UNBOUNCE

T H E O F F I C I A L M A R K A D I C T I O N N E W S L E T T E R

April 10, 2020 Vol. 15

CONTENT

COVID-19: Hindustan Unilever

partners with UNICEF to Break

The Chain' of coronavirus

Mumbai Police promotes self-

policing in a film conceived

by Lowe Lintas

Pizza hut tweaks its logo to

promote social distancing

Coronavirus: Brands use

entertainment to connect with

customers

Time to move away from the state of constant agitation, it's time to let

information flow so let's just Unbounce. Unbounce is a weekly marketing

newsletter of Markadiction - Marketing Club of SIIB, which focuses on the latest

news on trending topics in the area of marketing and advertising, brands,

consumer behaviours, new product introductions, customer analytics and

research and much more. From now on the readers will not have to read through

pages long articles to learn new things, Unbounce will provide snippets of

information which comprises of summaries from the latest trending topics from

all around the world. Take some time and unwind, enjoy the read.
 April 10, 2020 Vol. 15

COVID-19:
Hindustan Unilever
partners with UNICEF to
'Break The Chain' of
coronavirus

Hindustan Unilever (HUL) has announced a

collaboration with the United Nations Children’s

Fund (UNICEF) to undertake a mass

communication  campaign  ‘#BreakTheChain’ /

#VirusKiKadiTodo’ and to inform and empower the

Mumbai Police
general public against COVID-19. The

mass  media  campaign, titled ‘#BreakTheChain’ /

promotes self- #VirusKiKadiTodo’ will have simple yet powerful 5

policing in a film
and 15 second informative assets to empower the

general public with prevention strategies to protect

conceived by Lowe themselves against COVID-19.  There are a total of

Lintas
5700 cases of Covid-19 reported in India as of April

9, 2020 with about 170 deaths. Hindustan

UnileverLimited is a British-Dutch manufacturing

company headquartered in Mumbai, India. Its

products include foods, beverages, cleaning

agents, personal care products, water purifiers and

Lintas  and  Mogaé Media –  got consumer goods.

Mumbaikars to shoulder this huge

responsibility with the force.

#MainBhiMumbaiPolice, an idea

conceived by Lowe Lintas, got

Mumbaikars to consider themselves an

extension of the force by taking on the

highly responsible task of self-policing;

thus ensuring that their family members

stay inside their homes and keep

everyone safe from any risk of infection.

Pizza hut tweaks its

American restaurant chain,  Pizza Hut  has

changed its brand  logo  from Pizza Hut to

Pizza Home as a reminder to follow

#SocialDistancing. The new logo is released

across the brand’s social media handles.

The restaurant chain has also run the

#QualityTimeNotQuarantine campaign,

which urges people to look at the brighter

side and be optimistic while staying at

Coronavirus: Brands home. Pizza Hut is an American restaurant

use entertainment to chain and international franchise which was

founded in 1958 in Wichita, Kansas by Dan

connect with and Frank Carney.

customers

Myntra, Bookmyshow, FirstCry and Nykaa are

using informational content, gaming, and

entertainment on their apps to connect with

customers. This is aimed at building brand

loyalty and familiarity. The reason: As a

slowing economy forces consumers to cut

discretionary spends, brand differentiation

becomes key. Quizzes, contextual work from

home, health and social distancing content

and campaigns are some methods used to

keep the brands relevant in the minds of the

consumers. This would help the brands

retain their recall with the consumers.