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Saint Augustine School: Diocese of Imus Catholic Education System, Inc. (DICES)

This document provides guidance on conducting surveys as a research method. It discusses defining the target population and using sampling methods like random sampling to select a representative sample. It also covers designing an effective questionnaire, including establishing a clear purpose, asking closed-ended questions, and logical ordering. Additionally, the document recommends including a cover letter to introduce the researcher and study, explain the purpose and confidentiality, and thank respondents for their participation.

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Shaina Aragon
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70 views

Saint Augustine School: Diocese of Imus Catholic Education System, Inc. (DICES)

This document provides guidance on conducting surveys as a research method. It discusses defining the target population and using sampling methods like random sampling to select a representative sample. It also covers designing an effective questionnaire, including establishing a clear purpose, asking closed-ended questions, and logical ordering. Additionally, the document recommends including a cover letter to introduce the researcher and study, explain the purpose and confidentiality, and thank respondents for their participation.

Uploaded by

Shaina Aragon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Diocese of Imus Catholic Education System, Inc.

(DICES)
Saint Augustine School
Daang Amaya 3. Tanza, Cavite, Philippines 4108
Tel. No. (046) – 436-6532

SENIOR HIGH SCHOOL DEPARTMENT


LEARNING ACTIVITY SHEET

Name: _____________________________________Act. No.: ________ Remarks


Please check the box for the type of the activity:
Concept Notes Illustrations/Examples Exercises Questions/Problems Formal Theme Worksheet

Topic: CONDUCTING A SURVEY

CONCEPT NOTES

THE SURVEY

One other very useful primary research method is the survey. In conducting a survey, you as the researcher,
have to identify whom you want to survey. This means defining the target population. Sometimes the population may be
small enough so you can study every member. When this happens, you have a census study.

More often than not, the entire population would be too large and so you have to survey a sample of the
population. The sample should be representative of the population

Some of the most commonly used sampling methods are:

1. Random Sampling. In this method, each member of the population has an equal chance of being selected. This
sample is representative of the whole population.
2. Systematic Sampling. In this method, the sample size of the population is estimated and from this, a list of the
population members is obtained and from the list, the nth member is selected. For example, every 7 th member
in the list is selected.
3. Stratified Sampling. In this method, the ‘stratum’ is identified by the researcher. The ‘stratum’ is a segment of
the population who share a common characteristic. This method is used when members of one stratum in a
population are fewer compared to other stratums. Examples of stratums are teachers and students, clerical
personnel and managerial personnel, males and females.
4. Convenience Sampling. In this method, the sample is selected, as the term implies, by convenience. Because it
requires less time and expense than a random sample, this method is best used in preliminary research.

DESIGNING A QUESTIONNAIRE

A questionnaire is the instrument you distribute to members of the population you survey. The series of
questions it contains should elicit the information that will help you answer your research questions.

Before you list the questions to include in the questionnaire, determine first what your purpose is for doing the
survey. The survey can be an effective research tool if the purpose for doing it is closely aligned with the overall research
objectives.

Related to determining your goal is what you are going to do with the data you gather from the survey. How do
you intend to use it? It would be such a waste of resources if the survey results will not have any significant contribution
to your study.

RESEARCH SHS-SAS-T Page 1

REFERENCE: Miranda-Plata, S. et al. (2006). Research Process and Product Workbook. Trailblazer Publications
Diocese of Imus Catholic Education System, Inc. (DICES)
Saint Augustine School
Daang Amaya 3. Tanza, Cavite, Philippines 4108
Tel. No. (046) – 436-6532

SENIOR HIGH SCHOOL DEPARTMENT


After establishing the purpose of the survey and its usefulness in your study, you can start formulating your
questions. The following suggestions may be helpful in putting together your questionnaire.

 Provide clear instructions on how to complete the questionnaire.


 Start with interesting questions. The respondents will be encouraged and more likely to complete the
questionnaire if it is deserving of their attention.
 Ask clear questions. Use simple words in asking questions so they can be easily supported.
 Ask close-ended questions. These questions give respondents limited response options. They can be bipolar,
multiple choice, rating scale or fill-in-the-blank types. Because close ended questions provide for specific
response, they are easier to tabulate.
 Ask only one question at a time. Questions that ask for more than one piece of information can be confusing.
For example, if the question is: In choosing a laundry detergent, do you prefer one that is cheap and easily
available? It will be hard to decide whether the answer refers to cheap or easily available or booth.
 Group questions in logical order. If your questions jump from one topic to another, it may confuse the
respondent. Make sure the previous questions are reasonably linked to the net.
 Ask the important questions in the first half of the questionnaire. There is no assurance that respondents will
answer all the questions completely. Even if you get back a partially filled questionnaire, if you put in the
important questions first, there is a better chance that these would be answered.
 Keep your questionnaire short. Questionnaires that take too long to answer may be less likely to be completed.
 Provide a cover letter to accompany your questionnaire.

WRITING A COVERE LETTER

The questionnaire should come with a cover letter. The cover letter is an indispensable part of the questionnaire
where you can provide the respondent the motivation to complete it. The cover letter is where you can persuade the
respondent to take part in the survey. Remember though, to keep the cover letter short.

The cover letter has a fairly standard format. What should you include in the cover letter? Aside from
introducing the researcher and the topic of the research other information you can include are:

 What is the purpose of the study?


 What’s in it for them? (Include an incentive showing how their participation will do them good. If you think they
will be interested in the results, offer to give a summary when the study is done.)
 What will be done with the results?
 What is your confidentiality policy?
 Who can they contact if they have questions?

Close by expressing your thanks for their participation.

RESEARCH SHS-SAS-T Page 1

REFERENCE: Miranda-Plata, S. et al. (2006). Research Process and Product Workbook. Trailblazer Publications

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