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    Decipher - Design Challenge PDF

    Uploaded by

    Anirudh Koul
    The document provides details about Testbook's All-India Campus Challenge to design brand guidelines for Testbook. The brand guidelines should represent Testbook's vision, core values including being obsessed with customer experience, bold, quick, frugal and helpful. The challenge calls for students to submit designs for color palette, fonts, icons, illustrations, photography/videography guidelines. Submissions will be evaluated based on how well they resonate with Testbook's values, coverage of design components, and presentation. The deadline to submit is September 22nd, 2020.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Decipher - Design Challenge PDF

    Uploaded by

    Anirudh Koul
    103 views2 pages
    The document provides details about Testbook's All-India Campus Challenge to design brand guidelines for Testbook. The brand guidelines should represent Testbook's vision, core values including being obsessed with customer experience, bold, quick, frugal and helpful. The challenge calls for students to submit designs for color palette, fonts, icons, illustrations, photography/videography guidelines. Submissions will be evaluated based on how well they resonate with Testbook's values, coverage of design components, and presentation. The deadline to submit is September 22nd, 2020.

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    Decipher_Design Challenge.pdf

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    The document provides details about Testbook's All-India Campus Challenge to design brand guidelines for Testbook. The brand guidelines should represent Testbook's vision, core values including being obsessed with customer experience, bold, quick, frugal and helpful. The challenge calls for students to submit designs for color palette, fonts, icons, illustrations, photography/videography guidelines. Submissions will be evaluated based on how well they resonate with Testbook's values, coverage of design components, and presentation. The deadline to submit is September 22nd, 2020.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    103 views2 pages

    Decipher - Design Challenge PDF

    Uploaded by

    Anirudh Koul
    The document provides details about Testbook's All-India Campus Challenge to design brand guidelines for Testbook. The brand guidelines should represent Testbook's vision, core values including being obsessed with customer experience, bold, quick, frugal and helpful. The challenge calls for students to submit designs for color palette, fonts, icons, illustrations, photography/videography guidelines. Submissions will be evaluated based on how well they resonate with Testbook's values, coverage of design components, and presentation. The deadline to submit is September 22nd, 2020.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    “Decipher”

    Testbook’s All-India Campus Challenge- Design

    Problem Statement

    Brand Guidelines communicate a variety of things about an organization, both internally


    as well as externally to your users and the general public.

    Brand guidelines are a very useful resource as a way of communicating with current
    and prospective customers within your target audience and create a unique identity for
    the organization. They are a set of rules to create a unified identity when connecting
    multiple elements within your brand, such as colours, your logo, and your typography.

    We, as a young company, are looking forward to building our brand guidelines that
    represent our vision and core values. We want you, the young creative minds, to design
    the brand guideline for Testbook

    While designing the brand guideline for Testbook, please take into account following
    core values about Testbook in mind

    Our Mission:

     Testbook’s mission is to be India’s best one-stop solution for personalized


    learning, upskilling and job discovery for all graduate and undergraduate
    students.

    Our Personality:

     Obsessed with Customer Experience


     Bold
     Quick
     Frugal
     Helpful

    Our Values:

     Transparent
     Honest
     Innovative
     Pragmatic
     Learn & Teach
    Final outcome to include

     Colour Palette
     Fonts and Typography
     Iconography
     Illustrations Style and Theme with Do's and Don'ts
     Photography, Videography Guidelines with Do's and Don'ts
     Social Media Post Theme and Guideline

    How to Submit:

     Submit your response in PPT/PDF along with a prototype for design

    Eligibility

     All third year, final year undergrad or master students with design background
    (B.Des/M.des or similar) are eligible to apply (students with sufficient practical
    experience in design may also participate)
     Individual or a team of up to 3 members can submit their project

    Evaluation Process

     How well the brand design resonates with our core values (50 marks)
     Coverage of all design components (25 marks)
     Presentation (25 marks)

    IMPORTANT POINTS:

     Last date to submit response: 22nd Sep 2020, 11:59pm


     Reply to this email with files attached, to submit your responses.
     On the response sheet, please mention the following details:
    o Names of all the team members
    o Email ID of all team members
    o Contact details of all team members
     Top 10 finalists will present their solutions to the Testbook panel
     The team members cannot be changed at any stage during the competition.

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