Life Insurance

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INTRODUCTION

ICICI PRUDENTIAL

ICICI Prudential Life Insurance is a joint venture between the ICICI Group and
Prudential plc, of the UK. ICICI started off its operations in 1955 with providing
finance for industrial development, and since then it has diversified into housing
finance, consumer finance, mutual funds to being a Virtual Universal Bank and its
latest venture Life Insurance.

Foreign Partner:

Established in 1848, Prudential plc. of U.K. has grown to be the largest life
insurance and mutual fund company in U.K. Prudential plc. has had its presence in
Asia for the past 75 years catering to over 1 million customers across 11 Asian
countries.

Prudential is the largest life insurance company in the United Kingdom (Source :
S&P's UK Life Financial Digest, 1998).

ICICI and Prudential came together in 1993 to provide mutual fund products in
India and today are the largest private sector mutual fund company in India.

Their latest venture ICICI Prudential Life plans to take care of the insurance needs
at various stages of life.

products
1) Life Insurance
Need of Life Insurance

Today, there is no shortage of investment options for a person to choose from.


Modern day investments include gold, property, fixed income instruments, mutual
funds and of course, life insurance. Given the plethora of choices, it becomes
imperative to make the right choice when investing your hard-earned money. Life
insurance is a unique investment that helps you to meet your dual needs - saving
for life's important goals, and protecting your assets. 

Benefits of life insurance .

Asset Protection

From an investor's point of view, an investment can play two roles - asset
appreciation or asset protection. While most financial instruments have the
underlying benefit of asset appreciation, life insurance is unique in that it gives the
customer the reassurance of asset protection, along with a strong element of asset
appreciation.
 
The core benefit of life insurance is that the financial interests of one’s family
remain protected from circumstances such as loss of income due to critical illness
or death of the policyholder. Simultaneously, insurance products also have a strong
inbuilt wealth creation proposition. The customer therefore benefits on two counts
and life insurance occupies a unique space in the landscape of investment options
available to a customer.

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