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    Shy's Hidden Bean Coffee Shop

    Uploaded by

    Shaina Aragon

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Shy's Hidden Bean Coffee Shop

    Uploaded by

    Shaina Aragon
    28 views3 pages

    Original Title

    Shy'sHiddenCoffeeShop.docx

    Copyright

    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views3 pages

    Shy's Hidden Bean Coffee Shop

    Uploaded by

    Shaina Aragon

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Shy’s Hidden Bean Coffee Shop

    a. Strengths

     Strong Bean brand name


     Excellent advertising and visibility
     Good product distribution and availability
     Lots of flavors and varieties available

    b. Weaknesses

     Health conscious people avoid coffee as it Contains caffeine

    c. Opportunities

     Growing market for fair trade hot drinks


     Growing demand for premium coffee products
     Possibilities of growth in some different zones

    d. Threats

     The suppliers have greater control over its customers, therefore have a
    bargaining power
     Intense competition
     Price war
    Shy’s Hidden Bean Coffee Shop
    a. Political Factor (Specific)
     Shy’s Hidden Coffee Shop are the largest market of Bean and particularly the
    Philippines.
     Shy’s Hidden Coffee Shop is having the largest global coffee footprint with its
    presence in more than 100 countries.
    Political Factor (Opportunities)
     Trade relationships between countries as well as level of government control and
    oversight is also affecting how businesses perform in various parts of the world.
    Shy’s Hidden Coffee Shop is a multinational food and beverages company.

    Political Factor (Threats)


     Political instability can be disruptive for business and can have adverse effects
    on profitability as well as supply chain performance.
     Shy’s Hidden Coffee Shop can experience problems associated with the rising
    costs of ingredients.

    b. Economic Factor (Specific)


     The economic scenario was good in most of the leading markets of Shy’s
    Hidden Coffee Shop including Philippines.
    Economic Factor (Opportunities)
     They contribute to improvements in agricultural production, the social and
    economic status of farmers, rural communities and in production systems to
    make them more environmentally sustainable.
    Economic Factor (Threats)
     If the currency weakens, it may lead to profit loss, depending on the location.
    c. Social Factor (Specific)
     Shy’s Hidden Coffee Shop is focusing on reducing sugar, salt, and saturated
    fat in some of its products.
     Shy’s Hidden Coffee Shop has brought a large range of products and many of
    these are tailored to the tastes and needs of customers in specific markets.
    Social Factor (Opportunities)
     The specific factors helps drive sales and profits in the regional markets.
     As consumers show greater demand for fair trade coffee products,
    farmers will earn more and middlemen will earn less.
    Social Factor (Threats)
     Fair trade may affect the overall size of the industry, unless fair trade
    coffee bean prices drive away consumers.
    d. Technological Factor (Specific)
     Shy’s Hidden Coffee Shop has a unique development center in
    Philippines. It has tie ups with agricultural facilities with the objective to
    promote coffee industry.
     Shy’s Hidden Coffee Shop has come up with first of its kind HIDDEN by
    Coffee Bean –a smart coffee machine which makes hot and cold coffee.
    Technological Factor (Opportunities)
     Shy’s Hidden Coffee Shop innovates & renovates nutritious and healthier
    products.
    Technological Factor (Threats)
     Advancement in technology also means that coffee machines are getting
    cheaper and many people can now make coffee in their own homes rather
    than to go out and buy from a café.

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