Features

AutoPilot
Total Cost Base ($960/month) Business ($1,632)

Based on 60,000 contacts but their pricing tier

includes 100,000 and is based on yearly pricing

Self-Service Upgrade Need this information from Dan

Segment Integration Yes

Overall Ease of Use 6

Drag-and-Drop Workflow Tool Yes

Email Marketing Ease (1-10) 5

Broadcast Email Yes

Yes, but you need to create a journey for each one,

which is a real nuisance.

Workflows Yes

Open API Yes

Reporting (1-10) 6

Forms Yes
Not forms, but a form handler. Accomplishes the same
goal.
CTAs No
This is similiar to a campaign feature

SMS Yes

SMS via Twilio

Tags No
This is the tagging of a user

Campaign Tracking No
You can push campaign tracking through to
Salesforce, but this isn't natively built into the
Autopilot product.
t Yes

Auto-Profile Enrichment No

Segmentation Yes

A/B Testing Yes

Webinars No

You can indirectly link this information using Zapier,

but it doesn't have a native integration.

List Cleaning No

Would need to be done through an integration

Event Tracking Yes

Site Messaging Yes

 Has Proactive Headsup. However, it's relatively
limited.

Content Management No

Bulk Actions & Updates Yes

You can peform certain mass updates using journeys,
but there isn't a bulk update feature built into the
product.
Website and In-App Tracking Yes

Activity Timeline Yes

Landing Pages No

Smart/Dynamic Content No

Social Media Analysis No

Social Media Posting No

SEO Analysis No

Integrations Yes

Segment, Facebook, Fullcontact, Livechat, Recurly,

Slack, Typeform, Twilio, Zapier
Mobile App No

Additional Comments

Raw Score (Total) 17

Yes Raw Score (Total) 16

Final Score 33
 Marketing Automation Tools Matrix
Active Campaign GetResponse
Waiting on pricing Pro($402/month)

This is billed annually for the Pro Plan version. This tier
includes 100,000 contacts
No. Their pricing tiers on site are the only ones availble
No. You would need to speak with a staff for retail pricing. To customize you would need to be on
member above 50,000 contacts an Enterprise account. They will charge $4 for every
1,000 contacts above 100,000. Includes 3 users.

Yes No

9 8

Yes Yes

8 8

Yes Yes

Yes Yes

Yes Yes

6 6

Yes Yes
 No No

Yes Yes

Has to be done through Zapier SMS

Yes Yes

No No

Active Campaign bases it's campaigns off

messaging, not multi-channel.

Yes Yes

No No

Yes Yes

Yes Yes

No Yes
You can indirectly link this information
using Zapier, but it doesn't have a native Built in webinars.
integration.
No No

Would need to be done through an

Would need to be done through an integration
integration

Yes Yes

Yes No
 No No

Yes Yes
Bulk actions include Add to List, Remove
from List, Add to Series, Remove from Bulk actions include Score, Tag, Move, Copy, Custom
Series, Add a tag, Remove a tag, Add a Field Updates and Copy to Workflow
note, Update a field.
Yes Yes

Yes Yes

No Yes

Yes Yes

No Yes

No No

Yes Yes

Yes Yes
They have over 150 including Wordpress, GetResponse has 208 integrations including Zapier,
Zapier, SurveyMonkey. See full ist here Facebook, PayPal, Google Analytics, Salesforce and
https://www.activecampaign.com/apps/ many more
 Yes Yes

It's called Moboop but it isn't very good

23 22

20 21

43 43
 Drip Campaign Monitor
$541/month Waiting on Response from Sales

This is based on all features and annual

billing

Waiting on their response Waiting on their response

Yes No

4 6

Yes Yes
Yes, but this is extremely wonkey. Very
difficult to do based
workflows/automations.
3 7

The email editor is Drip is terrible.

Yes Yes

Yes Yes

Yes Yes

6 7

Yes Yes
 No No

Yes Yes

Has to be done through Zapier SMS Has to be done through Zapier SMS

Yes

No No

Yes No

No No

Yes Yes

Yes Yes

No No
You can indirectly link this information You can indirectly link this information
using Zapier, but it doesn't have a native using Zapier, but it doesn't have a native
integration. integration.
No No

Would need to be done through an Could be done through an integration like

integration Kickbox

Yes Yes

No No
 No No

Yes Yes

Only available through list upload update

which is not ideal.

Yes Yes

Yes Yes

No No

Yes Yes

No No

No No

No No

Yes Yes
Zapier, Shopify, Leadpages, Gravity Zapier, Shopify, Google Analytics,
Forms, PayPal, Pipedrive, Recurly, Unbounce, Facebook Wordpress and
Unbounce, Drift and a handful of others many others
No Yes

iOS only

13 20

17 15

30 35
Legend

Blue likes but not favorite

Red No likes
Yellow Somewhat likes