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AdAge 2010 Digital Rates

The document is a digital rate card from 2010 that lists pricing for various online advertising options on Ad Age and Creativity websites and newsletters including run of site impressions, premium placements, email newsletters, videos, mobile, and text alerts. It provides pricing details for impressions, sponsorships, and special reports.

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Emmanuel
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61 views1 page

AdAge 2010 Digital Rates

The document is a digital rate card from 2010 that lists pricing for various online advertising options on Ad Age and Creativity websites and newsletters including run of site impressions, premium placements, email newsletters, videos, mobile, and text alerts. It provides pricing details for impressions, sponsorships, and special reports.

Uploaded by

Emmanuel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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'10 DIGITAL RATE CARD Effective January 1, 2010

RUN OF SITE (ROS) PREMIUM ROS (HOME PAGE, LATEST NEWS)


Impressions CPM Impressions CPM
200K $14,000 200K-499K $70 200K $15,400 200K-499K $77
500K $34,000 500K-799K $68 500K $37,500 500K-799K $75
800K $51,200 800K-999K $64 800K $56,000 800K-999K $70
1000K $62,000 1000K-1199K $62 1000K $68,000 1000K-1199K $68
1200K $72,000 1200K+ $60 1200K $79,200 1200K+ $66

Home Page Takeovers (HPTO), First Impression Takeovers (FITO) and more
Full Week Monday Tuesday Wednesday Thursday Friday Weekend
Home Page Takeover $83,300 $17,850 $16,480 $16,480 $16,480 $13,390 $7,210
First Impression Takeover $40,376 $9,975 $8,240 $8,240 $8,240 $5,665 $2,266
First Impression Takeover Plus
$106,470 $26,500 $23,520 $23,520 $23,520 $18,130 $9,016
Home Page Takeover

First Impression Takeover Plus


Home Page Takeover $112,000 $40,000 $37,300 $37,300 $37,300 $33,400
Ad Age and Creativity

HTML E-MAIL NEWSLETTERS VIDEO (ALL PROGRAMS ARE FOR 4 WEEKS)


1 Week 4 Weeks 3-Minute Ad Age $14,000
Ad Age Daily $22,500 $81,000 Creativity Top 5 $13,000
Ad Age Digital $6,500 $23,400 Brand Flash $12,000
Mediaworks $11,400 $32,760
Ad Age China (Wed) $6,000 MOBILE
CMO Strategy** (Wed) $5,500 4 Weeks $8,990
Talentworks (Wed) $5,000 12 Weeks $23,422
Creativity (Mon, Tue, Wed) $7,000 $25,200
CaT Newsletter (Thu) $5,200 TEXT E-MAIL NEWS ALERTS
**NOTE: CMO Strategy publishes once every two weeks, of two issues every four weeks. 1x 4x
Breaking News Alerts $4,820 $10,886
Hispanic News Alerts $3,175 $16,524
DOLLAR VOLUME DISCOUNT (BASED ON ONLINE GROSS SPEND)
Discount sponsorships
$200K+ 15% 12 Months
$125,000-$199,999 10% Special Reports $31,950
$50,000-$124,999 7% Multi-Day Event Coverage $58,825
$10,000-$49,999 5% Single Day Event Coverage $29,400
$100K and above in print receive a 5% cross promotion discount for online advertising.

All rates are gross and subject to change

Updated on 10/28/09 · © 2009 Crain Communications Inc

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