Feasibility Study Format: o Packaging Figure 2. Product Logo o Pricing Structure

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FEASIBILITY STUDY FORMAT

INTRODUCTION

 General Description of a Business


 Figure 1. Company logo
 Industrial Information
 Vision
 Mission
 Goal
 Objective

MARKETING ASPECT

 PRODUCTS/SERVICES
o Product/services description
o Features/benefits
 THE MARKET ANALYSIS
o Customer analysis
o Competitive analysis
o Market potential
o Packaging * figure 2. Product logo
o Pricing structure

Table 1.

Particulars Amount
DIRECT MATERIALS
Fish 12kilo ₱ 1,200
Oil 4bottles 80
₱ 1,280
INDIRECT MATERIALS
Packaging ₱ 100

TOTAL COST ₱ 1,280


NO. OF PRODUCTS 80
UNIT COST ₱ 16
MARK UP 50%
PRICE PER PIECE ₱ 24.00

o Placement (Distribution) * figure 3. Distribution Channel


o Promotional strategies
 Product tagline
 Direct selling
 Online marketing * figure 4. Facebook/Instagram page

TECHNICAL ASPECT

 ORGANIZATION AND MANAGEMENT *figure 4. Organizational chart


 Product – procedures of the product include pictures of each steps table 2. Product
procedures
 PRODUCTION LOCATION figure 5. Location map

FINANCIAL ASPECT

 Financial assumption
o Income statement
o Balance sheet
o Cash flow

APPENDICES

 QUESTIONNAIRE

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