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Interconnection in The Internet: The Policy Challenge: Ddc@csail - Mit.edu Wlehr@mit - Edu Bauer@mit - Edu

This document summarizes the changing dynamics of internet interconnection economics, focusing on challenges connecting content delivery networks (CDNs) and access internet service providers (ISPs). In the past, ISPs relied on peering (traffic exchange without payment) or transit (one ISP pays another for traffic exchange) agreements. However, as traffic volumes and types of traffic changed, revenue-neutral peering became less viable. CDNs and access ISPs now have different cost structures and traffic demands. Paid peering, where one party pays the other, is emerging as networks seek to cut out transit middlemen and reduce costs. However, concerns remain about potential abuses of market power in interconnection markets. Transparency into traffic patterns, costs,

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0% found this document useful (0 votes)
103 views24 pages

Interconnection in The Internet: The Policy Challenge: Ddc@csail - Mit.edu Wlehr@mit - Edu Bauer@mit - Edu

This document summarizes the changing dynamics of internet interconnection economics, focusing on challenges connecting content delivery networks (CDNs) and access internet service providers (ISPs). In the past, ISPs relied on peering (traffic exchange without payment) or transit (one ISP pays another for traffic exchange) agreements. However, as traffic volumes and types of traffic changed, revenue-neutral peering became less viable. CDNs and access ISPs now have different cost structures and traffic demands. Paid peering, where one party pays the other, is emerging as networks seek to cut out transit middlemen and reduce costs. However, concerns remain about potential abuses of market power in interconnection markets. Transparency into traffic patterns, costs,

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kaddyjatou
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© © All Rights Reserved
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You are on page 1/ 24

Interconnection in the Internet: the policy challenge

David Clark1
William Lehr2
Steven Bauer3
Massachusetts Institute of Technology4
August 9, 2011

Prepared for
The 39th Research Conference on Communication, Information and Internet Policy
(www.tprcweb.com), George Mason University, Arlington, VA, September 23-25, 2011.

Abstract
In days past, Internet Service Providers (ISPs) relied on two basic types of contracts for
exchanging traffic (peering and transit) and ISP interconnection was not regulated. As we
explained in (Faratin, Clark et al. 2007), the world of Internet interconnection is no
longer so simple. The increased complexity poses significant challenges for policymakers
who might contemplate regulating Internet interconnection, so it is perhaps lucky that
calls for Internet interconnection regulation have been muted to date. That quietude was
threatened in late 2010 by two events: the issuance of the FCC's Network Neutrality
order5 and the dispute between Level 3 and Comcast over their interconnection
agreements.6
Regardless of how one views the Level 3/Comcast dispute or its relationship to on-going
discussions about broadband access regulation,7 we believe that there remains an

1
Corresponding author: [email protected], 617-253-6003
2
[email protected].
3
[email protected].
4
The authors would like to acknowledge support from NSF Awards 1040020, 1040023, the MIT
Communications Futures Program (http://cfp.mit.edu), and the MITAS Project
(http://mitas.csail.mit.edu). All opinions expressed herein are those of the authors alone.
5
See Report and Order, In the Matter of Preserving the Open Internet and Broadband Industry
Practices, Before the Federal Communications Commission, GN Docket No. 09-191 and WC
Docket No. 07-52, Adopted December 21, 2010 (available at:
http://www.fcc.gov/Daily_Releases/Daily_Business/2010/db1223/FCC-10-201A1.pdf).
6
See, Ante, Spencer and Amy Shatz (2010), "Web-traffic spat over Netflix highlights new
tensions," Wall Street Journal, November 30, 2010.
7
As of February 2011, the FCC Commissioner was claiming that the FCC's Net Neutrality order
did not apply to disputes like that between Comcast-Level 3 (see, "WSJ Update: FCC Chairman –

Page 1 of 24

Electronic copy available at: http://ssrn.com/abstract=1992641


enduring public interest in ensuring a healthy Internet interconnection market and that a
better understanding of the underlying economics impacting those markets is important to
frame appropriate policies. In this paper, we examine the changing dynamics of Internet
interconnection economics, focusing on the challenge of interconnecting CDNs and
access ISPs.
Interconnection agreements do not just route traffic in the Internet, they also route
money. Allowing money to flow from the end-users (the ultimate source of all funding
other than that provided by public subsidies) to the providers of infrastructure services to
allow them to recover their capacity-related costs is necessary in order to sustain
infrastructure investment and a healthy Internet ecology; however, concerns about abuses
of potential market power raise valid policy concerns. Our analysis provides a basis for
understanding why revenue neutral peering with traffic-balance requirements may be
yielding to new models of paid peering between CDNs and access ISPs. We conclude
that it may be efficient for payments to flow between CDNs and access ISPs that may be
justified as contributing to covering the increased costs incurred in delivering high
volumes of content traffic downstream. While payments might be warranted in either
direction, we would expect it to be more common to see those payments flowing from
CDNs to access ISPs. Although this might be perceived to pose a risk to competition, we
believe that competitive pricing for Internet transit prices provides an effective bound
against abuse of such payment mechanisms by any access ISP who may be deemed to
have market power. We also expect that usage-based retail pricing, probably in the form
of tiered pricing, is likely to become more prevalent. While we believe that that is a
justifiable outcome, we believe it is appropriate and not surprising that such pricing will
attract the watchful eye of regulators. On the whole, we are cautiously optimistic about
the competitiveness of interconnection markets, but believe efforts to enhance
transparency into how these markets work would be beneficial. Transparency would be
enhanced with better information about traffic patterns, the incremental costs of
supporting increased usage, and about the terms, conditions, and norms that are emerging
as interconnection markets continue to evolve.

1. Introduction
In the early days of the commercialization of the Internet, two sorts of interconnection
agreements among ISPs emerged. One was a traditional customer-supplier arrangement,
in which one ISP purchased transit service from another, perhaps larger ISP. An ISP that
offers traditional transit service agrees to provide access to the entire Internet for its
customers. The other arrangement was peering, in which two ISPs that each had traffic
for the other agreed to interconnect to exchange that traffic directly. A peering
arrangement between two ISPs does not give either ISP access to the entire Internet via
the other; normally each ISP exchanges with the other ISP only traffic that is local to the
region of that ISP and its customers. In other words, a peering agreement implies a
routing restriction with respect to the traffic exchanged: the only traffic exchanged

Net Neutrality Rules Don't Cover Comcast-Level 3 Dispute," February 16, 2011). See Clark et al.
(2009) for our comments to the FCC on its original order in this matter.

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Electronic copy available at: http://ssrn.com/abstract=1992641


originates from the source ISP and its customers and terminates in the destination ISP and
its customers.
In contrast to a transit arrangement, which is a commercial arrangement between a buyer
and a seller in which monetary payments flow from the buyer to the seller as
compensation for services rendered, peering (as the name might suggest) has been
viewed as an interconnection among approximate equals, with value to both and no a
priori obvious direction for monetary payments to flow. In early negotiations among
potential peering partners, it became clear that it would be very difficult to determine if
the balance of values favored one or the other ISP, and the convention emerged that
peering was “settlement-free,” or “revenue-neutral.” Given the perception that
negotiation about relative value would be costly (i.e. incur potentially high transaction or
bargaining costs) and under the assumption of approximately equal value accruing from
the relationship on each side, the approximation of settlement-free could be seen as
economically efficient.
For a number of years, these two options—transit and revenue-neutral peering—captured
the set of expectations among parties that negotiated about interconnection; they
represented an informal norm or bargaining regime. But like many such informal norms,
revenue-neutral peering has been breaking down slowly as the various parties to potential
peering relationships no longer see the simplicity of the balanced value approximation as
serving their needs. It is being replaced (as has happened in other venues like the
bargaining over international trade agreements) with a period of more unconstrained
bilateral negotiation among the parties. There are a number of reasons why this seems to
be happening.
• In the past, many ISPs were more or less similar. There were small ISPs, and
larger ISPs with larger footprints, of course, but many ISPs had the same mix of
customers. When similar ISPs established peering interconnections, the similarity
made the assumption of balanced value plausible. Today, ISPs are more
specialized, with some serving broadband residential customers (sometimes called
access or “eyeball” networks), some serving enterprise customers, perhaps with a
highly distributed footprint, some serving high-volume content providers and so
on.
• Networks that serve different sorts of customers may have very different internal
cost structures. A residential broadband provider, with an extensive “outside
plant” of fiber, HFC or copper pairs, may have a much higher cost, measured as a
function of peak rate mb/s carried, than an ISP that only serves large customers
with high speed connections running 1 gb/s or 10 gb/s. Under-sea providers again
have a different internal cost structure.
At the same time, it is clear to many parties that they can save money by finding a way to
negotiate a peering arrangement. If the alternative is for two ISPs to exchange traffic with
each other by each purchasing transit service from a third intermediate, then both ISPs
pay out to have that traffic transported. The idea of cutting a middleman out of the path
and saving the cost of transit is obviously appealing, which leads to the objective of
finding and negotiating some basis for direct connection, even if revenue-neutral peering
is not an acceptable outcome to one of the parties. And thus other approaches to
interconnection emerge, including the option of paid peering.

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Electronic copy available at: http://ssrn.com/abstract=1992641


It might seem that one outcome of this negotiation could be that one ISP would purchase
transit service from the other to achieve direct connection, but the objective of peering is
different from transit, as we observed above—in peering two ISPs each want to exchange
traffic that is restricted to their own network and that of their customers. Transit and paid
peering are two distinct arrangements, and some ISPs may not be in the business of
selling transit service (e.g. access to all the rest of the Internet) even if the other ISP were
prepared to pay for transit. However, although transit and peering are distinct
arrangements, we will argue that the outcome of bargaining with respect to paid peering
is constrained by the option of transit. One of the conclusions of this paper will be to
relate the pricing for transit to some hypotheses about the outcome of peering
negotiations.
It may be that over time, this period of bilateral negotiation over peering will lead to the
emergence of new norms—new regimes—for how peering should be handled. One
possible benefit of such norms would be to reduce the transaction costs of negotiation by
providing a commonly accepted framework and set of assumptions about the outcome of
negotiation, just as revenue-peering did in its time.8 Periods of unconstrained bilateral
agreements often suggest new norms and patterns that better serve the evolved market.
Another objective of this paper is to speculate about what this new generation of norms
might be.
1.1. High volume content and its providers
A particular focus of attention today and for this paper is the sub-case of interconnection
between residential broadband ISPs (access networks) and networks that deliver high
volume commercial content (content delivery networks or CDNs). In the first quarter of
2011, 49.2% of peak-time traffic coming into residential access networks was real-time
entertainment, with a single content provider (Netflix) accounting for 60% (Sandvine
2011). YouTube, from Google, represented another 23% of the real time entertainment
content. The Netflix content is delivered by three commercial CDN operators: Akamai,
Limelight and Level 3. So these three providers plus Google originate and control over
80% of all real-time entertainment content, or over 40% of all peak-time residential
download traffic.9 Collectively, we will call these content delivery networks, in contrast
to access networks. A cost-effective connection between a content delivery network and
an access network will often be of advantage to both, because of the high volumes of data
being transferred.

8
Common agreement on norms may reduce transaction costs by reducing information
asymmetries or learning costs, and provide a substitute for complete contracts that might
otherwise be needed to mitigate concerns of opportunistic behavior (see for example, den Butter
2010). On the other hand, if the equilibria for efficient agreements shift, the constraints imposed
by current norms could be seen as an impediment to efficient negotiation. New norms may be
needed to accommodate exogenous marketplace developments (see for example, Bertrand 2009).
Thus, dynamic optimization of transaction costs may require the evolution of norms.
9
Data from Sandvine is aggregated across all of their North American clients. Of course, ISPs’
traffic experiences differ, and even within a single ISPs network, there is significant variation
across subscribers, time, and geography.

Page 4 of 24
Negotiation between a content delivery net and an access net about direct connection is at
heart a peering negotiation, because it would normally imply the same routing restriction
as we described above. Specifically, the CDN is normally only trying to get access to the
customers of the access network.10 But because of the high volumes of traffic potentially
involved and the fact that the traffic is highly asymmetric (from content to access),
negotiation about payment may be commonplace. The carriage of this high-volume
traffic will generate costs for access networks, which will naturally attempt to recover
those costs; while at the same time one might argue that access to the content creates
value for the access network’s customers. The outcome of these negotiations seems to be,
in practice, that the content delivery networks are making payments to access networks.11
We are interested in understanding both the direction and magnitude of these sorts of
payments.
Interconnection between content delivery and access networks has attracted much
attention recently. From a business point of view, these interconnection arrangements are
of considerable interest because of the high volumes of data exchanged, and the
implications of this high volume for internal costs. Industry observers and regulators are
interested because the high content-related value of this data raises questions as to
whether one or another actor will have sufficient market power to benefit by extracting
rents that derive from the value of the content, not its delivery.
The desire to separate content and delivery or “conduit” concerns has a long regulatory
history. Traditional telecommunications regulation focused on “conduit” regulation and
the need to ensure common-carriage access to basic telecommunications services, for
which public utility regulation was long justified by the concern that telephone networks
were a natural monopoly.12 On the other hand, regulation of content was manifest in
broadcast and programming regulation and media cross-ownership rules.13 The regulation

10
In practice, there may be exceptions to this exact form of the restriction; we will return to this
issue later in the paper.
11
Our conclusion is tentative because there is limited publicly verifiable data on what is going on
in interconnection markets. Our conclusions rely on the mosaic of anecdotal reports that appear
periodically in the trade press, on email lists and blogs, and on our communications with industry
contracts.
12
Basic telecommunication services are regulated as common carrier services under Title II of the
United States Communications Act of 1934 (as amended). Over-time, the FCC has grappled with
defining the boundary between what services should or should not be regulated as basic
telecommunication services (see, for example, Brock, 1994). In a succession of decisions since
2002, the FCC sought to reclassify broadband services as “information services,” rather than
basic telecommunication services. By so doing, they opened the possibility of shifting to a more
light-handed form of regulation that could be more technology neutral, and evolve beyond the
silo-based legacy regulatory models that characterized traditional telecommunications and cable
television regulation. For a discussion of evolving broadband policy, see Notice of Proposed
Rulemaking, In the Matter of Preserving the Open Internet and Broadband Industry Practices,
Federal Communications Commission, GN Docket No. 09-191 and WC Docket No. 07-52,
Released October 22, 2009 (hereafter, NPRM2009).
13
First Amendment “Free speech” concerns induce a special level of concern for content-based
regulation in the U.S., providing additional motivation for separating content and conduit

Page 5 of 24
of cable television services, where investor interests in content and conduit services were
conjoined, led to its own silo of regulation in the United States. With the rise of the
Internet as the “new PSTN,” policymakers are faced with the question of how much of
the traditional regulatory model for telecommunications ought to be mapped over to the
new world of the broadband Internet.14 In their efforts to craft a framework that is more
technology agnostic (i.e., is less focused on whether the underlying infrastructure has
evolved from a telephone or cable television network or supports fixed or mobile
services), policymakers have opted for increased reliance on market forces and more
light-handed regulatory approaches.15 This debate continues in its current incarnation as
the debate over Network Neutrality.16
Policymakers are concerned that ISPs might engage in discriminatory network or traffic
management practices that may interfere with competition, or worse, limit end-users
access to content or applications of their choice. The implicit presumption is that access
ISPs may have market power17 and may seek to use such market power to earn monopoly
profits from over-charging end-users or other participants in the value chain, such as
application service providers or content providers. The focus of our concern here is on
the potential threat to content providers and content delivery networks. To the extent that
any discrimination might distort competition in content markets, it is especially
worrisome to policymakers for the reasons noted above.

regulation as much as possible. Traditional content regulation includes such things as program
access rules (e.g., to ensure that incumbents make programming available to other distribution
channels), public programming obligations (e.g., children and news programming), and
censorship rules (e.g., pornography restrictions).
14
Although we expect most of our readers are familiar with the acronym, PSTN is short for the
Public Switched Telecommunications Network.
15
For example, a significant goal of the Telecommunications Act of 1996, which embodied
significant reforms to the Communications Act of 1934, was to significantly expand the scope of
competition in all telecommunication services and provide a roadmap for further deregulation. In
the years that followed, talk turned to notions of layered regulation which would be more
appropriate for the emerging world of facilities-based competition between multi-service,
platform networks offered by telephone, cable television, and potential new entrants (see, for
example, Sicker et al. 1999, Werbach 2002, or Friedan 2004.
16
See for example, Jordan (2007) who relates the layered-regulation and network neutrality
debates; or Lehr, Peha, et al . (2007).
17
For example, some have argued that access ISPs have a terminating monopoly because
subscribers face switching costs in switching to another broadband provider. This source of
market power might exist even if the market for selecting a broadband service provider is
competitive (which is, itself, something that folks have disputed). See NPRM2009, note 12 supra
at paragraph 73. For a critique of this view, see Testimony of Jeffrey Eisenach, PhD, Before the
Subcommittee on Communications, Technology and the Internet, Committee on Energy and
Commerce, United States House of Representatives, April 21, 2010 (available at:
http://www.naviganteconomics.com/docs/Eisenach%20Broadband%20Testimony%20042110%2
0With%20Attachments.pdf ).

Page 6 of 24
In this paper, we will try to maintain a clean distinction between two sorts of payments
that might flow among parties. Transport payments, which we will indicate with the
notation Pt, are payments among parties that cover the internal costs related to the
delivery of flows of data. Content payments, Pc, are payments that relate to the value of
the commercial content itself, not its transport.18 While this distinction may not always be
precise, we believe that it is an acceptable simplification for the purpose of this paper.19
Traditionally, there has been no Pc component in the payment that a residential customer
pays for broadband access. If the consumer wants to receive fee-based commercial
content, such as Netflix or the Wall Street Journal, the relevant content payments flow
directly from the consumer to the content provider. However, this is starting to break
down in small but suggestive ways. ESPN3, an online source of streaming sports content,
has negotiated an arrangement with certain broadband providers in which they purchase
bulk access to ESPN3 content for all their broadband customers, which implies that the
cost of this is recovered by a part of the monthly bill that each customer pays. Right now,
the per-customer Pc related to ESPN3 is about $0.10 a month20 but other content
arrangements may follow.
Similarly, there has been no Pc component in the historical pricing of ISP
interconnection. Transit is a service that provides access to any end-point on the network,
not specific high-value content; to date and for the most part, it seems to be a
competitive, commodity business.21 However, the special case of interconnection
between the content and access network raises the possibility that there is a Pc component
to the negotiated payment. One of the goals of this paper is to propose an approach to
determining whether the payment between the parties is likely to include a Pc component.

18
We have introduced the notation of Pt and Pc to indicate two general classes of payment:
transport and content, without relating them to any particular point of payment. When we want to
discuss a particular payment flow, as from content delivery to access network, we will write
P(CDN->A), which will imply a direction.
19
The separation is not precise because how content is delivered may impact its quality, and
hence the value to the end-user. For example, high-definition content may be down-coded for
delivery to the small screen of a mobile handset without any deterioration in the user-experience
as a way to economize on delivery (congestion) costs; alternatively, increased latency or
congestion may severely adversely impact the user-experience, potentially to the point where the
viewer decides to forego watching the content altogether.
20
See http://finance.yahoo.com/news/ESPN-Charges-Broadband-Firms-ibd-
345214765.html?x=0&.v=1
21
We see no evidence from their published annual reports that CDNs are earning significant
supranormal profits. Moreover, anecdotal evidence suggests that the prices for CDN delivery
have followed the downward trend in transit pricing, and are quite modest. See, for example,
http://drpeering.net/white-papers/Internet-Transit-Pricing-Historical-And-Projected.php and
http://blog.streamingmedia.com/the_business_of_online_vi/2010/06/data-from-q1-shows-video-
cdn-pricing-stabilizing-should-be-down-25-for-the-year.html. This suggests that the ability of
CDNs to capture more than the cost of content delivery from content-owners is limited. Of
course, as with other types of interconnection, the markets for transit are also changing, with ISPs
offering partial transit (i.e., transit with routing restrictions), variations on traffic commitments,
and other innovations.

Page 7 of 24
But we stress that payment from a content delivery network to an access network (e.g. a
form of paid peering) does not automatically imply that there is a Pc component in the
payment. The payment may be only a Pt in which the access network has successfully
negotiated to recover some of its internal cost to carry the content.22

2. A simple model of interconnection and cost


Let us consider a single access network A, and a single content delivery network CD.
Typical examples of A would be Comcast, Verizon, Time Warner or AT&T. Typical
examples of CD would be Google (YouTube), Akamai or Limelight.
The emergence of high-volume commercial content has added cost to A, which we will
denote CA. CD also has costs to deliver this traffic, which include the costs of servers and
communication links, and we will denote these as CCDN.
There is a slight asymmetry to the situation of CD and A, which is worth keeping in
mind. A has a substantial base cost which existed prior to the growth of high-volume
commercial content. CA is an incremental, usage-based component of the total cost of A.
CD, on the other hand, exists only to deliver this content, and will tend to view their total
costs as content delivery related. Of course, both parties have the goal of reducing their
respective costs.

P
S

Network  CD Network  A


P Cost  CCDN Cost  CA S

S
P

Figure 1: CDN interconnects with Access ISP A

Figure 1 illustrates this simplified model: Content traffic flows from the content
producers or owners (“P”) to the CDN (“CD”) and then onto the Access ISP (“A”),

22
Moreover, we assume that content production/creation are competitive, so that the ability of
content-owners to extract excessive value from CDNs or ISPs is also limited. (That implies that
P(CP->CDN) cannot be negative—CDNs do not pay the content providers for the privilege of
carrying their content.)

Page 8 of 24
eventually terminating at A’s subscribers (“S”). CCDN and CA denote the incremental
costs incurred by CD and A in delivering this traffic.23
2.1. A reality-check: the size of CA
It would be possible to pose a model without discussing the actual values of the
parameters. However, some understanding of real magnitudes proves helpful in
understanding the current context for negotiations. The lack of publicly verifiable
information about the terms and conditions for interconnection agreements makes it
difficult to estimate CA, but we believe it is possible to rely on anecdotal evidence from
various papers and blog postings to provide some reasonable bounds on what these costs
may be. In an earlier paper, we estimated the cost at $0.10/GB (Clark 2008),24 not
including costs related to the access network. Other writers have suggested lower
numbers, in the range of $0.07 to $0.10.25 Depending on the extent to which access
network costs are allocated as fixed or usage-related, the per-GB costs may be
considerably higher, perhaps $0.20 to $0.30/GB. These estimates are applicable for large
urban/suburban broadband wireline access networks with low costs for their transit.26 At
one extreme, Netflix estimated that the costs were in the range of $0.01/GB.27 We believe
such an estimate is unreasonably low. At the other extreme, some have pointed to the
$1.00/GB overage fees charged by some ISPs for subscriber usage that exceeds their
usage-tier monthly allotment. These overage prices are not intended to reflect the
incremental cost of additional usage, but to provide a strong inducement for subscribers
to self-select into the appropriate usage tier. While these estimates cover a broad range, it
is not so broad that we cannot reach some useful conclusions.
For example, Sandvine (2011) reported that average (mean) monthly download usage
was currently 18.6 GB per customer (household).28 If usage costs $0.20/GB, that would
mean that the per-customer usage-related monthly costs are close to $4. To watch a 90-
minute movie in HD from Netflix (at about 5 mb/s) would cost about $0.65. Although not
precise, these numbers imply that the emergence of high-volume content (video) has
23
Aguapong and Sirbu (2011) also examine the relationship between CDNs and access ISPs,
presenting a model of how routing/interconnection choices might influence total costs and
potential payment flows.
24
This measurement in terms of cost per GB is perhaps confusing. As written, it is not a rate but
a volume. That is, the implication is that it costs the ISP (say) $0.10 to deliver a GB of data,
independent of rate. This characterization is obviously a simplification, but it implies that the cost
to deliver a GB in one unit of time at one rate, or the cost to deliver that same GB at half the rate
over twice the time is more or less the same. Another way of saying this is that $0.10/GB is a
contraction of “$0.10/month for each GB/month”.
25
An estimate of $0.08/ GB (Canadian) is at http://www.michaelgeist.ca/content/view/5727/125/
and http://www.michaelgeist.ca/content/view/5952/125/.
26
In contrast, these numbers will not apply to rural ISPs that may be far from peering and transit
interconnection points, or smaller networks, wherever they are located
27
See https://prodnet.www.neca.org/publicationsdocs/wwpdf/051211netflix.pdf.
28
In contrast, the median download usage was 6 GB. The mean/median ratio over 3 is an
indication of the heavy-tailed distribution of usage: some heavy users are very heavy indeed.

Page 9 of 24
generated substantial new costs CA. These costs are not so great as to destroy the
viability of the service, but they are large enough that we can expect access networks to
take explicit steps to recover these costs.29
2.2. Managing access costs CA
There are roughly four ways that an access network A can manage usage-related costs
CA.
• By careful design of their network, specifically with attention to where the
content delivery networks interconnect with them, they may be able to reduce the
actual CA incurred.
• They can negotiate to have the content network CD compensate them for some of
these costs.
• They can increase the price of service to their retail customers:
o They can allocate an equal share of CA to all customers.
o They can create mechanisms that discriminate among users based on some
proxy of usage, and increase the price of service for these users.
• They can become less profitable (but if they are competitive, then that is not a
sustainable option).
These seem the only general options; we will assert that all responses by A will be some
mix of these.
2.3. The flow of payments
While Figure 1 may be helpful in understanding the physical flow of traffic, we are really
interested in the flow of payments. Figure 2 redraws Figure 1 with arrows to suggest the
possible direction of payments. The producers P are paying CD to redistribute their
content, so payments will flow from P to CD. Payments will also flow from S,
subscribers for broadband Internet access to the access ISP A. The remaining question is
whether and how money flows between CD and A.
Figure 2 illustrates several possible cases:30
• P = 0: Traditional revenue neutral peering, where each network covers all its
internal costs from its own customers.
• Payment from CD to A, where the payment from CD to A helps to cover some of
the internal costs of A. Presumably, these costs are then passed through by CD to
the content producers, who pay more to CD and thus indirectly cover the cost of

29
This analysis contains a potentially dangerous simplifying assumption, which is that usage-
related costs scale linearly with usage. In some cases this is true (each line card added to a router
costs the same) and in other cases it is not true. For example, prices for transit are non-linear, with
substantial discounts for larger volumes. Prices for usage also will come down over time. So
these numbers should be thought of as a rough “tangent to the curve” approximation valid at a
given time for a given overall level of usage.
30
Figure 2 still represents an over simplification since it excludes potential direct payment flows
from CuS to Pr (e.g., for subscriptions to premium content like Netflix of the WSJ) or potential
payment flows from advertisers.

Page 10 of 24
transporting their content across A. This outcome is fairly common in today’s
CDN market.
• Payment from A to CD. This outcome seems uncommon, but makes sense in
certain circumstances. Consider the case where A is a small, rural ISP.31 If there is
no direct connection between CD and A, all of the content from the producers will
come into A over a potentially very expensive transit link. Having CD make a
direct connection to A may greatly reduce A’s costs. However, if A is small, it
may not be cost-effective for CD to connect to A; the connection might actually
increase CCDN, not reduce it. In this case, it might make sense for A to pay CD.

Figure 2: CDN to ISP A Money Flows

2.4. Why does CD pay A?


The figure above illustrates the payment patterns that we observe in practice today. When
CDNs connect to large access networks, payment seems to most commonly flow from
CD to A. Since both have costs, it is worth asking why payment should flow from CD to
A instead of the other way.
One possible answer is that A has a better bargaining position, because it holds a
terminating monopoly with respect to its customers. However, the pattern of payment
may be as much a result of a persistent norm or common practice that is older than the
emergence of high-value commercial content: a presumption that money flows and
packet flows go in the same direction. That is, if X is delivering packets to Y, then (if
there is payment) X pays Y and not the other way round. Of course, the difficulty of

31
This may be a more common occurrence internationally, especially in light of the fact that so
much of the content on the Internet still originates from the US.

Page 11 of 24
justifying this assumption is what led to revenue-neutral peering in the first place. One
rule that ISPs use to determine if they will agree to revenue-neutral peering is that the
traffic in the two directions is roughly in balance. But if they go out of balance, one or the
other party may use it as a useful context for renegotiating the agreement.32 However, if
there is complaint about the imbalance in costs associated with the asymmetric traffic,
anecdotally it is often the party receiving the excess traffic that complains. But increased
traffic (say from X to Y) adds to the costs both for X and Y. So why would X pay Y?
There seems to be an unstated assumption that a transfer is of more benefit to the
originator than the receiver, so the sender should be expected to cover more of the
delivery costs. This assumption is not always true: for example when a user downloads a
large open-source software package (e.g. a Linux release) the benefit is essentially all to
the receiver. However, these cases seem to be ignored as part of the current regime of
bargaining.
So long as payment between the parties is an acceptable outcome, the parties will find it
profitable to interconnect so long as the net benefit to all parties (including the payments)
is positive. Paid peering can lead to more direct connections, which presumably reduces
overall system cost and increases total surplus.33
This discussion concerns how costs of delivery are covered: they concern transport
payments, not content payments. However, the possibility of non-zero payments also
raises the possibility that one actor (for example the access network A) might have
enough market power (e.g, because it is a terminating monopoly with respect to its
customers) to demand a payment from CD that exceeds its internal costs CA. In this case,
we should assume that the payment is not just a transport payment Pt, but includes as
well a content payment, Pc. Regulators and industry observers have worried that access
networks might have enough power to demand content payments, and this would signal
the potential for unacceptable discrimination and manipulation in the business of content
production. So the obvious question follows: if we allow non-zero values for P, how can
we distinguish content payments from transport payments?

3. Bounding the outcome of peering negotiations


One way to try to understand the context of negotiation between CD and A is to speculate
about their relative market power. A has a terminating monopoly with respect to its
customers, but CD may be hosting valuable content that the customers of A demand. So
can CD hold up A, or can A hold up CD? Earlier we noted our assumption that content-
producers and CDNs are unlikely to possess significant market power, but even if one
were to relax those assumptions (and we expect that some will argue for just such a case),
we do not expect such speculation to be productive: one can likely find specific

32
For example, the original settlement free peering arrangement may have been perceived as
marginal originally or have become so over time (e.g., because one ISP grew much larger than
the other).
33
See Dhamdhere, Dovrolis and Francois (2010) for an interesting alternative model for
interconnection.

Page 12 of 24
circumstances in which one or the other outcome seems to hold.34 Ultimately, we believe
that the determination of whether market power exists and on which side will depend on
empirical facts that may vary case-by-case, and we do not wish to engage in those
debates herein.
3.1. Finding limits on payment P
Rather than make assumptions about market power, we seek constraints or bounds on the
outcome of negotiation between CD and A that might allow policymakers to infer
whether the result of the interconnection negotiation were about a reasonable allocation
of delivery-related costs or about an unreasonable allocation of the surplus associated
with end-users’ willingness-to-pay for content, above whatever it costs to efficiently
deliver that content to the end-users. The topology of figure 1 (or the “money map” of
figure 2) is actually deceptive, in that it suggests that the outcome of bargaining depends
only on the actors illustrated in the figures. In fact, CD and A are typically embedded in a
rich complex of interconnection agreements, and these agreements will limit the
bargaining power of the two networks CD and A. We need a more complex picture to
discuss the more realistic constraints.
3.1.1. Transit as a limit

Figure 3: CDN, ISP A and Transit provider S

34
We noted the case above of ESPN3, which had content of sufficient popularity that it bargained
with access networks such as Comcast to pay ESPN3 a per-customer fee, which presumably is
then passed on to the customers.

Page 13 of 24
Figure 3 illustrates a common case, in which CD and A, in addition to bargaining about
direct connection, purchase transit service from a third provider T. Figure 3 shows a
single provider, but the logic of what follows does not change if CD and A purchase
transit from different providers, who in turn peer.
In this case, imagine that A attempts to extract a large payment from CD. CD has the
option of sending the traffic to A via T. This will increase total cost to CD, but will also
increase cost to A. A, instead of seeing payments flowing in, now see payments flowing
out to T. We have heard that this sort of thing happens in interconnection negotiations.
This suggests that independent of market power, the amount that A can extract from CD
is related to Ptransit from CD to T. CD will pick the lower cost option, if performance is
equal: it will pay Ptransit if it is lower than the proposed direct payment from CD to A, and
“punish” A.35 The price Ptransit may not be the exact cap on the outcome of the
negotiation. On the one hand, CD might choose to “punish” A unless it can negotiate a
payment that is a discount off Ptransit. On the other hand, if A offers CD valuable
performance enhancements or other quality assurances, CD might be willing to pay a
premium above Ptransit. However, we argue that P (CD->A) will be capped in practice by
some function based on the customary cost of transit.36
While (as we noted above) it is difficult to get internal cost numbers for CA, since most
ISPs consider these proprietary, we can speculate that CA is larger than current values of
Ptransit, and in many cases substantially larger, measured in dollars/GB transferred. Access
networks have large outside plant or access networks, and to the extent that these have a
usage-sensitive cost component, these are likely to be much larger than transit costs. We
speculated above that CA might be between $0.10 and $0.30/GB. Typical Ptransit for large
volume agreements (e.g. with negotiated discounts) are currently as low as $1/mb/s per
month (peak rate). Assuming average link loading of 70%, 1 mb/s is about 162
GB/month. Put otherwise, $1/mb/s is the same as $.0062/GB—less than one cent. So as a
practical matter, we speculate that even if CD is persuaded by A to pay a premium over
Ptransit, they will by no means be able to recover all of their internal costs, which makes it
unlikely that there will be a content payment PCDN that is part of the negotiated payment
from C.
There is anecdotal evidence that the relationship we predict here is true in practice. Bill
Norton, who tracks peering and transit issues closely, reported in January 2011 that: “The
metered rate [of Comcast paid peering] is rumored to be in the $2-$4/Mbps price range,
in the same ballpark as the market price of transit.”37 Our intention in this paper is to
explain why this relationship might hold.

35
There are exceptions to this analysis; the most obvious being the case where the access network
A is also a tier-1 transit provider, in which case they do not purchase transit from any other
provider. This option will weaken the bargaining position of CD.
36
Thus, one might observe paid peering payments that exceed transit, but we would not expect
any such excess to be large.
37
http://drpeering.net/AskDrPeering/blog/articles/Ask_DrPeering/Entries/2011/1/14_Internet_Pee
ring,_Paid_Peering_and_Internet_Transit.html.

Page 14 of 24
3.1.2. Single-hop access
Figure 4 illustrates another pattern of interconnection and interconnection agreement,
which we have called “single-hop access”.

Some  other  network  O

Single-­‐hop   Peering  
access agreement
S

P
S
Network  
Network  A
P CD S
Cost  CA
Cost  CCDN
S
P

Figure 4: Configuration of connections for single-hop access.

Single-hop access is an interconnection service that can be offered by some network,


such as O in the figure, which has a peering agreement with A. This concept is
particularly appealing to O if the peering agreement is revenue-free. Once the peering
agreement is in place between O and A, O then solicits CD to connect to its network at
the same physical location as the link from O to A, ideally to a port on the same router.
The internal cost CO of this service to is very low: only the load on the router backplane
passing the traffic from one port to another. (Hence the name “single-hop; this
configuration has also been called “backplane access”.) So O can set a very low price for
the single-hop access that it sells to CD, presumably much lower even than the typical
cost of transit.
If A feels that the resulting flow of payments is inequitable, its only option is to demand
of O that the peering agreement be renegotiated, and made into a paid peering agreement.
Such a demand, of course, is complex and implies the potential cost and difficulty of
negotiation and a loss of goodwill.38

38
Negotiation (and renegotiation) is costly because there are direct costs associated with
establishing or re-arranging high-capacity physical interconnects, as well as the potential that

Page 15 of 24
3.1.3. Changing the routing restriction
We described two sorts of traditional interconnection: transit, which gives one party
access to all of the Internet via the other, and peering, which implies a routing restriction
on each party that the traffic exchanged between them is local to them and their
customers. Normally, a network would not agree to route traffic coming in from one
peering partner out to another peering partner: it would be forwarding traffic without
being paid by either partner. However, once paid peering is an option, more variants open
up for different sorts of routing restrictions.39

Some  other  network  R

Peering  
agreement
S

P
S

Network  CD Network  A


P Cost  CCDN Cost  CA S

S
P

S
Figure 5: Network CD negotiates to gain access to S via the peering arrangement between S and A.

Figure 5 is almost the same as figure 4, but in this case CD has no direct access to R. It
may not be cost-effective for CD and R to peer, but CD may still want a cost-effective
path to S. CD might negotiate with A, as part of their interconnection agreement, to allow
CD to reach S via A. This would make business sense only if CD pays A for access
rights, otherwise A is incurring uncompensated costs to carry traffic from CD to S. So the
option of payment may facilitate more direct connections, and also may lead to greater
diversity in the negotiated routing restrictions.

negotiations may break down, resulting in traffic disruptions and the potential for damage to an
ISP’s brand image with customers.
39
Another reason why a provider might agree to route “one-hop” traffic might be to offset traffic
imbalances associated with other interconnection agreements, and thereby allow the provider to
stay within traffic bounds for its peering agreements.

Page 16 of 24
3.2. The real picture
In figures 3, 4 and 5 we have added a third network to the mix of CD and A, but in the
real world a large access network might have several tens of peers, and might purchase
transit from several providers.40 We drew network CD as one oval, but a real content
delivery network CD might have thousands of servers, each able to serve the same
content. So CD might have thousands of choices as to how to source content flowing into
A, and can use this in very nuanced fashions to control overall flows. If, for example, CD
has an agreement with some other network S that it can deliver only so much traffic
across a link, it can control which one of its servers generates that traffic to exactly load
the link to the agreed capacity.
We noted above that traffic from networks of type CD into networks of type A now
represents at least 40% of all traffic coming into A (Sandvine 2011). Because CD
controls the routing of this traffic, what this means is that control of routing has moved
away from the low-level routing protocols, and into a space controlled by higher-level
business agreements and by subtle control over the dynamics of how the large CDNs
choose one source rather than another for content. Given the rich complexity of the real
picture, networks of type CD have a great deal of control over flows, and thus a great
deal of bargaining power, independent of whether A is a terminating monopoly with
respect to its customers. The CDN’s bargaining power inheres in its ability to influence
the costs realized by the access networks to which it delivers content. In the past, this
control may have been limited to choosing between hot/cold potato routing,41 whereas
today, CDNs may have much finer-grained control.42
3.3. Norms of negotiation
As we noted in the beginning of the paper, as the old regime of revenue-neutral peering
started to break down, to be replaced by less constrained negotiation, we could expect
over time to see the emergence of new norms and regimes of interconnection. The
previous discussion hints at two sorts of norms. First are criteria by which one ISP would
consider agreeing to revenue-neutral peering. One source43 examines a number of
existing peering policies, and identifies 25 criteria, of which perhaps 10 are commonly
used. One such criteria is balance of flows, in which the data rates between the two

40
ISPs might purchase transit from more than one provider for several reasons. A simple reason
is redundancy. But just as we are seeing more diversity in the routing restrictions on “peering”,
we are also seeing more diversity in transit agreements. For example, a transit provider might
offer “low cost paths to Asia”. This so-called partial transit further blurs the boundary between
transit and peering.
41
In hot potato routing the source ISP passes traffic to the destination ISP as soon as possible,
thereby minimizing the resources used by the traffic on the source ISP and maximizing the
resources used on the destination ISP. Cold potato routing reverses that allocation. By choosing
between these options or some mix in between, the source ISP may be able to directly influence
the usage-based costs incurred by the destination ISP.
42
An Alcatel-Lucent white paper argues that the rise of CDNs poses a threat to ISP profits, by
sucking transit revenues out of the Internet ecosystem (see, Alcatel-Lucent, 2011).
43
http://drpeering.net/white-papers/Peering-Policies/A-Study-of-28-Peering-Policies.html.

Page 17 of 24
parties are roughly in balance (perhaps no more than 2 to 1 in the peak direction).44
Balance of flows is a rather rough approximation for balance of value, as we discussed
above, but it can be used to impose limits on behavior such as single-hop access. If all
parties understand up front the maximum amount of imbalance that A will tolerate, this
can avoid the pain of after-the-fact attempts to renegotiate a peering agreement.
When revenue-neutral peering is not agreeable to both parties, we have speculated that a
new norm might emerge to bound the price that might be charged for paid peering, which
is that the rate for paid peering would be related to the price of transit by some function—
perhaps a discount, perhaps a premium, but not wildly divergent. A proposal for a paid
peering fee that greatly exceeds the customary price of bulk transit would be seen as
evidence that the network proposing that fee does indeed have market power that allows
it to distort the market. But a non-zero peering fee is not in itself a signal of such power.
Other norms might emerge, such as other proxies for cost (e.g. average route miles
internal to an ISP), or industry average costs for outside plant. Average route miles could
be used to bargain over the relative benefit of hot-potato vs. cold-potato routing.

4. Charging the consumer


As we noted above, the only options for access network A to recover costs CA are to
impose fees on the interconnected content networks CD or to impose additional fees on
their own subscribers—the residential broadband consumers. (We ignore the final option
of becoming less profitable in this analysis.) There are two basic ways that fees charged
to customers could be structured. In one, the total CA to be recovered from the customers
is divided equally among them (flat rate pricing), in the other the fees are imposed on
specific customers in proportion to their usage.45 This option would suggest per/GB
pricing, or more probably price tiers, which provide a lumpy form of per/GB pricing that
seems to be more tolerable in the market since the consumers can self-select the right tier
after which they see a fixed price.
Price tiers seem like a reasonable way to allocate fees in rough proportion to costs, but
there is a very important consequence of usage-based pricing, which is that it can
completely change the balance of power in negotiation about interconnection fees. To see
how this can happen, one must look at the larger picture surrounding usage-based
customer pricing. In countries where residential broadband access is sold with rather low
monthly usage caps, too small to permit substantial downloads of high-volume
commercial content, some ISPs are offering a “premium service” to their content network
partners. With this premium service, the content delivery network CD pays a per-GB fee

44
Nine of the 28 peering agreements included a requirement for traffic ratios. ISPs with traffic
ratio requirements included AboveNet, Comcast, Verizon, ATT, CableVision and Quest. Several
of these are what we classify as access networks, which supports the hypothesis that these
networks are especially concerned with how peering agreements with CDNs are negotiated.
45
Costs could be allocated on some other basis, of course, but we want to focus on usage-based
contexts.

Page 18 of 24
to the access network A, in exchange for which the consumer can download the content
without having it count against their monthly quota46.
With usage-based fees, and especially with a scheme like “unmetering”, the whole
landscape of negotiation is changed. Whereas before the access network A faced a range
of interrelated interconnection agreements that the content networks CD could “play off”
against each other, in this case, A can impose a consistent bargain on CD, no matter how
the content arrives: either pay the set fee for unmetering, which A can control, or have the
user face such a low monthly quota (and high usage charges) that the consumer forgoes
the download. By setting a consumer-facing price for usage, A has in effect set a per-GB
price for interconnection. Further, A may have limited the interconnection options open
to CD, since unless CD delivers the traffic over a link where the traffic subject to the
premium service tariff can be segregated and metered, the option of paying the
unmetering fee may be precluded.
For these reasons, access ISPs that move toward usage tiers and similar forms of usage-
based pricing can expect to receive increased attention from consumer advocates and
regulators, not because of price tiers by themselves, but because of the resulting potential
for influence over interconnection agreements. Moreover, in the United States, where
consumers have long been accustomed to flat-rate (non-usage-sensitive) pricing, any
movement to usage-based pricing will attract significant attention.47
One could ask whether usage-based pricing makes good sense, either from a business or
“fairness” point of view. In flat rate pricing, the smaller users subsidize the larger users. It
is the magnitude of the subsidy that matters. If the average subsidy were a fraction of a
dollar, we would expect few to argue for usage tiers. The cost of implementing them
might swamp the benefit to the smaller users, and there is considerable evidence that flat
rate pricing has encouraged experimentation by users, and thus driven innovation and the
creation of fresh value. On the other hand, if the cross subsidy were (say) $10, it would
be hard to imagine that flat rate pricing could survive. It is not “fairness” that would drive
toward usage tiers, but the opportunity for competitive advantage. Most users are smaller
users, or in other words, the distribution of usage is heavy-tailed. The many small users
are subsidizing a smaller number of large users. If the cross-subsidy were substantial,
there would be a strong temptation in a competitive market for one ISP to offer a cheaper
price tier targeted to the large number of small users, leaving the other ISP only with the

46
In Australia, this service is called “unmetered content”. This Wikipedia page briefly describes
the service: http://en.wikipedia.org/wiki/Internet_television_in_Australia. See
http://apextelecom.com.au/support/unmetered.php for an example of how unmetered content is
marketed to the consumer. In Europe, it is sometimes called “zero data charge”. See
http://www.mblox.com/products/sender-pays-data/ for a product that is described as being trialed
in the UK.
47
For example, flat rate pricing of local telephone calls was cited as one reason for the more rapid
takeoff of dial-up Internet access in the U.S. than in Europe and other markets where local
measured pricing tariffs were more common. Also, with the great market success of block calling
(non-distance sensitive) calling plans for mobile telephones and “all-you-can-eat” flat rate tariffs
for broadband, it has been difficult for service providers to succeed with usage-based offerings.

Page 19 of 24
expensive larger users. That ISP would have to increase prices accordingly, and price
tiers would emerge.
Again, it is hard to get exact values for cost, and somewhat challenging to get
information about the distribution of usage by different broadband customers, but the
Sandvine data quoted above suggests that the mean usage is around 20 GB/m, but the
medial usage is around 5 GB/m. If usage costs $.20/GB, that means the medial user is
paying around $3/month to subsidize the heavy users. Reasonable people could disagree
about what conclusion to draw from this $3/month number, but it seems large enough to
pay attention to, but not so big that usage tiers will necessarily emerge. As evidence of
this ambivalence, we see differences in approach, both within U.S. ISPs and more clearly
across markets in different parts of the world. We mentioned Australia above, and one
factor that is notable about Australia is that per-GB charges appear to be much higher
there, presumably because a significant portion of the content comes over expensive
inter-continental undersea cables. So perhaps it is not surprising that we see usage tiers in
countries like Australia.
4.1. What is reasonable?
We have argued that negotiation to recover operating costs related to usage is reasonable.
We called these transport payments, or Pt. We observed that negotiation that led to fees
that seem unrelated to transport costs would raise the concern that transport providers
were using market power to extract a part of the content payments Pc. One way to
mitigate this concern would be for industry to provide additional information to make
these negotiations more transparent. A variety of information might contribute to such
transparency. First, information to allow some consensus to emerge about an aggregated
cost model that would allow advocates and regulators to see if the proposed fees are
consistent with costs would help. We could also debate whether negotiations that result in
the content networks C paying all the CA associated with their content is reasonable. But
with cost models, we would at least have some confidence we knew what we were
debating.
Second, information about traffic trends and distributions (e.g., about how heavy and
light users differ) would help verify cost claims. As part of a project at MIT, we are
engaged in examining such data, which has been provided voluntarily by an international
group of ISPs.48
Third, information about actual interconnection agreements, which may include public
commitments to interconnection or peering policies may help in better understanding
how interconnection markets are changing and what the emerging “norms” are. Because
there are significant shared and non-traffic sensitive costs that need to be recovered49 and
because the details of interconnection agreements may convey sensitive strategic

48
See http://mitas.csail.mit.edu.
49
Economics does not provide clear guidance on how to apportion the burden for recovering
shared and non-traffic-sensitive costs that comprise a significant share of total costs, and so
bargaining may result in a variety of allocations.

Page 20 of 24
information,50 we are not surprised that ISPs are reticent to share publicly the terms that
are negotiated. If needed, the proprietary information might be shared with regulators
with adequate disclosure restrictions to protect confidentiality.
In each case, we hope that industry and independent analysts will take the lead in
expanding the information available to all stakeholders, since ultimately, we think that
the market may do a better job of ensuring transparency than regulatory interventions.
However, we recognize that more activist interconnection policies may be needed in the
future if those markets provide clear evidence of market failures. Our policy
recommendations focus on enhancing transparency because we are not convinced by the
evidence we have seen to date that more activist policies (e.g., direct regulation of
Internet interconnection) is warranted; and equally importantly, even if we were to see a
need for such regulation, we are concerned any such regulation might cause more harm
than good. The Internet ecosystem is evolving rapidly and the expansion in
interconnection agreements seems consistent with the need to accommodate new types of
business relationships and service requirements.

5. Summary conclusions
The key observations and conclusions of the paper are as follows:
The norm of revenue neutral peering has been breaking down for some time, and being
replaced by less constrained negotiation about paid peering. Paid peering may increase
the number of direct peering connections, reduce transit costs, and thus reduce ISP
operating cost, but it also may increase transaction costs around peering agreements. To
the extent that related costs can be contained (perhaps by the emergence of new norms
and conventions to negotiate new forms of peering), total surplus in the system may
increase.
The emergence of networks that deliver high-volume commercial content (our networks
of type CD) raise potential concerns about market power by the various actors, given that
there are payments both for content Pc and transport Pt within the ecosystem.
Interconnection between CD and A are a type of peering agreement,51 but a very
asymmetric interconnection influenced by the peculiarities of high-volume commercial
content flowing from producer to consumer. Even if market power were not an issue, we
believe there may be obvious economic efficiency rationales for expecting to see CDN->
Access ISP payments occurring.
Even if networks of type A have some market power because of their terminating
monopoly, the complex mesh of interconnections, with diverse pricing models, constrains
the range of negotiating positions that can be sustained by A. In particular, we assert that

50
For example, ISPs might regard as sensitive information about how they manage their traffic
and provision their networks.
51
That is, they are like “peering” because traffic only flows from CD to A that is destined for
customers of A, which is in contrast to what happens in a “transit” relationship. However, since
effectively all of the traffic flows in the direction from CD to A, there is no reciprocal exchange
of traffic (and the usage-cost causing implications implied by such traffic).

Page 21 of 24
the limit on the payment that A can extract from CD will be related in some way to the
current customary price for transit, which is a commodity product with no Pc component.
Analysis of negotiation options between CD and A based on a simple model that
represents only those two networks will not be realistic. The presence of additional forms
of interconnection must be included in the model.
Retail pricing based on usage tiers is a reasonable way to allocate the cost of usage to the
relevant customers, but at the same time, especially if combined with schemes that let the
content networks CD pay the price (in some form) on behalf of the user, change the
negotiating options for the parties, improves the bargaining position of networks of type
A, and will attract attention from regulators and consumer advocates. In the extreme, it
may lead to regulation of retail broadband pricing.
Interconnection policy is going to become the battleground for the new telecom
regulatory debates -- re-imagined as Internet or broadband regulation in the context of the
Network Neutrality wars. To the extent that regulators are concerned about the power of
the access networks—our networks of type A—it will not be possible to disentangle how
these providers treat their two sorts of interconnections: their retail customers and their
connections to other networks, in particular CDNs.
Before more interventionist regulatory approaches are applied, we believe any policy
focus should be on improving transparency into the workings of the Internet ecosystem in
general and interconnection markets, more specifically. We identified three categories of
information that would contribute to improved transparency: (a) information about
industry-wide cost models; (b) information about traffic trends and distributions, and (c)
information about interconnection agreement terms and conditions. Better data on these
will contribute to the public debate, even if some categories of information are deemed
too sensitive to be shared except under some restrictive confidentiality protections. It will
help provide a foundation on which a better assessment might be made of need for further
regulations; and should such a need be identified, in helping to craft suitable rules.

References:
Agyapong, P. and M Sirbu (2011) "Economic Incentives in Content-Centric Networking:
A Network Operator's Perspective," 39th Research Conference on Communications,
Information, and Internet Policy (TPRC), George Mason University, Arlington, VA,
September 2011.

Alcatel-Lucent (2011), “Analysis: Content Peering and the Internet Economy,” an


Alcatel-Lucent White Paper, April 19, 2011, available at: http://www2.alcatel-
lucent.com/blogs/techzine/2011/analysis-content-peering-and-the-internet-economy/.

Bertrand, E. (2011) "What Do Cattle and Bees Tell Us About the Coase Theorem?"
European Journal of Law and Economics, vol 31 (2011) 39-62.

Page 22 of 24
Brock, G. (1994), Telecommunications Policy for the Information Age: from Monopoly to
Competition, Harvard University Press: Cambridge, 1994.

Clark, David (2008), "A simple cost model for broadband access: What will video cost”,
36th Research Conference on Communication, Information, and Internet Policy
(www.tprcweb.com), George Mason University, Arlington, VA.

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