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Identifying Key Metrics

Vikrant Jain proposes key metrics for Zoom to track across the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. For Acquisition, he suggests tracking new users, new corporate requests, and cost of acquisition. For Activation, he recommends metrics like signup completion rate and subscription type. Retention metrics include paid user retention and hours spent per user. Referral metrics include net promoter score, viral coefficient, and app store rating. Finally, for Revenue, Vikrant suggests tracking revenue growth and average revenue per user. He provides the desired trends, importance, and suggested tracking frequencies for each metric. Vikrant also includes a sample dashboard wireframe to visualize the proposed key metrics.

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Vikrant Jain
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210 views10 pages

Identifying Key Metrics

Vikrant Jain proposes key metrics for Zoom to track across the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. For Acquisition, he suggests tracking new users, new corporate requests, and cost of acquisition. For Activation, he recommends metrics like signup completion rate and subscription type. Retention metrics include paid user retention and hours spent per user. Referral metrics include net promoter score, viral coefficient, and app store rating. Finally, for Revenue, Vikrant suggests tracking revenue growth and average revenue per user. He provides the desired trends, importance, and suggested tracking frequencies for each metric. Vikrant also includes a sample dashboard wireframe to visualize the proposed key metrics.

Uploaded by

Vikrant Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment Product Analytics

Vikrant Jain
Metrics suggestions for Zoom
Key Metrics – AARRR Framework for Zoom
Acquisition : Where are our users / customers coming from ?

Desired
Metrics Why Important Tracking Frequency
Trend

New Users using New Users is the first step to healthy Should
1 Weekly
Zoom funnel increase

New Corporate Corporate client accounts expected to


2 Increase Monthly
requests give higher revenues

Will help to understand are we


Should be
3 Cost of Acquisition spending on right channels to acquire Monthly
Low
customers.
Activation : How good is User’s first experience

Tracking
Metrics Why Important Desired Trend
Frequency

1 If first impression of Product


% new Users taking
is not good, people will not Increase Weekly
completing signup
signup
2 % of Users monthly Understand how users
subscription versus Yearly commit themselves to zoom Increase Monthly
subscription services
3 % of Corporate queries More corporate clients mean
converted product is equally popular Increase Monthly
for business use.
Retention : How many we are retaining and how many we loosing?

Desired
Metrics Why Important Frequency
Trend

% of Paid users retained after 1 Will give idea about how many users find
1 Increase Monthly
month value in paid services

More engagement means users are finding


2 Hours spent per month/User Increase Monthly
product useful

Every returning customer means, Customer


3 Returning customers Increase Monthly
perceives Zoom better than completion.
Referral : “How can we turn your customers into promoters?”

Tracking
Metrics Why Important Desired Trend
Frequency

NPS Gives information on how many users find product Increase Quarterly

Viral Coefficient Greater Viral coefficient means more users Increase Monthly

Should be
App Store Rating Higher Rating means higher satisfaction Monthly
more than 4.5
Revenue: How do we generate more revenue?

Metrics Why Important Desired Trend Frequency

Will tell how Zoom’s effort will


% Revenue growth Increase Monthly
translate into revenue growth.

After certain point, User/Growth


will stagnate. Positive trend in
Average revenue per user Increase Monthly
ARPU will ensure revenue
growth.

Customer Life cost to Customer


Customer Life Time Value >3 Monthly
Acquisition cost
Wire-Frame Dashboard
Dashboard created for Key Metrics

• Acquisition : New users


• Activation : % User
• Retention : Average Hours spent / user
• Referral : App store Rating
• Revenue : Average revenue/User
Example Dashboard
Thanks

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