Technical Communication
Technical Communication
Technical
Communication
Communication
• a process by which information is exchanged between individuals through a common system
of symbols, signs or behavior
Ways of communication
Man to man communication
Verbal Nonverbal
communication communication
• Audience
• Purpose
• Format
• Style
Audience
• The audience could consist of managers, co-workers, customers and clients, the
general public, or any combination. They will have different levels of understanding
and different information needs that require specific formats and styles of
communication.
• In communication, the ‘audience’ is the person or group of people whom you
expect to read your information.
• Purpose
• The purpose of a technical document could be to inform, explain, describe,
persuade, or record your actions.
Format
Technical communication can be written in the following formats:
• Writers base the style of the document on the audience, purpose, and
format. The language can include many technical terms, called jargon, or it
can include general terms and definitions of technical terms. The document
might need a visible structure of headings and subheadings or even chapters
to identify the flow of information, such as a product specification or
manual.
Preferences of Technical Readers
• Generally people who read technical information prefer sentences that get
straight to the point. They prefer words that are functional, exact and clear.
They prefer paragraphs that are short, with each paragraph focused on only
one idea. And they prefer a visible organization with headings, bulleted lists,
and numbered steps, and graphics and examples that illustrate the details of
the subject.
Style Guides
• A style guide is a reference book for writers. It offers guidelines on the finer
points of word usage, punctuation, and mechanics for standard
communication, beyond the basic rules of grammar and punctuation. The
difference between style guides might appear to be slight, but they provide
for consistency in such things as formatting headings, citations, and
quotations.
Focus on the Audience
• The first step in technical writing is to focus on the audience. While you are
in school, you know that your audience is your professor or possibly your
classmates, and you have a good idea of your audience’s technical back-
ground and expectations. In the workplace, however, you must analyse your
audience more carefully by asking the three questions that introduce the
following sections.
• 1. What does the audience already know about the subject:
• The audience, whether technical or general might only want the highlights of
the information. For example, a manager might want bottom-line
information, such as total cost, time frame, or budget impact.
Or the audience might want detailed information, including all the back-
ground, procedures used, visual aids, data tables, and your conclusions. For
example, customers will want estimates and explanations for repairs,
especially if it’s bad news, or troubleshooting information to solve or prevent
a problem. Or co-workers might want to provide exact procedures for a
process.
3. What does the audience intend to do with the information?
• This is the critical question. People read technical information for a purpose.
Sometimes that purpose is simply for general interest. If so, you can make the
subject more interesting for this audience by providing graphics, examples, and
colourful details. Journalists and science writers address this audience, as you will see
in a few of the reading articles in this book.
Other times, the audience wants to follow a procedure, solve a problem, or make a
decision. Writers must anticipate questions, and provide the organization and details
this audience needs, For example, a manager might want the information needed to
complete a projected budget for next year. A colleague might want to replicate a lab
procedure. A customer might pay a bill (or refuse to pay for it) based on an
explanation of your service.
4. False assumptions about audiences
• Fact: Studies show that people forget up to 50% of what they hear within 10
minutes, and memory declines even more after that. They tend to remember
more of what they read, and even more if they take notes or apply what they
learn right away.
• For presentations or customer calls, experienced marketers provide
something for the audience to read and take notes on. They use repetition
and visual aids to help the audience remember. For example, they might
create transparencies to project during the presentation and provide an
introduction, such as a bulleted list of main points that will be covered, and a
summary with a conclusion that reviews the main points.
Assumption: When listeners or readers don’t understand they will ask
questions.