POSTERS

WORK
HOW
ELLEN LUPTON HOW POSTERS WORK
HOW TO...
TELL A STORY
HOW TO
FOCUS THE EYE
HOW TO

Albert Exergian
(Austrian, b. 1973).
Iconic TV, 2009–
2014.
SIMPLIFY
HOW TO

Paul Rand (American,

1914–1996). DADA,
1951.
OVERLAP
 HOW TO

Edward McKnight
Kauffer (American,
active England, 1890–
1954). Tea Drives Away
the Droops, 1936.
ACTIVATE THE
THE DIAGONAL
HOW TO

Saul Bass (American,

1920–1996). Exodus,
1961.
ASSAULT
THE SURFACE
TELL A STORY
Dmitry Moor (Russian,
1883–1946). A Red
Present to the White
Pan, 1920.

Terry Forman (American,

b. 1950)) of Fireworks
Graphics Collective.
Build a Wall of
Resistance, 1983.
Anton van Dalen (Dutch and
American, b. 1938). Two-
Headed Monster Destroys
Community, 1983.
Seymour Chwast
(American, b. 1931).
March for Peace and
Justice, 1982.

Seymour Chwast
(American, b.
1931). The Brooklyn
Children’s Museum,
1977.
Wiktor Górka (Polish,
1922–2004).
Cabaret, 1973.
Massimo Vignelli
(Italian, 1931–2014).
That’s Entertainment:
The American Musical
Film, 1976.
 CLIMAX

RISING FALLING
ACTION ACTION

EXPOSITION DENOUEMENT
Most posters tell a story in a single frame.
Vincente Canet Cabellón
(Spanish, 1887–1951).
Peasants: In Order to
Stop the Speculation,
There is Only One Way, the
Cooperation, 1936.
Maximum
energy
Lawrence Beall Smith (American,
1909–1989). Don’t Let That
Shadow Touch Them, 1942.
Point of view
character
Something is
about to happen
Indirect
representation:
foreboding,
threat,
suspense
Call to action
A Careless Word, 1942.
Frederick Siebel, Someone
Talked, 1942. Gift of Louise
Clémencon, 1949-108-10.
Andrzej Pagowski, Rosemary’s
Baby, 1983–84.
Benker & Steiner
Werbeagentur AG (Zürich.
Switzerland), Zürich
Theater Festival], 1996.
FOCUS THE EYE
Lucian Bernhard
(German, 1883–
1972). Adler, 1909–
10.
Unknown designer for the
Office of War Information
(Washington, D.C., USA).
Food is a Weapon, 1943.

José Bardasano Baos

(Spanish, 1910–1979).
Poisoned Water Causes
More Casualties than the
Shrapnel, 1937.
1966: Bruno Munari poked fun at the common design
gesture of putting a circle in middle of a poster.
Gottlieb Soland,
Exhibition Grammo-
Grafik, (Recorded
Music Graphics)
Kunstgewerbemuseum,
Zurich, 1957.
James Miho
(American, b. 1933)
and Tomoko Miho
(American, 1931–
2012). Friend? Or
Foe? 1976.

Dan Friedman, The

Moon, c. 1988.
Felix Pfäffli (Swiss,
b. 1986) for Südpol
(Kriens, Switzerland).
Future Islands, 2014.
OVERWHELM THE EYE
Victor Moscoso,
Junior Wells, 1966.

Wes Wilson, The

Association, 1966.
Michiel Schuurman,
HorseProjectSpace
and Deveemvloer
Present: Paraat 3,
2007.

Ralph Schraivogel,
Cinema Afrika,
Filmpodium, Filmtage,
2006.
SIMPLIFY
Albert Exergian
(Austrian, b. 1973).
Iconic TV, 2009–
2014.
In 1981, Stephen Palmer asked people to draw coffee cups.
These are examples of what they drew.

From Susan W. Weinschenk, Ph.D., 100 Things Every Designer Needs to Know about People
Most people don’t draw a coffee cup like this.
How to draw a light bulb
Yusaku Kamekura
(Japanese, 1915–1997).
Yamagiwa International
Competition for Lighting
Fixtures Exhibition, 1968.
Jean Widmer (Swiss,
active France, b. 1929).
Préparation du Repas [Meal
Preparation], 1972.
Alexander Gelman (Russian,
active USA, b. 1967) for
Biblio’s. Poetry Readings,
1996.
What about making an emotional
connection?
Marek Mosinski (Polish,
1936–1998). Ucieczka
King Konga [King Kong
Escapes], 1968.
Waldemar Swierzy (Polish,
1931–2013). Midnight
Cowboy, 1973.
Paula Scher, Him, The
Public Theater, 1994.
Peter Kuper (American, b.
1958) and Seth Tobocman
(American, b. 1958). Crack
House White House, 1991.
Unknown designer. Capital,
1968. Screenprint. Courtesy
of Georgina Gerrish Fine Art.
Seymour Chwast
(American, b. 1931) for
Amnesty International.
Human Rights Now,
1988.
M/M (Paris): Michael
Amzalag (French, b. 1967)
and Mathias Augustyniak
(French, b. 1967). Short
text on the possibility of
creating an equivalence
economy / Liam Gillick,
2005.
OVERLAP
Paul Rand (American,
1914–1996). DADA,
1951.
Alexander Gelman
(Russian, active USA,
b. 1967). Walls of the
City, 1992.
Felix Pfäffli (Swiss, b.
1986). Salzhaus, 2014.
Felix Pfäffli (Swiss, b. 1986)
for Weltformat Poster Festival
(Lucerne, Switzerland). World
Format 13, 2013.
Massimo Vignelli (Italian,
active USA, 1931–2014) for
Knoll Textiles (East Greenville,
Pennsylvania, USA). Knoll
International, 1967. Offset
lithograph. 81.3 × 120.7 cm (32
× 47 1/2 in.). Gift of Lella and
Massimo Vignelli, 2009-42-1.
Michael Bierut
(American, b. 1957).
LIGHT/YEARS, 1999.
Erik Nitsche (Swiss,
1908–1998). Atoms for
Peace, General Dynamics.
Sulki & Min (Seoul, South
Korea): Sulki Choi (South
Korean, b. 1977) and Min
Choi (South Korean, b. 1971).
Works in the Open Air, 2010.
ACTIVATE THE DIAGONAL
Edward McKnight Kauffer
(American, active England,
1890–1954). Contact
with the World / Use the
Telephone, 1934.

Edward McKnight Kauffer

(American, active England,
1890–1954). Hello—the
Telephone at Your Service,
1937.
Edward McKnight
Kauffer (American,
active England, 1890–
1954). Tea Drives Away
the Droops, 1936.
Converging lines imply depth
Edward McKnight Kauffer
(American, active England,
1890–1954). Checkmate,
Ballet by Arthur Bliss, 1937.

Edward McKnight Kauffer

(American, active England,
1890–1954). A Subway
Poster Pulls, 1947.
Edward McKnight Kauffer
(American, active England,
1890–1954). Oxhey Woods,
1915.
Edward McKnight
Kauffer (American,
active England, 1890–
1954). Oxhey Woods,
1915.

Edward McKnight
Kauffer (American,
active England, 1890–
1954). Well Done!
World Records Villiers,
ca. 1928.
Philippe Apeloig
(French, b. 1962).
Birth of a metropolis,
1872–1922, 1987.
Philippe Apeloig
(French, b. 1962).
American in Paris,
2014.

COMÉDIE
MUSICALE AU
THÉÂTRE
DU CHÂTELET
Musique et lyrics

GEORGE GERSHWIN
IRA GERSHWIN
Livret

CRAIG LUCAS
Mise en scène
et chorégraphie

CHRISTOPHER
WHEELDON
chatelet-theatre.com
01 40 28 28 40

22 NOVEMBRE 2014
4 JANVIER 2015

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Takenobu Igarashi
(Japanese, b.
1944). NOH: UCLA
Asian Performing
Arts Institute,
1981.
Massimo Vignelli
(Italian, active USA,
1931–2014) and
Michael Bierut
(American, b. 1957).
The Business of
Design, 1988.

Takenobu Igarashi
(Japanese, b. 1944).
Graphic Designers
on the West Coast,
1975.
Mark Gowing (Australian,
b. 1970). Jonathan Jones:
untitled (the tyranny of
distance), 2008.
ASSAULT THE SURFACE
Saul Bass (American,
1920–1996). Exodus,
1961.
Jędrzej Stępak (Polish,
b. 1953).Accused June
Fifty-Six, 1981.
Fritz Fischer (German,
1919–1997). The
Tenderness of
Wolves, 1973.
M/M (Paris): Michael
Amzalag (French, b. 1967)
and Mathias Augustyniak
(French, b. 1967). Short
text on the possibility of
creating an equivalence
economy / Liam Gillick,
2005.
Cornel Windlin (Swiss,
b. 1964). The Birth of
Cool, American Painting
from Georgia O’Keefe to
Christopher Wood, 1997.
Jianping He (Chinese, b.
1973) for NLB Galerija
Avla (Lubljana, Slovenia).
In Between He Jianping,
2012.
Philippe Apeloig (French,
b. 1962), Noises of the
World], 2012.
Andrzej Klimowski
(British, active Poland,
b. 1949). Permanent
Vacation, 1991.
Karl Domenic
Geissbühler (Swiss,
b. 1932). Samson
and Delila, 1996.
 POSTERS
WORK
HOW
ELLEN LUPTON HOW POSTERS WORK