Business Name: School & Office Supplies Store
Business Concept:
School & Office Supplies Store is a neighborhood school and office supply that will be
located in a centralized area in-between a busy educational district and business office district.
We are in the school and office supply industry to make profits and at the same to give
our customers value for their money. We want to give people who patronize our school and
office supply business the opportunity to choose from a wide range of school and office supplies.
Beyond quality and affordable items in our office store, we will ensure that our customer
care is second to none in the whole city. We know that our customers are the reason why we are
in business which is why we will go the extra mile to make them satisfied and get what they are
looking for whenever they visit our store.
School & Office Supplies Store will ensure that all our customers are given first class
treatment whenever they visit our store. We will ensure that we get our customers are involved in
the selection of brands that will be on our racks and also when making some business decisions
that will directly or indirectly affect them.
Business Mission:
Our mission is to establish a school and office supply business that will make available a
wide range of school and office supplies from top brands at affordable prices to the residents of
Tabuk City and other municipalities in the whole province of Kalinga.
Business Vision:
Our vision is to establish a one stop school and office supply business in Tabuk City and
other municipalities in the whole province of Kalinga where we intend opening chains of school
and office supply stores.
Target Customers:
When it comes to school and office supplies, there is indeed a wide range of available
customers, so our target market can’t be restricted to just a group of people, but all those who
reside in the locations where we intend opening our store. One thing is certain, we will ensure
that we only retail quality and affordable items in our store.
In view of that, we have positioned our school and office supply business to service schools,
offices and the residents of Tabuk City and other nearby municipalities of Kalinga. We have
conducted our market research and we have ideas of what our target market would be expecting
from us.
We are in business to sell items to the following groups of people;
Schools and Students
Offices
Business People
Government officials
Competitors Analysis:
Competition comes from two sources, direct and indirect competitors. Direct competitors
are companies that offer similar lines of school and office supply products. The main competitors
are:
J’Ryan’s
GB Orprecio
Marinel’s
The indirect competitors are the businesses within the school and office supplies industry
who offer the same supplies, but do not concentrate on these products. Customers' buying
patterns are based on two main factors:
Price: Both a relative comparison to standard office supplies.
Convenience: Ease of ordering, shipping schedule, variety of products.
Competitive Advantage:
School & Office Supply Store is launching a standard school and office supply store
business that will indeed become the preferred choice for offices in the city. Our stationery store
is located in a corner piece property along the provincial road and few meters away from a busy
school’s district.
One thing is certain, we will ensure that we have a wide range of quality and affordable
items available in our store at all times. It will be difficult for customers to visit our store and not
see the items that they are looking for.
Our highly experienced and qualified management, customer service culture, online
store, and will also serve as a competitive advantage for us.
Lastly, all our employees will be well taken care of, and their welfare package will be among the
best within our category in the industry. It will enable them to be more than willing to build the
business with us and help deliver our set goals and achieve all our business aims and objectives.
