1

Ads Beta Integration 7, 9 Dynamic Audience with ManyChat 15, 29

Agora Pulse Tutorial 19 E-commerce Ad Creatives 22
Agorapulse (walkthrough) 93 E-commerce Strategy 14
Amazon Lead Generation & Sales 69 Egnyte 57
Audience Funnel on Social Media 32, 91 Elements of the Facebook Line of 77
Audience Targeting for Dynamic Ads 7, 36 Business
Audience Targeting Masterclass 89 Email Append 22
Automated Rules for Scaling 10 Email & Phone number Extraction 46, 61
Branding ads 19 Epic Contest Strategy 75
Branding Creative Hub Mockup 4 Events Manager 71
Build Audiences & Scale 77 Facebook Ads Audit Checklist 81
Building Campaigns with Manuel 4 Facebook Advertising Grants 72
Building a Team 55 Facebook Attribution 8, 80, 89
Business Manager Updates 2020 71 Facebook Commerce Policy Guide 75
Campaign Budget Optimization 10, 21, 35 Facebook Lead Center 73
Campaign Creation 14 Facebook Library 22
Camtasia 13-14, 22, 42 Facebook Live 60
Case study by ManyChat 49 Facebook, Messenger, & Instagram 15
Catalog & Product Set Creation 7 Updates 77
Chat Marketing 45, 53, 59 Facebook Messenger Strategy 11, 15
Clickfunnels 69 Facebook Pixel Analytics Guide 73
Clickfunnels Zapier Automation 29 Facebook Pixel Helper 73
Comment Growth Tool 9, 12, 41, 61 Facebook Placements 30
Comment Growth Tool (Lead Hacks on 85 Facebook Shop's Pros & Cons 74
ManyChat) Facebook to Clickfunnels Lead gen 27
Content Formats 19 Facebook Updates 10, 53
Content Marketing 93 Fix or Scale 81
Contests & Quizzes on Messenger 6 Flash Sale ads 19
Conversion ads 19, 21 Flash Sale Templates 54
Conversion & re-targeting campaigns 70 Flow Share link 16-17
Copy Writing Masterclass 4 Facebook Shop Setup Tutorial 74
Copy Writing for Ads 29 FREE Stock Videos & Images 42
Copywriting Secrets (book) 69 Graphic Content-Free Images 43
Core Audience 89,92 Google sheets integration update 13
Core Audiences Targeting 8 Hubspot 33, 65
Coupon Bonanza 17, 40, 41, 61, 69 Humanitarian Campaign 75
Coupon Randomizer 6 How does the Pixel work? 70
Creating Content 12 Instagram Basics 29
Creative Size Guide 14, 19, 22 Instagram Marketing 50
Creative Hub 4, 81-83 JSON Growth tool 15
Creator Studio 5 Lead Generation ads 19
Creator Studio & FB update 83-84 Lead Generation Ad Creatives 23, 32
Cross Selling and Upselling 68 Lead Generation Integrations 64
Custom audience 12, 15, 19, 24-26, 30, 36, 47, 50, Lead Generation Strategy 26-27
Custom Audiences on Social Media 47, 60 Live Broadcasts 11, 79
Customer Retention 67 Lookalike Audiences 6, 27, 55
Deep Link 41 Loom Video 25, 57
Dynamic Ads Basics for E-commerce 7, 34, 67 ManyChat Dynamic Custom Audience 31, 50
Dynamic Creative 9, 36 ManyChat Facebook ads Integration 8

2
Manychat + Shopify Integrations 86 Time Doctor 57
Message Tags 51-52 Trackify 72-73
Messenger Ad Creatives 23 Trello Board 57-58
Messenger FPF for Amazon Sellers 17 UpViral Campaign 26, 63
Messenger Lead Generation 28, 60, 64 Videoblocks 34, 42
Messenger QR Codes 4, 36 Video Tutorial Bonuses 44,46
Messenger Subscription Messaging 24 Viral Contest Flow Template 76
Multi-Touch Attribution 79 Website Lead Generation 62
Multi-Channel Broadcast 54 Written Content for your brand 43
Multi-Channel Strategy 59 Wunderlist 58
Naming Convention 14, 48, 94 ZonTracker 22, 31, 72
Nurture Sequence 28, 39, 66 2019 Opportunities 12
Nurture Leads 66-67
Opinew 74-75
Organic Content Road Map 5
Page moderation and Profanity 74
filter
PDF compressor 47
Pixel Integrations Updates 72
Pixel Me 36
PLR Store 7
PRIVACY POLICY TEMPLATE 28
Product Sourcing & Brand 12
Expansion
Promotional broadcasts 11, 38, 62
PSID 5, 16, 24-26, 31
QR Code Artwork example 4, 10
Quiz in Messenger 6, 17, 24, 54
Quiz Template 42
Quiz Template w/ Upsell 50
Recruiting a team 56
Re-Targeting Strategies 5
Reverse Engineering Competitors 5
ROAS based 8
Sample FB Live video 79
Sequential marketing 34
Share card 17, 26, 28, 49
Share Button 37
Shopify 44, 68, 73, 74
Single used coupon 16
SimpleTexting 57
SMS & Email Marketing 45
Social Media Calendar 19
Social Media Content Strategy 59
Sponsored Messages 7, 24, 52
Standard Meaging 38, 51-52
Steps on how to go LIVE in IG 78
Subscription Messaging 11, 24, 38, 51

3
 JULY/AUGUST 2018
Q & A Session with Manuel

Building Campaigns with Manuel

Reference URLS:

• Heels and Jeans

• Lead Nurture Messenger Flow

Copywriting Masterclass

A tour around the Creative Hub where content creation is done. 6 Projects on
how to create actual content:
• Branding
• Retargeting
• Lead Generation
• Catching Messenger Subscribers
• Sales
• Amazon Ranking

Messenger QR Codes

Steps on how to navigate the Messenger QR Code and how to set it up.

• QR Code Flow
• QR Code Artworks examples
• Includes Fiverr Links for Infographics, Flyers and Brochures.

4
 SEPTEMBER 2018
Q & A Session with Manuel

Re-Targeting Strategies

• Creator Studio
• PSID

Reverse Engineering Competitors

• Ad Set Level
• Platform update website - you can find all kinds of articles related to
changes and updates.
• How to find out what brand is currently running on Facebook
• What Runs Where
• FB Audience Insights
• Google searches
• Amazon Listings

Organic Content Strategy for Social Media

Take a deeper dive into creating organic contents (Organic Content

Road Map)

OCTOBER 2018

5
Q & A Session with Manuel

Topics in this session include:

• The Coupon Randomizer

• Dealing with audiences who speak different languages.
• Creating the right contents to avoid being flagged.
• Messenger bots.
• Frozen Ad accounts.
• Creating lookalike Audiences.

SOP: manuelsuarez.com/fasttrackoctober

Using Contests and Quizzes on Messenger

Discussed:
• Sample quizzes
• Creating quizzes in Messenger
• Creating contest in Messenger
• Creating a referral Message
• Creating a tracker for players using Zapier
• Creating tracker for referrals using Zapier

SOPs you can download:

• Contest in Messenger SOP

• Quiz in Messenger SOP

• Google Sheet Sample

6
 Dynamic Ads Basics for E-Commerce

Topics:
• What's new in the Facebook platform?
• Configuring your catalogue.
• What you can do with Dynamic Ads.
• Different types of Audience Targeting.
SOPs you can download:

• Dynamic Ads SOP

• Catalog and Product Set Creation SOP

• Dynamic Targeting // Audience Targeting For Dynamic Ads

What I’m seeing as biggest opportunities right now -

Sponsored messages
Topics:
• The PLR Store (Private Label Right)
• How to handle or manage a large number of Messenger subscribers.
• Sponsored Messages.
• ManyChat Ads Beta integration.
• WhatsApp Open API
• Group chat now made available for up to 250 members.
• 3D Images rolled out for Facebook pages.
• An additional strategy to drive people into your Messenger list.
SOPs you can download:

• Sponsored Messages SOP - Button & Image SOP

• Quick Reply SOP - Sponsored Messages Quick Reply

7
 NOVEMBER 2018
Q & A Session with Manuel

What's new in Facebook?

• New Optimization ROAS BASED.

• New Facebook Stories placement
• New Business Manager Permissions
• Facebook Attribution Tool

Core Audience Targeting on Facebook

Core Audiences help you show your ads to the people through the following:

• Location targeting options.

• Demographics Targeting Options
• Behaviors targeting options

SOP: Core Audience

ManyChat Facebook ads Integration

Access to the new "Facebook Inspect" insight which you can use to analyze
and improve your cost per result, etc.

• Manage Costs
• Bid Management
• Audience saturation
• Audience Overlap
• Significant Edit History

8
SOP: Ads Beta Integration

Best Tips for Scaling Your Business with Remote Freelancers

*Special guest Nathan Hirsch

Following updates on Facebook ads also discussed here:

1. ManyChat Facebook Comment Growth Tool Beta Update.

3 options:

• Published Posts
• Scheduled Posts
• Custom

2. Dynamic Creative will now also be accessible through the duplication and
guided flow, and an ability to use both images and videos in a single dynamic
creative ad.

3. Dynamic Creative Formats.

9
 DECEMBER 2018
Facebook Updates and Q & A Session

What's new?

• Music on Facebook Stories.

• New Standard Events and Changes to Conversion Metrics.
• Split Testing For Campaign Budget Optimization In Test and Learn.
• Ads Manager Release Notes.
• Increased Height Allowance For Image Link Ads.
• Facebook Images for Different Platforms.
• Reducing Inauthentic Activity on Instagram.
• Expanding Stories Ads for Brands to Facebook.
• Bulk Editing Support for Placements in Ads Manager.

SOP: QR Code Artwork example

Setting up Automated Rules for Scaling

1. What is an automated rule?

• Video Views.
• Thru Play
• Clicks
• Leads
• Purchases
• Messages

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 2. Why is it important to automate Facebook Ads?
3. The Checklist for setting up automated rules
4. Automated Rule - Breakdown of Steps
5. The Automated Rules Unveiled.

The New Facebook Messenger Strategy (Follow

ups and Promotional Broadcasts)
Guidelines for getting approval to send subscription messages.
1. Follow ups and promotional broadcasts.

• What is a broadcast?

2. ManyChat broadcast tab interface and results.

3. How to create a broadcast.

4. Types of Messenger broadcasts.

• Subscription Broadcasts
• Promotional Broadcasts
• Follow-up broadcasts.
5. Messenger Strategies.

• Lead Generation
• Content Delivery
• User Re-engagement
6. Page subscription messaging guide.

SOPs you can download:

• Messenger Strategy
• Subscription guide

11
Looking Into 2019 Opportunities
Product Sourcing and Brand Expansion Tips with Kian Golzari

Updates on Facebook and Messenger marketing were also discussed.

What's new with Messenger Marketing?

• ManyChat Facebook Comment Growth Tool Update: Promotable Posts

• Automated Responses on the Facebook Page Inbox.
• ManyChat Action Step: Automatically update your custom audience in
Facebook Business Manager.
What's new with Facebook Advertising?

• New look on adding your creative in Business Manager.

• Manage Comments Directly Inside Business Manager.
• Facebook Pages can now join Facebook Groups.
• New Pixel Event tracking with Business Categories.
• New options on creating a Video Watchers Custom Audience.
2019 Opportunities:

• Cheapest Countries to advertise on Facebook.

• The Instagram explosion.
• Dynamic product Ads
• WhatsApp - will release API in 2019.
• Messenger Marketing.
• Instagram and Facebook Marketing (Emerging Markets)

The ease of Creating Content. (The tools that we use)

• Adobe Photoshop
• Clipman
• Camtasia
• www.answerthepublic.com
• wwww.contentideagenerator.com

12
 JANUARY 2019
Q & A and 2019 Updates

What's new?
• Personas in LiveChat.
• Google sheets integration update. -Deliver Single use Coupon Codes
without Zapier
• My Account Page - Quick review on all your Pages.
• Using Bot Fields and Custom User Fields in Your Calls.
• Ability to Rename and Delete Old Tags.
• Update Widget Type on Already Made Widgets.
Facebook Marketing Trends for 2019
• The growth of AR/VR on Facebook
• Camera Effects Platform
• Press and hold videos
• 360 Photos/ Videos
• Continuous rise of chat bots
• Facebook Spaces

A Content Creation Intensive

Get behind the scenes access to content creation for several multimillion-
dollar brands.
To hire an editor click this link (Get $25 coupon code):
http://freeeup.com/manuelsuarez/

SOPs you can download:

• Camtasia Training Website

13
 • Sample Video Creations For E-commerce
• Creative Size Guide
• Platform Size Guide
• Training Website
• Downloading Camtasia

Campaign Creation Overall Structure and Naming Conventions

Recent Discoveries in Campaign Creation
• Edit Learning Phase
• Create Broad but Logical Product Sets.
• Longer Conversion Windows
• Avoid Broad Lookalike Audience Sources.
• Avoid using Additional Targeting on Top of LLA
• Use Targeting Expansion in Conjunction with detailed targeting.
• More Common Conversions.
• We no longer edit or update audiences except video watchers and
Email List.
• CAMPAIGN OVERALL STRUCTURE

The 2019 Proven E-commerce Strategy

Topics:

1. Building the Bucket of Video Watchers

2. Warming Up Your Pixel before a Purchase Conversion Even
3. Using Dynamic Campaigns to Pick Up Those ATC
4. Exploding Your Messenger Channel for a FREE Advertising

14
5. BONUS TOPIC: How to Determine to Turn OFF or Scale a Campaign or Ad
set

FEBRUARY 2019
Facebook, Messenger and Instagram Updates

What’s new?

• Boost Your business with new Facebook ads integrations

o Creating Custom audience and Lookalike audience in ManyChat
• Bot logs improvement
o Easier reporting on errors between Facebook and Messenger
• Additional objectives for ads that click-to-WhatsApp
o Integration with WhatsApp
• Campaign structure
o Editing ad sets in bulk - making faster changes
• Instagram Video Scheduling
• Instagram Allows Sharing to multiple accounts
• New sticker features available

SOP: HOW TO CREATE A DYNAMIC AUDIENCE WITH MANYCHAT

The 2019 Facebook Messenger Strategy

Go over another level basics for Messenger marketing. This is the new email
marketing on steroids!

Strategies for Messenger and Facebook integrations using growth tools.

• Using the JSON Growth tool for Lead generation campaign

15
 • Setting up tags on messenger growth tools and track from where the
traffic is coming
• Dynamically update custom audiences based on your subscriber
actions, engagements and interactions
The ManyChat growth tool contains your growth hackers.

These are composed of 3 main types:

1. Overlay widgets
2. Embeddable widgets
3. Other growth tools

• Set up the Main Menu before you start sending traffic to your
messenger channel
• Single use coupon distribution on Messenger with Google Sheets
• Create customer list with the PSID (Facebook Profile ID)
SOPs to download:

• ManyChat SOP (Single used coupon)

• Flow Share Link

• ManyChat Integration

Facebook Messenger Traffic Intensive

3 proven Facebook and Messenger strategies.
• Freebies strategy
• Quizzes & Surveys
• Promo Offer

“Rule of 7” in the digital age - it states that a prospect needs to “hear” the
advertiser’s message at least 7 times before they’ll take action to buy that
product or service.

16
• Video Views campaign targeting cold traffic
• Re-targeting video watchers to messenger with one of the strategies
• The Amazon Promo Strategy
SOPs to download:
• ManyChat Coupon Bonanza
• Quiz in Messenger
• Freebie SOP

Facebook Messenger Next Level Tactics for Growth Hacking

Behind the scenes to show you the exact system that we have successfully
implemented on several e-commerce brands. This is the exact system you
need to implement for YOUR brand in this 2019.

SOPs to download:

• Share card SOP

• Flow Share Link

MARCH 2019
The Mind-blowing Amazon Full Price Funnel

The Ninja ManyChat Messenger Full Price Funnel for Amazon Sellers. Making
integration between 6 crucial elements and catching leads and sales in the
same time!

Facebook > Messenger > Google Sheet > Zapier > Seller Central > Google
Sheet

17
Giving Amazon what they want, which is the full price sales.

SOP: manuelsuarez.com/march1

Files you can download:

• Google Sheet Integration to ManyChat
• The Mind Blowing Full Price Funnel for Amazon Sellers Part 1
• The Mind Blowing Full Price Funnel for Amazon Sellers Part 2

A Social Media recap

Using the power of social media has with the right technology, can 10X your
business. The quantity on social media is the way how you penetrate.

The content funnel:

• TOFU - Top Of The Funnel
• MOFU - Middle Of The Funnel
• BOFU - Bottom Of The Funnel

Unaware > Problem Aware > Solution Aware > Product Aware > Most Aware
Use of all the platforms available:

• Facebook • Youtube
• IG TV • Linkedin
• IG Feed • Pinterest
• IG Story

18
 SOPs to download:

• Content Formats

• Creative Size Guide

• Agora Pulse Tutorial

• Social Media Calendar

A Facebook Ad Creative Intensive

It covers:

• Messenger subscriber ads

• Flash Sale ads
• Branding ads
• Lead Generation ads
• Conversion ads
SOPs to download:

• Facebook Interest Targeting List from A to Z

A Core Audience Exploration on Facebook and Instagram

There are 3 audiences that you need to work on creating on your Facebook
ads
• Core audience - selecting your audience manually based on age,
gender, interests, behaviors, location, etc.
• Custom audience - upload your contact list to connect with your
customers on Facebook. Video watchers, messaged page, engaged
with page, website visitors, etc.

19
 • Look-alike audience - use your custom audiences to find people similar
to them on Facebook.

APRIL 2019

Facebook Placements

Go through the update of Facebook concerning Reverse

Engineering the competitors. The “Info and ads” section is no
longer available, BUT Facebook updated it to “Ad Library”.

Learn About Ads on Facebook

https://newsroom.fb.com/news/2019/03/a-better-way-to-learn-about-ads/

Facebook has the opportunity to choose which placement you want to use
for the campaign. When Facebook launched this feature, it had very little
placements that you can choose from.

Now you can even choose different placements for different objectives, so
you optimize your ads and achieve the lowest cost.

Test different ads on different placements and see which one will perform
better!

SOPs to download:
• Placement Breakdown
• Ad Placement Guide

20
 How to Generate Massive Amounts of Leads

Lead generation is the way how to get more people into “your
world”. You can offer them with freebies, quizzes or something free
and with value, an offer that is irresistible! If you check Dr. Berg’s
channel, my father’s channel and also my channel, you will see that
we give free mini-courses and lead magnets, which we use to bring
people into your bucket!

SOPs to download:

• Product Catalog
• Conversion Ads
Campaign Budget Optimization and Other FB Updates

Facebook automatically and continuously finds the best available

opportunities for results across your ad sets and distributes your campaign
budget in real time to get those results

You have several options for the bid strategy:

• Highest value or lowest cost
• Lowest cost with bid cap
• Highest value with minimum ROAS
• Target cost
Link for Beta testers: https://m.me/ManyChat?ref=bot_map

Amazon Seller Ninja Tactics

This training will be focused on AMAZON SELLERS.

One great tool that when installed in your ad account, it will give you data
about the purchases on Amazon coming through the Facebook ad, cost per
purchase etc.

21
This allows you to monitor and optimize the Conversion campaigns you have
in the business manager. You will see which ad is converting better and which
one has higher CPR so you can turn it off.

The tool is called ZonTracker.

Email Append: agmagency.com/append

MAY 2019
E-Commerce Ad Creatives

How to achieve the perfect Facebook Ad Creative”. You can break it down into
some easy categories to guide you through the creative process:

• Copy • Video
• Image • Call to actions (CTAs)

SOPs to download:
• Creative Size Guide
• Platform Size Guide

Links to the website and app download.

• Content Creation • Download Camtasia

Encyclopedia of Emoticons - https://emojipedia.org/facebook/

Facebook Library - https://www.facebook.com/ads/library/

22
Lead Generation Ad Creatives

We talk about what ad creative to use when you want to do Lead Generation
campaign.

How we do that?
• Content
• Messenger content - videos, images, articles, audio clips etc.
• Email sequence
• Retargeting ads
The Facebook lead ads can take many forms: quote or demo requests,
newsletter subscription, event registration and more.

SOPs to download:
• Integration 1- FB Lead Form integration to CRM to Outbound Email to
SMS
• Integration 2- Facebook Lead Form Integration to CRM
• Integration 3- Facebook Lead Form Integration to CRM
• How to create a Lead Generation Campaign
• FB Ad w/ voucher SOP
• FB Ad Templates

Messenger Ad Creatives
This internship covers the power of Messenger marketing and all
the features you have in there.

23
1. Creating custom audience and LLA for your messenger list
• Create a custom audience of PSID
• Create a contest with the custom audience - it will have the effect of
growth hacking
• Dynamic custom audience - updating automatically by an action step
inside a flow or a rule
2. Reach more people with ads in Messenger Inbox
3. Capture attention with messenger stories
• Acquire customers
• Show customers that you care
• Enable transactions
• Drive awareness
4. Freebie strategy
5. Your campaign goal
6. Email extraction and Zapier integration

SOPs to download:
• Messenger Subscription Messaging Guide
• Email Extraction and Integrations for ManyChat.
➢ Aweber Intergration
➢ Infusionsoft
➢ Nifty Images
• Messenger SOP to increase your Messenger List
➢ Contest in Messenger
➢ Quiz in Messenger
➢ Google Sheets Sample

• Sponsored Messages, Dynamic Custom Audiences

➢ Button and Image
➢ Quick Reply
➢ FB Ads Templates

• Facebook Ad Templates covering Messenger Ads and all other objectives.

➢ Customer Audience
➢ Dynamic Audience
24
PSID Tutorial:
https://www.loom.com/share/813226a2df42403aa0070459bec9a1c7

PAGE SUBSCRIPTION MESSAGING GUIDE 2019

Retargeting Ad Creatives

It covers retargeting ads and what are the best practices that are working for
us.

SOPs to download
• Integrations and Share Flow Links
o Upgraded Randomizer
o Promo Messages
o Nifty Images
• ManyChat Custom Audience
o Custom Audience PSID
o Dynamic Audience
o FB Ads Templates
Ads Beta Application: https://m.me/ManyChat?ref=w3490726

JUNE 2019
A Deep Dive into Facebook Metrics

The importance of Social Media marketing for successful Amazon business is

discussed here.

Automated rules will do the job for you. When you create one automated
rule, you can scale or kill the losers without moving a finger!

25
1. Influencers and User Generated Content
2. Value Based Content
3. Guarantees/Returns
4. Statistics
5. Where Upsells Occur
Takeaway!

• Increase your Messenger Leads

• Increase your Email Leads
• Track Everyone with Pixel
• Nurture All Leads to Result in Higher Conversion
• Create Custom Audience (Customer List, PSID, Pixel Tracking) and easily
Re-target them.

Lead Generation Strategy Using Contests -UpViral Campaign

• Cheap and Viral Lead Generation Campaign

• Track Everyone with Pixel
• Nurture All Leads to Have Higher Conversion
• Create Custom Audience (Customer List, PSID, Pixel Tracking) and easily
Re-target them.
• Evergreen campaign
• Demographics, interests, desires, their biggest pains. Create a bucket
of people you want to target and eliminate the rest.

The Best and Cheapest Lead Generation Strategy --> Share Card Flow
Next Level Re-targeting Strategy to Convert Your Leads into Sales

• Custom Audience
• create a custom audience based on your existing customer list
• Create Facebook Ads to Convert Leads Into Paying Customers
The New Facebook Ad Lead Form to Messenger --> Messenger Lead Form

26
 Dynamic Retargeting Strategy

• As soon as subscriber shows interest on a product or service inside

ManyChat – You can re-target them and convert them with Facebook
Ads.
• Higher ROAS on Facebook Ads since Customer has already been
nurtured inside Messenger & already shown interest.
• Get better results with highly engaged customers.

REF URL for the presentation:

https://m.me/manuelsuareztraining?ref=w6288645

Next Level Lead Generation Strategies Part 1 of 2

This internship session we will go over the basics of Lead generation
campaign.
Business lead generation is the process of identifying new prospects, then
utilizing a variety of tactics to turn those leads into new sales opportunities.
Before starting any lead generation campaign you need to determine your
audience:
• Demographics
• Interests
• Desires
• Their biggest pains
Create a bucket of people you want to target and eliminate the rest.

4 Ninja Killer strategies for 2019:

1. Use Lookalike audiences on Facebook

2. Facebook to Click funnels lead generation for vouchers/discounts
3. Facebook Lead Gen integrated with Email Marketing
4. Use managed placements in Display campaigns

27
 Facebook to Messenger Lead Generation - There are 4 different types of
questions that you can ask:

1. Short answer
2. Multiple choice (where you add in the potential answers)
3. Conditional (which requires a CSV set up and uploaded)
4. Appointment scheduling

PRIVACY POLICY TEMPLATE, Click HERE.

Next Level Lead Generation Strategies Part 2: Back End

Marketing Strategies

• Marketing strategies for leads generated through your social media

campaigns.
• Best practices for email marketing, email sequence examples for
different niche markets.
• Messenger nurture sequences and how to smoothly transition into
sales without losing people’s interest!
To get video testimonial you can check: Getbravo.com
Copywriting related lessons:
• Module 7B / #3 The Art of Copywriting
• Module 7C / #6 Practical Recommendations for Copywriting on your Ads
SOPS:
⚫ Facebook Masters - Lead Generation Internship - ManyChat Templates SOP
⚫ Lead Generation Funnel SOP
⚫ FREEBIE Funnel with Email Opt-In SOP
⚫ Share Card SOP
⚫ Manychat Message Sequence SOP

28
⚫ How to Create a Dynamic Audience with Manychat SOP

⚫ Clickfunnels Zapier Automation to CRM SOP

⚫ Create Your Growth Tools for Lead Magnets SOP

⚫ Copy Writing for Ads Guide SOP

Instagram Basics for Growing Your Instagram Business

Profile

➢ Instagram basics to grow your Instagram Business Profile both with

organic strategies and paid strategies.
➢ What is an Instagram business profile?
➢ Organic tips and best practices.
➢ What content should be advertised and what platform should be used.
➢ How to advertise directly through the Business Manager only, how to
advertise directly on Instagram and more!

4 Ninja Ways to Grow Your Instagram Following in 2019

1. Create a hashtag strategy

2. Use Instagram stories
3. Post Consistent, High-quality Content
4. Learn to Work with Instagram Influencers

How to set-up business account in IG:

https://help.instagram.com/502981923235522

JULY 2019
29
Digital Audiences on Facebook and Instagram Confirmation

What Does It Take To Find Your Audience?

➢ Energy: Time invested, research, looking and understanding what your

product TRULY handles.

➢ Knowledge: Learning how to find these people in the online world. How
to communicate to them. How to inform them that YOU have an
answer to their problem and that there is an easy way for them to
connect with your brand.

➢ Money: I wish it didn’t, but in reality, in your effort to locate these

people sitting in this enormous haystack of 3 Billion people, you will
need to invest dollars to run PAID SOCIAL. Now, a lot of that money you
might say will be “wasted”. Though I would use a different term:
“Invested”.

➢ Split-testing: You will need to become a master split-tester. Split-testing

takes the guesswork out of the equation and enters REASON and
JUDGEMENT based on actual numbers. Module 9 will make you a NINJA
split-tester.

Types of Facebook Custom Audiences

Custom Audiences are built from customer data that you already have on
hand – or can easily get – making it easy to reconnect with the people who
have already shown interest in your business.

1. Customer List Custom Audiences - This is a list of your customer's emails,

phone numbers, address, or Facebook User IDs that Facebook will match
them with its users. Facebook will usually match between 60-70% of the
contacts on your list.

**You will be uploading this information manually to Facebook Business manager to create
the Audience.

30
2. Website Custom Audiences - Instead of users’ email addresses or phone
numbers, you can insert a Facebook Pixel tracking code on your website, sales
page, or landing page and target your Facebook Advertising to all users that
have visited, purchased or triggered an even on a specific page on your
website during a set time period (up to 180 days).

3. Offline Activity - Conversions that happen offline, such as in a store, can be

logged and then listed on a spreadsheet which is then uploaded to Facebook.

ZonTracker - tool sending data from Seller Central to Facebook

4. Facebook Sources – Engagement Custom Audiences - You can create

audiences of those who engage with your posts, videos, events and forms on
Facebook and Instagram.
The duration of these audience types is up to 365 days (apart from for lead
forms which is 90 days), although the more recent is often better.

Levels of Commitment
1. Page Like 6. Mini-course
2. Page Engagement 7. View content
3. Video Watchers 8. Add to cart
4. Message/Lead 9. Purchase
5. Website Visits

Dynamic Custom Audience

• ManyChat Dynamic Custom Audience

• CRM to Zapier to Custom Audience

ManyChat Dynamic Custom Audience

• Custom Audience
• Lookalike Audience
SOPs to download: manuelsuarez.com/july1

• Custom Audience PSID • Dynamic Audience

31
 The Complete Audience Funnel on Social Media
Confirmation
➢ Dive into audience funnels.
➢ Go over examples of the different stages on a customer journey, from cold,
to slightly warm to extremely hot.
➢ Cover what to do with audiences and how to communicate with them at
the different stages of the customer journey. This is essential to your
success as a social media brand!
Content
• Images • Articles
• Videos • Podcast
TOFU - Top of the funnel
• Content at the top of the funnel facilities AWARENESS
• Top of the Funnel - Social Media Posts , Audio Podcast, Blogs, YouTube
Videos
• Make PROSPECTS problem aware & solution aware
MOFU - Middle of the funnel
• Content in the middle of the funnel facilitates EVALUATION
• Quizzes, Surveys, Discounts, Offers, Webinars, Educations, Resources
• Convert problem aware & solution aware prospects into LEADS
BOFU - Bottom of the funnel
• Content in the Bottom of the funnel facilitates Conversion
Focus to get more ATTENTION - Drive brand awareness

Turn your warm audience into Leads

• Contest • Join your VIP club and
• Product giveaways receive a discount
• Free samples

Use Facebook Lead form - SOP for the FB Lead Form integration to
CRM can found on 5/18/19 Internship- Lead Generation Ad Creatives

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theplrstore.com - Brick & Mortar- Buy an E-book as freebie to get leads

Ad Creatives for the Different Funnel Stages Confirmation

Dive deep into the various types of creative at the different stages of the
customer journey. Video and image ads for cold audiences, warm audiences,
very warm audiences are covered in this coaching session.
Templates that will help you create your own ads based on where your
customer is on their journey with your brand is provided.
1. TOFU - Content at the top of the funnel facilitates AWARENESS

• Videos • Blogs
• Articles • Podcast
Before starting with your Top of The Funnel Campaign. You will need to go
deep into researching and learning who your desired audience is.

This would be under the Core Audiences Section and would answer the four
(4) questions:

1. What is your target location?

2. What interests does your audience have and is related to your brand?
3. What is your audience demographic?
4. What determines your audience behaviors?

Suggested Audience Size is 1 to 2 Million.

Topic Covered on:

Module 4 – Lesson 7 The Ad Set level

Module 6 – Lesson 10 Correct Budgeting during testing for audiences.

Blog Ideas generator - www.hubspot.com

33
 • Pinterest Content Strategy
• Create Video View Campaigns and Ad Creative

Facebook Masters Content Video Creation Training -

www.videoblocks.com

2. MOFU - Content in the middle of the funnel facilitates EVALUATION

Now that your Facebook Ad Campaigns have been running and accumulated
data, it is now time to build your bucket of audiences. These Audiences can
be:

Install the FREE Chrome Extension - Pinontop

Having trouble creating your own eBook or PDF? Hire a Freelancer at:
• www.fiverr.com
• www.freeeup.com/manuelsuarez

3. BOFU - Content at the bottom of the funnel facilitates CONVERSION

Facebook Audience for BOFU - Dynamic Ads
• Module 3D / #8 What Is A Product Catalogue And How To Set It Up
• Module 5G / #13 Dynamic Ads Basics
• Module 7E / #22 Dynamic Product Ads

SOPs:
• Facebook Ad Creatives FREE PSD Files
• ManyChat Mind Map

Sequential Content Intensive Confirmation

Sequential marketing campaigns harness the full power of

Facebook as a marketing tool.

34
 They help your bottom line by driving a predetermined audience through
from brand awareness to product consideration and ultimately to purchase.
Sequential ads are great because people in your target audience will have the
opportunity to see ads in the order you set.
Campaign Goal
• Messages
• Audiece - CBO (Campaign Budget Optimization)
• Creative Assets - 1 image, 1 video, Copy Ideas
• Budget (Daily)
• Duration
• Target CPR (Cost Per Result) 1.50 // REDFLAG 3.50

The stages of a sequential campaign

1. Attention: The ‘hook’ ad. This builds awareness and asks the viewer to take
action toward finding out more.
• Video View Ads • Best Performing Posts
2. Consideration: The ‘nurture’ ad. Here you’re encouraging your customer to
go a little deeper and to read the features and benefits of your product or
service.
• Blog Posts • Video Views
3. Conversion: The ‘testimonial’ ad. Here you can use a customer testimonial to
validate your claims and provide support that their investment in your brand
is a good decision.
• Conversion • Messenger
• Catalog Sales Ads
4. Remarketing: The ‘ask’ ad. This is a direct call to action, perhaps for those who
have added a product to your cart. You know they’re interested, so you’re
directly asking for the purchase.

AD SEQUENCE LEVEL 1 - Attention

AD SEQUENCE LEVEL 2 - Consideration
AD SEQUENCE LEVEL 3 - Conversion
AD SEQUENCE LEVEL 4 – Remarketing

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SOPs:

• How to Create a PixelMe Link Custom Audience

• Pixel Me SOP

• Audience Targeting for Dynamic ADs

• Dynamic Creative SOP

Link: manuelsuarez.com/pixelme

August 2019
Facebook Messenger Updates

ManyChat Updates, topics covered:

1. Messenger QR Code
Create QR Codes with a logo - https://www.qr-code-generator.com/

Update Starting Aug 15, 2019, Facebook Messenger will no longer recognize
Messenger codes. In their place, you can take advantage of the new QR code
functionality inside ManyChat to draw in new clients or customers.

For those who use the messenger code in the campaign and printed it offline,
you need to go into Growth Tools (Facebook Messenger code) you created,
open the desired Growth Tool, download new code and replace it offline.

36
The Growth Tool name still shows the same inside ManyChat.

2. Share Button - The organic share button inside ManyChat would no longer
be available starting August 15. By clicking the share button, you can share
the CARD to any of your Messenger Friends, and it would forward the whole
card including the buttons and links embedded onto it.

3. Vertical Lists - Vertical lists will no longer be supported. Instead, we

recommend businesses use the horizontally scrollable carousel templates.

Vertical list templates will render as horizontal scrollable carousel template

post August 15th.

3. Nested Menu w/ Sub menu - Nested Menu will no longer be supported

starting August 15th. The nested menu will be shown as a
4. single layered menu format. If you are using submenus – they will be
rendered as a flat list on the top level.

5. Messenger Bot Reviews - Messenger Bot Reviews will be removed on

August 15, 2019. They allowed people to leave a star rating and review for a
bot. Page owners will no longer be able to view these ratings for their app and
Page in the Page Settings or in App Dashboard.

6. Location Quick Replies - These elements will no longer show up when a user
is interacting with your bot.

Using a quick reply set for reply type of location to gather a customer’s
location or address and is saved into a custom field will no longer work starting
August 15th.

7. Flow Builder Update (all triggers can easily be seen inside the flow builder)
- It’s simple. Just create a Growth Tool on the canvas and connect it to the
starting step. Trigger this flow with a special keyword or rule—all without
leaving the Flow Builder.

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 Note: Existing growth tools, keywords, and rules that are connected to a flow
will automatically appear inside it now. Everything will still work fine

8. Broadcast and Promotional content - Subscription Messaging Changes

This update was implemented last July 31st, businesses who want to send
non-promotional broadcasts are required to apply for permission from
Facebook.

By now you must have already gotten an approval for subscription messaging,
if not go to manuelsuarez.com/subscription download the guide and get the
approval.
Before you grow your messenger channel you got to have something of value.
• Video Mini-Course
• Resources
• Freebies
• How to Videos
• Information
Messenger Policies: Standard Messaging (24+1)
SOPs:
• The Messenger Channel Mind Map
• Subscription Messaging Guide

Structuring Your Facebook Messenger Channel for Success

This will be a roadmap to a structure messenger channel for your brand.

• Determine The Purpose of Your Channel
• What is the purpose of your Channel?
• List Down the most common questions they ask.
• Find an opportunity to use your bot to better educate your audience
and sell your products? - answerthepublic.com

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Define your audience:
• Demographics?
• Where do they live?
• What kind of jobs do they have?
• What are their challenges and pain points?

✓ Consider Your Content - Once you have set your goal, you would need to
create a plan of action to achieve it.
A key part of this is to determine the right content for your Audience.

✓ Create Your Welcome Message - Your welcome message is one of the

first things your audience/subscriber would get as soon as they interact
with your page
✓ Keywords to Automate Your Replies - The Keyword feature inside
ManyChat allows you to automate and customize your responses based
on certain keyword triggers that the users send to your page.

✓ Nurture Sequence

• FB AD
o PDF
o Mini-Courses
o Quiz
• Inside every sequence, there are upsells
• SEQUENCES - 30 messages in a sequence 2 days apart
• BROADCAST
• 24+1

✓ Nurture Sequence Mind Map

Value Message->>Value Message->>Value Message->>Value Message-
>>Value Message->>Up Sell
✓ Messenger Growth Tools

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 In basic terms, The ManyChat growth tool is something that helps you
grow your ManyChat Messenger List. This can be connected to your
Facebook Ads, Organic Posts, etc.
✓ Freebie Strategy: Still up to date the freebie strategy is the most useful
strategy to grow your list.
• Free Guide, FREE check-up, Free Mini-Courses, etc.

✓ The Main Menu

With the latest August 15, 2019 update we have redesigned how the
main menu would look like and how it would function to cover all the
necessary data that can be easily access by subscribers.

SOPs:

• Messenger Template
• ManyChat Coupon Bonanza

Strategies for Growing Your Facebook Messenger Channel

What's included: AGM 3 Strategies to Grow your list

1. Messenger lead magnets (Flows, FB ads, and results)

• Freebie Strategy • Mini-Courses
• EBooks

2. Website CS widget and slide in growth tools

• Customer Chat
• Slide in growth tools for website visitors
3. Discounts and Promotions
• Random Discounts • Single Use Coupon
These subscribers are warm, as soon as they downloaded the freebie, finished
the mini-course, or completed the content, you can sell them with any related
product to the lead magnet.
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As long as you are inside the 24 hours when of the customers last engagement
on the channel you can upsell, and promote anything within he 24 hours
timeframe

Overlay Widget Setup

❖ Initial State — set up your Widget appearance.

❖ Submitted State — set up what it will looks like after your visitor
submits the Button.
❖ Opt-In Actions — set up the Message your visitors will get after they
interact.
❖ Setup — authorize your websites and copy the Widget code.

A deep link creates a very user friendly experience and opens up the
Amazon app directly from your Facebook ads, Messenger flows or any
other source.

*Works for both iOS or Android phones and tablets! - Deep link-->
app.urlgeni.us

Bonus Topic: Facebook Ad Campaigns

• Traffic • Message reply to JSON
• Message reply to • Engagement Comment
Keyword Growth tool

SOPs
• Coupon Bonanza Flow • Quiz Lead Magnet
• Google Sheets Template
• Traffic Campaign

41
The Facebook Masters Hot Seat (Matthew Boatright)
Auditing an entire Ad account throughout this session.

BONUSES:

• Quiz Template
• Lead Magnet - PDF GUIDE Template
• Hot Seat Strategy

SEPTEMBER 2019
Creating Video Content for Your Brand

Learn from the PROS how to create beautiful video content pieces in minutes
Apps & Tools you can download FREE Stock Videos & Images

• www.shutterstock.com
• www.depositphotos.com
• www.videoblocks.com

Tool used to create this awesome videos!

• Camtasia

Product Video w/ Product Benefits Bullet points

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 • https://www.pexels.com/videos/

Format: Mp4 - 1080p

30 seconds to 1 Minute recommended length

Free Music website

• https://www.bensound.com/
• https://www.audioblocks.com/royalty-free-audio/music

Creating Graphic Content for Your Brand

Learn how to make images that capture attention with ease, how to adjust
dimensions to fit different platforms and placements, how to create story-
telling carrousel images.
Apps & Tools you can download FREE Images
• www.depositphotos.com
• www.bigstockphoto.com
• www.unsplash.com
• www.pexels.com
• www.shutterstock.com

Tool used to create these awesome images - ADOBE PHOTOSHOP

Creating Written Content for Your Brand

We covered the process of creating written content for your brand. How to
find written content that you can leverage, and how to create a blog post on

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an E-commerce channel like Shopify that you can then use to drive people to
your website.
This type of content is also crucial, and it will help you build an interested
audience you can then retarget to sell products and/or services.
BONUS: Sending SMS through ManyChat

The Facebook Masters Hot Seat! (Laura Hallenberger)

The second Facebook Masters HOT SEAT that Manuel personally auditing a
student’s Ad Account and finding opportunities to SCALE.
Here are the Google Doc Files:
• Cooler
• Seadek
NOTE: Inside this Coaching folder, you will be able to access
the following Video Tutorial Bonuses:

• Session 1 Product Review Video Tutorial

• Session 1 30 Seconds Product Video Tutorial

• Session 1 Amazon Promotional Video Tutorial

• Session 1 Product Video Text Tutorial

• Session 1 Adding Call To Action Video Tutorial

• Session 2 Carousel Tutorial

• Session 2 Single Image Tutorial

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 • Session 2 Carousel Background Tutorial

• Session 2 GIF Tutorial

• Session 2 Single Product Image Tutorial

• ManyChat Multi Channel Marketing Tutorial Part 1

• ManyChat Multi Channel Marketing Tutorial Part 2

OCTOBER 2019
Multi-Channel Marketing World - How to use SMS & EMAIL
Marketing in ManyChat
We will teach you how create a Multi-Channel Chat Marketing Channel
that would grow your EMAIL LIST, AND SMS list and how utilize the
power of the multichannel to re-engage subscribers and reset the 24+1
hour rule easily.

ManyChat’s New Integrations

• SMS & SEND EMAIL (Pro Accounts Required)

Having the SMS & Email feature inside a flow builder is one of the best things
to ever happen to ManyChat. This gives you the ability to have a multi-channel
means of communication to your customers, clients or other business
opportunities and it puts your marketing plan under your control.

45
 • Pricing for SMS & Email Messages

❖ SMS: $30/1,000 messages ($.03 per message) plus 50 free SMS

messages for the first month after you have accepted the TOS
agreement.
Note: Every 160 characters is considered ONE text message. You must
keep that in mind. Manychat is not setup to WARN you when you have
gone over the limit.
❖ Email: $3/1,000 messages ($.003 per email) plus free emails every
month depending on your PRO plan (up to 500 subscribers = 500
emails, up to 5,000 subscribers = 5,000 emails and so on).
ManyChat SMS is a ‘pay as you go’ feature. ManyChat charges your account
partially.
ManyChat will bill you for every 500 SMS/5,000 emails sent from your
account.
At the end of the month, ManyChat will also bill you separately for any
amount of messages sent by that moment beyond the last 500 SMS/5,000
emails you paid for.
https://www.charactercountonline.com

Tutorial on how to create a multi-Channel Flow:

• Video tutorial
• Email & SMS Extraction Flow
• Multi-Channel Delivery

EMAIL & PHONE NUMBER Extraction Flows in ManyChat with Google

Sheet Integration and CRM Integration via ZAPIER.

It covers the AGM Strategies on how to acquire the customers email and
phone number inside Manychat and then integrate it with Google Sheets
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and CRM so you can start growing your Email list as your Messenger list
grows.

How to Create an Extraction Flow?

Either it is an Email Extraction or Phone number extraction the steps on
creating the flow is almost identical.
You would need three things:
• Your Offer
• Your User Input
• Acknowledgement
PDF compressor - https://pdfcompressor.com/
Zap Automation w/ Email Extraction - This is a ninja strategy to grow
multiple channels at the same time.
This includes your Extraction Flow in ManyChat, Zapier Automation, and
CRM Integration.
ManyChat has an internal integration with MailChimp and Active Campaign
and you can easily connect the integration by an action step.

Custom Audiences on Social Media from Messenger How

to Connect this two worlds (Facebook strategy)

This is the NEW RE-TARGETING NINJA STRATEGY FOR 2019.

Learn how to easily create dynamic Audience, Create a customer list, create
LLA and learn the strategy and how to communicate to this custom
audiences the right way using the Facebook ADs.

How to create groups of audiences in Messenger?

Creating groups or tagging the same set of audiences would make it

easier for you to talk to them differently compared to everyone else.
47
Example:
Started Mini-Course = ADD TAG
Downloaded PDF GUIDE = ADD TAG
CLICKED PRODUCT LINK = ADD TAG

Naming Convention: Use two tags

First tag will be for the ACTION TAKEN and SECOND tag is for the
GROUP of audience.

How to create Custom Audiences Right inside ManyChat:

ManyChat has upgraded the custom audiences section and has now
been proven to have a high match rate.

Hot Seat Session (Cindy Holmes)

Google Doc file HERE:

NOVEMBER 2019
Important updates you need to know across social
platforms and the Facebook Business Manager

Understand the changes and stay on top of everything for Messenger and
ManyChat updates.

✓ Сolors & Logo are now available in the QR code generator- You will no
longer need to pay for any third party app, ManyChat has now
upgraded the QR code function to add a logo, change background
color, and change foreground color.
✓

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 ✓ PROMOTIONAL & FOLLOW UP BROADCASTS - The flow should only
have one content block with it, no images or any other extra message
blocks. You can’t also use CONTINUE TO ANOTHER STEP on this
message.
What we can do is use a button that is connected to an action step then
trigger a rule that sends out a flow.
✓ SHARE CARD BUTTON - The share card buttons will no longer be
available for ManyChat & Messenger users.
Moving forward all share card buttons should be replaced with an
OPEN WEBSITE BUTTON and add a REF URL if it’s going back to the
Messenger.

New Business Tools in Messenger

This is an option in Messenger’s template, which can be found in the

Facebook Ads Manager and allows businesses to set up automated,
chatbot-like experiences to qualify leads quickly and automatically.

BONUS:

• Case study by ManyChat about Manuel

Facebook Dynamics Ads for e-commerce Master class

If you have an e-commerce store, this coaching session is for you. We have
discovered some great strategies for Dynamic Ads for e-commerce, and you
are going to want to tune in!
Learn on:
• How to set up Dynamic Catalog Ads for individual products
o Product Set Name
o Your Desired Product in the Product Set
o Option to Add Other Variables on the Product Set
o Selected Products
Dynamic Ads for Product Sets

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 Works best for targeting a big group of audience that may had visited a
certain group of products, this are usually products in the same category.
• How to set up Dynamic Catalog Ads for multiple products
o Product Group Set Name
o Your Desired Products in the Product Set. You can select multiple
products to create a dynamic group set.
o Option to Add Other Variables on the Product Set
o Selected Products
• How to use broad matching
• How to use retargeting Dynamic Ads
• How to use Dynamic Audiences in ManyChat with Dynamic Catalog ads
These are the sessions you can go back to:
• How to Create Dynamic Catalog (Module 3 Lesson 8)
• ManyChat Dynamic Audience (September Coaching)
BONUSES:
• INSTAGRAM, FACEBOOK, AND MESSENGER STORIES ADS FEATURES
AT A GLANCE

• Quiz Template w/ Upsell

All about Instagram Marketing

We covered in this coaching session the following:

• The funnel stages for Instagram ads.
• How to create ads for Instagram for the TOP and MIDDLE funnel.
• What type of creatives to use
• What type of call-to-action works best
• How to create a custom audience of Instagram audiences only
• How to re-target these audiences
• How to use dynamic catalog ads for Instagram only customers

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November Facebook Master’s Hot Seat

• Contest Flow in Messenger

• Tracker Sheet
Get a copy of the set-up we created for Yarin. Click HERE.

DECEMBER 2019
The Messenger changes you need to know and the updated Messenger
strategy
In this coaching session, we will cover all the updates you should know
about and how to implement this to your channel.
Overview of New Platform Policy (Applies starting January 15, 2020)
Four Main Platform Changes
1. Standard Messaging

Businesses and Pages will have up to 24 hours to respond to a user.

We know that customers expect business to respond to questions or
queries, the faster you engage the better the outcome is.
Messages sent within the 24 hour window may contain promotional
content.
2. Message Tags
This will enable business or pages to send important and personally
relevant updates outside the 24 hour standard message window.
Use of tags outside of approved use cases may result in restrictions on
your ability to send messages.
3. Subscription messaging

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 Allows news publishers to send regular news updates to their
subscribers in Messenger. This feature is only available for registered
news Pages under the Facebook News Page Index (NPI).
Page admins may access the subscription messaging request form by doing
the following:
• Go to Page Settings > Advanced Messaging
• Under 'Subscription Messaging' in the 'Requested Features' section,
click the 'Request' button.

4. Sponsored messages
Allow businesses to reengage with people who have an open
conversation with their Page in Messenger.
Can be sent outside the 24 hour standard messaging window and can
include both promotional and non-promotional content.
3 Main Steps to Be Ready
Step 1: Prepare Existing Flows
Tag messages that may be sent beyond the 24-hour window. There are
currently 3 main tags that you can use, these are:
1. Confirmed Event Update
2. Post Purchase
3. Account Update.

Step 2: Get Phone Numbers, Emails Addresses, and Consent

It is pivotal to collect subscriber phone numbers, email addresses, and
consent before January 15th. This makes sure that you always have access
to your audience, and also allows you to send content that doesn’t fit any of
the Message Tags.
NOTE: SMS is available for phone numbers in the United States. Canada, the
UK, Australia, Mexico, and Brazil by January 15, 2020 and more countries to
come by 1st quarter.

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Step 3: Get Familiar & Implement the Omni channel
It’s important for you to get familiar with Message Tags, SMS, & Email
Channels before the changes on January 15th to make sure your channel is
compliant and ready to ride the Omni-Channel Era.

To get a copy of the Messenger Cheat Sheet. Click HERE.

Click HERE for the import links.
View the Coaching Session slides for Facebook Messenger 2020 Guide
HERE.

Chat Marketing Intensive

What is Chat Marketing?

In simple terms, Chat Marketing is promoting and selling of your
products and services through one on one chat apps such as:
• Messenger • WhatsApp
• SMS (text) • WeChat
One of the fastest ways to create conversations, build relationships and move
buyers through your marketing and sales funnels.
6 reasons you want to include Chat Marketing are:
• Decreasing click-through rates.
• Slow customer service response times.
• Low conversion rates.
• No multi-channel marketing approach.
• High customer turnover.
• Lack of brand awareness.
Facebook Updates and the Future of Chat Marketing
The “24+1” rule is going away. You now only have 24 hours to engage
your audience with no follow-up message.

53
 Message tags are going from 17 to 4, which means you can only send
follow-up messages if they fall under the four identified use cases.
SOPs/BONUSES:
• Chat Marketing Infographic
• Download the shared import link to ManyChat

Strategies to flood your Multi-Channel funnels with paid ads

Grow your lists via paid Facebook Advertising, what strategies to use,
Facebook Ad import links, and Funnel stages ideas.
Multi-Channel Broadcast to the Uploaded Contacts with Special Offer to bring
them into Messenger
Use a conditional step as the starting point to verify the following details.
1. Condition would check if a user has a phone number for SMS – If yes, send
an SMS message.
2. Condition would check if the user has opted in for email – If yes, send an
EMAIL message.
Create your Email and SMS invitation to claim a discount or an offer in
Messenger.
Use a REF URL for SMS and EMAIL button to deliver the Messenger Flow.
How to creatively extract emails and phone numbers and upgrade
your current lead magnets. Flows You Should Upgrade:
1. FREEBIE flows offering a PDF Document
2. FREE Mini-Course in Messenger
3. FREE Quiz in Messenger
4. The Contest Strategy in Messenger

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 How to grow your Messenger lists via paid Facebook
Advertising.

Audience Targeting Ideas

1. Website Visitors Top 25%
2. Video Watchers: 25%, 50%, 75%, 95%, Thru Play
3. Customer List
4. Lookalike Audiences
5. Page Engagement
6. Test other audiences
SOPs:
• Superfood Quiz • Broadcast to Upload
• Mini-Course Contacts
• Customer Chat • Flash Sale Template

Click HERE for the Flow on the Keyword Unsubscribe for SMS

The Hot Seat (Shari Colbon-Russel)

Get a copy of the set-up we created for Shari. Click HERE.

JANUARY 2020
Building a Team
A team is a group of people with a commitment to one another, to the team,
to a high level of achievement, to a common goal, and to a common vision.
You can find the best people to hire:
• 20four7VA
• FreeeUp
• OnlineJobs.ph
• Upwork

55
 • Facebook Freelancing Groups
Important positions everyone needs to hire and Job Requirements
• Graphic Artists / •
Designers • Facebook Ad Managers
• Amazon Seller Central • ManyChat Experts
Specialist • Customer Service Team
BONUSES:

US Applicants: agmagency.com/careers
Philippine VA Application: agmagency.com/jobs

HIRING FUNNEL 1
• AGM Share Funnel 1
• Google Form Guide
HIRING FUNNEL 2
• AGM Share Funnel 2
• ManyChat Share Funnel
• Google Sheet Tracker
Quiz Link: https://m.me/agmagency?ref=w7714114

Recruiting a team
Recruiting and building an all-star team is one of the biggest challenges a
leader can face.
Having standardized processes are essential to your business’ efficiency and
success, and hiring is no exception.
TEMI - this is the software we used before in transcribing audio to written text.
1. Checklist on On-Boarding the Staff Templates for the contract signed
by the employee - NDA and NCA
2. Get your team involved in the interview process.
3. Create a standby list of candidates.
4. Our HR Team has a separate Email List of applicants per department.

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 5. Put your people first every time.
6. Facebook Ads Process for Recruitment
7. Facebook Ad Formats for Recruitment

Tools used:
• www.loom.com - To record videos
• Egnyte - store videos, images, content, etc

• Workplace/Workchat - Communicate with the team

• Zoom - for Meetings/recording discussions
• Trello - Project Management
• Basecamp - create an onboarding checklist for new clients and new
employees
• Time Doctor- to monitor staff and their productivity

• The text app that Manuel mentioned is SimpleTexting.

Onboarding Checklist

Routines to Team Building

Ninja Tools for the Team

Time Doctor - is used by AGM to keep track of employee working hours and
how much time is spent on each client or project.
Time Doctor also helps keep track of the following:
• Employee total worked hours
• Time spent on each project or client
• Automated Screenshots for employees, etc.

57
Basecamp - is a real time project management application that AGM has used
to keep track, record, and post updates regarding projects, clients or agency
activities.

Trello Boards - is another project management software that helps keep track
of your progress with cards that define each step in the project to be
completed.
• The Catapult Delivery Team
• The AGM Video Editing Team
• The AGM Multi-Media Editing Team
It is used to:
1. Assign Projects
2. Separate the steps
3. Track Progress
Workplace by Facebook Application - is a team messaging tool that
allows you and your employees to send messages and images in real-time.
You can use WorkChat to:
• Post announcements on the feed
• Share Pictures, files or videos
• Set reminders and save conversations
• Create individual or group chats per client or project, to have a better
communication lines
Customer Service Team Productivity Policy
Customer Service Team Policy

Wunderlist= Task Management application

Module 2 - Mindset
Module 6 - Targeting

58
 Module 7 - Ad creation

BONUS: WEEKLY REPORT SHEET

The 2020 Marketing Strategy for all Brands

Why Do You Need A Social Media Content Strategy?

A good content strategy can greatly help with your branding and lead
generation via social media.
Here are some primary reasons you want to establish a strategy:
1. A strategy helps save time by knowing what you'll do before you start.
2. It will also help you understand why your social media marketing is
working (or not working).
3. It supports your overall social media management efforts.
Develop a Ninja Content Strategy with A Few Steps
1. Start with a Social Media Content Audit on all your accounts. Are you
doing enough content? Are you posting the right content?
2. Set your brands social media goals.
3. Social Media Competitor Analysis.
4. Establish your targeted audience.
5. Finally, establish your brand voice or tone.

Ninja Tips for Selecting Social Media Channels

• Facebook & Messenger
• Instagram & Instagram TV
• Pinterest
• LinkedIn
• YouTube
Chat Marketing Multi-Channel Strategies

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 As of last year ManyChat announced the Chat Marketing Era where
marketers can now fully utilize SMS, Email and Messenger in one
platform.

How to Use the Multi-Channel Strategy

Start by going back to the November and December coaching sessions
to understand how to enable this feature in your ManyChat accounts.

CUSTOM AUDIENCE IN MANYCHAT

ManyChat has upgraded the custom audience section and has now
been proven to have a high match rate.
Create a Facebook poll ad
View responses to your poll ad
SOPs/ BONUSES:

• YouTube URL Guide that you can use. Just remove the user ID
and replace it with your own user.
• Copy of the Ad
• Mind Map Link
• Calendar (Scheduled Posts)

FEBRUARY 2020
Messenger Lead Generation

1. Facebook Live FREE Gifts

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 The Messenger Giveaway Strategy (Coupon Bonanza, Discounts, Single
Use Coupon Giveaway)
• Facebook Comment Growth Tool
• Messenger REF URL

2. Providing Valuable Information

The Mini-Course, Video Series, Webinars and FREE Consultations Strategy
• ManyChat Multi-Channel Mini-Course Flow

• Email & Phone Number Extraction Mini-Course Flow

• Facebook Ads Creation

3. Problem Solver Downloads

FREE eBooks or PDF Guides Messenger Strategy. Your FREE GUIDE can be
used as an evergreen resource that people can download and use time and
time again.
• ManyChat Multi-Channel eBook Flow
• Import The FREEBIE Flow
• Create Your Facebook Ads

4. Test Your Knowledge

• The Messenger Quiz Strategy

Tips for Creating Ninja Quizzes

1. Write a catchy title. A/B test different options to see which connects with
your readers the best.
2. Keep it short, relevant, and valuable. Keep your quiz between 5 and 10
questions, and make sure they are fun, fresh, and conversational.
3. Don’t stop the conversation after the quiz.
• Import & Edit The Quiz Flow

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 • Import The Facebook Ad Templates

FLOWS TO IMPORT

• PROBLEM SOLVER DOWNLOADS - FREEBIE STRATEGY

• PROVIDING VALUABLE INFORMATION - NEWLY UPGRADED MINI-COURSE
• Facebook Live FREE GIFTS - GIVEAWAY STRATEGY
• Promotional Broadcast SMS & EMAIL
• Customer Chat Email Extraction
• TAG NOT APPLICABLE

A free platform to create a quiz - https://www.tryinteract.com/

Website Lead Generation

When a website visitor takes an action on your website and submits a contact
form, a lead is born.
How it works:
- A targeted audience, who needs help, finds your website offering a
solution, service or advice; they learn from you , they begin to trust you
and they take an action.
A lead generation website has a specific set of pages, each with specific
elements, this also includes specific steps in the marketing funnel from
warming them up until converting them into a lead.

Process on How to Generate Leads

Organic Content >> Paid Ads >>Gold>> Leads>> Follow up >> Email Sequence

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Lead Generation Strategies
• Contest Lead Generation
• Webinar Registration Lead Generation
• Appointment Setting Lead Generation
• Lead Magnet/FREEBIE Lead Generation
• Giveaway or Promotional Lead Generation
Calendly - Integration to squeeze page

SOP:

• Guide on How to Create your UpViral Campaign

Facebook Lead Ad Generation

Facebook lead ads are a lead generation tactic used by marketers to acquire
highly relevant prospects.
The Pros and Cons of running Facebook lead ads
✓ In-Platform Form Submission
✓ Quick Form Submission by Auto filled Data
✓ No need to Create a Landing Page
✓ Mobile and user Friendly
Disadvantages of Facebook Lead Ads Campaigns
✓ Not using Landing Pages
✓ Poor lead quality
Use a CBO campaign with Facebook Lead Ads and have multiple ad sets so
that the Facebook algorithm can decide which ad set generates the best
results.

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Things to Consider in Building Your Lead Generation campaigns:
• Make the most of mobile.
• Reduce drop-offs.
• Find leads that matter.
• Ask the right questions.
• Integrate with your CRM.
• Give people what they want.
Ninja Customization of Lead Ads
• Add custom questions.
• Use dynamic ads for lead generation.
• The Call to Action.
Schedule a Seminar or Appointment
Other Strategies:
• Real Estate – Schedule Site Visits or Appointments
• Ecommerce – Give out Group Codes After Filling Out Lead Forms
• Webinar Registrations via Lead Forms
• Invite to a VIP Email List
• Quote or Demo Requests
• Newsletter Subscriptions

The Lead Generation Integrations

The NINJA integrations we use with these platforms to keep your leads
nurtured by Email Strategies, Messenger strategies, and Facebook AD
Strategies.

Messenger Lead Generation Integrations

• Dynamic Custom Audience & Re-Targeting

• Messenger Lead Pointing System
• The Brand New ManyChat Pixel

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 • CRM Integration

The All New Messenger Pixel Events

• Install this on your website HEADER SECTION
• Install this on your website Product Page Section
• Install this on your website thank you page
•
To test if your ManyChat Pixel is installed correctly you can create a button in
one of your flows leading to the website you installed the pixel on.

ManyChat CRM Integrations

• ActiveCampaign • Hubspot
• Mailchimp
• ConvertKit

• ManyChat Internal CRM Integrations

• ManyChat Zapier to CRM Integration
• ManyChat to Infusionsoft/CRM Integration using Zapier is a two-step
process
• Email and SMS Automation with Website
• Lead Generation
• Facebook Lead Generation Integration
•
Tools used:

• ActiveCampaign • ConvertKit
• mailchimp • ManyChat
• HubSpot • Zapier

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 MARCH 2020
How to Nurture leads that you generated

In this session, we will teach you how to nurture all the leads you generated
up until they converted to be a customer.

SOPs:

• Email Template • Survey Message Short

• Survey Flow Long Version Version
• Nurture Sequence Template

The Customer Journey

Lead nurturing is the building of relationships with individuals who are not
currently ready to buy. They could be ideal customers in the future by
providing them with valuable content which eventually makes them trust your
brand.
Moving people from unknown to advocate in 5 stages.
• Awareness
• Consideration
• Lead Generation and Purchase
• Loyalty
• Advocacy
Content to Deliver in the Purchase Stage
1. Customer reviews or testimonials

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 2. Free trial or Live Demo
3. Discounts, or promotions
Getbravo.com - To get a video testimonial

DYNAMICS ADS is discussed in the previous Coaching Sessions:

• OCTOBER 19, 2018 - Dynamics Ads Basics for E-Commerce
• AUGUST 2, 2019 - Sequential Content Intensive Confirmation

Related Lesson: Module 5G - Lesson #13 Dynamic Ads Basics

Customer Retention

Now that your audience has moved from prospect to customer, I want to
show ways you can create repeat buyers out of first-time buyers and turn
repeat buyers into loyal customers.

Email Template was given last March 9, 2020 Coaching Session (How to
Nurture Leads that you generated).

• Forbes Article
• A video that Manuel suggested: 45-min interview - Provide stability and
clarity

SOP: The upgraded Contest funnel

NOTE: These is an upgraded contest funnel. The original version before

utilizes ZAPIER this new feature no longer needs Zapier all inside ManyChat
and google sheets

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 Cross Selling and Upselling

Strategy of how to upsell or cross sell products to your customers is discussed

in this coaching session.

SOP: Cross Selling Ad Copy Examples

APRIL 2020
Setting up your Shopify APPS the right way!

Three main apps we use for our clients and companies’ Shopify stores to
increase conversion rates discussed in this session.

We covered:
• How to use SMS Bumps
• What is OCU and how to use it
• Abandoned Cart Email Sequences
Get a free 90 day trial on Shopify:
http://manuelsuarez.com/shopifyhttp://manuelsuarez.com/shopify

Messenger update:
https://www.youtube.com/watch?v=sZQyLY7ntws
SOP: Get the SMS Bump Template HERE

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 Amazon Lead Generation and Sales
In this session, I will teach you how to conquer Amazon Lead Generation and
Sales. We will go over how to utilize Clickfunnels to build your list, optimize for
conversions and track your customers with the Facebook pixel.

We will also cover how to generate leads and sales from Messenger and learn to
use NINJA apps like URLGENIUS and ZON TRACKER.

SOPs:

• Manuel Suarez Coaching Session - Coupon Bonanza Template

• Clickfunnels Promotional Landing Page Template

NOTE: You need to have a PRO account (the main flow) -

manuelsuarez.com/manychat

• Nifty images

Tools you can use to do LIVE streaming

1. Link to sign up for Belive: https://be.live/?referrer=MjEyNTQw
2. Wirecast - https://www.telestream.net/wirecast/
Emojis: https://coolsymbol.com/

Campaign structure of AGM clients

This is a continuation of all our previous topics about the customer journey.
Today we will go deep on the 4 steps of the funnel we use in our agency and
show you how to build them step by step.

Related lessons:
• Module 4 Lesson #5 - A Clear Overview of the 3 Levels
• Module 6 - Finding Your Audience on Facebook

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SOP: Account and Store Audit Checklist

All about closing the sale and Re-targeting

This lesson covers how to re-target and turn your prospective customers to
buyers. You will see how to create conversion campaigns to re-target
customers as well as what types of creative and ad copies to use.

Conversion and re-targeting campaigns:

MIDDLE OF THE FUNNEL

• Traffic Campaign 1
• Traffic Campaign 2
• Message Reply 1
• Message reply

BOTTOM OF THE FUNNEL

• Conversion Campaign 1
• Conversion Campaign 2
• Conversion Campaign 3
• Conversion Campaign 4

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 • Conversion Campaign 5

MAY 2020
Business Manager Updates 2020

Vault Release - the best performing ads for the Month of April was shown
inside the vault. These are Lead generation, conversion ads.

Manuel mentioned a Copywriting book that our team recommends:

Copywriting Secrets - Get it for free (just pay shipping):

EVENTS MANAGER:

• Pixel installation • Store locations

• Test Events tool • Business Settings
• FB even tool

CREATIVES & ASSETS

• Creator Studio - for posts, insights & engage with your customers
• Asset Library
• Account Quality
• Creative Hub
• Page posts

CREATIVES are:
1. Copywriting- very valuable skill.
2. Video Editing
3. Graphic Designers

The Business Manager is the #1 tool and basic structure. Inside the Business
Manager, you will see:

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 • People
• Brands
• Data Assets - Data Sources
o Pixel
o Offline conversions
o Several Pixels

For pages, you can create it through BM.

Trackify → Pixel ID
ZonTracker - creates offline events
Facebook Analytics will be discussed on June 2020 Coaching Session

FB Advertising Grants:

https://www.facebook.com/business/boost/grants

Pixel Integrations Updates

Facebook Pixel - is a code that you place on your website. It helps

you track:

• Conversions from FB Ads

• Optimize Ads
• Build targeted audiences for future ads
• Remarket people

You can also check this on Module 3.

How does the Pixel work?

1. Install FB Pixel on your store's website

2. Create FB Ads and sent traffic to your store
3. User visits the store
4. Customer views the product
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 5. Customer Adds to cart
6. Customer Buys the product/service

Facebook Pixel Helper

Do you use Google Tag Manager with the Pixel? - This is on a case
to case basis.

Trackify - app inside Shopify for pixel installation and catalog

creation

At Least 50 page view events to continue seasoning your pixel.

Audience Insights and Facebook Analytics

MODULE 10 Lessons #9 Introduction to Facebook Analytics

Facebook Pixel Analytics Guide

What is WhatsApp and how does it work with Digital Marketing?

YT Link: https://www.youtube.com/watch?v=5hlQUxn-Crg&t=19s

All about Your Facebook Page for Business and Social Media Content
Strategy

Facebook Lead Center - Recently updated (if you don't have the
feature yet, will have to wait for Facebook to update your profile).

You need to be an admin on the page and you can create audiences
directly from the leads center.

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Lead ad forms

• Leads expires in an amount of time

• To download date from old lead forms: Click more, publishing tools,
leads ads forms
• Raw leads - first stage of the cx journey process - haven't purchased
yet

Page moderation and profanity filter - You can also upload a csv file.

Opinew is a tool used to import reviews from Amazon to Shopify.

FACEBOOK SHOP
PROs CONs
user-friendly No integrations with e-commerce
platforms, Woo commerce, Magento,
Open-cart
fulfill order automatically (once E- There is NO option but manual fulfillment
commerce integration is available) at this point
THIS IS THE FUTURE! meant for really small business, not
scalable yet
Internal checkout process 5% stays with FB
Product Visibility You won't have a campaign objective
meant for FB Shops
Continue to store CC data- seamless
purchase process

COACHING INDEX

SOPs:
• Facebook Shop Setup Tutorial

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 • Facebook Commerce Policy Guide
• OPINEW Tutorial
• Profanity Filter Sheet

JUNE 2020
The Epic Contest Strategy for Massive Growth Hacking

Turn an E-commerce brand into a Humanitarian Brand and we

have upgraded the entire contest funnel.

The Implementation guide:

• Create the Offer Creative

• Import The ManyChat
• Template
• Edit The ManyChat Flows
• Integrate Google Sheets
• Import & Edit The Canva
• Images
• Setup Kajabi Integration
• Import & Edit Facebook Ads
• Test The Whole Funnel

COVID- 19 17 HUMANITARIAN CAMPAIGN BIRD'S EYE VIEW

• Figure out your offer

• Study the SOP
• Setup ManyChat Pro

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• Edit the flows based on the SOP
• Test the flow
• Have a few friends test the flow
• Test it again together with all the integrations including Google
sheet
• Setup the Ads
• Setup the Organic Content promotional strategy
• Launch your campaign
• Monitor Ads
• Scale the winners and cut the losers
• Continue monitoring the ads
• Monitor the contest flows and integrations once a day
• Setup Dynamic ads from the contest participants to promote
your offer
• Nurture your newly acquired audiences with valuable content
through SMS, email and Messenger
• Continue the campaign following all points above until its
completion. Ideally 3 months after launch.

To upgrade to your ManyChat account to PRO, used this link:

manuelsuarez.com/manychat

Viral Contest Flow Template and SOP

NOTE: You need to review the whole OCTOBER 2019 Coaching

Sessions before you use the Viral Contest flow.

Additional lessons to review before running the Humanitarian

campaign:

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 • 2/5/2019 - Facebook, Messenger and Instagram Updates
• 6/26/2019 Coaching about Next Level Lead Generation
Strategies Part 2: Back End Marketing Strategies
• ManyChat and Dynamic audience in the November and
December Coaching sessions

Bitly link: https://app.bitly.com/

Software for SOP: https://app.tettra.co/
Check the IMAGE templates, HERE.

Using Live to Build Audiences and Scale

Facebook Live Basics DO's and DON'Ts

DO’s DON’Ts
Check lighting and sound Hard sell in the first video
Create compelling headline and Announce your video in a post too
description late
BE ACTIVE during the video Off-topic
Make a summary for the late Ignore the questions of your
comers audience
ALWAYS PROVIDE VALUE
Have a Q & A segment

BROADCAST through:

1. DESKTOP

• Wire Cast PRO LIVE - You can do simultaneous broadcast.

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 • Be.Live - You can see the comments and brings them into the
screen.

To sign-up, use this Link: Manuelsuarez.com/belive

Other option: OBS (Open Broadcaster Software)

2. MOBILE

• FB App
1. Go to your FB page and click the "PUBLISH" button
2. Click the "LIVE VIDEO"
3. Add your topic and click "START LIVE VIDEO"

• FB Page App
• IG App
1. Tap the camera icon, or swipe right
2. Scroll to LIVE then tap the "live" icon
3. Number of viewers appears at the top then comments at
the bottom
4. Tap the comment and tap Pin Comment to pin it so that
viewers can see it more easily.
5. When done, tap END then tap to confirm. You may as well
tap the save icon from the top left to save it to your camera
roll, or share it to IGTV.

Instagram Live Published on IGTV

1. Click on “SHARE TO IGTV”
2. Select or Upload your thumbnail
3. Add your video TITLE and DESCRIPTION

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 Manuel's sample FB LIVE video

Listen to Manuel's PODCAST Channel.

answerthepublic.com - if you would like to know what to post

about your niche.

Diving into Facebook Attribution to Understand Customer

Journey Across All Channels.

ATTRIBUTION is the act of giving someone credit for doing

something or the quality or characteristic of a particular person.

ONLINE ATTRIBUTION is the process of matching actions such as

purchases to specific marketing channels so you can measure the
impact of those channels.

This helps you determine the return on investment (ROI) for your
business.

MULTI-TOUCH ATTRIBUTION (MTA) gives credit to multiple

impressions and clicks on the path to conversion.

DATA - consists of all the impressions, click and events tracked

through ads, on your site, in your app, or offline.

MODEL - is the lens through which the advertiser views the data. A
model's interpretation of the data reveals attribution.

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The Facebook Attribution Tool is designed to give you a more
complete picture of your customer’s journey, so you can make
smarter business decisions.

Requirements:
• Facebook Business Manager
• Facebook Ad Account
• Pixel properly installed!
• Other Ad platforms (Optional)
• Offline events set or apps (Optional)

The Elements of the Facebook Line of Business

• People
• Data Sources
• Time zone and Currency

Data-Driven Attribution Model

Assign credit based on estimated incremental value with the data-
driven attribution model.

Difference between Google Analytics and the Facebook Attribution

Tool

• Facebook Attribution tracks people across devices while

• Google Analytics tracks browsers using cookies.

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 The Winning Marketer’s Formula - Fix or Scale

The most common ways of scaling a campaign is by increasing your

budget & expanding your audience.

• Increase the daily ad budget

• Expand the target audience
• Launch more ad sets
• Launch multiple ad creative
• Add a variety of different ad types

AUTOMATED RULES trigger specific actions on selected campaigns

such as INCREASE YOUR BUDGET, or PAUSE Ad Sets, etc.

Facebook Ads Audit Checklist

Action Plan

• 7/12/2019 - The Complete Audience Funnel on Social Media

Confirmation
• 8/1/2019- Ad Creatives for the Different Funnel Stages
Confirmation

JULY 2020
The New Creative Hub Updated Training
How to Create Mockups in Business Manager Creative Hub

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 1. Go to Creative Hub 5. Select your Instagram
2. Click on Create Account
Mockup button 6. Choose your ad
3. Fill out your AD NAME format
4. Select your Facebook 7. Click Continue
Page

Then,

1. Choose your ad 4. Fill your Destination

format URL
2. Fill Ad Headline 5. Fill your Ad Display
3. Fill Ad Description Link
(optional) 6. And Fill your Call to
Action Button

NOTE: You can customize each of the placements by clicking on

the EDIT button. You can edit the IMAGE, Headline, Ad Copy and
Destination URL per placement.

Once you are done click on “Show in Ads Manager”.

How to Use a Mockup in an Ad Manager - Under Creative Hub:

1. Select your desired mockup and enable the “Show in Ads

Manager” via the toggle bar.
2. Click on “Create” inside your ads manager.
3. Select your campaign objective. (We will use Conversion as an
example.)
4. Add your Ad Set name and conversion event.
5. Select your desired audience.
6. Under your Ad Level, select “Use Creative Hub Mockup”
7. Select your desired mockup that you wanted to use.
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 8. Then just click PUBLISH!

Benefits of using Creative Hub:

• Plan Campaigns Ahead of Time

• Create multiple ad variations
• Easy import to your ads manager
• Collaborate with your teammates on mockups and projects
• Go from idea to launch easily, securely and quickly
• Preview your best ideas on different placements

Facebook General Updates and the Creator Studio

How to Access the Creator Studio?

1. Go to business.facebook.com
2. Click on the mega menu
3. Click on the EXPAND
4. Under Engage Customers select Creator Studio
• Choose which platform you want to manage
• Choose which page you want to manage
• Choose either to upload a video, go live or post
something
• Access your account notifications

➢ Home - Shows your stats (views, engagement, insights)

➢ Content Library - Shows all the content you can have on your
page

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➢ Insights - Shows the performance of your page during a specific
time
➢ Inbox - Shows your page messages
➢ Monetization - Shows monetization options, setups and overview
➢ Rights Manager - Protect your content from being used by other
creators
➢ Creative Tools - Shows your live dashboard and sound collection
➢ Pages - Grant and verify who has page access and create new
pages
➢ Facebook Insights in Creator Studio - The Insights tab in Facebook
Creator Studio shows you a variety of metrics into your Facebook
content, your Pages and your earnings.
➢ Performance: Get metrics on the performance of your videos, the
videos you share and the videos you cross post across all your
Facebook Pages.
➢ Loyalty: Track when you gain new followers, how often they're
watching and when people are returning to watch most often.
➢ Retention: Better understand how your posts help with audience
retention.
➢ Earnings: See earnings insights from your videos with in-stream
ads.
➢ Performance: Get metrics on the performance of your content.
➢ Loyalty Insights: Grow and support a community of viewers who
come back to watch your videos. Keep track of when you gain
new followers, how often they're watching, and when people are
returning to watch most often.
➢ Audience: Better understand who your audience is, where they
live, what languages they speak and what interests they have.

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Lead Gen Hacks Using ManyChat (Comment Growth Tools)

COMMENT GROWTH TOOL

If you’re new to chat marketing, the Comment Growth Tool is one

of the most used tools in ManyChat. It’s simple, super-effective, and
it’s a pretty powerful tool when it comes to lead generation.

All you need to do is link the growth tool to a Facebook post or ad,
and when someone comments on the post, they get a message from
your ManyChat bot.

IMPORTANT NOTES ABOUT THE COMMENT GROWTH TOOL

Facebook Comments widget processes 20 comments per minute -

this limitation is implemented intentionally so Facebook cannot ban
your Page for spamming users.

The widget only works with comments from Personal Facebook

profiles - leaving a comment on behalf of your FB Page will not
trigger the Auto-response.
The tool works with new and old posts, but the bot won't recognize
already existing comments left in the old posts' comment sections.

4 DIFFERENT FACEBOOK POSTS TO CONNECT WITH:

• Published - These are any post on your Facebook Business Page,

which includes text, photo, video or live video and more. It does

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 not support Event, Offer or Job posts, or anything reposted from
another Business Page.

• Scheduled - If you have a post set to publish on a later date, you can
connect the Facebook Comments Growth Tool to it. ManyChat will
start responding to comments once the post goes live.

• Promotable - Facebook ads, Dark Posts, Boosted posts and all other
post types you can promote are supported by the Facebook
Comments Growth Tool. If you create an ad in Facebook Ads
Manager and want to attach the Facebook Comments Growth Tool,
you can find the ad in your settings when setting up the tool.

• All - If you want to respond to every post on your Page, you can do
so with the Facebook Comments Growth Tool.

How to use Facebook Comment Growth Tools

1. Get subscribers from your Facebook Live

2. Encourage Lead Magnet Download/FREEBIE Strategy
3. Invite Your Audience to Mini-Courses or Quizzes

Check NOVEMBER 2019 coaching session on:

Facebook Dynamics Ads for e-commerce Master class

Manychat + Shopify Integrations

How to get value from the ManyChat integration with Shopify?

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 • You need to place widgets in your store to generate subscribers
from your store.
• Setup your abandoned cart campaign.
• Build different automations to notify your customers about
abandoned cart messages, abandoned browse and product
shipment updates.
• Offer an automated discount code to your customers.

How can I set up a popup that will show when customers click the 'Add
to cart' button and create their cart?

Choose the modal widget and in the "Initial State" tab, choose the
setting "When does it display". You have the ability to select:
“When clicking to "Add to cart" button".

How can I set up a popup that will capture my customers' phone

numbers to collect them and get SMS subscriber opt-ins?

Choose the SMS modal widget! This widget will make it easy for
your customers to share their contact information with you and it
will also make it easy for YOU to reach them.

How can I set up a popup that will serve as my Customer Chat Growth
Tool and answer the common questions from my customers?

Choose the Customer Chat Widget.

HOW TO SET-UP WIDGETS TO THE FOLLOWING ARE DISCUSSED

IN THIS COACHING SESSION:

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• SMS Modal • Abandoned Browse
• The ManyChat Message
Abandoned Cart Widget • Order Confirmation
• Abandoned Cart Message
Message
General ManyChat & Shopify Flow Tips

• Create a flow for the individual products you have in the store.
• Always provide value first before you try to sell, offer a FAQ Video,
a PDF Guide or something of value to showcase your product.
• Set your reminder message no longer than 1 hour as the user
might have already forgotten about the product they viewed.
• Always set your message for multi-channel and bring the user back
to Messenger, this will ensure a higher deliverability of your
message.
• You can offer discount codes to entice the users to complete their
purchase. (optional)

AUGUST 2020

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Live Q & A

Questions from coaching members were discussed here.

Get a chance join Manuel LIVE on FB & YT:

manuelsuarez.com/socialmarketinghour

Diving into Facebook Attribution to Understand

Customer Journey Across All Channels.

Audience Targeting Masterclass

Opportunities of the Facebook Core Data, Custom Audiences, and

Lookalikes are covered in this session as well on how to run a CBO
campaign to test out which is your winning audience.

3 Types of Facebook Audiences

• Facebook Core Audience - Audience based on characteristics
such as age and location & interests.

• Facebook Custom Audience - Upload your contact list to

connect with your customers on Facebook.

• Facebook Lookalike Audience - Use your customer information

to find people similar to them on Facebook.

CORE AUDIENCE
• LOCATION - Where is your audience located?
• INTERESTS - What are they interested in?

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 • BEHAVIORS - What are they’re behaviors?
• DEMOGRAPHICS - What are the Age and Gender?

Audience targeting helps you show your ads to the people you
care about. Allowing advertisers around the world to reach precise
audiences based on four main targeting types:

• Location
• Demographic
• Behaviors
• Interests

Reach people in areas where you want to do business. Ex: you can
even create a radius around a shop to help create more walk-ins.

• Cities
• Countries
• Addresses
• Post codes
• DMAs
• Regions or States
Demographics - Find people based on traits such as:
• Age • Education
• Gender • Workplace, job titles
• Relationship status and more.

Demographics Category - This is where you initially select what type

of demographics you want to target with your Facebook Ads. You
can either select the whole category or click on the dropdown arrow
to select a more specific data.

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Interest - Find people based on what they're into, such as hobbies,
favorite entertainment and more.

Interest Category - This is where you initially select what category of

interests you want to target with your Facebook Ads. You can either
select the whole category or click on the dropdown arrow to select
a more specific subcategory/interest.

Facebook Exclude option gives you the ability to select an interest

and exclude people who like other interests from it.

Facebook Narrow Audience option gives you the ability to refine

your current audience.

By using the narrow down function you are pinpointing the desired
audience you want to reach with your ads. This allows your
campaign to better optimize for your highly targeted audience.

Audiences You Should Create in Your Business Manager.

To create your first Custom Audience, go to the Business Manager
menu in the top left-hand corner and select “Audiences” from the
Assets section.

Lookalike Audience - Find New Audiences to Target on Facebook

Ads.

Audience funnel on Social Media

Facebook Ads Funnel is one of the most powerful, evergreen
marketing strategies that will help generate new leads, increase ROI
and grow your business.

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 AUDIENCE FUNNEL

TOFU Audience - CORE AUDIENCE - This is where you use the 4 Sets
of Facebook Core Audience to build out your TOFU Audience.

MOFU Audience - Custom Audience - All the TOFU audience that

had engaged, viewed or clicked will be re-targeted to continuously
warm them up and go through the customer journey.

BOFU Audience - Custom Audience - This is where your audiences

will convert, they can either be leads, or paying customers and these
are your warmest audience.

Social Media Tools for Scheduling and Effective

Management for Engagement

Social media is a powerful tool for growing your business, driving

traffic to your website, and keeping your followers in the loop.

Social media management tools allow you to manage your entire

social media presence from a single interface. These services
simplify every aspect of managing social media, from scheduling
updates to generating reports and engaging with your audience.
You can even isolate the most influential members of your
community or industry and keep tabs on competitors.

Why do we use Agora pulse?

• Amazing inbox = easy message management

• An automated inbox assistant
• Instant info on your fans and followers

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 • Facebook and Instagram ad comments management
• Tools to clear your inbox
• Work on your inbox as a team

A walkthrough inside Agorapulse is shown in this coaching session.

Revisiting How to Create Your Social Media Strategy and Campaign

Structures

If you want engagement, virality, likes, shares, followers, messenger

subscribers, and all the other good things that come with social
media marketing, you must make posts that are valuable.

What to post? Content.

Types of content:
• Video content • Written content
• Audio content • Infographics

Content Marketing is a way to build brand loyalty and sell

products, services and expertise by creating and sharing
information that's relevant and useful to the target audience.

This marketing strategy relies on written or visual material such as

blog posts, articles, infographics and videos to demonstrate your
brand's authority.

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 Best platforms to post on:
• Facebook • TikTok
• YouTube • LinkedIn
• Instagram • Pinterest

Overall campaign structure - Campaign structure is one of the most

critical pieces of a successful social media marketing effort.

Each marketing/campaign objective will hold multiple ad sets

(interest) to target and each of these ad sets will hold 3 ad creative
to deliver different content each time. This will also slow down Ad
fatigue.

AGM best practices that we recommend when running paid Social

media marketing.

Create a separate campaign for each objective.

Each campaign performs quite differently from other campaigns
You'll need to budget, manager, and report separately for each
campaign category.

You can start with $5 a day. Putting more budget will get you a
faster result.

For cold audiences, we recommend running a CBO campaign.

NAMING CONVENTION - Name the campaign based on the chosen

objective.

7 campaigns in total:
• Traffic
• Conversion • Messenger
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 • Video views • Branding/Reach
• Engagement • Catalog/Dynamic ads

Video view campaign optimization

Video view campaign > cold traffic > video 1, 2, and 3.

Create a custom audience of video watchers to segment the video

watchers in audience buckets (3-sec, 25%, 50%, 75%, 95%) to be
retargeted in the next steps of the funnel.

Pixel needs to be seasoned first before starting a conversion

campaign. It should have 50 standard events before going to the
next step

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