UNBOUNCE

T H E O F F I C I A L M A R K A D I C T I O N N E W S L E T T E R

May 15, 2020 Vol.20

CONTENT

Google Shopping: A threat to

e-commerce giants or a boon

to the ecosystem?

Global brands confident of

Indian consumers' loyalty

despite PM Modi's local pitch

‘Gold loan is good' says Muthoot

Finance in latest campaign

Boost launches #PlayAtHome

Campaign

Time to move away from the state of constant agitation, it's time to let

information flow so let's just Unbounce. Unbounce is a weekly marketing

newsletter of Markadiction - Marketing Club of SIIB, which focuses on the latest

news on trending topics in the area of marketing and advertising, brands,

consumer behaviours, new product introductions, customer analytics and

research and much more. From now on the readers will not have to read through

pages long articles to learn new things, Unbounce will provide snippets of

information which comprises of summaries from the latest trending topics from

all around the world. Take some time and unwind, enjoy the read.
May 15, 2020 Vol.20

Google Shopping: A
threat to e-commerce
giants or a boon to
the ecosystem?

In a recent blog post sent out by Google’s

President of Commerce, the search engine

giant announced free ad listings on its

shopping platform – Google Shopping. With

the e-commerce industry in India at a market

size of USD 50 Billion, largely dominated by

Global brands
Flipkart and Amazon, this move could not have

been more timely with Facebook announcing

confident of Indian shortly after, its partnership with Reliance.

consumers' loyalty Existing market conditions wherein traditional

physical stores are shuttered and the sector

despite PM Modi's being under stress due to the virus-induced

local pitch lockdown coupled with

progression in digitization makes e-commerce

India’s rapid

in India (and the world over) a lucrative area

for investment.
PM Modi, in his address to the nation on

Tuesday night, asked Indians to be vocal

about local brands and buy local products,

pushing for a vision of a self-reliant India.

Executives of global companies

interpreted the PM’s speech as an

endorsement of making in India rather than

boycotting of foreign brands. They said,

since many foreign companies

manufacture in India so their interests are

protected, and business isn’t expected to

shrink in the near future because Indian

consumers prefer global brands to local

ones.
May 15, 2020 Vol.20

‘Gold loan is good'

says Muthoot Finance
in latest campaign

Gold loan company, Muthoot Finance has

launched a series of eight videos titled

'Gold Loan is Good' across its integrated

marketing channels. It touches upon

different features that the brand offers to

its customers. Through these campaigns

the company wants to increase the

overall gold loan category in a big way

Boost launches for the industry, dispel the various

misplaced apprehensions associated with

#PlayAtHome gold loans that often come to the minds

Campaign of first-time gold loan takers, and to

project gold loans as a 'Good Smart

Option, as against being the Last Option'

In these testing times, when kids are for seeking financial credit."

spending most of their time in front of the

screen, Boost has come up with a

campaign to help kids learn how to turn

adversity into something good. In its new

campaign #PlayAtHome, Boost engages

with kids encouraging them to play safely

within the confines of their homes. The

campaign sets out to inspire kids to play at

home and improve their skills. The

campaign also sees Boost Brand

Ambassador and Captain of the Indian

Cricket team,  Virat Kohli  amplify this

message encouraging children to continue

to #PlayAtHome through his social media

accounts.