INNOVATIVE PRODUCT FOR INDIAN MARKET

The current market has witnessed a development of numerous technologies. On every another,
some new technologies are coming up. The future is of Artificial Intelligence and Augmented
Reality. There is clear evidence of a huge investment in wearable technology by the consumer
electronics industry. Also, having a smartphone is become a necessity. By amalgamating both
wearable technology with the smart phone, we have come up with a new innovative product.
The new innovative product that we came up for the Indian Market will be “Smart bracelet
band”

DESCRIPTION OF THE PRODUCT

Basically, it is a wearable band or a bracelet that allows the customer or the user to use the smart
phone on the skin as well as they are able to see the full screen of mobile phone as the
holographic image. The bracelet helps to access the smartphone on their skin as well as in front
of their eyes (using AR) without actually touching the screen of the smartphone.

The band actually has a small hole in it which projects the screen of your smartphone onto the
forearms of the wearer to use it. The device has a small projector in built also known as pico-
projector. When the finger is placed on the projected interface it will sends the signal to the
bracelet through the interruption of the proximity sensor.
Features of The Product

1. No need to have the smartphone physically in your hand

2. Band is light in weight
3. Works on every skin colour
4. Water Resistant
5. Able to work with any Operating system (Android or Apple ios)
6. Clone of Smartphone
7. Can be able to create a hologram image of smartphone screen in front of the eyes

Uses of the product:

1. Smartphone is become a necessity to everyone. Band is clone of smartphone and thus

able to process everything whatever the smartphone is able to do
2. It can also used to create a hologram image of the screen and for corporate meeting it
helps in creating a real environment through use of AR
3. Smartphone cannot be used under water for a long time. Since the band is water resistant,
hence thus helps the user to use it under water too
4. The band helps in doing all the smartphone tasks without holding the phone actually.
Target Market

The new develop product “Smart Bracelet Band” is fully technology-based product with many
more unique specifications. As a result, price for the product will be comparatively high than
other normal range mobile phones. Considering the technical specifications, advantages and
product price, the target market for this Smart Bracelet band will be as follows:

1. High Net worth individuals:

There is a group of people who are having high net worth and they enjoy spending their money
on expensive products. It is well known that; high net worth people always look for unique
product with unique specifications acquiring which they feel their status and also make display
of that status. These people enjoy possessing unique product irrespective of the price. As our
product is the very unique one and first of its type, as a status symbol and as a new technology,
these people will surely purchase Smart Bracelet band.

2. Corporate persons:

India is a growing country with fast growing corporate companies. People working in these
offices are always busy in their schedule and they are the people who always try to waste less
time. Corporate employees are those who perform a number of tasks at a same time. Also, now a
day’s mobile phones are inseparable part of human routine. Where for many more feature size of
the phone is getting bigger and bigger. Normally people keep mobile phones in pocket, as a
result of its size it makes difficulty in adjusting in pocket. Also, it needs to take out the mobile
phone continuously from pocket for regular work like frequency of taking out mobile phone
from pocket is about after every half hour. As Corporate person are having busy schedule and a
lot of parallel work, this may make difficulty and disturb in their routine. Smart bracelet band is
a pocket free type product which we need to carry on wrist. This feature will help these people in
getting less disturb getting technology in their hand not in their pocket.

Also, some of the corporate people are high net worth people who like to posse’s status symbol
and always look for new type of product irrespective of the price. So, it is perfect to target
corporate person for Smart bracelet band
 3. Gym persons:

Now a days, people are getting more conscious about health, as a result people are moving
towards different health benefit activities like Yoga, Gym, swimming and other physical
activities. While performing exercise, people track their activity like heartbeat, steps walked,
running time, sleeping time and various such activities. As a fact that, to track these all by using
mobile phone a person will need to carry it in the pocket or else some where with body. This
may create problem in performing exercise. For swimmers it not possible to take their mobile
phone in water as it will get faulted, in same way it is not possible for a gymer to carry mobile
phone in pocket as during exercise it mat get damage. As Smart bracelet band is a wrist product
and comprises of the technology like checking heartbeat, walked steps, activity hours, water
resistant, this will help these gymers, yoga persons and swimmers in performing their exercise
easily. So, looking at these benefits for exercise doing person, it is right to target them for Smart
bracelet band.

4. Sports person:

Sports is a booming field in India, since from most loved Cricket to football, Hockey to Olympic
games every game is booming and people of India are moving towards these sports. A perfect
sports person performs practice for hours and hours a lot of checks and lot of assessment. It is
utmost important that during the practice their focus should be only their target and nothing
should distract them. As a runner need to check running time, and speed and heartbeat, a
cricketer need to check running, calory burnt, as a footballer need to check his speed and heart
beat while running, also it will be hard for these people to check all these keeping mobile in the
pocket. So, considering all these requirements our Smart bracelet band will make all these simple
and one step go. It is perfect to target Sports person for our product.

5. Techno Savvy person:

In the market there is always a group of people who always look for new technology and for new
features. There are also called as niche’s related to technology. Irrespective of the price of the
product, these people try to get new product coming in the market. And As our product Smart
bracelet band if of very unique technology and unique in type, It is right to target techno Savvy
people for product.
 Supply Chain Partners

Mumbai Delhi Bengaluru

Suppliers UPSTREAM

Manufacturing
unit

Warehouse
(Bangaluru)

Distributors Distributors Distributors Distributors

DOWNSTREAM Mumbai Bangaluru Delhi Kolkata

Retailers Retailers Retailers Retailers

Customers Customers Customers Customers

For our Innovative product, the supply chain Channel partners diagram
is shown above.
Sourcing partners- Our suppliers are located in Different cities in India. Nowadays it is very
common to have multiple suppliers for the same raw material because companies are concerned
about out of stock supplies for fluctuation in the price between the suppliers. It is very important
to have a clear agreement with the supplier to have a smooth flow of raw materials. The
company should select two or three suppliers so that there is a slight variation in the raw material
and the final products will be as per their quality standards. This also reduces our need for the
continuous monitoring of the suppliers and the products. We have our manufacturing unit
established in Bangalore because our costs of transportation of raw materials are low there.

1. Manufacturing Unit- The manufacturing unit for our innovative product is been located
in Bengaluru. The location is suitable as per the availability of infrastructure facilities and
skilled workforce. It also offers us a good target market and economical Raw materials
supplies. As we all know that the cost of distribution plays a very important factor when
we talk about the establishment of a manufacturing unit. Bengaluru offers us very good
connectivity with all the metro cities. And lastly, it has very good disposal for disposing
of waste products like fuel and solids chemical and other waste products that will be
produced in our production process.
2. Warehousing- Warehouse is one of the very important distribution partners in supply
chain management as it allows us the timely delivery of products and it optimizes our
supply chain cycle and provides substantial customer satisfaction level. One of the
qualities of a good warehouse is that it helps us introducing the errors in our order
fulfillment process. The warehouse also provides us an opportunity for Business
expansion and price stabilization. An efficient warehousing system provides and
considerate the number of benefits to the businesses as well as to its customers.
3. Distributors- distributors are the ones that bridge the gap between the manufacturers and
the customers. This also contributes to enhancing the company's reach and even create
values for its customer by providing the best possible services. distributors are
responsible for providing goods in the right place at the right time in the right quality. It
also helps the company to achieve a sustainable competitive advantage. distributors also
provide feedback to the manufacturers so that they can modify their products as per the
need of the customers.
 4. Retailers- Retailers are the ones that help us to deliver our product from distributors to
final Customers. Retailers accomplish marketing functions which makes it possible for all
the customers so that they can access the complete variety of products. They also
contribute to improving product image in the minds of customers.
5. Customer- in Today's world customer plays a very important role in the entire supply
chain process of any company as they are the ones who finally consume their products.
The needs and demands of the consumer will have a deeper impact on the supplier's
decision-making process. Retailers distributors and even manufacturers change their way
of operations to fulfill the demands of their customers. The targeted customer of our
products is high-end customers as well as corporate people.

Raw Materials Required

The smart bracelet band is formed by the combination of number of components to do all the
tasks which any smartphone can do. These components sizes are micro and nano in nature.
Some of the components of the band are:

1. Accelerometer: It is a small tool or sensor that helps in detecting or measuring the

vibrations or any acceleration of motion of any body structure. In simple words, it
measures the force of acceleration.
2. Memory Card: It is the storage unit of the bracelet. This is used to store the data. It is
used to store the contacts or any type of data in this storage unit. For the smart band
16GB or 32GB storage can be made available.
3. Processor: This is heart of any smart device. The processor are used to process all the
tasks that users want to do with accuracy and speed.
4. Vibrator: This is a device that generates vibrations. For any notifications or call the
vibrator generates a small amount of vibration in the band, so that the user gets an alert
for the incoming message or call.
5. Battery: A rechargeable battery that made the band to work for a longer duration. The
battery should of high quality that support fast charging.
6. Proximity Sensor: A long range proximity sensor is required. Proximity sensor is used
to sense the nearby object without having any physical contact with it. In our band, it
should have long range. This is because when the user clicks the holographic image of
screen, the proximity sensor sense some interruption and hence know that some
functionality has been used.
7. Pico-Projector: It is also called as pocket projector. It is micro-size hardware device
which is used to project content of smartphone on the skin or as a holographic image of
screen.
8. Wifi-Component: It is a nano size hardware component, that helps the band to connect
with world wide web with a wireless network.
9. Bluetooth: A low energy Bluetooth device is inbuilt in the band that helps to connect
with the user’s device Bluetooth and thus able to access the smartphone with the help of
the band
10. LED: A small led light is used to display notifications and normal working of the
process.
11. Snap Button: This button is used to turn on or off the smart phone band with just a click.
Type of Supply:

The supply of these components which are required in the smart phone bracelet will be
composite in nature. Thus, type of supply will be Composite supply. In the composite supply,
all these commodities or components are made from different sources. All the different
components are sourced from different organizations. For example, processor is sourced from the
US based company such as Nvidia or Intel. In the similar way, the pico-projector can be sourced
from a Korean based company known as Samsung. So, all the components are sourced from
different organization situated at different locations. Since there are various distinct number of
sources for the components, the supply is composite in nature.

Composite Supply

Sourcing of Raw Materials

The band’s one of the main components is the microprocessor. Since the band is an innovative
product and is targeted towards the corporate users, quality is of utmost importance. Thus,
microprocessor can be sourced from one of the top companies of USA, NVIDIA Corporation.
Intel could have been a supplier partner but since it enjoys market monopoly, it would charge a
very high price for the component. NVIDIA microchips give assured quality and hence, they can
prove to be a good strategic partner.

The holographic projections would be done by a Pico Projector which can be sourced from
Samsung. Samsung itself is opening a manufacturing plant in Noida area and thus cost can be cut
down on that aspect. Most of the hardware parts like battery, accelerator, Bluetooth, microsensor,
Wi-Fi component, snap button, LED, etc. would be sourced from China. Sourcing these from
China would help in cutting down cost further.

China also has good market for Silicone bands. One of the main components of holographic band
will be the silicone band itself and as we can see MI a Chinese electronic company- sells good
quality smart bands as their product. Hence, both quality wise and cost wise, we can go for
sourcing these bands from China. There is a huge market in China with lot of suppliers which
would enable us to negotiate and procure the wristbands at the best price.

The core components like the microprocessor, RAM and the required android software on which
the band would function on are to be sourced from US. Thus, an optimal balance between cost
and quality will be struck although we are focusing on making our supply chain more responsive.

Type of Supply Contract

Since, we are launching something very new into the market and such kinds of products are
going form the future, the demand of such product cannot be accurately anticipated. Hence, we
would go for quantity flexibility contracts where we would allow our retail or distribution
partners to change the number of products ordered closer to the point of sales or after observing
the demand trend and hence, we too would be able to understand the demand better next time
onwards. Since we are making a high-end product, inventory accumulation would also lead
incurring high costs. However, this contract is effective as it would allow us to aggregate the
uncertainty and variability over multiple retailers and thus, would allow us to lower the level of
excess inventory, thereby optimizing the costs.

Network of Supply

The sourcing will be done via suppliers and companies from China and US which would help to
strike balance between cost and quality. The upstream part would thus consist of hardware part
being sourced by strategic supplies from China and India and software, applications and
microprocessor from USA.

The downstream network would consist of a central distribution center at a central location and
from there it would be supplied to multiple retailers who would further sell it to the end
consumers. The target market would be the core business areas with a large chunk being
corporates. Thus, initially we would be supplying in Mumbai, Bangalore, Hyderabad and Noida.
These places are the commercial areas of India and would be the ideal locations if we need to
reach our target segment.