................................................................................................................7
1.3.4 Competitors........................................................................................................................................7
1.3.5 Business Volume.................................................................................................................................8
 CHAPTER 1

1.1 INTRODUCTION
TO THE INDUSTRY

Retail is defined as the sale of goods, products or you can say services from some business to a
customer for one’s personal use. A retail transaction purposes to handles small quantities of
products while on the other hand wholesaler tend to deal with the purchase of goods on a large
sector. Retail transactions are different from the online transactions; goods must be sold from a sole
point directly to a customer for end users.

A retailer is a person from which one purchase goods. Retailers typically don’t produce their own
items or goods. They purchase items from a manufacturer, producer or a wholesaler and sell these
items to the consumers in relatively small quantities. Retailing is the known to be distribution
process of a retailer, obtaining goods or services and then selling them to customers for use. This
process is well explained through the supply chain.

Retailing in Pakistan was on a constant growth trajectory in the review period. Socioeconomic
factors such as rapid urbanization and the growing middle-income group drove consumer spending.

Foreign brands are increasingly investing in Pakistan, with the improving security and economic
situation in the country acting as a major catalyst for investor confidence. The influx of foreign
players has greatly contributed to the growth of several retail channels, including modern grocery
retailers, non-grocery specialists (especially health and beauty and apparel and footwear specialist
retailers), and internet retailing.

Retail sector collaborates the retailers and the consumers for the exchange of finished goods via
departmental stores, retail outlets, and e-retailers. The share of wholesale and retail sector is 34% in
overall service sector of Pakistan. According to Punjab Board of Investment and Trade, Retail
sector is the third largest sector in Pakistan. It is the second largest employer, employing around
16% of the labor force. According to the report of Economic Survey of Pakistan, the sectoral share
of Services in GDP for FY2020 is 61.40 percent.

Carrefour is Pakistan’s most dynamic, fast-moving and exciting hypermarket chain. This company
has global expertise which help them offer the shoppers here in the Pakistan the same quality,
variety and value-for-money that is provided all over the world.

Carrefour’s own retail brands are a significant medium for brand differentiation and customer
loyalty, contributing substantially to the organization’s growth in sales. Thanks to their massive
buying power, they guarantee to cut costs and keep their prices low - no wonder more than
2,000,000,000 people worldwide shop with them every year! As well as unbeatable value, they've
also got unbeatable choice - you'll find over 100,000 items always in stock! Add convenient
locations near to you and easy parking when you get there, and it's easy to see why so many people
choose Carrefour.
 1.2 Overview of the Organization

1.2.1 Brief History

The very first Carrefour shop (not a hypermarket) was opened in 1960, within suburban Annecy
near a crossroads. The group was created by Marcel Fournier, Denis Defforey and Jacques
Defforey in 1958, who attended many seminars and were influenced by these seminars in the
United States led by "the Pope of retail" Bernardo Trujillo.

The Carrefour group was the first one in Europe to open a hypermarket, a large supermarket and a
departmental store under the same roof. They opened their first hypermarket in Sainte- Geneviève-
des-Bois, near Paris in France on 15 June 1963.

Carrefour launched a private label Products libres (free products – libre meaning free in the sense of
liberty as opposed to gratis) in April 1976, line of fifty foodstuffs, including oil, biscuits (crackers
and cookies), milk, and pasta, sold in unbranded white packages at notably lower prices.

It merged with Promodès, known as Continent, one of its major competitors in the French market
in 1999.

In 2009, Carrefour opened its first hypermarket in Lahore under the name of Hyperstar in a joint
venture with Majid Al Futtaim Group and Carrefour updated its logo in September, 2009.

In May 2011, Carrefour assessed its situation under conditions of stagnant growth and increasing
competition in France from their rivals including Casino Guichard Perrachon SA, and then planned
to invest $2.1 billion to change the supermarket with the new concept of Carrefour Planet.

In April 2015, Brazilian businessman Abílio Diniz disclosed that he was in talks to raise his 5.07
percent stake in Carrefour and also had the support of shareholders to take a board seat.

The Board of Directors chose Alexandre Bompard on 9th June,2017 as the new Chairman and
Chief Executive Officer of Carrefour with effect as of 18 July 2017.

In 2017, Carrefour was working with a small French start-up, Expliceat, on a trial basis. Expliceat
built a commercial mill which is designed to crumb down leftover bread. It rent mill for
commercial bakeries and then uses these crumbs to bake cookies, muffins and pancakes.

Alexandre Bombard announced a strategic plan for the company in January,2018, entitled
"Carrefour 2022", that intends to make Carrefour the "leader of the food transition for all". The
plan includes measures for better food and package sustainability, limitation of food waste,
development of organic products, e-commerce partnerships, two billion euros in annual
investments from 2018 as well as organizational and cost reduction measures.
In the exceptional context of the COVID-19 pandemic, Carrefour is the first retailer to join C'est
qui le Patron ? initiative to share its additional incomes related to COVID-19 to support people
who are suffering from the current situation. According to co-founder Nicolas Chabanne, 100,000
euros have been paid out, then 50,000 euros each week until 11 May.

Carrefour's Board of Directors has decided to reduce by 50% the dividend proposed for 2019. The
dividend is now €0.23 per share (versus €0.46 per share).

Until the end of the year, Alexandre Bompard and all the members of Carrefour Group's board of
directors have decided to waive 25% of their director's fees. These savings will be used to finance
solidarity actions for the company's employees, both in France and abroad.

Alexandre Bompard, has decided to waive 25% of his fixed salary for a period of two months. To
express his gratitude to his personnel in the field, he has decided to offer an exceptional bonus of
€1,000 net to 85,000 employees in France.

1.2.2 VISION

Carrefour has one ambition to be the most preferred retailer wherever it operates.

1.2.3 MISSION

Carrefour is totally focused on meeting the expectations of its customers. Our mission is to be the
benchmark in modern retailing in each of our markets. As a global retailer, Carrefour is committed
to enabling as many people as possible to purchase consumer goods, in accordance with the
principles of fair trade and sustainable development. Our mission is to offer the largest number of
customers the widest range of quality products at the best possible price.
1.2.4 LOGO

1.2.5 SLOGON

“LOW PRICE AND SO MUCH MORE

 1.3 Introduction of the organization

MAF hypermarkets Pakistan private limited (Carrefour), Recognized as one of the most active
shopping concept developers throughout the region, the Group first introduced the hypermarket
model to the Middle East in 1995. Majid Al Futtaim Hypermarkets, offers shoppers the same
quality, variety and value-for-money that have made the brand a household name to millions over
the world. Hyperstar reputation has been built, above all, on the quality and freshness of the
products, customer service and competitive prices. Selling goods with quality choices in food,
personal care, communication, leisure, entertainment and household goods while continually
meeting the needs of local consumers, with the ranging from refrigerate food to clothes under one
roof, is trendy as shoppers pick specialized stores. Carrefour S.A is a French multinational
corporation specialized in retail. Carrefour opened its first hypermarket in Lahore under the name
of Hyperstar in a joint venture with Majid Al Futtaim Group Carrefour was launched in Pakistan in
2009. Since then, Carrefour is growing its network and is present in major cities like Lahore,
Karachi, Islamabad and Faisalabad, and has plans to further expand its stores in other cities e.g.
Gujranwala, Multan, Hyderabad etc. Where it achieved 1 billion Pakistani rupees in revenues in its
first year. It attracted more than 1 million customers every month. On 14 November 2011,
Hyperstar opened its second hypermarket in the country in Karachi. On 22 March 2016, it
expanded its operations to Islamabad by opening a 150,000-square-foot (14,000 m2) hypermarket
in World Trade Center Islamabad.

Since 20 December 2018, MAF has rebranded Hyperstar to Carrefour across Pakistan. It has plans
to expand its stores to other cities including Gujranwala, Multan and Hyderabad. As of June 2019,
the group had already invested ₨8 billion and was looking to invest another ₨40 billion in
Pakistan. It is operating at least seven hypermarkets (three in Lahore, two in Karachi, one in
Islamabad and one in Faisalabad) and one superstore in Pakistan.
1.3.1 Corporate Objective

This project has following objectives:

 To meet the specific needs of customers and offering these products at competitive,
reasonable prices that will still yield profits.

 To Increase Customer Loyalty and brand image.

 To understand the customer need and make a connection between customer and
Carrefour with direct marketing.

1.3.2 Market Standing

In Pakistan, 20 percent of the total retail sector is modern trade, which was roughly 12 percent
back in 2013. In the modern trade space, MAF hypermarkets Pakistan private limited (Carrefour)
have one of the top market shares. It is occupying 30 percent and the remaining percentage is
divided amongst our local competitors and other medium sized players.

1.3.3 Policy Of The Organization

MAF hypermarkets Pakistan private limited (Carrefour) follows the same organization policy as
of carrefour S.A, of which it is a subsidiary.

The Group has formulated a policy based on convenience, trust, low prices and quality products
and services. All over the world, Carrefour is working to bring consumer products within the
reach of the greatest number of people. It is succeeding by tightly integrating its stores into the
local fabric, adapting its product lines and services, providing continuing professional training to
its employees and taking actions to support local sustainable development in the regions where it
operates.

1.3.4 Competitors

Following are the major competitors of MAF hypermarkets Pakistan Pvt limited.
 Metro cash and carry
1.3.5 Business Volume

MAF hypermarkets Pakistan private limited (Carrefour)is a joint venture therefore its business
volume in Pakistan has grown from small to medium size by extending its network to different
cities.

UNIVERSITY OF EDUCATION
Lower Mall Campus, Lahore
Internship Report Format
BBA (HONS.)
1. Title Page (copy enclosed)

2. Letter of Undertaking (copy enclosed)

3. Scanned copy of the internship certificate (provided by the organization)
Attach the scanned or Xerox copy of your (original) Internship Completion certificate
provided by the organization.

4. Dedication (Optional)
 If you want to dedicate your work to someone, you may write the dedication note under this
section of your internship report.

5. Acknowledgement

In this section you acknowledge the help and support of all the people who helped you in
completion of your internship and internship report e.g. the library staff, course instructor,
family or any other person being supportive with reference to provision of information.

6. Executive Summary (600-800 words)

Executive summary previews every section of the report in a short form. It can be called as
micro image of the report. It helps the reader to get a quick glance at the report before
reading it in detail. Everything important that you have done, discovered and concluded
should be mentioned but briefly and concisely following the 7C’s of business
communication.

7. Table of contents

List the important headings and sub headings in the report with page numbers.  Also make a
separate list of tables and figures in the table of contents if you have used any.

8. Brief introduction to the industry (400-500 words)

Describe overview of the complete sector in which the organization falls according to the
current scenario.

9. Overview of the Organization (1000-1200 words)

a. Brief history, Mission and Vision of the organization.

b. Introduction of the organization, corporate objective and market standing.
c. Policy of the organization
d. Competitors
e. Business Volume
f. Product Lines

10. Organizational Structure (900- 1000 words)

a. Organizational Hierarchy chart

b. Number of employees
c. Main offices ( Without Addresses )
d. Brief Introduction of all the departments
e. Comments on the organizational structure 

Note:
In section #7-9, students are expected to collect information from various sources such as
interaction with the organization’s personnel (managers, internship supervisor, colleagues etc.)
and company website, documents, brochures etc. but it is necessary to mention the sources of
information in APA format.

11. Plan of your internship program (300-400 words)

a. A brief introduction of the branch/ area office of the organization where you did
your internship
b. Starting and ending dates of your internship
c. Names of the departments in which you got training and the duration of your
training

12. Training Program (1000-2000 words)

a. Detailed description of the operations/activities performed by the department(s) you

worked in.

b. Detailed description of the task(s) assigned to you OR detailed description of the project
assigned. (Preferably in Daily Diary Reporting Format)

13. Structure of your concerned specialization department i.e. Finance, Marketing,

HRM etc. (300-350)
a. Department hierarchy
b. Number of employees working under Finance/Marketing/HR department
c. Mention any sub-department if exists under Finance/Marketing/HR department

14. Marketing Functions

Briefly discuss about the 4P’s of the organization
 Products/Services offered
 Pricing strategies
 Distribution channels
 Promotion

15. Human Resource Management

Briefly discuss about the HR practices of the organization like:
 Employees recruitment and selection
 Training & development
 Performance management
  Compensation policy

16. Financial Analysis

Do ratio analysis of the organization (For latest available financial report)
17. Critical Analysis

For Marketing Specialization Only

Detailed analysis of Marketing functions/practices at [name of the organization]

 Analysis of micro environment of the organization

 Analysis of the macro environment of the organization
 Industry analysis
 Forecasting demand
 Customer analysis
 Competitor analysis
 STP
 Marketing mix strategies

For Human Resource Management Specialization Only:

Detailed analysis of HR functions at [name of the organization]

 HR planning
 Job analysis
 Recruitment
 Selection
 Orientation
 Training & development
 Appraising and managing performance
 Compensation & benefits

For Finance Specialization Only

Relate the theoretical concepts with your practical experience during your internship in the
organization. Execute an overall analysis of the organization including;

a. Financial Analysis (Detailed Ratio Analysis, Horizontal Analysis, Vertical Analysis of

the organization for last 3 years)
b. Competitive Analysis with other organizations of the same industry.
c. Future Prospects of the organization.
 18. SWOT Analysis (600-800 words)

Clearly describe all the strengths, weaknesses, opportunities and threats of the organization
where you have done internship. Remember that strengths and weaknesses are internal to the
organization and represent its culture while opportunities and threats correspond to the
environment outside the organization.

Strengths are those qualities which distinguish or give an edge to the organization over other
organizations.

Weaknesses are the attributes of an organization that are harmful in achieving the objectives
of an organization.

Opportunities are the external factors that are helpful in achieving the objectives of the
organization.

Threats are the external factors which could damage the business performance of the
organization.

19. Conclusion (100-200 words)

In this section you are required to describe the organization according to your
evaluation/assessment in the light of critical and SWOT analyses.

20. Recommendation (100- 200 words)

In this section you are required to suggest solutions for all the problems or discrepancies (you
have pointed out in critical/ SWOT analysis) found in the organization.

21. References & Sources

In this section, provide all the references and sources in APA format that you have used for
data collection in your Internship Report.

22. Annexes

At the end of your report, attach all of the supportive material you have used for the
preparation of your report, like Main pages of financial statements, brochures, forms,
newsletters, interviews, questionnaires, news reports, articles, features, columns etc.
Do attach copy of financial statements (Balance sheet, Income statement, changes in equity and
statement of cash flow) except notes to accounts in annexes.
 General Instructions

1. It is essential to include all parts as stated in the format of fall internship report. DO
NOT SKIP any part.
2. The report should be written following the 7C’s of business communication. There
should be harmony among the ideas that you describe in the Critical analysis, SWOT
analysis, Conclusions and Recommendations.
3. Internship Report should be submitted within the due date. Submissions made after
due date shall not be considered.

Formatting and other Guidelines

 Page size A4
 Hard Binding as recommended by the University
 Writing Font style and Size: Times New Roman; 12
 Main Headings: 16 bold
 Sub Headings: 14 bold
 Justified
 Appropriate header and footer including page numbers
 Appropriate use of underline, bold, and italics

https://fp.brecorder.com/2019/06/20190621489090/
https://www.referenceforbusiness.com/history2/52/Carrefour-SA.html
https://www.slideshare.net/hiranust/hyperstar-retail-storepresntation
https://www.hyperstarpakistan.com/en/about-us
https://www.macrotrends.net/stocks/charts/CRRFY/carrefour-sa/financial-ratios