Major Communication Design-II (AAD-4404-c) : Week 1
Major Communication Design-II (AAD-4404-c) : Week 1
(AAD-4404-c)
Week Lecture Contents
Week Introduction to Course Content (What and How you will learn in this Course?), Importance of Passion, Patience and
1 design, process Practice for becoming a good Graphic Designer, Introduction to Design and its various fields, What is
Lecture of designing Process of Designing? What is Graphic Design? Brief History of Graphic Design
1 and graphic
design
Lecture Introduction to Scope of Graphic Design (Importance of Graphic Design in our daily life and in today’s modern world),
2 design, process Objective of a Graphic Designer (What is a Good Design or a Bad Design?), Importance of Creativity and
of designing Skill in Graphic Design, What are the important Graphic Design Assignments available in Online
and graphic Freelance Market?, Necessary skills required to work as Graphic Designer in Online Market, Importance
design part 2 of Research, Copywriting and process of Concept Development (Brainstorming) in Graphic Design,
Importance of Scale in Graphic Design
Lecture Elements of Introduction to Elements of Design, Elements of Design – 1.Dot, 2.Line, 3.Shape, 4.Size, 5.Space,
3 design part 1 6.Color (Introduction), Color (Warm and Cool Colors)
Week Elements of Elements of Design – 6.Color (Impact of Color at our Mood, Surrounding and its application in Graphic
2 Lecture design part 2 Design), 7.Value, 8.Texture
4 Principles of Principles of Design -1.Balance, 2.Proximity, 3.Alignment, 4.Repetition
design part 1
Lecture Principles of Principles of Design – 5.Contrast, 6.Emphasis, 7.Unity, 8.Movement, 9.Rhythm, 10.Pattern, 11.Rule of
5 design part 2 Thirds
Typography What is Typography? Why and how is it important in Graphic Design?
introduction
Lecture Introduction to What is Photography? Why and how is it important in Graphic Design? How to choose correct photo for
6 photography, the topic? Important Photo Stock Websites, How to Search good Images efficiently at Google?
illustration What is Illustration and why is it important in Graphic Design?
Understanding mediums of Advertising like: Print, Outdoor, Electronic and Web for Graphic Designing
Week Lecture Software Important website links for downloading Fonts, Vectors, Icons, Brushes, Actions etc. Important
3 7 understanding-1 Freelancing Websites, How and where to create online portfolio links? Project Winning Techniques for
Online Market
Software: Difference between Vector and Pixel, Understanding important File Formats: AI, PSD, JPEG,
TIFF, PNG, GIFF, PDF, EPS,TTF, OTF, ABR
Lecture Software Software: Different versions of Adobe Applications. What is a Creative Suite/Creative Collection?
8 understanding-2 Installation and Activation of Adobe Illustrator & Adobe Photoshop
Understanding of different mediums like Print, Electronic, Cyber, Film & Video in perspective of
software - Adobe Illustrator and Adobe Photoshop
Lecture Adobe Adobe Illustrator - Understanding the Main Interface of Adobe Illustrator, How to choose a new
9 Illustrator-1 document in Adobe Illustrator? How to navigate in Adobe Illustrator? Understanding Art Boards (Options
and Tool), Selection Tool, Direct Selection Tool, Shape Tool, Ruler, Grid and Smart Guide, Fill and
Stroke, Pen Tool
Week Lecture Adobe Adobe Illustrator - Add Anchor, Delete Anchor and Convert Anchor Point Tool, Tracing with Pen Tool
4 10 Illustrator-2 (Cartoon Character & Objects), Gradients
Lecture Adobe Adobe Illustrator - Type Tool, Alignment of Objects, Pathfinder, Masks, Color Swatches and Patterns,
11 Illustrator-3 Custom Brushes,
Lecture Adobe Adobe Illustrator - Custom Brushes, Image trace and live paint, Text Wrap in AI, Transform tool in AI,
12 Illustrator-4 Vector Textures, How to save brushes and swatches in AI? Actions in AI, Filter Gallery in AI, All about
Layers Panel in AI
Week Lecture Adobe Software: Adobe Photoshop - Understanding the Main Interface of Adobe Photoshop, How to choose a
5 13 Photoshop-1 new document in Adobe Photoshop? How to navigate in Adobe Photoshop’s main interface?
Understanding the concept of layers in PS (Layers Panel), Smart Layers/Smart Object
Lecture Adobe Adobe Photoshop - Move and Transform Tools in PS, Selection through Marque tool, Lasso Tool,
14 Photoshop-2 Polygonal Lasso Tool, Magnetic Lasso Tool, Quick Selection and Magic Wand Tool, Crop Tool
Lecture Adobe Adobe Photoshop - Pen Tool in PS, Technique of Cropping through Pen Tool with path in PS, Brush Tool
15 Photoshop-3 in PS, Eraser Tool
103 - Software: PS: Adjustment Panel - Brightness & Contrast, Levels, Curves, Adjustment Panel - Color
Balance, Hue/Saturation, Adjustment Panel - Exposure, Vibrance, Photo Filter
Week Lecture Adobe Adobe Photoshop - Spot Healing Brush Tool, Healing Brush Tool, Patch Tool, Clone Stamp Tool, Blur,
6 16 Photoshop-4 Sharpen Tool and Smudge Tool, Dodge and Burn Tool, Filter Gallery
Lecture Adobe Adobe Photoshop - Third Party Plug, Liquify Tool, Technique of Layer Mask, Technique of Clipping
17 Photoshop-5 Mask, Gradients
Lecture Adobe Software: Adobe Photoshop - Layer Styles/Blending Modes, Perspective Warp, Color Channels
18 Photoshop-6 (Difference between RGB and CMYK), Alignment of Layers, Fill Layers, How to colorize Black &
White Portrait, How to create and use custom brushes in PS? How to create and use actions in PS?
Week Lecture Mid Term
7 19
Lecture Adobe Software: Adobe InDesign - Basic Introduction/Main Interface, Setting a new Document, Basic Tools,
20 InDesign Layers, Creating and modifying text frames/Text Formatting, Placing and Linking Graphics/Images,
Wrapping Text, Transform, Align and Pathfinder
Lecture Introduction to Introduction to Corporate Identity, Logo and difference among logo, monogram, crest and insignia,
21 Corporate Stationery Design
Identity Practice: Designing a Logo, Business Card, Letterhead and Envelope
Lecture Practice Practice: Designing File Folder, DVD Cover
Week 22 Introduction to Layout/Composition and its importance in Graphic Design, Important Techniques to make
8 interesting Layouts/Compositions (Find your Focus, Direct the eye with Leading Lines, Scale and
Hierarchy, Balance Out Your Elements)
Lecture Important Important Techniques to make interesting Layouts/Compositions (Use Elements that Complement Each
23 Techniques Other, Boost (or Reduce) Contrast, Repeat Elements of Your Design, Don’t Forget the White Space,
Align Your Elements, Divide Your Design Into Thirds)
Lecture Theory & Theory & Practice: Poster Design, Billboard/Hoarding Design, Streamer, Banner Design, Designing Shop
24 Practice Signs, Facia
Wee Lecture Introduction to Introduction to basic design, art, and interior design
k1 1 basic design, AutoCAD- Introduction to AutoCAD, Creating an Account for Autodesk Products, Installation of
art, and interior AutoCAD,
design
Lecture AutoCAD AutoCAD Classic, Introduction to AutoCAD Interface, Models and Layouts, Prerequisites for
2 AutoCAD,
Lecture AutoCAD Introduction to AutoCAD Main Menu, Line Command in AutoCAD, Units and Limits in AutoCAD
3