OPERATIONS MANAGEMENT

COURE DESCRIPTION/OBJECTIVE
This course is designed to provide the student with an understanding of the foundations of the
operations function in both manufacturing and services. The course will analyze operations
from both the strategic and operational perspectives and highlight the competitive advantages
that operations can provide for the organization. The goal of the course is to help students
become effective managers in today’s competitive, global environment. The course will
examine operations as a competitive weapon, demand forecasting, supply-chain management,
aggregate planning, inventory systems, just in-time systems and material requirements
planning.

INDENTED LEARNING OUTCOMES

By the end of this course it is expected that the student will be able to
1. Describe operation management areas of responsibility and the contribution of operations
management to an organization.
2. Use computer analysis to produce a linear regression forecasting model.
3. Explain the concept of supply-chain management and the requirements and design of a
successful supply chain.
4. Develop an operational aggregate plan following a chase strategy, level strategy or mixed
strategy.
5. Describe inventory systems for independent demand, costs and benefits of carrying
inventory.
6. Identify the characteristics of JIT (just-in-time) systems that enable the realization of the JIT
philosophy.
7. Identify the key concepts of materials planning for dependent demand using MRP (material
requirement planning).

PLAN OF EDUCATIONAL METHODOLOGY TO BE USED

Knowledge
Skills
Lectures
Multimedia presentations, group discussions, Knowledge of Computer,
Active Learning

COURSE CONTENTS
Week 01, 02 INTRODUCTION
Introduction to Operations Management
Competitiveness, Strategy, and Productivity
Week 03 OPERATIONS MANAGEMENT MODELS
Forecasting
Decision Making
Transportation models
 Waiting lines models
Learning curves
Week 04, 05 SYSTEM DESIGN
Product and Service Design: Reliability
Strategic Capacity Planning for Products and Services: Decision Theory
Process Selection and Facility Layout: Linear Programming
Design of work systems: Learning Curves
Location Planning and Analysis: The Transportation Model
Week 06 QUALITY
Management of Quality
Quality Control: Acceptance Sampling
Week 07, 08 INVENTORY MANAGEMENT AND SCHEDULING
Inventory Management
Aggregate Planning
MRP and ERP
JIT and Lean Operations: Maintenance
Scheduling
Week 09,10 SUPPLY CHAIN MANAGEMENT
Supply Chain Strategies
Vendor selection, Internet purchasing, Supplier quality ad reliability
Benchmarking
Types of Facilities and location analysis techniques
Transportation and distribution system
Week 11,12 PROJECT MANAGEMENT
WAITING LINES AND SIMULATIONS
Week 13,14 LAYOUT STRATEGY
Basics layouts
Designing process layouts
Designing product layouts
Warehousing and storage layouts
Assembly line balancing
Hybrid Layouts
Week 15 Final Project (Report Submission & Presentations)

ASSESSMENT CRITERIA
TEXTBOOK
1. Operations Management, International Edition, Eighth Edition, by William J. Stevenson,
Publisher: McGraw-Hill
2. Jay Heizer & Barry Render, Operations Management, Latest Edition, Prentice Hall
REFERENCE BOOK
1. Operations Management by William J. Stevenson
2. Operations Management for MBAs by Jack R. Meredith and Scott M. Shafer
3. Operations Management (10th Edition) (Pearson Custom Business Resources) by Jay Heizer
and Barry Render
4. Operations Management: Creating Value Along the Supply Chain by Roberta S. Russell and
Bernard W. Taylor
 PROJECT MANAGEMENT
COURSE DESCRIPTION
Projects have been part of the human scene since civilization started, yet the practice of project
management is quite recent. The concepts and tools required to plan, organize, implement, and
evaluate a project are equally applicable to such diverse ventures as launching of a space
shuttle, developing curriculum in primary education, or organizing a trekking trip to the K-2
base camp.
The purpose of this course is to expose students to the real-life issues in project management,
and equip them with necessary tools to resolve these issues. Use of quantitative techniques is
supplemented by softer skills of leadership and human resource management.

LEARNING OUTCOMES
Upon successful completion of this course the students will develop:
1. Understanding of issues in each phase of project life cycle.
2. Necessary analytical skills to successfully select, design, implement, control, and terminate
projects of varying complexities.
3. Appreciation of complex human issues in project management.

PROJECT MANAGEMENT SM-650

COURSE CONTENT

Week 1 Introduction to Project Management (PM)

Week 2 Project Screening and Selection
Week 3 Work Breakdown Structure (WBS),
Organization Breakdown Structure (OBS)
Week 4 Time Estimation of Activities,
Precedence Relationships
Week 5 Gantt Chart ,
Network Models (AON, AOA)
Week 6 Critical Path Method (CPM),
Linear Programming Models for CPM
Week 7 Resource Management
Week 8 Budgeting Cost-Time Trade offs
Project Crashing,
Linear Programming models for Optimizing Project Crashing Plans
Week 9 Risk Management
Week10 Managing Changes in Project Scope,
Configuration Management
Week11 Program Evaluation and Review Technique (PERT)
Week12 GUEST SPEAKER,
Leadership, Role of Project Manager
Week13 Project Control,
Earned Value Approach,
Revised Budget Projections
Week14 Project Termination
Week15 Final Project Presentations

TEXT BOOK (Mandatory)

1. Project Management: The Managerial Process (4th Edition) by Gray and Larson

ADDITIONAL READINGS
1. Project Management: A Managerial Approach by Meredith and Mantel
Managing Business & Engineering Projects by Nicholas.
 SUPPLY CHAIN MANAGEMENT
CORSE DESCRIPTION/OBJECTIVE
Supply Chain Management involves the flows of materials and information among all of the
firms that contribute value to a product, from the source of raw materials to end customers.
Elements of supply chain management have been studied and practiced for some time in
marketing, logistics, and operations management. This course will attempt to integrate these
different perspectives to develop a broad understanding of how to manage a supply chain.

INDENTED LEARNING OUTCOMES

By the end of this course it is expected that the student will be able to:
1. To develop an understanding of key drivers of supply chain performance and their inter-
relationships with strategy and other functions of the company such as marketing,
manufacturing and accounting.
2. To impart analytical and problem solving skills necessary to develop solutions for a variety of
supply chain management and design problems and develop an understanding for use of
information technology in supply chain optimization.
3. To understand the complexity of inter-firm and intra-firm coordination in implementing
programs such as e-collaboration, quick response, jointly managed inventories and strategic
alliances.
4. To develop the ability to design logistics systems and formulate integrated supply chain
strategy, so that all components are not only internally synchronized but also tuned to fit
corporate strategy, competitive realities and market needs.
5. To understand which information should be exchanged in a supply chain and how it should
be used to benefit the entire supply chain.
6. To identify improvement opportunities that exist within supply chains in different industries
and to quantify the improvements that various supply chain strategies offer.
7. To understand which barriers companies face during the implementation of new supply chain
strategies.
8. To developed knowledge and skills relating to Supply Chain management.
9. To developed modeling skills by using excel solver.

COURSE CONTENTS
Week 01 Introduction to supply chain management.
Week 02 Supply chain strategy
Week 03 SCM Decisions
Week 04 SCM Drivers and obstacles
Week 05 Facility location
Week 06 Warehousing
Week 07 Forecasting
Week 08 Inventory Management
Week 09 Inventory Management
Week 10 Transportation
Week 11 Linear Programming – Excel Solver – Lab sessions
Week 12 Bullwhip effect
Week 13 Double Marginalization
Week 14 Job shop scheduling, ERP JIT and lean production
Week 15 Outsourcing and Supplier Relationships
Week 16 Project presentations
Week 17 End Term

ASSESSMENT CRITERIA

RECOMMENDED TEXT BOOKS

1. Sunil Chopra, Supply Chain management, 3rd Prentice Hall.
2. Martin Christopher, Logistics and Supply Chain management – Creating value added
networks, FT – Prentice Hall.

RECOMMENDED REFERENCE BOOKS

1. W. Stevenson, Operations Management, 9th.
Enterprise Resource Planning
 ENTREPRENEURSHIP
COURSE DESCRIPTION/OBJECTIVES
With more than half of the new jobs being created in the world economy by small businesses,
the particular problems and experiences encountered in starting and developing new
enterprises are clearly worth studying. This course of Entrepreneurship has been designed to
provide the participants with an overall understanding of the concept of entrepreneurship and
small business management. Participants will be prepared to start, survive, and succeed in their
own businesses.
For those who consider becoming part of a big traditional business, while working for someone
else, as a viable career option, it is hoped that participation in this course will orient them
towards thinking and acting more entrepreneurially and creatively in the big business
ambiance. Thus, regardless of their future plans and hopes, this course can benefit them greatly
in how they think and act, from an entrepreneurial viewpoint, in the future.
The course puts a strong emphasis on the development of a real world, workable,
implementable business plan that applies the proper methods, techniques and skills needed for
successfully developing and growing a new venture. While some theory will be explored, the
major thrust of this course will be to ensure that the primary product of the course, the
Business Plan, and other assignments which have immediate and real world application.
This course is about learning of risk and failure and growing from it. It is about learning to forge
one‟s ideas into workable business concepts, commit them to paper, and flesh them out into a
reasonable form that can be tested to see if it could stand up to the demands of the market.
The students must write at a top level, argue the potential of their ideas, and convince investors
that their ideas are worth being born in the marketplace.

LEARNING OBJECTIVES
After completing this course, the participants should be able to:
1. Develop an idea for a new venture;
2. Research its potential and understand the risks associated;
3. Undertake marketing, positioning, and customer development;
4. Prepare an analysis of the financial requirements and build a financial strategy for the new
venture, including incremental appreciation of the equity base;
5. Plan for the execution and management of all the relevant functional areas of new venture
including operations, supply chain, information systems, and human resources etc.
6. Identify and prepare legal documents, IP policy, contracts, etc. and
7. Develop a comprehensive business plan for their venture;

COURSE CONTENTS
Week 1 ENTREPRENEURSHIP: AN EVOLVING CONCEPT
Entrepreneurship – A perspective
Emerging Trends: The Internet and E-Commerce
ENTREPRENEURIAL OPPORTUNITIES
The evolution of Entrepreneurship
 The myths & approaches to entrepreneurship
Week 2 UNDERSTANDING STRATEGIC ISSUES IN BUSINESS PLAN DEVELOPMENT
Comparative analysis entrepreneurship in other countries
Strategic Objectives
Competitor Analysis
Week 3 UNDERSTANDING STRATEGIC ISSUES IN BUSINESS PLAN DEVELOPMENT
STP Strategies
Marketing Mix Strategies
Week 4 UNDERSTANDING THE ENTREPRENEURIAL PERSPECTIVE IN INDIVIDUALS
The Entrepreneurial Perspective
The Dark side of Entrepreneurship
Entrepreneurial Motivation
ENTREPRENEURIAL PERSPECTIVE IN ORGANIZATIONS
CORPORATE ENTREPRENEURSHIP
SOCIAL ENTREPRENEURSHIP
THE ETHICAL CHALLENGES OF ENTREPRENEURSHIP
Week 5 INNOVATION: THE CREATIVE PURSUIT OF IDEAS
Opportunity Identification: The search for New Ideas
Entrepreneurial Imagination and Creativity
The role of Creative Thinking
Arenas in Which People Are Creative
Innovation and the Entrepreneur
The Innovation Process
Week 6 PATHWAYS TO ENTREPRENEURIAL VENTURES
The Pathways to New Ventures for Entrepreneurs
Creating New Ventures
Acquiring an Established Entrepreneurial Venture
Franchising: The Hybrid
Week 7 LEGAL CHALLENGES FOR ENTREPRENEURIAL VENTURES
Legal Challenges for the Entrepreneurial Venture
Intellectual Property Protection: Patents, Copyrights, and Trademarks
Identifying Legal Structures for Entrepreneurial Ventures
Sole Proprietorships
Partnerships
Corporations
Specific Forms of Partnerships and Corporations
Understanding Bankruptcy
Week 8 SOURCES OF CAPITAL FOR ENTREPRENEURIAL VENTURES
The Entrepreneur‟s Search for Capital
Debt Versus Equity
The Venture Capital Market
Informal Risk Capital: “Angel” Financing
Week 9 ASSESSMENT OF ENTREPRENEURIAL PLAN
The Challenge of New- Venture Start-Ups
 Pitfalls in Selecting New Ventures
Critical Factors for New-Venture Development
Why New Ventures Fail
The Evaluation Process
Week10 MARKETING CHALLENGES FOR ENTREPRENEURIAL VENTURES
The Marketing Concept for Entrepreneurs
Marketing Research
Inhibitors to Marketing Research
Internet Marketing
Developing the Marketing Concept
Developing a Marketing Plan
Pricing Strategies
Week11 FINANCIAL PREPARATION FOR ENTREPRENEURIAL VENTURES
The Importance of Financial Information for Entrepreneurs
Understanding the Key Financial Statements
Preparing Financial Budgets
Pro Forma Statements
Capital Budgeting
Break-Even Analysis
Ratio Analysis
Week12 DEVELOPING AN EFFECTIVE BUSINESS PLAN
What is a Business Plan?
Pitfalls to Avoid in Planning
Benefits of a Business Plan
Developing a Well- Conceived Business Plan
Elements of a Business Plan
Updating the Business Plan
Presentation of the Business Plan: The “Pitch”
Week13 STRATEGIC ENTREPRENEURIAL GROWTH
The Nature of Strategic Planning in Emerging Firms
Strategic Planning
The Lack of Strategic Planning
The Value of Strategic Planning
Managing Entrepreneurial Growth
Venture Development Stages
The Entrepreneurial Company in the Twenty-First Century
Building the Adaptive Firm
The Transition from an Entrepreneurial Style to a Managerial Approach
Understanding the Growth Stage
Unique Managerial Concerns of Growing Ventures
The International Environment: Global Opportunities
Achieving Entrepreneurial Leadership in the New Millennium

Week14 VALUATION OF ENTREPRENEURIAL VENTURES

 The Importance of Business Valuation
Underlying Issues When Acquiring a Venture
Due Diligence
Analyzing the Business
Establishing a Firm‟s Value
Term Sheets in Venture Valuation
Additional Factors in the Valuation Process
Week15 HARVESTING THE ENTREPRENEURIAL VENTURE
Harvesting the Venture: A Focus on the Future
The Management Succession Strategy
Key Factors in Succession
Week16 PROJECTS/ PRESENTATIONS

RECOMMENDED TEXT BOOK

1. Entrepreneurship – Theory Process Practice, Donald F. Koratko 8th Edition (South Western -
Cengage Learning)