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    Global Marketing

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    Maruf Mustakim
    Cultures that value collectivism, femininity, and are long-term oriented according to Hofstede's model would likely be more accepting of electronic commerce as it allows for shared benefits and changes. Cultures with high power distance, uncertainty avoidance, masculinity, or short-term orientation would be more reluctant to adopt electronic commerce due to preferences for maintaining existing power structures, aversion to risk and unfamiliar changes, emphasis on individual benefits over collective ones, and focus on short-term impacts over long-term gains. Examples include collectivist cultures embracing e-commerce compared to highly masculine or uncertainty

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    Global Marketing

    Uploaded by

    Maruf Mustakim
    105 views2 pages
    Cultures that value collectivism, femininity, and are long-term oriented according to Hofstede's model would likely be more accepting of electronic commerce as it allows for shared benefits and changes. Cultures with high power distance, uncertainty avoidance, masculinity, or short-term orientation would be more reluctant to adopt electronic commerce due to preferences for maintaining existing power structures, aversion to risk and unfamiliar changes, emphasis on individual benefits over collective ones, and focus on short-term impacts over long-term gains. Examples include collectivist cultures embracing e-commerce compared to highly masculine or uncertainty

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    Cultures that value collectivism, femininity, and are long-term oriented according to Hofstede's model would likely be more accepting of electronic commerce as it allows for shared benefits and changes. Cultures with high power distance, uncertainty avoidance, masculinity, or short-term orientation would be more reluctant to adopt electronic commerce due to preferences for maintaining existing power structures, aversion to risk and unfamiliar changes, emphasis on individual benefits over collective ones, and focus on short-term impacts over long-term gains. Examples include collectivist cultures embracing e-commerce compared to highly masculine or uncertainty

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    105 views2 pages

    Global Marketing

    Uploaded by

    Maruf Mustakim
    Cultures that value collectivism, femininity, and are long-term oriented according to Hofstede's model would likely be more accepting of electronic commerce as it allows for shared benefits and changes. Cultures with high power distance, uncertainty avoidance, masculinity, or short-term orientation would be more reluctant to adopt electronic commerce due to preferences for maintaining existing power structures, aversion to risk and unfamiliar changes, emphasis on individual benefits over collective ones, and focus on short-term impacts over long-term gains. Examples include collectivist cultures embracing e-commerce compared to highly masculine or uncertainty

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    © All Rights Reserved
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    of 2

    Question 1: Company spokespeople are often heard to say, "We have to be in that market".

    What
    is a likely explanation for this statement if the market is (a) China; (b) Germany; (c) Brazil; (d)
    Japan; (e) the United States? Give examples of products or services.
    Answer: Capital markets and local investment opportunities can cause companies invest in the
    developing market of different parts of the world. This decision is based on several factors like
    developed infrastructure, transportation and logistics facilities, availability of supplies,
    availability of labor, labor skills, low transaction costs and productivity. 
    Whenever a person from management shows interest in investing in the markets in China, it is
    possible that he wants to manufacture a product which involves high labor cost. China is a
    country who is leading in the current technology world. China is considered to have largest
    supply of labor at cheapest cost. For instance countries all around the world wants to tie up with
    China for manufacture and sale of any kind of techs across the world. This is because it involves
    great labor force which is best available in China. 
    Germany is regarded as one of the most innovative country in the world. IT is regarded to have
    one of the strongest education systems. The work force is provided practical experience right
    from a very young age. Half of them are busy undergoing training in any industry or in any
    organization. Therefore such workers tend to have more exposure to their activities which
    directly impacts the production process of the investor. Therefore it provides highly skilled labor
    which is important for any manufacturer in the long run. Germany sells automobiles the highest
    because of its highly skilled labor and their skilled practices.
    If any product is manufactured in Brazil it has to pay high taxes on consumption of electricity.
    The tax on manufacturing industry is high in Brazil. Hence most of the products are imported in
    Brazil which makes the cost of selling too high compared to other countries. Therefore one
    should avoid manufacturing in Brazil. However the labor cost is low in Brazil hence one can
    utilize this labor to manufacture consumer goods which are fast moving.  
    When a person shows interest in Japan, it means it has interest in expanding its business in areas
    where utilization of technology is important.  Japan is regarded as best in technology, hence one
    can invest in Japan to utilize its technical competence and manufacture electronics, or prepare
    software for games etc. This will help the investor to increase its profits to a great extent.
    United States is considered to have best political situation where everything is clear and
    transparent. It is regarded as one of the richest economy. Therefore one can use the managerial
    skills and develop arms and forces in United States. It is also regarded as best in medical
    industry. Therefore one can show interest in expanding its industry in pharmaceutical field when
    he wants to invest in US.  In Us the working per hour rate is too high, so we can't use their
    workforce for the fact of going globally.
    Question 2: Discuss the extent to which electronic commerce (online purchases, internet
    shopping, etc.) might be acceptable to a culture. Does this have anything to do with Hofstede's
    cultural dimension theory? Give examples of cultures that might be reluctant to accept electronic
    commerce and others that might accept it easily.
    Answer: When talking about electronic commerce and especially online purchases, internet
    shopping, drop-shipping etc it will only be acceptable to those cultures which are technologically
    familiar and friendly. People having knowledge about all these stuffs and the benefits of it surely
    will use it. E-commerce will not be accepted in a culture where people are unreliable or they are
    repelling to new changes and have problems in maintaining a secure communication with each
    other. A culture with people abiding by the rules of equality is more likely to accept electronic
    commerce.
    Yes, Hofstede’s Cultural Dimension theory has an impact on this. According to Hofstede, there
    are five dimensions. They are: I) Power Distance, ii) Individualism / Collectivism, iii)
    Masculinity, iv) Uncertainty Avoidance and v) Long-term Orientation.

    Cultures Unable to Accept E-commerce Cultures Able to Accept E-commerce


    Power Distance: A culture having power Collectivism: A culture having collectivism
    distance existing will always try to keep the mentality will try to share the benefits among
    benefits to themselves. themselves and not saving everything for a
    single group or person.
    Uncertainty Avoidance: People having Long-Term oriented: Long term-oriented
    uncertainty in their mentality will not be cultures will be able to accept e-commerce as
    comfortable to use newly introduced services they will seek the greater changes that is yet to
    like online purchases. They will not trust the come and all the benefits following it.
    unfamiliar environment and will reject it
    eventually.
    Masculinity: Masculine gender strong Femininity: Femininity comes with gender
    societies will not let the females have any kind equity. This society will allow everyone to get
    of benefits. the benefits of a newly adopted service.
    Short-term oriented: Every new change Low risk prone: Culture having low risk
    comes with many problems. So it won’t be situations will be more likely to follow to the
    accepted in this culture. steps of e-commerce.

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