INDUSTRIAL INTERNSHIP PROJECT

Module 1
TATA CONSULTANCY SERVICES

1
 Industry Internship Program
2019 – 21 Batch

Title of the Project:

ASSESSMENT OF TTH INDUSTRY’s STRATEGIC
MOVES (SUB-VERTICAL WISE); PRE AND POST
COVID-19 PHASE

Submitted by

Name of the Student : ANKUR AGARWAL

Roll No : 020630019101
Program : PGDM- MARKETIING
Batch : 2019-21

Name of the Faculty Guide : Dr. B.V. JAYANTHI

Designation of Faculty Guide : ASSISTANT PROFESSOR
Name of the Company : TATA CONSULTANCY SERVICES
Name of the Company Guide : Mr. ROMIL SHAH
Company Guide Designation : RESEARCH ANALYST COPORATE
MARKETING

Institute for Technology and Management

Plot No. 25 / 26, Institutional Area,
Sector – 4, Kharghar, Navi Mumbai

2
 ACKNOWLEDGEMENT

The success and final outcome of this project required a lot of guidance and
assistance from many people and I am extremely fortunate to have got this all
along the completion of my project. Thus, I would not forget to thank them.

First, I would like to thank our college for overall support. Next, I would like to
thank our Placement Guide, Ms. POONAM SINHA, for getting a company like
Tata Consultancy Services.

I owe my profound gratitude to Mr. AMIT BATRA & Mr. ROMIL SHAH, for
providing me with the support; guidance and sharing their experiences and
knowledge throughout the internship period.

Next, I would like to thank our college guide Dr. B.V. JAYANTHI, who took
keen interest in my internship and guided me all along with her expert opinion
and guidance and suggestions.

Last but not the least I would like to thank my family and friends for their moral
support and encouragement throughout my internship period and making it a
success.

Thanking you,
Yours sincerely,

Ankur Agarwal
PGDM-1343
Marketing (2019-21)

3
4
 Table of contents

Chapter Content Page no.

1 Introduction to project 6-9
➢ Introduction
➢ Objective
➢ Scope
➢ Methodology
2 Details of the Organization 10 - 19
➢ Introduction
➢ CURRENT SCENARIO OF TCS
➢ TCS Mission
➢ TCS Vision
➢ Core values
➢ Culture
➢ Logo
➢ What TCS Does
➢ Products and Services
➢ Top Competitors
➢ Current scenario of TCS in current economy
amidst COVID-19
3 Task Performed 20 - 25
➢ Task Assigned
➢ Task Achieved
➢ Takeaways and Learnings
4 Recommendation and Bibliography 26 - 28
➢ Recommendations
➢ Bibliography / References

5
EXECUTIVE SUMMARY
As a part of my PGDM Course at ITM Business School, Kharghar, it
is part of my learning experience to complete industry internship
program (IIP) with a corporate organization. So, I got an opportunity
to complete my internship with Tata Consultancy Services.
My internship was supposed to be on-campus, but due to COVID-19
situation it was converted into Work from Home (WFH) internship. It
is designed to have a practical experience while passing through
theoretical understanding. The report comprises of Introduction about
the project and its scope, objective and methodology and then moving
forward towards company profile and details and then task assigned,
which were expected to be completed by me in given time.
During this research project with Tata Consultancy Services (TCS), I
tried to assess how various industries within Travel, Transportation and
Hospitality (TTH) industry are moving in COVID-19 situation sub-
vertical wise and predicting as to what will be the transformation from
pre COVID to post COVID era. The main objective of this research
was to find the new normal we see post COVID phase and to derive the
meaningful insights for TCS. The industries that are covered in TTH
sector are Airlines, Airports, Railways, Public Transport, Hotel and
Resorts, Travel Management Companies, Courier and Parcel Services,
Logistics and Trucking, Shipping Industries and Cruising Companies.
At the end it was a good virtual experience where I got the
opportunity to enhanced my skills in the field of market research and
strategic implication. Also, I contributed my best towards the
organization and work assigned to me.

6
 CHAPTER – 1
INTRODUCTION TO PROJECT

7
INTRODUCTION TO PROJECT
The COVID-19 pandemic has spread with alarming speed, infecting
millions and bringing economic activity to a near-standstill as countries
imposed tight restrictions on movement to halt the spread of the virus.
As the health and human toll grows, the economic damage is already
evident and represents the largest economic shock the world has
experienced in decades.
The June 2020 Global Economic Prospects describes both the
immediate and near-term outlook for the impact of the pandemic and
the long-term damage it has dealt to prospects for growth. The baseline
forecast envisions a 5.2 percent contraction in global GDP in 2020,
using market exchange rate weights—the deepest global recession in
decades, despite the extraordinary efforts of governments to counter the
downturn with fiscal and monetary policy support. Over the longer
horizon, the deep recessions triggered by the pandemic are expected to
leave lasting scars through lower investment, an erosion of human
capital through lost work and schooling, and fragmentation of global
trade and supply linkages.
During this research project with Tata Consultancy Services (TCS), I
tried to assess how various industries within Travel, Transportation and
Hospitality (TTH) industry are moving in COVID-19 situation sub-
vertical wise and predicting as to what will be the transformation from
pre COVID to post COVID era. The main objective of this research
was to find the new normal we see post COVID phase and to derive the
meaningful insights for TCS. The industries that are covered in TTH
sector are Airlines, Airports, Railways, Public Transport, Hotel and
Resorts, Travel Management Companies, Courier and Parcel Services,
Logistics and Trucking, Shipping Industries and Cruising Companies.

8
OBJECTIVES
➢ To assess the Travel, Transportation and Hospitality industry
trends in the pre and post COVID era.
➢ To assess the industry response towards a new normal.
➢ To assess the competitor response and strategies to COVID
situation.
➢ Derive conclusion and insights for actionable decision.

SCOPE
➢ Looking into the industry outlook; identifying the shift in
approach from Pre-COVID to Post-COVID Era
➢ Assessing key TTH players across segments to derive emerging
opportunities in the industry; thereby assist TTH leadership of
TCS.

METHODOLOGY

➢ Identifying Pre and post COVID changes in TTH industry

➢ Detailed data mining and data analyzing of more than 100 top
players of TTH Industry; across segments
➢ Data collected from secondary sources like trade journals,
magazines, academic resources, company websites and other
articles. (300+ data source link scanned)
➢ Technology and Functional Trends across segments; mapping
them with segment data

9
 CHAPTER – 2
DETAILS OF THE ORGANISATION

10
Introduction
Tata Consultancy Services Limited is an Indian multinational
information technology services and consulting company
headquartered in Mumbai, Maharashtra, India founded in 1968 by
Tata sons. It is a subsidiary of the Tata Group and operates in 149
locations across 46 countries. TCS is the second largest Indian
company by market capitalisation. It is the world's largest IT services
provider. Tata consultancy services is now placed among the most
valuable IT services brands worldwide.
In 2015, TCS was ranked 64th overall in the Forbes World's Most
Innovative Companies ranking, making it both the highest-ranked IT
services company and the top Indian company. In 2016–2017, Parent
company Tata Sons owned 72.05% of TCS and more than 70% of
Tata Sons' dividends were generated by TCS. In March 2018, Tata
Sons decided to sell stocks of TCS worth $1.25 billion in a bulk deal.
As of 2018, it is ranked eleventh on the Fortune India 500 list. In
April 2018, TCS became the first Indian IT company to reach $100
billion in market capitalisation, and second Indian company ever
(after Reliance Industries achieved it in 2007) after its market
capitalisation stood at ₹6,79,332.81 crore ($102.6 billion) on the
Bombay Stock Exchange.

CURRENT SCENARIO OF TCS

➢ CEO and MD: Rajesh Gopinathan
➢ Revenue: 1.62 lakh crores INR (US$23 billion, 2020) with a
growth of 14.8% year-on-year.
➢ Employees: 448,400
➢ Operation: Asia-Pacific, Africa, Middle East, Europe and
America.

11
TCS Mission
Our Mission is to glorify God as we provide exceptional IT services
focused on building relationships with our clients and employees. Our
mission reflects the Tata Group's longstanding commitment to
providing excellence:
➢ To help customers achieve their business objectives by
providing innovative, best-in-class consulting, IT solutions
and services.
➢ To make it a joy for all stakeholders to work with us

TCS Vision
TCS’ vision is to decouple business growth and ecological footprint
from its operations to address the environment bottom-line. The green
approach is embedded in our internal processes and services offerings.
From green buildings to green IT to a green supply chain, our mantra
is to grow sustainably and help our customers achieve sustainable
growth through our green solutions and service offerings. To be
known as the most trusted Information Technology Partner in central
NC, while providing a fun, challenging and rewarding workplace.

12
Core Values
TCS is committed to the following four Core Values:
➢ Integrity: Being honest no matter the perceived consequences
➢ Effective Communication: Clear exchange of information with
mutual understanding and agreement
➢ Humility: Thinking of myself less
➢ Continuous Process Improvement: Getting better all the time
➢ Leading change
➢ Excellence
➢ Fostering an environment of learning and sharing
➢ Respect of individuals

Culture
Total Computer Solutions is a company that desires a culture of not
only exceptional professional services, but a company that actively
promotes strong values and positive actions that have an impact
within the office and throughout the community and world.

LOGO

The Tata logo symbolizes fluidity and adaptability. It is also said to

depict a fountain of knowledge, or a tree of trust under which people
can take shelter. The blue color in the Tata logo stands for excellence,
reliability and strength of the company's products.

13
WHAT TSC DOES:

They ensure the highest levels of certainty and satisfaction through a

deep-set commitment to their clients, comprehensive industry
expertise and a global network of innovation and delivery centers.
They function as a full stakeholder to business, offering a consulting-
led approach with an integrated portfolio of technology led solutions
that encompass the entire Enterprise value chain. Their Customer-
centric Engagement Model defines how do they engage with
customers by offering specialized services and solutions that meet the
distinct needs of their business.
They build bespoke teams around customers domain. Technology
requirements are drawn from their talent pool of over 443,676 global
professionals including 36.2% women from 146 nationalities. Their
domain expertise has been built upon decades of experience working
across industries and this knowledge underpins their suite of
solutions.

Operations

Tata Consultancy Services has 285 offices across 46 countries and

147 delivery centres in 21 countries. At the same date TCS had a total
of 58 subsidiary companies.

14
PRODUCTS AND SERVIECS

TCS and its 67 subsidiaries provides a wide range of information

technology-related products and services including application
development, business process outsourcing, capacity planning,
consulting, enterprise software, hardware sizing, payment processing,
software management and technology education services. The firm's
established software products are TCS BaNCS and TCS MasterCraft.

Service lines

TCS' services are currently organised into the following service lines
(percentage of total TCS revenues in the 2012-13 financial year
generated by each respective service line is shown in parentheses):

➢ Application development and maintenance (43.80%) value;

➢ Asset leverage solutions [clarification needed] (2.70%);
➢ Assurance services (7.70%);
➢ Business process outsourcing (12.50%);
➢ Consulting (2.00%);
➢ Engineering and Industrial services (4.60%);
➢ Enterprise solution (15.21%); and
➢ IT infrastructure services (11.50%)
➢ Cognitive Business Operations
➢ Cloud Infrastructure
➢ Automation and AI

15
TOP COMPETITORS

• HCL: HCL Technologies is a global IT services company,

founded in 1991. HCL offers services including software
consulting, enterprise transformation, engineering and R&D
service. In terms of market capitalization, HCL’s value is
$17.79billion.

• IBM: Is an American multinational technology, founded in

1911? IBM manufactures and markets computer hardware and
software. Also offers infrastructure, hosting and consulting
services in areas ranging from mainframe computers to
nanotechnology. In terms of market capitalization, IBM’s value
is $193.70billion.

• INFOSYS: An Indian multinational corporation that provides

software development, was found in 1981 by N. R. Narayana
Murthy, Nandan Nilekani, N. S. Raghavan, S. Gopalakrishnan,
S. D. Shibulal, K. Dinesh and Ashok Arora. Infosys is the third
largest India-based IT services company by 2014 revenues. One
of its known products is Finacle that is a universal banking
solution. In terms of market capitalization, Infosys’s value is
$ 30.87billion.

• WIPRO: Another Indian multinational IT consulting and system

integration services company is headquartered in Bangalore.
They are the global provider of comprehensive IT solutions and
services. In terms of market capitalization, Wipro’s value is
$22.92billion.

• ADP: Provider of business processing and cloud solutions was

found in 1949. ADP serves about 620,000 organizations in more
than 125 countries. In terms of market capitalization, ADP’s
value is $35.94billion.

16
• Cognizant: This multinational provides information technology,
consulting and BPO. The company was originally founded as an
in-house technology unit of Dun & Bradstreet in 1994 with
headquarters in Chennai, India. In terms of market
capitalization, Cognizant’s value is $ 30.71billion.

• Accenture: This multinational management consulting and

outsourcing company, is the world's largest consulting firm as
measured by revenues and is a Fortune Global 500 company. In
terms of market capitalization, Accenture’s value is
$53.86billion.

• Tech Mahindra: Tech Mahindra Limited is an Indian

multinational technology company, providing information
technology and business process outsourcing services. In terms
of market capitalization, Tech Mahindra's value is $710.84
Billion.

17
Current scenario of TCS in current economy
amidst COVID-19

The market-capitalisation (m-cap) of Tata Consultancy Services Ltd

surged past the Rs 9 trillion-mark for the first time, after its share
price rose 1.5 per cent to hit a record high of Rs 2,408 in Monday's
early morning trade. The information technology (IT) giant is the
second Indian company, after Reliance Industries (RIL), to achieve
the milestone. The IT bellwether's stock surpassed its previous high of
Rs 2,389.50, hit on September 8, 2020. At 09:18 am, TCS' m-cap
stood at Rs 9.02 trillion, the BSE data shows.
In the past week, TCS has outperformed the market by gaining 4 per
cent, as compared to 1.7 per cent rise in the S&P BSE Sensex.
However, it has underperformed during the last three months, by
gaining 15 per cent, against 16.5 per cent upmove recorded by the
benchmark index.
While TCS posted a weak set of numbers in the April-June quarter
(Q1FY21), analysts at Edelweiss Securities believe that the
management’s outlook is encouraging, led by three key areas :-
(1) Transformation/upgradation of the core, which was stress tested
with the surge in online activity triggered by covid-19.
(2) Significant spurt in enterprise spends in improving front-end
consumer experience.
(3) Spends by clients on developing zero-touch experience.
TCS to report improved growth in coming quarters mainly led by
receding challenges on the supply side, ramp up of deals, vendor
consolidation opportunities and traction in BFSI. The company also
expects cloud, customer experience, automation and cyber security
related digital technologies to gain traction in the long term. TCS
could see a decline in FY21E revenues mainly due to a weak first
quarter. However, we expect the company to register healthy growth
in FY22E mainly led by ramp up of deal pipeline and acceleration in
digital technologies.

The shareholders of Tata Sons — the unlisted holding company of

Tata Group — will get a glimpse of the group’s digital strategy on
Thursday during the company’s annual general meeting (AGM). The
18
e-AGM comes at a time when the group is facing significant
challenges in each of its businesses, barring its software exporter firm,
Tata Consultancy Services. Two of the group’s businesses in Europe
— Tata Steel Europe and Jaguar Land Rover — were disrupted due to
the pandemic. Both group companies had to shut down plants and
furlough workers.

Given the uncertain business environment, the company is expected

to remain prudent in its capital allocation policy and maintain its
robust cash position. The company had zero debt as of June 30, 2020.
The stable outlook reflects our view that TCS will maintain its good
competitive position, robust cash holdings, and strong operating cash
flows over the next 12-24 months.

19
 CHAPTER – 3
TASK PERFORMED

20
TASK ASSIGNED
➢ Understanding the Travel, Transportation and Hospitality (TTH)
Industry and finding out top players of each sub-vertical
industries.
➢ Detailed research on TTH sector.
➢ Designing research methodology and creating roadmap and
framework.
➢ Attending mandatory compliances training sessions and online
quizzes.
➢ Collecting raw data for pre and post COVID changes and trends
for each sub industry.
➢ Collect relevant competitor’s data.
➢ Collecting each industry’s top players pre and post COVID data
and showcasing the results in word documents.
➢ Finding recent technological trends amid COVID situation in
each sub industry.
➢ Finding out latest developments of TCS’s competitors amid
COVID in TTH industry
➢ Analyzing all the data collected and deriving conclusions.
➢ Deriving emerging opportunities and insights in the TTH
industry which can be useful for TCS.
➢ Make final infographic and insightful presentation/reports of all
the research work done on the TTH sector.
➢ Delivering the presentation as scheduled to the TCS marketing
transformation (Research) team including global head and other
team members.
➢ Submitting the research work done separately on all the sub-
verticals by attaching them in the presentation.
➢ Research on new project on Cost optimization initiatives by
TTH sector and submitting the formatted visually appearing
presentation on cost optimization initiatives by TTH sector.

21
TASK ACHIEVED
➢ Understood the Travel, Transportation and Hospitality (TTH)
Industry and recognized top players of each sub-vertical
industries.
➢ Done detailed research on TTH sector to know which all
industries are covered under this sector.
➢ Designed research methodology and created roadmap and
framework for the research work.
➢ Attended mandatory compliances training sessions like
Information security awareness, IP governance for service
delivery, Anti-bribery and corruption policy, Safety first, Tata
code of conduct, GDPR, intellectual property rights, POSH,
Environmental policy, Data privacy and many more policies of
TCS and successfully cleared mandatory online quizzes.
➢ Collected raw data for pre and post COVID changes and trends
for each sub industry by doing deep market research through
secondary resources.
➢ Collected and analyzed relevant competitor’s data to keep a
track on their moves in TTH sector.
➢ Collected each industry’s top players pre and post COVID data
by performing deep secondary research on google and
company’s websites and showcased the results in word
documents separating pre and post Covid-19 situation and
identifying the impact (short-term or long-term).
➢ Searched for recent technological trends amid COVID situation
in each sub industry to keep updates in the research project.
➢ Did research to find out latest developments of TCS’s
competitors amid COVID in TTH industry
➢ Analyzed all the data collected and derived conclusions.
➢ Derived emerging opportunities and insights in the TTH
industry which will be useful for TCS.
➢ Made final infographic and insightful presentation/reports of all
the research work done on the TTH sector for TCS.
➢ Delivered the presentation as scheduled to the TCS marketing
transformation (Research) team including global head and other
team members by doing dry runs and preparing narrative for
presentation before final presentation.
22
➢ Submitted the research work done separately on all the sub-
verticals by attaching them in the presentation.
➢ Researched on new project on Cost optimization initiatives by
TTH sector by doing deep data mining on all the top players
once again to find out relevant data and analyzing data collected
and submitted the formatted visually appearing presentation on
cost optimization initiatives by TTH sector to the team.

23
TAKEAWAYS AND KEY LEARNINGS
➢ Gained knowledge about compliances training like Information
security awareness, IP governance for service delivery, Anti-
bribery and corruption policy, Safety first, Tata code of conduct,
GDPR, intellectual property rights, POSH, Environmental
policy, Data privacy and many more policies of TCS.
➢ How to face real situation-based circumstances.
➢ Learnt how to do real time secondary research.
➢ Learnt how to create functional and organizational framework
for project
➢ Came to know about TCS work culture and delivering of their
work.
➢ How travel transportation and hospitality sector and its sub
industries are responding to the changes.
➢ Learnt how drastically corona have affected TTH sector.
➢ Learnt how to create models for project.
➢ Learnt how to do detailed market research.
➢ Learnt about CSR policies of TCS.
➢ Came to know about the change in customer demand pre covid
and post covid.
➢ Learnt how to present research data in professional way
➢ Eagle eye view of how companies reciprocate to crises.
➢ Came to know how the top players in the industries are
impacted and their response to this pandemic and how they are
finding new ways to deal with it and their developments.
➢ Learnt how to create data base systematically
➢ Came to know about the change in customer perception (pre
covid and post covid).
➢ Agile way of conducting a research on pre and post covid
situation.
➢ Learnt how to create data base precisely and systematically.
➢ Came to know about the trends in TTH sector (pre covid and
post covid).
➢ Learnt how to refine the raw data and build insights from
instances from secondary research.
➢ Learnt how to create data base precisely and systematically.
➢ Learnt how to draw conclusions from huge data collection
24
➢ Learn how to handle dilemmas in corporate world.
➢ Learned how to make infographic and insightful presentation in
a professional way.
➢ Learnt how to derive emerging opportunities in the industry
which is useful for organization.
➢ Got exposure to research based on technologies like AI,
Robotics, Blockchain, Big data science.
➢ Learnt how to refine the raw data and build insights from
instances from secondary research and completed same on
nearly 100 companies covering 3 industries.
➢ Also learn how to identifying potential resources to gain the
information.
➢ Learnt how to make business and professional presentations
with accurate
infographics and positioning of key points.
➢ Being a fresher, I got to learn a lot about how companies
function and the
corporate culture of TCS.
➢ From having no experience of how a corporate works, I have
now evolved to
understand how an industry operates at the time of crises in
agile and coordinated manner.
➢ Enhanced my business communication and presentation skills.
➢ Learnt conducting market research; delivery in agile and
professional way.
➢ Studying and reading lot of reports helped me in understanding
how the industries are digitally transforming to adopt new
normalcy.

25
 CHAPTER – 4
RECOMMANDATIONS AND
BIBLIOGRAPHY

26
RECOMMANDATIONS
➢ Need to develop a proper communication channel between
employees and global help desk.
➢ Need to provide proper research material and access to research
websites to employees and interns.
➢ Need to simplify the process of implementation of new projects
and new developments

27
BIBLIOGRAPHY / REFERENCES
➢ https://www.tcs.com/
➢ https://en.wikipedia.org/wiki/Tata_Consultancy_Services
➢ https://twitter.com/TCS?ref_src=twsrc%5Egoogle%7Ctwcamp
%5Eserp%7Ctwgr%5Eauthor
➢ https://www.moneycontrol.com/india/stockpricequote/computer
s-software/tataconsultancyservices/TCS
➢ https://www.business-standard.com/article/markets/tcs-market-
cap-crosses-rs-9-trillion-as-stock-hits-new-high-
120091400203_1.html

28
INDUSTRIAL INTERNSHIP PROJECT
Module 2
UPBRINGO PVT. LTD.

29
 Industry Internship Program
2019 – 21 Batch

Title of the Project:

BUSINESS DEVELOPMENT

Submitted by

Name of the Student : ANKUR AGARWAL

Roll No : 020630019101
Program : PGDM- MARKETIING
Batch : 2019-21

Name of the Faculty Guide : Dr. B.V. JAYANTHI

Designation of Faculty Guide : ASSISTANT PROFESSOR
Name of the Company : UPBRINGO PVT. LTD.
Name of the Company Guide : Mr. SANKET GAWADE
Company Guide Designation : FOUNDER AND CEO

Institute for Technology and Management

Plot No. 25 / 26, Institutional Area,
Sector – 4, Kharghar, Navi Mumbai

30
 ACKNOWLEDGEMENT

The success and final outcome of this project required a lot of guidance and
assistance from many people and I am extremely fortunate to have got this all
along the completion of my project. Thus, I would not forget to thank them.

First, I would like to thank our college for overall support. Next, I would like to
thank our placement Guide, Ms. POONAM SINHA for overall support.

I owe my profound gratitude to Mr. SANKET GAWADE, for providing me with

the support; guidance and sharing their experiences and knowledge throughout
the internship period.

Next, I would like to thank our college guide Dr. B.V. JAYANTI, who took
keen interest in my internship and guided me all along with her expert opinion
and guidance and suggestions.

Last but not the least I would like to thank my family and friends for their moral
support and encouragement throughout my internship period and making it a
success.

Thanking you,
Yours sincerely,

Ankur Agarwal
PGDM-1343
Marketing (2019-21)

31
CERTIFICATE OF INTERNSHIP
(Internship is on going)

32
 Table of contents

Chapter Content Page no.

1 Introduction to project 35 - 36
➢ Introduction
➢ Objective

2 Details of the Organization 37 - 41

➢ Introduction
➢ Upbringo’s Mission & Vision
➢ Current scenario of Upbringo
➢ Targeted market
➢ Products and Services
➢ Competitors
➢ Market Potentials
➢ SWOT Analysis of Upbringo
3 Task Performed 42 - 46
➢ Task Assigned
➢ Task Achieved
➢ Takeaways and Learnings
4 Recommendation and Bibliography 47 - 49
➢ Recommendations
➢ Bibliography / References

33
EXECUTIVE SUMMARY
As a part of my PGDM Course at ITM Business School, Kharghar, it
is part of my learning experience to complete industry internship
program (IIP) with a corporate organization. So, I got an opportunity
to complete it with UpbrinGo Pvt. Ltd
My internship was supposed to be on-campus, but due to COVID-19
situation it was converted into Work from Home (WFH) internship. It
is designed to have a practical experience while passing through
theoretical understanding. The report comprises of Introduction about
the project and its scope, objective and then moving forward towards
company profile and details and then task assigned, which were
expected to be completed by me in given time.
During this research project with UpbrinGo, I executed market research
for finding out potential client’s details, market research for competitor
analysis, market research for pricing strategy, generated leads for their
product and performed HR related task as well to hire more interns in
fields of digital marketing. Sales, marketing and content writers and
also managed team of 10 interns under me successfully
At the end it was an amazing virtual experience where I got the
opportunity to enhanced my skills in the field of sales, marketing and
human resource. Also, I contributed my best towards the organization
and work assigned to me.

34
 CHAPTER – 1
INTRODUCTION TO PROJECT

35
INTRODUCTION TO PROJECT

In this internship I was assigned the profile of Business development

where I was asked to execute market research to find out the details of
potential clients for Upbringo like Director, Principle, Head of
management of institutions like schools, colleges, coaching classes,
yoga, Zumba, dance and music classes and then to generate leads for
them and perform onboarding formalities and trainings. After 2 weeks
of my internship I was asked to look after marketing activities like
making and implicating strategies and pricing strategies and then I
was also asked to perform HR related activities to hire more interns
for them. So, in this internship project I got opportunities to look after
every field and I actually got to know each and every thing how a
start-up starts and reach great heights.

OBJECTIVES
➢ Demonstrate strong engagement skills to generate leads.
➢ Approach the potential clients (Institutions – pre-schools,
colleges, schools, coaching classes, fitness hubs and other
vocational training institutes.
➢ Strive for results for onboarding the clients (sales).
➢ Showcase impeccable problem-solving skills.
➢ Perform market research and competitive analysis and make
presentations.
➢ Making and implementing market strategies and pricing
strategies

36
 CHAPTER – 2
DETAILS OF THE ORGANISATION

37
INTRODUCTION
Upbringo is an Indian startup which deals in LMS software services.
Upbringo provides easy access to education and related
communication, enabling efficient school management, eventually
boosting the child’s progress. During the pandemic, educational
institutes are having trouble running their classes and managing
everything. So, Upbringo’s application enables them to incorporate
new ways of teaching and managing. Involving lesser manual efforts,
they can improve the time and human management after joining
hands with Upbringo.

Upbringo has come up with an application that enables institutes to

develop their own Virtual Institutions sustaining barrier-free learning
and efficient management. Upbringo constructs easy access to
education and related communication, eventually boosting the
students' progress.

UpbrinGO believes in strengthening the bond between parents and

school to ensure the wise development of children. With our
exceptional features, we construct easy access to education and
related communication, enabling efficient school management.

UPBRINGO Mission & Vision

To empower Institutes to go Online with ease, revolutionizing the
engagement channel of Institutes with their Students by a seamless
user experience.

CURRENT SCENARIO OF UPBRINGO

➢ CEO and Founder: Sanket Gawade
➢ Clients onboarded: 20
➢ Employees: 40
➢ Operation: India

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TARGETED MARKET
➢ Schools and Pre-schools
➢ Colleges (UG/PG)
➢ Vocational Training Institute
➢ Fitness centres (Zumba/Yoga classes and gyms)
➢ Dance and Music Classes
➢ Webinars and Seminars
➢ Language Classes or ANY other Specific Courses

PRODUCTS AND SERVIECS

Experience barrier-free learning and hassle-free Institution
Management with Upbringo app:

• Automatic Scheduling of Live Video Lectures, Smartly Integrated

with Google meet (Premium)
• Every time available Recordings to Students
• Single dashboard to Monitor all classes
• Facility to take Online Attendance and provide Class notes for
every Lecture
• Homework/Assignments/Projects (Assign - Submit – Personal
Remarks)
• Unlimited Storage for Study Materials (Say, for pre-recorded
videos, eBooks)
• Institute Feed and Announcements
• Institution Fees Management
AND
• Platform to conduct Online Exams
- MCQ & 8 other question types
- Easy to add/export data
- Live Monitoring of Exams
- Results Analysis

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COMPETITORS
Direct competitors
➢
➢ Classplus
➢ Classpro
➢ MY COACHING APP
➢ MY CLASS CAMPUS
➢ Adobe Connect
➢ Eschool Erp
➢ Zoho Classes
Indirect competitors
➢ Zoom
➢ Google meet
➢ Microsoft team
➢ Webex
➢ Moodle

Market Potential:
According to a research done in Bangalore by the PRNewswire, the
Learning Management Systems market is expected to grow from
9.464 billion dollars to 29.901 billion dollars by the year 2025
at a CAGR of 21.13. The Asia Pacific region experienced the most
growth with the top countries being India, China and Japan. In India,
according to Coherent Market Insights, there is a chance of
exponential growth in the online education systems sector when it
comes to market size, from $247 million in 2016 to $1.96 billion by
2021. In this kind of an environment as the COVID-19 situation
persists, UpbrinGO can achieve great things as it is providing services
at such affordable prices and with all premium features.

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SWOT Analysis of Upbringo
Strengths

➢ Interactive Learning Software

➢ Provide unlimited storage
➢ Payroll management
➢ User friendly application
➢ Available on iOS and Android

Weaknesses

➢ No feedback features
➢ New in the market

Opportunity

➢ Growing digitalization in the education sector

➢ Low pricing strategies

Threats

➢ Powerful competition from giant players in market

➢ Lack of personal contact with clients

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 CHAPTER – 3
TASK PERFORMED

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TASK ASSIGNED
➢ Attend introduction session and daily scheduled meetings.
➢ Explore Upbringo by provided credentials for demo of our
product.
➢ Preparing presentation on Education industry in India, your state
and your city.
➢ Research on know your Market and Target Customers, know
your regional customers.
➢ Prepare a demonstrative presentation for Upbringo & its Clients
and provide suggestions and recommendations.
➢ Research and prepare a short presentation on know your
competitors.
➢ Make a short review presentation on any one of top books of
hardcore Sales book.

➢ Research and find out contact details and email addresses of

Pre-schools, Senior secondary Schools, Junior colleges and all
other colleges and all coaching classes in Mumbai.
➢ Generate leads for Upbringo
➢ Research on Upbringo competitors and collect all the required
details of competitors.
➢ Prepare sale script/Pitch for Upbringo.
➢ Start contacting with all the leads generated through calling and
mailing.
➢ Conduct demo sessions and present demo to interested clients.
➢ Follow-up leads previously contacted.
➢ Promote Upbringo’s Internship program and bring new
applicants and conduct interviews for them and hire them.
➢ Make presentation for investors (Pitch deck).
Make marketing strategies and pricing strategies.
➢ Handle the team of new hired interns.
➢ Handle social media pages.

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TASK ACHIEVED
➢ Attended introduction session and daily scheduled meetings for
daily reporting
➢ Explored Upbringo by provided credentials for demo of product
by logging into their online dashboard for principal and
teachers, downloaded and explored their app for parents and
students
➢ Prepared presentation on Education industry in India, my state
and my city by doing agile secondary research on Google.
➢ Researched on know your Market and Target Customers, know
your regional customers by doing deep research on targeted
market sector and demographic region.
➢ Prepared a demonstrative presentation for Upbringo & its
Clients by using their leaflet, brochure, demo video, demo
model access provided and demo ppt shared by them and
provided suggestions and recommendations.
➢ Researched and prepared a short presentation on know your
competitors by doing research on all other Learning
Management Systems available in Indian market.
➢ Made a short review presentation on one top sales book

➢ Researching and finding out contact details and email addresses

of Pre-schools, Senior secondary Schools, Junior colleges and
all other colleges and all coaching classes in Mumbai by doing
secondary research on internet and local directories.
➢ Generating leads for Upbringo by reaching out prospective
clients.
➢ Researched Upbringo competitors and collecting all the required
details of competitors by performing deep research.
➢ Prepared flexible sales script/Pitch for Upbringo
➢ Started contacting all the leads generated through calling and
mailing. (Making 80-100 calls a day and mailing to all contacted
leads).
➢ Conducted demo sessions for interested clients and presented
demo to them through Google meet.
➢ Followed-up leads previously contacted for updates.

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➢ Promoted Upbringo’s Internship program on all social media
platforms (Facebook, Twitter, Instagram, LinkedIn) and brought
new applicants for marketing and business development
Internship and conducted interviews for around 150 students and
hired 30-40 interns.
➢ Successfully on-boarded institutions by collaborating with them.
➢ Made presentation for investors for raising funds by doing deep
research (Pitch deck).
➢ Made marketing strategies and pricing strategies by doing
market and competitor analysis.
➢ Handled the team of new hired interns by briefing and
explaining all about their work and about internship do and
don’ts and scheduled daily meeting calls for keeping track on
updates.
➢ Handled social media pages by conducting marketing
campaigns and regularly updating and promoting product and
services of Upbringo

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TAKEAWAYS AND KEY LEARNINGS
➢ Learnt how to demonstrate our ideas and views about any
product or review about something.
➢ Enhanced my knowledge about startup culture.
➢ Learnt to fine tune myself at multitasking.
➢ Learnt how Learning Management Systems works.
➢ Learnt Designing presentation using persuasive methods.
➢ Came to know about the education industry condition of India.
➢ Learnt how to customize the sales script/ pitch according to
customer background.
➢ Understanding customer requirement and need.
➢ Learnt and improved business communication with company
heads and clients.
➢ Enhanced my knowledge about startup culture.
➢ Got more insights about how the start-ups works and what all
factors are required to sustain and create company’s goodwill in
market.
➢ Understanding about LMS and education industry
➢ Learnt how to maintain customer relationship.
➢ Learnt the importance of proper communication and voice
modulation on call.
➢ Learnt objection handling in telemarketing.
➢ Learnt how to pitch customers over call with fear.

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 CHAPTER – 4
RECOMMANDATIONS AND
BIBLIOGRAPHY

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RECOMMANDATIONS
➢ Need to hire more workforce.
➢ The employees and interns should be trained on regular basis.
➢ Feedback should be collected from all frequently
➢ Need to bring digital presence to reach more audience.
➢ Should start social media marketing campaign to keep audience
engaged.
➢ Establishment of physical presence to gain customer trust.

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BIBLIOGRAPHY / REFERENCES
➢ https://www.upbringo.com/
➢ https://dashboard.upbringo.com/
➢ https://in.linkedin.com/company/upbringo
➢ https://www.facesbook.com/Upbringo/

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THANK YOU

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