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MBA600 - Sec1 - Final Assignment (Last)

This document contains Mohammad Sabbir Raihan Tareq's final assignment questions for an MBA course. It includes 5 questions regarding strategic management topics like objectives, small business growth strategies, diversification conditions, examples of marketing strategies in Bangladesh, and examples of different types of integration. Mohammad was instructed to answer each question in 50-100 words and submit the completed assignment by April 30, 2020.

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Abu Sadat Md.Sayem
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103 views3 pages

MBA600 - Sec1 - Final Assignment (Last)

This document contains Mohammad Sabbir Raihan Tareq's final assignment questions for an MBA course. It includes 5 questions regarding strategic management topics like objectives, small business growth strategies, diversification conditions, examples of marketing strategies in Bangladesh, and examples of different types of integration. Mohammad was instructed to answer each question in 50-100 words and submit the completed assignment by April 30, 2020.

Uploaded by

Abu Sadat Md.Sayem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name: Mohammad Sabbir Raihan Tareq

ID: 182051002
Final Assignment for MBA600 Strategic Management
Section 1
Please read the instructions carefully:
 Please try to write the answers on your own. Read the text book and other online articles to for
increased understanding.
 Please answer each questions between 50 to 100 words
 Please answer the questions here in the same documents
 Please submit it on April 30 2020. Even if you are done answering these earlier please submit it
on April 30 2020 as it gets easier to file. You will be given a reminder on April 29 2020 regarding
the submission.

Questions:

1. In order of importance list “six benefits of objectives”. Explain your ranking.


2. Discuss whether is best for a small firm to “build”, “borrow” or “buy” to grow.
3. What conditions, externally and internally, would be desired/necessary for a firm to diversify?
4. Give examples of Bangladeshi brands that are following market development, market
penetration and product development strategy. Give one example for each strategy.
5. Give hypothetical example of forward integration, backward integration and horizontal
integration.

2. Answer:

Borrowing will be the safest option to conduct in this situation for a small business. It is easier to access
the target services by licensing or partnership, through an established relationship with a business
partner. Where current internal resources are not typically applicable for a small business to build the
new resource internally. Perhaps "Borrow" for a small company would be the better approach.

3. Answer:

Diversification of a firm means the expansion of the firm in order to add new products, markets and
certain more services to their existing business. A company looking forward for expansion should firstly
have the man force of the required amount of labor within the company in order to keep the
diversification in order and expand effectively in the market.

A firm will need to have the manpower to be able to expand and diversify. The company should have in-
depth knowledge of the product and markets. It should also have the funds necessary. Some internal
factors affecting diversity are human resources, new product lines catering to new markets and customers,
new and correct business models and financial flexibility
4. Answer:

Market Penetration:

 1.shwapno,

 2. Bkash,

 3.Raw Nation

Product Development:

 Walton Mobile

 Kazi farms black/Ginger/green tea

 All time butter/chocolate/jelly Bun

Market Development:

 Mum water

 Chaka washing powder

 Pran milk candy

Q1.Answer:

In order of importance list “six benefits of objectives” is given bellow:

1) Provide Direction: It's one of the most important nature of objectives for an organization.
Setting targets provides guidance by revealing expectations.

2) Allow synergy: Synergy is often one of the goals of a merger or acquisition. The two firms
combined may be able to achieve higher profitability than either firm could achieve on its own.
Synergy can be reflected in increased revenues and/or lower expenses.

3) Assist in evaluation: Aid in evaluation by serving as standards. Specific and measurable steps
to accomplishing goals. It provides a benchmark Standards by which project success will be
measured.

4) Establish priorities: Establishing priority is the most important step when reporting issues. It’s
important to determine what has to get fixed before take decision.

5) Reduce uncertainty: Randomness and uncertainty play increasingly greater roles in


determining business success, Objectives can reduces this uncertainty as a benefit.
6) Minimize conflicts: Since conflicts in a business are a natural part of the workplace, it is
important that there are people who understand conflicts and know how to resolve them. Where
objective can help to minimize the conflicts

5. Answer:

1.Backward Integration

Example, A furniture producer when buys forests to obtain wood; rather buying it
through a supplier, then falls in the category of Backward Integration; as the furniture
manufacturing unit is not dependent on a supplier to obtain woods.

2. Forward Integration

Example

Let’s take furniture store as an example of forward integration, which has its own
manufacturing, control over the distribution/retailer. As it cuts out the middleman, it can easily
offer a product with the brand name at a much lower price. Furthermore, they offer a wider range
of products at the best price than you can get from the regular retailer

3. Horizontal integration

Example

For example, a car manufacturer is undergoing a backward integration if it acquires a tire


manufacturer. This ensures the manufacturer it has a steady supply of tires in order to keep
making its cars

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