2nd Session Data Table What If Analysis
2nd Session Data Table What If Analysis
Current Values: A B
Changing Cells:
$B$7 22 22 20
$B$13 6 6 6
$B$6 1000 1000 1200
$B$12 5000 5000 4000
Result Cells:
$B$17 11000 11000 12800
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
Scenario Summary
Current Values: A B C
Changing Cells:
$B$7 24 22 20 24
$B$13 5 6 5 5
$B$6 1200 1200 1200 1200
$B$12 4000 4000 4000 4000
Result Cells:
$B$17 18800 15200 14000 18800
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
Hi All,
Revenue
Qty 1200 qty qty
SP 24 22 price price
Revenue 28800
costs
fixed cost 4000 fixed fixes
var cost 5 per unit vc
total var 6000
total cost 10000
profits 18800
SI & CI P 100000
R 8%
T 6
SI 480
8%
158687.4322944 Err:509
Direct Mail Profit Model
Number Mailed
Printing costs per unit: $0.15 175,000
Mailing costs per unit: $0.28 200,000
Responses: 6,875 225,000
Profit per response: $18.50 250,000
Gross profit: $127,188 275,000
Printing + mailing costs: $118,250 300,000
Net Profit $8,937 325,000
Response Rate
2.50% 2.75% 3.00% 3.25%