Scribd Logo
Upload

Welcome to Scribd!

  • 39 views

    Distribution and Pricing:: University of Cambodia

    Uploaded by

    Sim
    This document summarizes a university lecture on distribution and pricing. It discusses key distribution concepts like channels of distribution, wholesalers, retailers and physical distribution. It explains that distribution aims to get the right product to the right customer at the right time and place. Wholesalers are distributors who buy from producers and sell to other businesses. Retailers are the last stop and sell directly to consumers, either through store retailers like shops, or non-store retailers like online or direct selling. Pricing objectives aim to maximize profitability, volume, competitiveness and prestige. The lecture provides an overview of important distribution and pricing strategies and considerations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Distribution and Pricing:: University of Cambodia

    Uploaded by

    Sim
    39 views19 pages
    This document summarizes a university lecture on distribution and pricing. It discusses key distribution concepts like channels of distribution, wholesalers, retailers and physical distribution. It explains that distribution aims to get the right product to the right customer at the right time and place. Wholesalers are distributors who buy from producers and sell to other businesses. Retailers are the last stop and sell directly to consumers, either through store retailers like shops, or non-store retailers like online or direct selling. Pricing objectives aim to maximize profitability, volume, competitiveness and prestige. The lecture provides an overview of important distribution and pricing strategies and considerations.

    Original Title

    PPT_GROUP5.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document summarizes a university lecture on distribution and pricing. It discusses key distribution concepts like channels of distribution, wholesalers, retailers and physical distribution. It explains that distribution aims to get the right product to the right customer at the right time and place. Wholesalers are distributors who buy from producers and sell to other businesses. Retailers are the last stop and sell directly to consumers, either through store retailers like shops, or non-store retailers like online or direct selling. Pricing objectives aim to maximize profitability, volume, competitiveness and prestige. The lecture provides an overview of important distribution and pricing strategies and considerations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    39 views19 pages

    Distribution and Pricing:: University of Cambodia

    Uploaded by

    Sim
    This document summarizes a university lecture on distribution and pricing. It discusses key distribution concepts like channels of distribution, wholesalers, retailers and physical distribution. It explains that distribution aims to get the right product to the right customer at the right time and place. Wholesalers are distributors who buy from producers and sell to other businesses. Retailers are the last stop and sell directly to consumers, either through store retailers like shops, or non-store retailers like online or direct selling. Pricing objectives aim to maximize profitability, volume, competitiveness and prestige. The lecture provides an overview of important distribution and pricing strategies and considerations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 19

    University of Cambodia

    BUS101, Sunday Morning


    Lectured by: LEM PICHPISEY

    DISTRIBUTION
    AND PRICING:
    RIGHT PRODUCT, RIGHT PERSON,
    RIGHT PLACE, RIGHT PRICE

    Group 5: Srin Vuochsim


    Tim Sreypov
    Chhoun Sreytouch
    Contents:
    I. Distribution
    II. Wholesalers
    III. Retailers
    IV. Physical Distribution
    V. Pricing Objectives and Strategies
    VI. Pricing in Practice
    I. Distribution: Getting Your
    Product to Your Customer

     What is DISTRIBUTION?

    Distribution Strategies
    getting the right product
    to the right person
    at the right place
    at the right time.
    I. Distribution: Getting Your
    Product to Your Customer (cont.)

    Distribution Strategies

    Channels of Physical
    distribution distribution
    the path that a the actual
    product takes from movement of
    the producer to the products along
    consumer. that pathway.
    I. Distribution: Getting Your
    Product to Your Customer (cont.)

    Channels of Distribution

    ➢ Direct Channel: A distribution


    process that links the producer and
    the customer with no intermediaries.

    ➢ Channel Intermediaries: Distribution


    organizations that facilitate the
    movement of products from the
    producer to the consumer.
    I. Distribution: Getting Your
    Product to Your Customer (cont.)

    The Role of Distributors:


     reduce the associated costs
    for goods to flow from
    producers to consumers
     add value, or utility (form,
    time, place, ownership,
    information & service)
    II. Wholesalers: Sorting Out
    the Options

     Who are Wholesalers?


    Wholesalers are the distributors that
    buy products from producers and
    sell them to other businesses or
    nonfinal users

    independent wholesaling businesses

    Merchant wholesalers agents/brokers


    II. Wholesalers: Sorting Out
    the Options (cont.)

    Merchant Wholesalers: distributors who


    take legal possession, or title, of the
    goods they distribute.

     Full-service merchant wholesalers


     Limited-service merchant wholesalers
    • Drop Shippers
    • Cash and Carry Wholesalers
    • Truck Jobbers
    II. Wholesalers: Sorting Out
    the Options (cont.)

    Agents/brokers: Independent
    distributors who do not take title of
    the goods they distribute.
    III. Retailers: The Consumer
    Connection

     Who is retailer?
    referred to the last stop of the distribution path
    who directly sells goods and services to final
    consumer.

     Retailers are divided into 2 categories:


    1. Store Retailers

    2. Nonstore Retailers
    1. Store Retailers

     refer to retailers that distribute the products or services


    that usually take place in shop or store.

     Three distribution strategies: Intensive, Selective, and


    Exclusive
    ❑ Intensive: involves placing the products in many stores/ having
    many stores in many locations as possible.
    ❑ Selective Distribution: placing your products only with preferred
    retailers (or establishing your stores only in limited locations).

    ❑ Exclusive Distriubution: means having the products only in one


    retail outlet in a given area.

    / known and
    trusted car
    dealership
    2. Nonstore Retailers

     Opposite from store retailers, the key players are:

    ❑ Online retailing

    ❑ Direct-response retailing

    ❑ Direct Selling

    ❑ Vending
    IV. Physical Distribution
     is concerned with the physical movement of the goods
    from the producer to the consumer.
    V. Pricing objectives and strategies:
    A High-stakes game

     Buildingprofitability
     Boosting volume
     Matching the competition
     Creating prestige
    V. Pricing in practice: a real-world
    approach: A Real-world Approach
     Breakeven analysis
     Fixed margin pricing
     Consumer pricing perceptions: the strategic
    wild card.
    Thank You for Watching!
    ☺
    Please Reach Out to Us If
    You Have Any Questions.

    You might also like